Your Talent Deserves A Stronger Business | 075

Profit doesn't happen by chance; it happens by

design. Let's dig in. Your expertise may actually be hiding

the biggest problem in your business. In fact, the better

that you are at your craft, the longer you can unknowingly

compensate for a weak business. In fact, the better that you are

at your craft, the longer you can unknowingly compensate for a

weak business. That's why so many talented entrepreneurs,

founders, franchise owners, business owners end up exhausted

instead of thriving. So here's what I mean: when you're really,

really, really good at what you do, you're you're an artisan, or

you're a creative, or you are really good with numbers, or

whatever it is that you're really, really good at, you will

start a business based on that. You probably have started a

business based on that, and your ability to compensate for every

little thing because you're so good at what you do, you run and

fill gaps along the way without you know using like really good

filler. You just use that, you know, cheap stuff that you get

at the store that changes color or toothpaste. Sometimes, right?

You have a hole in the wall. You can fill it with toothpaste, and

you're good to go. When you do that with your business, when

you do that without take actually repairing what's

broken, and you just sort of fill it in and keep going

without having that strength and stability behind the thing that

you filled in, you actually will grow a weaker business. And

everything that you grow, you you will grow with the

foundation that you have. So if you have used you know

toothpaste to repair a crack in your in the foundation of your

business, eventually it's going to crack again, right? You'll

get there. You'll get a little further down the road. However,

you will not actually repair the damage, will not actually fill

in the gap that's going to sustain your business. Great

business owners often save the day because they are so good at

what they do, and they solve the customers' problems, and they

work longer hours, and they answer every email, and

personally make sure that all of their clients are happy. And

from the outside, that looks like a good business. That looks

like a healthy business. However, what you're doing is

actually. just compensating. You're compensating for the weak

parts of your business instead of filling in and building that

strong foundation. Your your business is running you. You're

not running your business, and that's a really easy trap for

business owners and founders to fall into is I'll just get it

done. It's okay for it to be good enough. Now I I'll stop

here and talk about good enough for a second. Good enough and

and perfection are are sort of the balls that we juggle as as

business owners. We want things to be as perfect as they can be,

and that perfectionism can stop us from doing things. However,

we also want things to get done, so they don't have to be

perfect. So we can strive for excellence, not perfection. And

done is better than perfect because perfect will never,

never come. So getting things done and moving forward is one

of those tools in our tool belt as business owners. However, we

really need to recognize we need to take a step back and see

where are we using that. You know, done is better than good,

or done is better than perfect. It's good enough. It's good

enough for now. It's good enough for the moment. However, in the

long run, you're actually going to weaken your business as a

whole because as you grow and scale, you amplify everything

that's underneath the business. So your hard work is eventually

going to hit a ceiling. Working harder can create that growth.

That's how we grow. That's how we move forward, and that's also

how and why we plateau in our businesses. Have you ever felt

that where you're like, I just can't move forward. I'm stuck. I

can't make more money, or I make more money and it goes right out

the door, and I just cannot seem to get ahead. There is-it's

almost like there's an invisible ceiling that has me stuck. It's

this is the reason. This is most likely the reason because you

have been patchworking your your business so that you can keep.

Moving forward, but at some point it's going to collapse

under its own weight if it doesn't have a strong support.

When you are growing, things become more complex. There are

more levers to push and balls to toss in the air. Your your your

business is going to create by necessity as it grows

complexity. You have more customers, more decisions, more

interruptions. Talk to me about interruptions someday. We'll

tell that story, and I think I have now and again. But I do

have a whole big thing about interrupts: more interruptions,

more stress, and the very thing that helped you succeed-that

can-do attitude-that I'll just put some toothpaste in the crack

and keep going. That I'll fix it as I go, and and in that

patchwork will actually be the thing that becomes the the

millstone around your neck that will hold you down, that will

drag you down, and prevent your business from growing. So how?

What do we do about that? Like, the answer is we really need to

build that strong support in your business that you can rely

upon. Whenever and that thing that you're relying upon is not

100% you, your effort, your talent, your passion, your

enthusiasm, your perseverance-that is part of the

equation. And honestly, you can like build your business and do

your whole business that way. And you're going to be

exhausted. You're going to be worn out. There's going to be

nothing left in your cup to pour out because you have poured

everything into everything, and as business owners, we need to

remember. We need to remember that pillar and the seven

pillars of profit, that joy quotient. We need to remember

you as the business owner. We need to take care of you. So how

do we do that? Which should not all rely on your talent. So the

goal isn't to become less good at your craft. Not good. The

goal isn't to be less awesome at what you do, the thing that you

do. We still want you to be that person. You still need to have

that enthusiasm and that love for what you do and that drive.

That's what makes your business unique. That's what makes you

you, but not at the cost of everything else. So we don't

want you to be less good at what you do. We don't want you to be

less who you are. It's to build a business that is worthy of the

awesome person that you are. It's to build a business that is

worthy of your talent, of your craft. It is to build a business

that is that is equal to the excellence of who you are, and

there are tools that we put in place to do to do that for you.

So today we're going to talk about what do you do? What are

those systems that you can put in place? Processes, pricing,

follow up, financial clarity. There's a whole entire list. I

don't have time to go into all of the nitty gritty details, but

I will talk about like. But but this is the way we need to talk

about your business. Look at your business. One of the best

pieces of advice that we ever got when we had our brick and

mortar business was to go outside the door, go outside for

a few minutes, sort of forget what it looks like, walk back

through the front door with the eyes of a customer who has never

seen you before, walk in with the eyes of a brand new

customer. How does it smell? What does it look like? What's

the first thing that you see? Is there clutter somewhere? What

what's in their their line of sight? So walking into the to

your business that was a physical business. You can do

this for your business even if it's not a physical business.

What do they see? What do they experience? What is the thing

that they are walking into physically or online or

metaphorically? However, you work with your customers, is it

the same experience every time, or do they come in and the

business owner is distracted, and they are not getting the

kind of attention and and experience that they had before.

One of the key things about putting systems into your

business is that it creates consistency.

It creates the same experience for your clients every time they

work with you, it creates uniformity, a baseline

uniformity, and you don't want everyone exactly the same. You

want people to have their own personalities, but it creates an

experiential conformity across people in your business. So if

you have a staff, if you have. People that are interacting with

your clients or interacting with you, employees or 1099 folks. If

you have someone on your team, you want to have that

consistency of experience. So that's what systems and

processes put in place for you. Do you have systems to follow up

with people. Do you have a plan for what does your pricing look

like, and how will you increase prices or decrease prices, or

what does that pricing look like, or are you just going

today? The price is going to be this, or I have a big bill to

pay. I have some piece of equipment that I wanted to buy.

Are you going to increase your pricing so that you can cover

that piece of equipment? And then, does the pricing stay

there? Like being consistent and having a plan and a and a

process around these things allow you to be intentional with

your decision making and allow you your talent and your

expertise to create a greater impact without requiring more of

you. See, that's the big thing. When you are good at what you

do, and when you can accommodate everything that needs to happen

to move your business forward with the strength of your own

will, with the the you know perseverance, and I'm going to

get this done. And it'll be bubble gum and duct tape. It

won't be pretty, but we're going to keep going. Again, as you

grow, you will ex those things will get bigger. The duct tape

and the bubble gum will start to come off because the because

it's growing, so to have a great business, to have a successful

business, you need to remember that your business isn't built

on your heroic effort. This isn't your heroic journey. This

is you can be. It can be. It can be that struggle, but if you

want to have a great business that's that does what you want

it to do, that meets your level of expertise, that uplifts your

craft, you need to have a business that's built not on

heroic effort but on intentional design. So, ask yourself one

If I disappeared for two weeks from my business, what

would stop working immediately? What in your business relies

100% on your effort, what in your business will stop

completely if you were to go on vacation for two weeks? That is

going to answer those and reveal those places in your business

where it's depending on you instead of supporting you. So

you've already mastered your craft. You are amazing at what

you do. People love you. People come to you because of who you

are and what you do. But the next level of growth doesn't

come from becoming better at what you do. It comes from

building a stronger business around what you do, your talent

deserves a stronger business. That's what you should be doing

next. And don't forget, you can get all of our podcast

recordings, all of the gifts from our guests by going to

ProfitConnectors Club. That's ProfitConnectors. CLUB. That's

our portal for all of our guests and get all of the gifts from

them. Thank you for joining us. Remember that what you do makes

a difference out there. Go do it. Be amazing. And thank you

for listening. I'll catch you next time.