Build Your Remarkable Practice for Chiropractors
126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey
Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the at...
125 - The Leadership Mistake That Weakens Every Team with Dr. Andrew Alekna
Leadership isn't tested when everything is going well. It’s revealed when the team, culture, or vision begins to drift. Dr. Lona and Dr. Andrew Alekna explore why hiring the right people starts long before an interview and why practices with strong cultures consistently attract, develop, and retain ...
124 - Building Patient Trust Through Chiropractic Conviction with Dr. Andrew Alekna
Some practices struggle during periods of uncertainty while others become an anchor their communities trust because they never question the value they deliver. Dr. Lona and Dr. Andrew Alekna explore why certainty in chiropractic is built long before economic downturns or personal crises arrive, and ...
123 - The Four Types of Certainty Every Chiropractor Needs with Dr. Chris Grier
Practice growth rarely stalls because of a lack of skill. More often, it stalls because certainty hasn't caught up with ambition. Dr. Lona and Dr. Chris Grier unpack why certainty is the true foundation of sustainable practice growth. They explore the four pillars of certainty—clinical, philosophica...
122 - Reconnecting With Your Purpose Changes Everything in Practice with Dr. Andrew Alekna
You can spend years improving your business while unintentionally drifting away from the conviction that built it. Dr. Lona and Dr. Andrew Alekna explore why philosophy, continual learning, and investing in experiences that challenge and inspire you are essential to maintaining certainty in practice...