
What if the biggest gap in the profession right now isn’t knowledge, but participation? Dr. Lona and Dr. Gilles Lamarche talk through what it means to contribute at a higher level, both inside your own practice and across the profession.
What if AI isn’t just another tool, but something that’s already changing how patients find and choose care? Dr. Lona and Caleb Hodges unpack how quickly search behavior is shifting and why relying on traditional marketing alone may no longer be enough.
What if the reason patients do not stay has nothing to do with your systems and everything to do with your presence? Dr. Lona sits down with David Norrie to explore the tension between efficiency and human connection in practice, showing how presence is what actually builds trust and retention.
There has never been a more pivotal moment for chiropractors to step forward with clarity, confidence, and conviction. In this conversation, Dr. Lona and Dr. Peter Kevorkian explore what it will take for the profession to fully rise into that opportunity, drawing from decades of clinical experience,...
You do not build a remarkable practice by doing everything yourself. You build it by building people. Dr. Eric DiMartino is back with Dr. Lona to break down what it actually takes to move from assistants to a true team in the build phase of practice.