Season 1

There is an old marketing saying that Don Wexler brought up on this episode. Nobody wants a quarter-inch drill bit, they want a quarter-inch hole. It is not his own line, but it is one he leans on often, and it set the tone for a very engaging conversation. Don is a digital marketing and video strat...

Real growth in business rarely comes from being the loudest person in the room. It comes from being the person who introduces someone else. That is exactly how Trish Tonaj built her platform, Share Your Stories. More than 600 entrepreneurs across five continents have had their business stories told ...

Picture a video call, a prospect, and a tiny zucchini plant. Maria-Katarina Johannesson once held hers up on camera just because she felt like it, and the prospect turned her own camera around to show off her plant too. That small, unplanned moment turned into a real bond, and it says everything abo...

Charles Reichelt built his business on introductions, with no cold calling at all. That says a lot about how trust travels. Charles is the founder of FTG Squared in Baltimore, Maryland, where he helps small business owners set up retirement plans for themselves and their teams. After a long career w...

Talent is not what makes a career in comedy. Relationships are. That is the case my guest Rosie Tran made on this episode. She has been a stand-up comedian for over twenty years, and she built Rosie Tran Presents, a show on Amazon Prime and Tubi that spotlights comedians who have the talent but have...