I have to be honest with you, this conversation almost did not happen. The first time Dawn Andrews and I sat down to record, my tech had other ideas. But as I said at the top of the episode, I saw it as a bonus, because any excuse to spend more time with Dawn is a good one.
Dawn is an executive leadership consultant, business strategist, and host of the She's That Founder podcast. She works with female founders running businesses from $500K to $5 million, and she has one of the clearest, most practical frameworks for using AI in business relationships that I have ever come across.
What I love about her approach is that she is not selling AI as a magic fix. She sees it as a tool that gives you back the most precious thing in business; time to show up fully for the people who matter most.
We talked about the biggest relationship mistake female founders make, why so many of us become the bottleneck in our own follow-up, and how to start using AI in your business relationships without needing to be remotely technical.
One thing Dawn said that I keep thinking about: AI informs, and you decide. AI drafts, and you finalize. That is it. That is the whole philosophy in two sentences.
Key Takeaways
- The biggest relationship mistake female founders make is going quiet, assuming the people in their network will always be there, without consistently showing up for them.
- Dawn's three-bucket AI framework divides the work clearly: what AI handles, what humans own, and what LinkedIn does. Knowing which bucket something belongs in changes everything.
- An AI manifesto, a set of living guidelines for how your business uses AI, does not need to be perfect. It just needs to be a starting point that grows as you learn.
- The fastest way to start using AI in your relationships is to find your friction point. Where are you spending too much time, or avoiding spending time, because it feels like too much effort?
- AI is the single greatest tool for giving leaders back time they did not think they could ever reclaim -- and that time is what allows you to be your best self for the people around you.
You can reach Dawn at: dandrews@freerangethinking.com or on LinkedIn at: linkedin.com/in/freerangethinking
In appreciation for being here, I have some gifts for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.
AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/janiceporter1
https://www.instagram.com/socjanice/
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We're good, alright. So, welcome to welcome
Janice Porter:to the show, everyone. I'm laughing because this is take
Janice Porter:two with a wonderful woman that I interviewed a couple of weeks
Janice Porter:ago, but my tech, my tech meter was not doing well, and it
Janice Porter:didn't record, so I'm actually seeing it as a bonus, because I
Janice Porter:love this lady, she has become a friend, and I love the chance we
Janice Porter:get to talk again. So, before I introduce her, I'm just going to
Janice Porter:say, Dawn, welcome to the show.
Dawn Andrews:Thank you. I'm so excited, I'm back. I'm glad to
Dawn Andrews:be back for the second time. I
Janice Porter:know I love it. It's a bonus. So, what we're
Janice Porter:going to talk about today is kind of.. well, let me start
Janice Porter:again today. I'm sitting down with someone who has changed my
Janice Porter:thoughts around AI, in a sense that that's saying something,
Janice Porter:because I've been on quite the AI journey myself lately, and
Janice Porter:she's put different perspective in there, and so we're going to
Janice Porter:look at that. Dawn is an executive leadership consultant,
Janice Porter:a business strategist, and host of the She's That Founder
Janice Porter:podcast. She works with female founders running businesses from
Janice Porter:500k to $5 million helping them step fully into their role as
Janice Porter:CEO without burning out or losing what what makes them
Janice Porter:great at what they do. What I find so refreshing about Dawn is
Janice Porter:that she's not selling AI as a magic fix. She sees it as
Janice Porter:something that gives you back the most precious thing in
Janice Porter:business, time, time to show up fully for the relationships that
Janice Porter:matter. And we know that I love that part. That is a
Janice Porter:conversation I couldn't wait to have again on relationships
Janice Porter:rule, and I think before I get into the questions with her, I
Janice Porter:want to just mention that at the end of our non-recording last
Janice Porter:time we discovered that in fact we have relationship in common,
Janice Porter:my sister's ex-business partner, and, and it was kind of fun to
Janice Porter:discover that we actually, you know, are one step closer, so to
Janice Porter:speak, in that Kevin Bacon thing, or whatever you want to
Janice Porter:call it, yeah, six degrees. So that was kind of special too.
Janice Porter:So, Dawn, before we get into the practical stuff, I want to start
Janice Porter:somewhere personal. What is the biggest relationship mistake
Janice Porter:that you see female founders making, and does it surprise
Janice Porter:you, or is it always the same story?
Dawn Andrews:The biggest mistake I see female founders
Dawn Andrews:making with their relationships is one that I make myself, and
Dawn Andrews:it's, it's trusting that everybody is always there
Dawn Andrews:waiting for you, and you don't necessarily follow up or stay in
Dawn Andrews:touch, or just just show up, just be visible with regularity,
Dawn Andrews:especially in the relationships that you want to nurture and
Dawn Andrews:build, and even the most important ones, like sometimes
Dawn Andrews:we just kind of go silent or go dark, and need to need to
Dawn Andrews:connect back with people, and I like, I make that mistake
Dawn Andrews:myself. That's part of the reason I'm so bullish on AI,
Dawn Andrews:and, and, and I think the what's underneath that is that we think
Dawn Andrews:that it takes too much effort or energy when, especially
Dawn Andrews:nowadays, it really doesn't require as much as maybe it used
Dawn Andrews:to, just to be able to stay in contact with people.
Janice Porter:You know, it's funny, I just saw a friend of
Janice Porter:mine post about that, that very thing on LinkedIn this morning,
Janice Porter:and I preach on it myself, and I make the mistake also, as we all
Janice Porter:do, because we get, we're not organized enough, or we get busy
Janice Porter:looking for the next new shiny star or person, and, and I think
Janice Porter:it's an old stat now, but I think it's still true. 68% of
Janice Porter:your clients leave because of indifference, because we don't
Janice Porter:pay attention to them, and there's so many more shiny
Janice Porter:objects out there for them that they don't care anymore, they'll
Janice Porter:just move on, and that hasn't changed with technology, without
Janice Porter:technology, whatever, it just takes a little time to show
Janice Porter:people that you care, and that's all it takes, a card, a note, a
Janice Porter:text, an email, a phone call that you know isn't going to get
Janice Porter:answered, but you can leave a message, right? So it's just, it
Janice Porter:is still really one of those things in my heart that I think
Janice Porter:needs to be paid more attention to. So,
Dawn Andrews:well, and from a revenue perspective, because if
Dawn Andrews:you look at, I don't know how true it is necessarily for a
Dawn Andrews:product based business, but for service based businesses, you
Dawn Andrews:make more money from the clients you've already had than you do
Dawn Andrews:from the acquisition costs and pursuit of a new client, like
Dawn Andrews:it's we all, you know, most of us that are entrepreneurial and
Dawn Andrews:in service based businesses love shiny new toys,
Janice Porter:yeah, so
Dawn Andrews:we pursue them with vigor, but. But where your
Dawn Andrews:revenue, like your bottom line, actually changes is in going
Dawn Andrews:more deeply with the people who already know and love you and
Dawn Andrews:trust you, have received your great services, and the growth
Dawn Andrews:of your business, like the next iteration of your services comes
Dawn Andrews:out of the needs of those clients. So it's everything to
Dawn Andrews:be able to stay in touch.
Janice Porter:Absolutely, you have a really clear way of
Janice Porter:thinking about where AI fits in a business relationship. You
Janice Porter:divide it into three distinct roles. Can you help us through
Janice Porter:that framework? Because I think it reframes the whole
Janice Porter:conversation about AI and human connection.
Dawn Andrews:Yeah, so as I was thinking about AI, like maybe,
Dawn Andrews:and maybe your, you, and or your listeners have experienced this,
Dawn Andrews:like once you realize you have something that can help you
Dawn Andrews:write that email that's taking a little bit too long to write, or
Dawn Andrews:help you come up with content for LinkedIn, even if it doesn't
Dawn Andrews:really sound like you or isn't quite on point, you get really
Dawn Andrews:excited, you're like, oh my gosh, I have so much more time,
Dawn Andrews:but I realized in grabbing that time back that I needed to put
Dawn Andrews:some parameters around where AI contributes, where I contribute,
Dawn Andrews:and you know, since we're talking about LinkedIn, and here
Dawn Andrews:on relationships rule, like where, where it crosses over
Dawn Andrews:with LinkedIn. So my three buckets, when it comes to AI in
Dawn Andrews:relationship building, is what AI handles what humans own, and
Dawn Andrews:what LinkedIn does. So, the examples would be what AI can
Dawn Andrews:handle for you and give you your time back and keep the follow-up
Dawn Andrews:happening. Is context recall like who is this person? Where
Dawn Andrews:did they come from? Where do I know them from? What have they
Dawn Andrews:done? It can draft the outreach, like we talked about. It can
Dawn Andrews:help with your follow-up timing, like in reminding you, okay, you
Dawn Andrews:haven't talked to Janice in like three months, maybe you want to
Dawn Andrews:ping her and send something. It can help you personalize things
Dawn Andrews:at scale. So I have a free community, the AI for Founders
Dawn Andrews:community on LinkedIn, and it helps me personalize messages,
Dawn Andrews:direct messages to everybody that is in that group, so that I
Dawn Andrews:can stay in touch with them on a more frequent basis, rather than
Dawn Andrews:sending the exact same message to every single person in the
Dawn Andrews:list of people that are in the community, and the last, and the
Dawn Andrews:last thing is, it can help surface who's gone quiet in your
Dawn Andrews:network as well, like maybe you had some sort of relationship or
Dawn Andrews:conversation going, and then it's not going for some reason.
Janice Porter:Okay, I knew I should have stopped you, because
Janice Porter:I forget the first question I was getting. Okay, so let's go
Janice Porter:through the three things again. Just the first one is it helps
Janice Porter:AI
Dawn Andrews:handles it, and it can help you with context,
Dawn Andrews:outreach, follow-up timing, personalization.
Janice Porter:Okay,
Dawn Andrews:and who's gone quiet?
Janice Porter:So, how does AI help you with your reminders,
Janice Porter:for example, to reach out? How does that look? What does that
Janice Porter:look like?
Dawn Andrews:So, it helps me, because I'll put together,
Dawn Andrews:depending upon what it is that I'm doing at the moment, like
Dawn Andrews:maybe there's a course or a training or webinar or something
Dawn Andrews:that I have that's coming up that I think would be really
Dawn Andrews:interesting in my perfect moments, and I'm not saying I do
Dawn Andrews:this consistently every time, but in my perfect moments, I'll
Dawn Andrews:put together a list of people that I think would be the right
Dawn Andrews:match for whatever that offering is, and then from there it can
Dawn Andrews:go through either I can have it review LinkedIn for me or review
Dawn Andrews:my email sends to let me know when's the last time I reached
Dawn Andrews:out to that person and what did I reach out to them about.
Janice Porter:How can I do that?
Dawn Andrews:Because I have it in my CRM, like I pull
Dawn Andrews:everybody's information into my email CRM.
Janice Porter:Oh, like a separate standalone CRM system,
Dawn Andrews:yeah,
Janice Porter:that your AI can,
Dawn Andrews:yeah,
Janice Porter:it's connected to
Dawn Andrews:exactly,
Janice Porter:okay, okay, yeah,
Dawn Andrews:and so it can help me see, okay, cool, Janice would
Dawn Andrews:be great for that, but you guys haven't really, like, she's
Dawn Andrews:gotten your weekly emails, she's only opened one of them over
Dawn Andrews:over whatever time period, so you may need to either call or
Dawn Andrews:send a physical message or send a few emails just directly to
Dawn Andrews:her to warm that relationship up, like it just gives me
Dawn Andrews:quickly that data about that person, so that I can be more
Dawn Andrews:effective with my time or with my team's time in reaching out
Dawn Andrews:to the people that are the right fit for this thing that I'm
Dawn Andrews:offering.
Janice Porter:So, do you, what CRM do you use, or is it
Janice Porter:proprietary type of thing?
Dawn Andrews:I use Go High Level.
Janice Porter:Okay. Okay, so you have Claude, I think. Do you
Janice Porter:use Claude? And then you have it connected to
Dawn Andrews:you can build custom API connections.
Janice Porter:Yeah, yeah, through cowork.
Dawn Andrews:Yeah, yeah. Well, you can. You can code custom AP,
Dawn Andrews:so Claude code, so you can build a custom connection. Yeah,
Janice Porter:okay,
Dawn Andrews:yeah, and. I also inside High Level, even separate
Dawn Andrews:from AI, I created a scoring system, which you can do inside
Dawn Andrews:High Level, so that each time I send an email, it'll tell me if
Dawn Andrews:somebody opened it, and or if they click the link, and each of
Dawn Andrews:those activities gives them a certain amount of points, and so
Dawn Andrews:I can look at the points of everybody that's in my system,
Dawn Andrews:and see, you know, if somebody has 800 points, then they've
Dawn Andrews:been engaging with me in a lot of different ways, and if
Dawn Andrews:somebody has two points, they opened one thing, maybe, you
Dawn Andrews:know,
Janice Porter:no, wow,
Dawn Andrews:it helps to direct where your energy goes,
Janice Porter:yeah, that's that's pretty impressive,
Janice Porter:actually, I like it, so I don't know where I got this question
Janice Porter:from. I love the idea of an AI manifesto, a set of guidelines
Janice Porter:for how a business uses AI. Where did that idea come from,
Janice Porter:and what goes into one?
Dawn Andrews:Well, an AI manifesto, I mean, for me it
Dawn Andrews:just came together because this is the benefit. Okay, I'm Gen
Dawn Andrews:x1. of the benefits of being Gen X is that we have lived through
Dawn Andrews:technology adoptions, like people weren't using computers,
Dawn Andrews:and then they started using computers, like I was a, you
Dawn Andrews:know, a very young person when that happened, but it's like
Dawn Andrews:there is a definite before and after, and there is definitely a
Dawn Andrews:before and after now with AI, and knowing how and where and
Dawn Andrews:when you want to use AI in your business, and what for, I think
Dawn Andrews:is really important, because I have experienced already as a
Dawn Andrews:founder using AI for the last three years times when I would
Dawn Andrews:basically seed my point of view or my judgment or my decision
Dawn Andrews:making over to AI, AI like AI knew better, and in a certain
Dawn Andrews:sense it's that's not wrong because it's aggregating
Dawn Andrews:everything on the internet and everything in the algorithm to
Dawn Andrews:tell me whatever my response, my answers are that it's giving me,
Dawn Andrews:but at the same time it was, I was cutting myself out of the
Dawn Andrews:smartness of whatever I was about to do next that AI had
Dawn Andrews:suggested. So an AI manifesto is just simply like we use AI in
Dawn Andrews:this way, for instance, we use it to draft, but not for the
Dawn Andrews:final thing that we post, or we use it for figuring out who we
Dawn Andrews:want to reach out to, and then it's the responsibility of my
Dawn Andrews:team, or of myself, to reach out to that person, or we don't use
Dawn Andrews:client names and client details when we put information in to
Dawn Andrews:get information out. We protect the safety of it. We don't use
Dawn Andrews:AI to train. We don't use our content to train the models
Dawn Andrews:right. We don't use tools like Deep Seek or Grok because they
Dawn Andrews:have horrible safety policies. So there's a lot that's going on
Dawn Andrews:in the world of AI and in the world of safety and ethics, and
Dawn Andrews:we're all kind of trying to navigate it on the fly, but
Dawn Andrews:having some of those own, some of those boundaries determined
Dawn Andrews:for yourself and your business, I think is just a really helpful
Dawn Andrews:place to start, and especially if you have a team that's using
Dawn Andrews:it along with you.
Janice Porter:Yeah, I think you're right that we have to, if
Janice Porter:we're going to explore and learn these new tools, then we need to
Janice Porter:be responsible about knowing more than just, oh, this, this
Janice Porter:is fun, let's do this again, you know? Just actually saw a post
Janice Porter:on Instagram, and I forget who wrote it, but it was, it was
Janice Porter:talking about it's funny, because it was talking about the
Janice Porter:ethics, or lack of, around Sam Altman and the owner of Chat
Janice Porter:Chat GPT, because there was a lot, there's a lot going on in
Janice Porter:the American government that just happened with that, and
Janice Porter:everything, but it was funny, I already knew, and a little bit,
Janice Porter:but it made me want to stop using chat altogether, which I
Janice Porter:hadn't, but I switched over to Claude mostly. But it is
Janice Porter:important to know the ethics and the boundaries and the things
Janice Porter:that they're doing at the helm of these things, because it's
Janice Porter:frightening, actually. You know, it can be well,
Dawn Andrews:and none of us, like, I want to be clear, I'm a
Dawn Andrews:heavy-duty AI user. I like anything that's new, I'm willing
Dawn Andrews:to try, like, I'm, I'm, but none of us are AI experts, even
Dawn Andrews:people that have been working in AI in the last 10 to 15 years
Dawn Andrews:and developing, you know,
Janice Porter:yeah,
Dawn Andrews:AI-driven work are still none of us are experts,
Dawn Andrews:because it is so constantly shifting. So that's why I really
Dawn Andrews:like the idea of an AI manifesto, because it's your
Dawn Andrews:boundaries at that given moment, and it can adapt and grow as you
Dawn Andrews:learn more, as your team learns more, as policies change, as
Dawn Andrews:tools change. Change, but having a starting point for what you're
Dawn Andrews:willing to share, not share, do not do, use, not use. I think is
Dawn Andrews:really helpful.
Janice Porter:I think the other thing that a lot of people worry
Janice Porter:about, and I think I don't think you and I do this because we are
Janice Porter:aware of these things, but that people use AI sometimes to
Janice Porter:manage relationships, which make the whole thing, of course, less
Janice Porter:real, and, and I think it's like, I don't know, it's also
Janice Porter:not just relationships, but it's, I guess, it's content too,
Janice Porter:because you can tell now, you can see the AI-driven content
Janice Porter:that's that's out there all everywhere and hasn't been
Janice Porter:tweaked, let's say, you know, with the personal touch.
Dawn Andrews:Yes. Well, there's so there's a couple things that
Dawn Andrews:I say all the time. AI informs and you decide, so whatever
Dawn Andrews:question you're asking, let it be the information, just like
Dawn Andrews:Google used to do back in the day, like Google some
Dawn Andrews:information, and then make your decisions based on whatever your
Dawn Andrews:research was. So, AI informs, and you decide, and then AI
Dawn Andrews:drafts, and you finalize.
Janice Porter:Yeah, so
Dawn Andrews:it's, it's great to have it save you that time as
Dawn Andrews:a leader and somebody who's busy, but you, you have, you
Dawn Andrews:have to give yourself the gift of putting yourself into it,
Dawn Andrews:and, and that gift gets passed on to the people that you're
Dawn Andrews:connecting with. Yeah, the humans own part of that
Dawn Andrews:framework that we were talking about,
Janice Porter:right? So, you talk about founders becoming
Janice Porter:bottlenecks in their own follow-up, and that's a good
Janice Porter:segue into this, not because they don't care, but because
Janice Porter:there's no system holding it together, what does that
Janice Porter:actually cost them in terms of real relationships?
Dawn Andrews:I mean, kind of everything, like I don't, I
Dawn Andrews:don't mean to be hyperbolic, but yeah, you know, I know it
Dawn Andrews:because I do it, and I've lived it, where you're like, oh my
Dawn Andrews:gosh, I need to reach out to a few people, and, but I've got
Dawn Andrews:too many other things on the list today that need to happen
Dawn Andrews:first, and, and for every person that I'm not reaching out to,
Dawn Andrews:like, my, my business cycle, my business selling cycle can be
Dawn Andrews:anywhere from 20 minutes to 18 months.
Janice Porter:Yeah,
Dawn Andrews:like it can take that long to close a deal, and
Dawn Andrews:honestly, the ones that are closing in 20 minutes are
Dawn Andrews:usually because of something I'm, I said or started saying 18
Dawn Andrews:months ago that now has had enough repetition that that
Dawn Andrews:person is ready to close a deal with me now. So, I mean, it's
Dawn Andrews:it's costing you the future of your business, because whatever
Dawn Andrews:it is that you're sharing today is the beginning of what, like,
Dawn Andrews:that's the ticking clock for whatever your sales cycle is.
Dawn Andrews:So, if it's three months, 18 months, whatever, and there are
Dawn Andrews:times when business has been really slow, maybe the economy
Dawn Andrews:had some sort of big swing, and those relationships that I had
Dawn Andrews:nurtured were the ones that came in and kept the business going,
Dawn Andrews:because I could shake the trees, so to speak,
Janice Porter:right,
Dawn Andrews:and talk to the people that I'd managed to
Dawn Andrews:maintain my connection with, and just to be like real, real,
Dawn Andrews:Janice, like, as I'm saying this, I'm like, ooh, I really
Dawn Andrews:gotta catch up with some people, like I'm realizing how much I
Dawn Andrews:need to get back into, you know, reconnecting with folks,
Janice Porter:yeah. And when you start to do it again, it
Janice Porter:feels so good. Yeah, it really does, because you feel it
Janice Porter:stirring the pot, as well as opening up doors. It's great. I
Janice Porter:know I go through cycles as well. It's funny how that
Janice Porter:happens. Anyway, you work with founders who are used to being
Janice Porter:the person everyone leans on, the one with all the answers,
Janice Porter:all the relationships, all the institutional knowledge. How do
Janice Porter:you help them start trusting AI with any part of that when
Janice Porter:letting go doesn't come naturally to them?
Dawn Andrews:Yeah, so AI, it's baby steps, and I mean, or big
Dawn Andrews:swings, if you're a big swing kind of person, go for it, but,
Dawn Andrews:but I think that AI can help get out of your head the way that
Dawn Andrews:you like to work, what's important to you, what your
Dawn Andrews:standards are, what your values are, and literally the process
Dawn Andrews:that you want people to follow, like we call them SOPs, but
Dawn Andrews:there's so much more than that, and AI can help founders pull
Dawn Andrews:that information out and even create their own AI brain that
Dawn Andrews:their team can call upon to help build trust and consistency, so
Dawn Andrews:that founders who are a little bit more nervous about handing
Dawn Andrews:things off can start to see evidence that it's working
Dawn Andrews:before they do the big Passover of whatever a project or a
Dawn Andrews:responsibility
Janice Porter:is. Yeah, it's funny how I tested that actually
Janice Porter:the other day, because I just created my brain in Claude, and
Janice Porter:I had it in in one of my projects, and the project.
Janice Porter:Project is to help create for my I try to do a framework for my
Janice Porter:clients of their about section that we're going to discuss and
Janice Porter:build, so we have a framework that that AI has helped me with,
Janice Porter:based on the information I put in about that person, but
Janice Porter:because my brain was in there, it was skewing it into my, my
Janice Porter:sort of style, right? Not necessarily my client style. As
Janice Porter:soon as I took that out of that project, it was better.
Dawn Andrews:Yes.
Janice Porter:So, you know, you, yeah, it was interesting
Janice Porter:because I hadn't thought about it until, until I did that.
Dawn Andrews:Well, okay. Do you make pancakes, Janice?
Janice Porter:Yes, I do. Do
Dawn Andrews:you add anything special to the batter?
Janice Porter:Not anything special. I follow a recipe,
Dawn Andrews:so we make them, and we usually add like a
Dawn Andrews:teaspoon of vanilla or something. Yes, squeeze the
Dawn Andrews:lemon.
Janice Porter:Okay,
Dawn Andrews:so that's to me, that's kind of using AI in your
Dawn Andrews:AI brain is that you start, you have all of this stuff is so
Dawn Andrews:iterative, you have to be willing to like give it a try,
Dawn Andrews:get messy, see what the outcome is, learn and continue to
Dawn Andrews:improve, and I think there's a little bit of a hesitation for
Dawn Andrews:folks like some folks are in and using it indiscriminately with
Dawn Andrews:no no boundaries, no voice, no like great, it's done. I'm just
Dawn Andrews:going to post it. There it is, like it's easy. And then there
Dawn Andrews:are some folks that are like, well, I haven't really tried it,
Dawn Andrews:or I had it write one email and it was bad, so I didn't use it,
Dawn Andrews:like they're hesitating. There's a middle ground, and it's it's
Dawn Andrews:just trying it and continuing to learn and grow and improve with
Dawn Andrews:it, and that's exactly what you just described, is the brain is
Dawn Andrews:super helpful when you're trying to develop something that is
Dawn Andrews:your voice and your two
Janice Porter:of us, right? Yeah,
Dawn Andrews:exactly,
Janice Porter:yeah, but
Dawn Andrews:it may not be the thing to add in, it might not be
Dawn Andrews:the teaspoon of vanilla to add in when you know when you're
Dawn Andrews:working with a client,
Janice Porter:so how did, like, Debbie, are you self-taught, or
Janice Porter:are
Dawn Andrews:you? Yeah, 100% I was part of a mastermind
Dawn Andrews:community with someone who, who was in the early stages of using
Dawn Andrews:AI with a tool called Jarvis back in the day, which was,
Dawn Andrews:yeah, which was a, it was Open AI's back end with a wrapper on
Dawn Andrews:the front of it to help people with marketing, to help them
Dawn Andrews:with blog posts, Twitter things like that. Twitter, when Twitter
Dawn Andrews:was still Twitter, and so that was the tool that we all kind of
Dawn Andrews:gathered around to help with our marketing, and from playing with
Dawn Andrews:that, everything has grown and exploded from there.
Janice Porter:Interesting, you, you built a custom podcast
Janice Porter:dashboard using Claude. I understand that pulls data from
Janice Porter:Buzzsprout, Apple, and Spotify, right? For someone listening who
Janice Porter:thinks AI tools are only for tech-savvy people, what does
Janice Porter:that tell them about what's actually possible? I mean, I'm
Janice Porter:fascinated by this, and I don't really know how it works.
Dawn Andrews:Yeah, I mean, look, you guys, it was a hot
Dawn Andrews:mess trying to build this, and it's, it's still taking a lot of
Dawn Andrews:time. Was it worth it? I mean, so far, ish, it is 100% an
Dawn Andrews:experiment, but I just found for myself that in all the things
Dawn Andrews:that I'm covering off on, as the founder of my business, being
Dawn Andrews:able to get the data that I needed from all of these
Dawn Andrews:platforms was taking too much time to, like, open the thing,
Dawn Andrews:grab this part, open the thing, grab the next part, like it,
Dawn Andrews:because there is no central place, no, and not, and not
Dawn Andrews:where all of it comes together, either that, or it was my one of
Dawn Andrews:my team members doing it, which was great, but it wasn't. It
Dawn Andrews:wasn't happening quickly and easy enough. It wasn't happening
Dawn Andrews:in time to be able to make like on the fly decisions about what
Dawn Andrews:it is that I wanted to do, and so I just started what I did.
Dawn Andrews:Literally, it said, "Hey, Claude, in the chat. Here's what
Dawn Andrews:I'm trying. Here's what I want to try and accomplish. I want to
Dawn Andrews:be able to look at a report or a dashboard that shows me these
Dawn Andrews:numbers with this frequency, and then be able to interpret that
Dawn Andrews:context and tell me what I need to do next, what my next move
Dawn Andrews:might be, so that I can continue to grow and improve my podcast.
Janice Porter:Did you just give it your, your URL for your
Janice Porter:podcast on each of those different platforms?
Dawn Andrews:So that's where Claude Code comes in. But I
Dawn Andrews:started in chat because if you, if you think about how anything
Dawn Andrews:gets coded, and most of us don't know anything about how coding
Dawn Andrews:works, right, so this is, and, and I'm not, not an expert, just
Dawn Andrews:saying this right out loud, but anytime you build something,
Dawn Andrews:what I have learned is that there's usually a use case and a
Dawn Andrews:set of requirements, and that's what I was using, Claude. Help
Dawn Andrews:me figure out Claude chat to help me figure out first. So,
Dawn Andrews:imagine I was hiring a coder,
Janice Porter:yeah, to
Dawn Andrews:develop this for me. I had that conversation in
Dawn Andrews:Claude chat and asked it to ask me more questions to interview
Dawn Andrews:me as a coder, so that I could get to what I might give to a
Dawn Andrews:coder to develop this, and it helped me parse out the
Dawn Andrews:different steps of the project to be able to get this built and
Dawn Andrews:usable,
Unknown:and,
Dawn Andrews:and I know it can sound like, oh, well, that was
Dawn Andrews:so easy, but there, there are lots of different parts and
Dawn Andrews:connections and things that that come together to be able to make
Dawn Andrews:this work, but for where I am in the development of my podcast,
Dawn Andrews:in my personal budget from a business standpoint, and my own
Dawn Andrews:desires for learning, the budget is on point, because the only
Dawn Andrews:thing that it was costing me was however much time I wanted to
Dawn Andrews:invest in continuing to grow and build it out,
Janice Porter:and so would that lead you to coding it yourself,
Janice Porter:is that or using cloud code? Right, right. Okay. Brilliant.
Dawn Andrews:Yeah, it
Janice Porter:is. It's total learning experience. I can see
Janice Porter:that. My colleague, who does a lot of my tech stuff, she's
Janice Porter:already done stuff like that too, because she.. that's where
Janice Porter:her brain goes. Mine, not so much, but I get it. It's that's
Janice Porter:that's fantastic. That's
Dawn Andrews:that's what's fun about talking, talking with
Dawn Andrews:Claude chat about it.
Janice Porter:Yes,
Dawn Andrews:that you can. You can be coming from the place of,
Dawn Andrews:I you can literally type in the chat, I am not techy,
Janice Porter:exactly. This is
Dawn Andrews:what I want to, like, I want to go to the store
Dawn Andrews:and buy this thing, whatever it
Janice Porter:is. I love it.
Dawn Andrews:Can we build it together, and you can just be
Dawn Andrews:real.
Janice Porter:Yeah, I love it. That's great. Be brave, be
Janice Porter:fierce, right? That kind of..
Dawn Andrews:yes. Yes.
Janice Porter:So you've mentioned to me that you find
Janice Porter:Chat GPT more direct for strategic business questions,
Janice Porter:while Claude excels. Sorry, I got distracted easily. Yeah,
Janice Porter:while Claude excels at relational communication, that
Janice Porter:to me is a, is an interesting distinction. How do you decide
Janice Porter:which tool to reach for, and when?
Dawn Andrews:Anytime I am writing content, podcast
Dawn Andrews:episodes, connecting with people like, want to, if it's a
Dawn Andrews:person-to-person interaction, even if it's, you know, me as a
Dawn Andrews:podcast host to a guest, or me as a business owner to my
Dawn Andrews:clients, I reach for Claude, because it's, it's just a little
Dawn Andrews:bit more lyrical, it's a little warmer, developed by people with
Dawn Andrews:humanities degrees, and there's just something that's more
Dawn Andrews:psychologically astute about it in my experience, and then with
Dawn Andrews:Chat GPT, if I'm looking at breaking down business strategy
Dawn Andrews:or business offers or budgeting or looking at putting together a
Dawn Andrews:plan for a client to grow their, like, to scale their business,
Dawn Andrews:or to look to sell their business. Chat GPT tends to be a
Dawn Andrews:little bit better for that, though. I could certainly do it
Dawn Andrews:all in Claude. Like, Claude is 100% capable, but I have enough
Dawn Andrews:of my business history in Chat GBT that I tend to stay over
Dawn Andrews:there for that, and then tend to go over to Claude for the
Dawn Andrews:creative writing.
Janice Porter:It's good. I like what I liked your description.
Janice Porter:It's more lyrical, and, and, and you're right, like it just feels
Janice Porter:like it flows better. It's not as, as choppy in essence. Yeah,
Janice Porter:and I'm glad that I've finally got over the hump of starting to
Janice Porter:date Claude instead of Chat GPT. So that's good. If a female
Janice Porter:founder is listening right now and she's curious about where to
Janice Porter:start with AI in her business relationships, not the tech,
Janice Porter:just the thinking. What's the very first question she should
Janice Porter:ask herself?
Dawn Andrews:I would like.. I usually am looking for the
Dawn Andrews:friction point. So, where are you? Where are you spending too
Dawn Andrews:much time, like time that you feel like you don't have to
Dawn Andrews:spend, or where are you avoiding spending time because you think
Dawn Andrews:it's going to take too much of it when it comes to your
Dawn Andrews:relationships, so if you're telling yourself the story that
Dawn Andrews:putting together a list of people to reach out to and doing
Dawn Andrews:that actual outreach is taking too much time, I would start
Dawn Andrews:there, and, and again, you can just get right in the chat and
Dawn Andrews:say, I really need to reach out to more people. I feel like it's
Dawn Andrews:taking me too much time. These are the kinds of folks that I
Dawn Andrews:want to target, because I think they'd be great customers for
Dawn Andrews:whatever it is that I have to offer. What are your
Dawn Andrews:suggestions? And then ask me questions to help me clarify
Dawn Andrews:what it is that I'm trying to build here, because I don't even
Dawn Andrews:know. What I want yet, like
Janice Porter:a simple thing that doesn't require APIs and
Janice Porter:connect exactly right. I just did that recently, actually,
Janice Porter:when I decided it was time to focus on a certain group of a
Janice Porter:certain industry that works well with my, my card sending
Janice Porter:service, and that's the real estate industry. So, I've
Janice Porter:decided that I need to focus on new realtors to me, because
Janice Porter:realtors turn over so, so often, that I want some realtors that
Janice Porter:are in California and Arizona, let's say, and so I'm going to
Janice Porter:do the outreach search, but I asked Claude to give me a five
Janice Porter:LinkedIn message campaign that I could work with them to start to
Janice Porter:connect with with new realtors, and it was pretty good, but and
Janice Porter:it did ask me some questions, however, the first email that
Janice Porter:it, that it suggested felt like it was pitching to me, and it
Janice Porter:wasn't a direct pitch, but it was just enough that I was
Janice Porter:saying something about what I do in it, and I don't ever want to
Janice Porter:do that in my first message, so I went back and I said, hey, you
Janice Porter:know, this doesn't work for me, and we, we went through it, you
Janice Porter:know, so that the five, the five messages ended up with me
Janice Porter:putting input to make it more my own, and to not have the pitch,
Janice Porter:and it was so funny, because Claude says, Oh, Janice, you
Janice Porter:were so right, I blah blah blah, you know, and you feel like
Janice Porter:you're talking to a real person with personality, you know, but
Janice Porter:you're not, and you have to be reminded of that sometimes, too.
Janice Porter:Right?
Dawn Andrews:Yes. Well, and you know what, you could do, Janice
Dawn Andrews:is like, so here's, here's the next step. No, you don't have to
Dawn Andrews:be techy for it,
Janice Porter:okay?
Dawn Andrews:If you have a successful LinkedIn campaign
Dawn Andrews:that's worked for you before, you can give it to Claude chat
Dawn Andrews:and say, I'd like to create a LinkedIn campaign creator skill
Dawn Andrews:for cold traffic. Here is a LinkedIn campaign from message
Dawn Andrews:one to message five, 710, whatever it is that has worked
Dawn Andrews:really well. Use this as the framework to create the skill,
Dawn Andrews:and so what you're doing is creating a tiny brain that will
Dawn Andrews:do it better for you each successive time that you choose
Dawn Andrews:to create your next LinkedIn campaign, because it already has
Dawn Andrews:all those rules that you were going back and fixing one part
Dawn Andrews:of the conversation at a time. Oh,
Janice Porter:that's that's really good. So that's always
Janice Porter:been my confusion since I started not long ago with
Janice Porter:Claude. Is when do I do a project? When do I do a skill?
Janice Porter:So, if I make it a skill that
Dawn Andrews:can pull it into any project that you're working
Dawn Andrews:on, you can bring it into any chat that you're working on.
Dawn Andrews:Yeah,
Janice Porter:and so does it bring, does it create the
Janice Porter:instructions that you have to put in the project?
Dawn Andrews:Yes, and it will even create the skill for you
Dawn Andrews:and load it into Claude for you.
Janice Porter:Say that again.
Dawn Andrews:Yeah, so you have your, your LinkedIn email or
Dawn Andrews:LinkedIn message campaign,
Janice Porter:yeah,
Dawn Andrews:as your, as your template of, like, this is what
Dawn Andrews:works well.
Janice Porter:So, do I put that into the skill as I'm building?
Dawn Andrews:So, you'd put that into the chat.
Janice Porter:Oh, yeah, okay.
Dawn Andrews:And the chat would be your partner,
Janice Porter:yeah,
Dawn Andrews:building the skill,
Janice Porter:okay. And then it gives you the, the, I guess,
Janice Porter:URL, or whatever it's called, the address for the skill,
Dawn Andrews:it just gives you the, the markdown language.
Janice Porter:Okay, that's what it is.
Dawn Andrews:Style,
Janice Porter:yes,
Dawn Andrews:that is the skill. And then it will install it into
Dawn Andrews:Claude for you.
Janice Porter:Yes,
Dawn Andrews:and then the next time you open a chat, you could
Dawn Andrews:say, 'Hey, it's Tuesday, I want to start a new LinkedIn
Dawn Andrews:campaign, hat like forward slash the
Janice Porter:skill
Dawn Andrews:LinkedIn campaign builder and and you can say
Dawn Andrews:instead of realtors this time I want to do it for this group and
Dawn Andrews:here's some things you need to know about it right the campaign
Dawn Andrews:and it will already have your voice your parameters don't be
Dawn Andrews:salesy
Janice Porter:yeah
Dawn Andrews:parse it out this way like it'll already have it
Dawn Andrews:for you, instead of revisiting all those instructions.
Janice Porter:Thank you. That's good. Yeah, I'll have to listen
Janice Porter:to this again. Alright, that's awesome. So you have said that
Janice Porter:the real gift of AI is that it gives you back the time to be
Janice Porter:your best and best self and connect more meaningfully with
Janice Porter:others, and we've talked about that a little bit today. I want
Janice Porter:to give you the space to land on that thought for our listeners
Janice Porter:before we wrap up.
Dawn Andrews:Yeah, so I, I have personally experienced daily the
Dawn Andrews:gift that AI has been to my. Business as a service-based
Dawn Andrews:business owner, because when you have a service-based business,
Dawn Andrews:everything is coming through you in some way. Either it was
Dawn Andrews:generated by you, the service is being provided by you, the
Dawn Andrews:frameworks are coming from you, the operational processes are
Dawn Andrews:coming from you, even if you've got a team that's built out with
Dawn Andrews:you, and I think AI is the single greatest tool for giving
Dawn Andrews:a leader back time that they didn't even know they could ever
Dawn Andrews:get back, and I think that's so important, just for self care.
Dawn Andrews:Running a business is no joke, it takes such courage and
Dawn Andrews:resilience and determination that any space that you can give
Dawn Andrews:back to yourself to take a breath, I think, is so valuable.
Dawn Andrews:It can be the pause that you need between giving feedback
Dawn Andrews:that lands versus feedback that breaks things down in your
Dawn Andrews:business, like that makes things harder. It can give you back the
Dawn Andrews:time that you need to think about where you want this
Dawn Andrews:business to go, like strategic thinking time that you may not
Dawn Andrews:allow yourself, and it can also set your business up to run more
Dawn Andrews:effectively and efficiently without you in it all the time,
Dawn Andrews:and that I mean, that's why we all got into business, not only
Dawn Andrews:because we love something, but because we wanted more freedom
Dawn Andrews:and flexibility,
Janice Porter:right? Right, and for so long we find it's the
Janice Porter:opposite. It's true. Yeah. Okay. Last question before we wrap up.
Janice Porter:And this is just a general question. I, my favorite word is
Janice Porter:curiosity, and I'd like to ask you this, my curiosity question?
Janice Porter:I didn't ask you last time. Two parts to it. First part is, do
Janice Porter:you think that curiosity is innate or learned? And part two
Janice Porter:is, what are you most curious about these days?
Dawn Andrews:So, I think it is innate, but it's like a muscle,
Dawn Andrews:you got to flex it or it gets flabby, perfect, I I am a very
Dawn Andrews:curious person, and what I'm most curious about these days, I
Dawn Andrews:mean, so many things, always, always about AI, because I am,
Dawn Andrews:I'm like, I am in a passionate pursuit of grabbing my time
Dawn Andrews:back, I just feel acutely aware of how much time any of us gets
Dawn Andrews:on this planet, and if I can grab back more of it for fun and
Dawn Andrews:people that I love, I'm all about it. So I'm extremely
Dawn Andrews:curious about AI.
Janice Porter:Perfect, and that's the fun about that
Janice Porter:question, because it's there's no right or wrong answer, right?
Janice Porter:I mean, but I don't know if you, being from California, you
Janice Porter:probably know who Brian Grazer is. Okay, and Brian Grazer was
Janice Porter:one of the.. his book.. what's it called.. A Curious Mind..
Janice Porter:it's called his.. one of his books that was the impetus that
Janice Porter:started me on my podcast journey, actually many years
Janice Porter:ago, because I loved that book, and how he used to interview
Janice Porter:people back before he was famous, and mostly when he was
Janice Porter:his grandmother had instilled this curiosity in him to ask
Janice Porter:questions, and so forth, and it kind of led to all these
Janice Porter:interesting interviews that he had with people along the way,
Janice Porter:and he, he talks of those interviews in this book, and,
Janice Porter:and I just love that question, because I just resonated so much
Janice Porter:with what he had to say. In fact, it's probably time to read
Janice Porter:that book again. Yeah,
Dawn Andrews:I'll consider that an invitation for myself.
Janice Porter:There you go. Yeah, and, and last thing before
Janice Porter:we go, Where can people find you? And I'll put it in your
Janice Porter:show notes
Dawn Andrews:on LinkedIn at Free Range Thinking, that's my
Dawn Andrews:business name. Oh,
Janice Porter:right, I never even mentioned the name of your
Janice Porter:business, Free Range Thinking, Range
Dawn Andrews:Thinking, and you can, you can also find, if
Dawn Andrews:you're a founder who wants to be, you know, using AI more, you
Dawn Andrews:can find us at the AI for Founders community on LinkedIn.
Dawn Andrews:Yeah,
Janice Porter:tell me about that. Because is it a group that
Janice Porter:you have?
Dawn Andrews:Yes,
Janice Porter:it's a group. Okay,
Dawn Andrews:it's a private group. So, and, and not because
Dawn Andrews:it's anything super fancy, it's just I just wanted to carve it
Dawn Andrews:out from a public group that everybody can join. I wanted
Dawn Andrews:people to want.. well, I would love
Janice Porter:an invite, if possible, because I would love
Janice Porter:to get into your group and talk and see if I can keep up with
Janice Porter:your talk on AI. I'm
Dawn Andrews:sure you can. I just, I wanted a safe space for
Dawn Andrews:founders to be able to, like, some people have AI shame right
Dawn Andrews:now, and I just wanted people to have a safe space to be able to
Dawn Andrews:talk about, like, AI, what the use cases are, what they're
Dawn Andrews:excited about, what they're curious about, what they're
Dawn Andrews:struggling with, and so, yeah, that's a place to be able to do
Dawn Andrews:that, and to learn.
Janice Porter:Yeah, always want to be learning, so that's great.
Janice Porter:Appreciate that. Thank you so much for being here again. And I
Janice Porter:think each time we talk to someone, we learn something new,
Janice Porter:and so. Something more to bond a relationship, and I feel like
Janice Porter:I've done that with you. So, thank you so much for your time.
Dawn Andrews:Same, Janice. Thanks for having me.
Janice Porter:You're very welcome. And if you like what
Janice Porter:you hear or see, listeners, please let us know. We always
Janice Porter:appreciate it if you do, and reach out to Dawn and find out
Janice Porter:more about how she can help you as well with your AI journey,
Unknown:so.

