Some practices changed their message during COVID. Others became the steady voice patients trusted most. Dr. Lona and Dr. Chris Grier discuss why certainty in principle must be built long before uncertainty arrives, how strong patient education creates trust during fearful times, and why chiropractors cannot afford to wait until the next crisis to find their voice. Through lessons learned during 2020, practical table talk strategies, and a deeper conversation about chiropractic philosophy, they share how practices can become a source of clarity, leadership, and stability when patients need it most.
Key Highlights
01:10 – The reality of patient fear resurfacing whenever new health threats dominate headlines and why chiropractors must be prepared.
03:10 – Why practices that stayed consistent during COVID became trusted sources of stability in their communities.
04:29 – The foundational belief that the body possesses wisdom and adaptability, even when symptoms create uncertainty.
06:21 – What changes when patients begin viewing their bodies as intelligent rather than fragile.
08:40 – A reminder that leadership often emerges during seasons when people are searching for clarity and reassurance.
10:28 – The principle behind remaining unshaken during uncertainty: natural laws of health do not change when circumstances do.
11:23 – Why patient education becomes more valuable when it is built into every visit rather than reserved for occasional conversations.
13:54 – How consistent table talk reinforces the connection between stress, subluxation, and the purpose of ongoing care.
15:45 – The reality of developing certainty through observation, mentorship, repetition, and clinical experience.
19:10 – The responsibility of preparing your philosophy and communication before the next challenge tests your practice.
20:46 - Stephanie Dove Blake from Success Partner Social Sparrow joins Dr. Pete to share her personal journey from witnessing the impact of chronic pain to helping chiropractors reach more patients through digital marketing. They discuss lead generation, patient conversion, AI, and the systems Social Sparrow uses to help practices attract, book, and serve more people.
Resources Mentioned
For more information about Social Sparrow please visit: https://socialsparrow.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast