The biggest choke on your growth probably isn't a lack of New Patients. It's the invisible money constraints hiding inside an otherwise successful practice. Dr. Pete and Dr. Stephen unpack how flawed pricing strategies, broken money beliefs, and ineffective money models quietly choke growth, reduce profitability, and limit impact. Through real-world examples, practical benchmarks, and a powerful reframe around value, conviction, and outcomes, they reveal how remarkable businesses create the resources needed to expand their mission. The payoff is a clear framework for identifying hidden revenue opportunities, strengthening confidence in recommendations, and building a business that can sustainably serve more people.
In This Episode You Will Discover:
- Why a seven-figure practice uncovered an additional six figures of annual revenue without adding a single new patient
- The uncomfortable truth behind underpricing and the stories that keep doctors stuck there
- A powerful distinction between charging for services and charging for outcomes
- How weak conviction silently shows up as poor conversion and inconsistent collections
- The money mindset shift that transforms profit from a guilty topic into a mission multiplier
Episode Highlights
03:27 - The breakthrough starts by identifying the single constraint that makes every other problem look bigger than it is.
05:13 - A thriving seven-figure practice discovers hidden revenue simply by delivering and charging for overlooked value.
08:24 - The difference between growth and profitability turns out to be smaller than most owners think.
09:40 - An industry-wide statistic exposes just how much untapped potential is sitting inside existing practices.
10:54 - Growth accelerates when attention shifts from solving five problems to eliminating one bottleneck.
17:14 - A common leadership habit quietly prevents owners from seeing money that's already available.
18:16 - The stories doctors tell themselves about pricing may be costing far more than they realize.
19:40 - A simple benchmark challenges whether value and fees are actually aligned.
22:15 - The real value gap isn't what is being delivered. It's what is never being communicated.
26:01 - One subtle shift in how recommendations are presented can completely change the response.
29:00 - A lesson about commitment, value, and human behavior reframes the entire money conversation.
30:27 - The distinction between selling a service and creating an outcome changes everything.
31:29 - A powerful distinction challenges the conventional relationship between service, value, and transformation.
33:23 - Dr. Lona sits down with Dr. Brian Capra from Success Partner ClinicMind to explore how chiropractic practices are evolving beyond traditional EHR systems into fully integrated growth platforms. They discuss how AI, automation, patient communication, and practice management are transforming attraction, retention, and scalability for modern clinics. Dr. Brian also shares how ClinicMind is helping practices simplify operations, improve patient experiences, and prepare for the future of chiropractic growth through one connected platform.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about ClinicMind please visit: https://www.clinicmind.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
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