Chiropractic philosophy gives you the certainty to understand why you adjust, communicate that purpose clearly, and help patients understand why their care matters.
Dr. Lona and Dr. Andrew Alekna explore how chiropractic philosophy shapes the way you practice, from understanding subluxation and developing certainty to improving patient communication and retention. They share how mentorship, continued study, and wrestling with your own beliefs can strengthen your conviction and help you communicate what makes chiropractic different. When you’re clear on the philosophy behind your care, it becomes easier to show up with purpose, explain the value of the adjustment, and give patients a stronger reason to stay engaged in care.
Key Highlights
01:52 – Where to start when you know how to adjust but still aren't completely clear on why you do what you do.
03:42 – Consider what chiropractic education could look like if philosophy were woven through the art, science, and business.
05:59 – Two chiropractors can perform a similar adjustment while approaching what they're doing from completely different places.
07:02 – The conversation around subluxation raises a bigger question about what actually makes chiropractic distinct.
09:37 – What can change in practice when you stop believing you're responsible for doing the healing.
11:01 – Dr. Lona shares the advice that pushed her to seek out chiropractors who could deepen her understanding and conviction.
13:14 – Dr. Andrew's path into chiropractic shows what can happen when the philosophy isn't communicated to the patient.
15:40 – When showing up starts feeling difficult, clarity around why you practice may be the piece worth examining.
17:35 – The material that gave Dr. Andrew an entirely different understanding of the profession he was already studying.
19:28 – A deeply personal experience with his father's health shaped the philosophy Dr. Andrew still carries into practice.
22:09 – A practical place to start if your certainty or conviction around chiropractic doesn't feel as strong as you'd like.
23:23 – Patient retention may reveal more about your communication of chiropractic than you realize.
25:43 – A different way to approach philosophical differences within the profession without working against each other.
27:31 – Consider how much opportunity exists when the goal becomes helping more people experience chiropractic rather than competing with other chiropractors.
Resources Mentioned
Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast