126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey
Build Your Remarkable Practice for ChiropractorsJuly 30, 2026
126
00:31:1228.57 MB

126 - Referral Marketing for Chiropractic Practices with Dr. Rachel Hovey

Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the attention given to newer marketing tactics. They share practical systems for cultivating patient referrals, building meaningful community partnerships, training teams to recognize referral opportunities, and creating consistent follow-up processes that keep practices visible and top of mind. Rather than treating referrals as something that simply happens, this episode encourages practice owners to intentionally build a referral culture that extends from the adjusting table into the community, creating sustainable growth rooted in trust and genuine relationships.

Key Highlights

01:29 – Discover why relationships still create stronger long-term practice growth than the latest marketing trends.

02:23 – Learn to spot the everyday patient comments that can become real referral opportunities.

04:23 – A more natural approach to networking that removes the pressure to promote yourself.

06:11 – Inside Dr. Rachel’s simple system for keeping community connections organized and active.

07:30 – Defining your ideal patient can point you toward better networking opportunities.

09:15 – Strong referral partnerships often begin long before anyone exchanges a referral.

11:13 – See how the right local partnerships can make your practice a trusted community resource.

13:07 – Simple ways to thank referral partners and strengthen those relationships over time.

15:33 – Reframing the referral conversation so it feels helpful rather than uncomfortable.

17:40 – Table talk, whiteboards, and repeated education may be quietly driving your best referrals.

19:23 – Three practical steps for strengthening referral systems inside the practice and throughout the community.

20:29 - Adding the right service can improve patient care while strengthening your practice. Dr. Eric welcomes the expertise of Dr. Dan RuitenBeek from Success Partner Shockwave Centers of America to discuss how regenerative shockwave therapy, staff training, and implementation support help chiropractors expand treatment options, retain more patients, and create new revenue opportunities.

 

Resources Mentioned
For more information about Shockwave please visit: https://www.shockwavecenters.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

[00:00:00] There's a lot of people in your community that if they actually knew what chiropractic could do for them, the door out your practice would be lined with a lot of people looking for those solutions. They just don't know it's chiropractic that can help them. And so because we all don't have unlimited time every day to be out telling the chiropractic story in our community while adjusting people and running a team and figuring out all the things that we have to do, this is where your patients really can become the arms and legs out in the community.

[00:00:33] Hello and welcome to Build Your Remarkable Practice podcast. This podcast is dedicated to chiropractors who are in the seasons of launching and building their practice. Join myself, Dr. Lona and my co-host, Dr. Bobby, as we have conversations each week as it relates to building the practice of your dreams. And remember, you can have a remarkable practice as part of a remarkable life, not instead of being a part of your dreams. We are here to lead you on the way.

[00:01:05] All right. Welcome back to the Build Your Remarkable Practice podcast. And I'm back on today with Dr. Rachel Hovey, who is in Minnesota. I was just on with Andrew. He's in winter. We are in summer sunshine. Finally. Feels good. It does feel good, doesn't it? Yes. Yes. We need our suntan for about the 60 days that we get it up here. For real.

[00:01:27] Awesome. All right. We're going to jump right in. We're talking about one of the cornerstones of our practice growth, which should be our cultivation of sometimes the marketing that seems to get more of an unsexy lens, but is still so foundational, which is growing a referral-based practice and cultivating strong community connections. So, Rachel, welcome to the show. Let's start.

[00:01:50] Yeah. I love talking about this because I think you're right in the world of all the flashiness of AI and what's the new app and the next technology and the next, next hire, which those things are so important. But we do really forget how we can love up on the people that are in our doors asking for referrals, asking for networking, and then our community as well. So I think we should talk about like in our patient base first because I think that also gets overlooked as well.

[00:02:18] So I think one thing that we have done really well in our office, which has grown over the years, is just like having our ears open and not hesitating to be like, oh, quickly, can I grab their name and write it down? Or I love that, like just getting the information like right away from patients when you hear things, whether it's an event, it's, you know, someone that we should know, it's, you know, a talk that's happening in the community. We're always really good at just getting the information right away.

[00:02:45] I think a lot of times, too, what can happen is we hear something and then all of a sudden it's like, oh, cool, I'll look into that. Or maybe we'll connect later on it. And then it never happens. That was really good what you just said there for especially people who are new to their community, building their network is the people that already know, like, and trust you lean on their networks to get networked into other people. And to Rachel's point, the speed of taking action on some of that.

[00:03:13] If somebody says, hey, there's this event coming up, you should check it out. Go check it out, right? Like, that's how you're going to start to plant some roots in your community. Or, you know, we can take what you just said there, too, of like if somebody mentions, yeah, my brother has this issue. I think, of course, at minimum, we should be saying, well, we'd love to see your brother. Let's make sure he comes into one of your next appointments. But taking that to the next level is what she just did there. Well, what's his name?

[00:03:38] Would you like us to send him a text message from you and loop you guys together in so that he could have our paperwork digitally? You know, like there's always there's doing it and then there's doing it to the next level and also to the next speed, which you just demonstrated for us as like taking it the one step further and then executing on it quickly. Right. For sure. And you kind of have to train your team on that, too, because as the doctor owner, like we and maybe we don't at times either have that confidence. But sometimes you even need to role play that out role play.

[00:04:08] Like, what does it look like? Like you just said, do you want us to do a three way text? That usually works best. And then we can, you know, bring it from there. And that usually helps keep that conversation going. But, yeah, making sure your team feels comfortable with handling that as well. That's excellent. Yeah. Yeah. Because as as we are establishing our credibility in a community, some of that certainly is coming from the four walls of your practice and walking out chiropractic in a way that is noteworthy.

[00:04:34] So people going leaving your practice saying like, you need to come see my new chiropractor or hey, this new practice opened up and I just went in and it was great. Their word of mouth is starting to spread. But then also like we've need to learn who's doing business around us. Right. So that's where this networking piece of external one to one marketing is still one of the best things I think any new practitioner can do is get a lay of the land. Who's who? Who are you going to do a lot of business with?

[00:05:03] And you're not going to know that until you start to like circulate, get to different events in town, chamber events, rotary events, networking events, young professional events. It may feel like you're a politician, I think, at first where you're going out like holding babies and shaking hands and different things. And that's how you know you're you're doing it right. I think is like you look at your calendar and you've hopefully got things on it every single week.

[00:05:29] And then what Rachel said, too, is like making sure from those events that you're following through with what comes out of that event. Right. So I think that's where organization and teaching, if you're not the one maybe going to the events now, maybe you have a team member that's doing it, making sure that they understand how to follow up after event. And make sure those leads and contacts go somewhere so that they stay in your pipeline of people who are now learning your brand, starting to become hopefully commonplace in interacting with you.

[00:05:58] And maybe that is a seed that's planted that doesn't germinate for months or years. But this is part of strong external marketing is to be farming all the time. Sure. Yeah. I mean, when I like when we first started networking, we created just a simple spreadsheet. And it was like what the owner, like the name, just like little details, like when we reached out to them. So we have like a list of like anything from PTs to physical therapists to or sorry, I said PTs, but massage therapists.

[00:06:25] The list just keeps growing, like even the pediatricians in town and the doulas and it just keeps going, going, going. And I think another key part to that, too, is we always ask, can we add you to our email list so they can get our like information going to them? That helps them to learn like our culture and stuff like that, too. And like you said, sometimes they don't refer for a month, a year or five years. But, you know, they at least know your name and know where you are in the community, too. Yeah. Yeah.

[00:06:53] OK, so if you think about what you've learned, because even what you just said there, like having a spreadsheet where you're organized of like, hey, we need to refer to a massage therapist. Here's who we've met. Here's who we've seen personally, you know, and if you have a team that's expanding with newer docs that are coming in that aren't well networked yet, like them getting to meet everybody that's on that list is a really smart part of getting them enmeshed in your culture and having them have credibility.

[00:07:18] When you think about some of those action steps, what would you be telling a young chiropractor to be doing to get well networked externally in your community? Well, number one, I think when it comes to any networking, it's do what's fun for you. What what clients like excite you, whether that is more, you know, the gym end of things or, you know, massage therapist or is it more like the babies, doulas, moms? And it's really like creating the ideal avatar patient. And then it's like, now go find where they are. What do they do? Who do they hang out with?

[00:07:48] Like what excites you with those patients? Because I think sometimes people think networking as like not cool, like super salesy. And it's like, it does not need to be that way whatsoever. It can be fun. It can be building off peer connections of how you're helping people, how we can get together as a community. Anybody that's in a small business wants to connect with other like minded small businesses. I mean, that's the ultimate thing with it. So I think in the beginning, that was my mindset was just like, let's just have fun with it. Right.

[00:08:16] Like sometimes it isn't fun to wake up on a Thursday for two hours and go different things, but like it can be too. And so I think that's number one, my advice on it, because I hear a lot of doctors say, I don't really know what if I did. And it's like, it is what it is, you know. Make it fun. Find something fun about it. Right. I agree. Yes. And there's equal parts of like, yes, choose. Like it's easier to network doing life and business around things you already want to be doing life and business around.

[00:08:46] And then there's those moments where it's like, maybe you've chose where you're going to go for the week and the morning hits and you just don't feel that energized. Work the plan anyways. Go, right. Go into it. And remember that like you're choosing this right now because you're choosing the pain of like, hey, I got to get up a little earlier. I got to show up and be personable and get out of my comfort zone so that I can grow the practice that I want. What would be your biggest advice to a young doc?

[00:09:12] I think is first to recognize that it's not so different than doing well with a new patient. It's like for networking, it should be 80% of them talking and really learning about what lights them up and what do they do in their business. And I think the more that people feel understood, listen to like you get them, A, they're much more likely to be interested in what you have to say and what you do.

[00:09:39] And so that street will go both ways, but you form a real connection, right? And if we don't form that connection, it is much less likely that we're going to form a long-term relationship that can become fruitful both ways. That's the idea, right, is that we want to be sending a lot of referrals out to some of these of our favorite places that we do business with. So, I mean, there's like an NRT practitioner and an acupuncturist and we send so many people to these guys.

[00:10:08] They also send people back in for us and that's the way strong relationships should work is that we want to find people that we also know, like, and trust. And we want them to be also well-established in their connection with us. So I think that's not something that can be hacked. I think it's not true relationship building. And it truly is this first layer is just getting to a lay of the land.

[00:10:34] So for the young docs, you know, you're not necessarily going in for the quote-unquote sale. You're going in first to learn, like to learn who's around your community, to learn who the best PTs are, to learn who the best functional medicine or whoever, right? And like, and then as you get established in knowing who's due, that's when you can start to network in a different level where it might be like you cross-pollinate or you have other campaigns you could do together or you could do lunch and learns together.

[00:11:02] Different things start springing out of those connections, referrals, et cetera, because we laid a good, strong foundation based on like dream connection, right? Yep. Yep. Nope. That's super fun. And we do that in our office too. So we have, we specialize a lot in pregnancy pediatrics. So once a quarter, we do a pregnancy, we call it a pregnancy talk, but it's like us, lactation doula and pelvic floor therapist. And it's so much fun. And we just have learned to really respect each other and again, stay in our lane with things.

[00:11:31] And it's awesome. So it's a great one. That's awesome. That's great. And do you host it at your office all the time or do you move it around? Okay. Yeah. And half of them work out of my office. So that works out nice, but it's just a great, like we can become the hub of it. You know what I mean? So yeah. Love that. Yeah. That's awesome. I remember early on and I had been going business to business, going to different meetings that were happening around town, obviously like wanting to spread whatever version of our brand that

[00:12:01] we could like one-on-one, one-to-many, you know, through social media, et cetera. And someone has said to me, like, I see you everywhere. And I thought, yes, like that is, that is the goal. Right. And then as the practice gets busier, there is a period where a lot of times some of us, when we don't have another doc yet in the office, we will pull back on some of what we were doing externally, partly just sheer amount of time we have available in our week.

[00:12:30] And yet we still want to be stirring the pot and all those connections we've made. And we just want to be really strategic about like, yeah, what resources do I have still for these relationships that are happening externally? How do I keep top of mind? You even see how like some of these places that, for instance, we send a bunch of referrals to, we usually get like a Christmas gift from them. Right. And I think like, that's a really nice gesture. It's not like they're coming here. They're just sending something, but it keeps us in this rapport with them where we know like

[00:12:58] they are thinking of us and grateful and appreciative. And, and we appreciate the service they offer our clients. And that's why we refer to them. Right. We actually, I was, that was gonna be another good point of mine too, is on the opposite end of that, we track every single referral that comes in our office and we will sound like flowers or cookies and things like that to people like at different times just to thank them. And you can imagine like people go like crazy for stuff like that when it's like, it was just like a $50 fruit basket, but they're like, oh my gosh, that was amazing.

[00:13:25] But we all know like that when someone goes out of their way to do something small like that, it's just huge. So I also say like, thank you referrals. I mean, whatever your legal system is in your state with it, whatever, but like, you know, you can still just give them a flowers and just be like, we appreciate you in the community. Right. And like that goes really far for a lot of people. Yeah. Which leads in nicely to the next part of this, which is like really recognizing as we grow, and let's say we're at 75 to a hundred visits a week.

[00:13:54] I think Stigafoos used to be the one that said, once a practice reaches 75 visits a week, like we should naturally have this like really large pipeline that starts to churn of people who are sending in their friends or family, their loved ones for our care. If we're doing a great job of stewarding care. Right. And so tracking like Rachel said, like how many referrals are we getting? There's, I don't remember who said this also that 80% of your referrals come from 20% of your patients. Right.

[00:14:22] It seems to be true where you have some people who are like sending in gobs of people and others who, you know, they, you know, they love their care, but they're just a little more tight lipped with it. Right. Right. But so that's where like, yes, having a way that we think and appreciate our people who are referring, making sure that our systems encourage referrals and let people know we love to take care of their loved ones and their coworkers.

[00:14:48] And naturally in certain points in their care, handing them something to put in someone else's hands, doing anything that just naturally opens up that conversation for them to know that we're here to help them and help their people. And I think all of us as chiropractors can probably step that up a little bit. I think we're always a little bit nervous. Like, oh, I feel like we ask too much or we say too much, but we probably don't. And honestly, like these people like us and love us and trust us anyway. So like an extra ask isn't going to be annoying to them. It's just them to have on their radar with things.

[00:15:17] And to your point, it's like you should have the systems and you should have the campaigns always constantly working as ears together. And that's where the drip becomes then just continuous as well. Yes. I think several episodes ago, I had Dr. Mary Free on too. Yeah. And she, she's said this on our masterminds too, of like how they do their four card Fridays or anything. And I think the key thing is, is recognizing like sometimes when we're either afraid to ask

[00:15:47] it's an us thing. It's like, we've got to check ourselves first and recognize this isn't about necessarily getting new patients, right? This is about like, there's a lot of people in your community that if they actually knew what chiropractic could do for them, the door out your practice would be lined with a lot of people looking for those solutions. They just don't know it's chiropractic that can help them. And so because we all don't have unlimited time every day to be out telling the chiropractic

[00:16:13] story in our community while adjusting people and running a team and figuring all the things that we have to do, this is where your patients really can become the arms and legs out in the community. But we have to many times empower them to do that, right? So whether that's through the table talk and letting them know we love to help their friends and family, whether it's through campaigns going in the office or certain visuals in the office where the person is like, oh, you helped my kid with ear infections and carbractic drugs?

[00:16:41] Like, I didn't know, like three of my kids have had this and I need to tell my girlfriends. And, you know, it's just like you think we're saying it enough and you're like, well, haven't you been watching our social media or whatever, right? And I realized like, again, like people have to see it so many times sometimes for it to really for them to recognize, oh, actually, I know someone I need to be bringing in here. And I know why haven't I thought of that before? Right. That is such an excellent point. You we all can think of that patient that's been adjusted for like five years.

[00:17:09] And also, they're like, do you guys adjust kids here? And you're like, I think that's exactly it, though, is we can't just keep keep talking about keep. That's why it is the little things that really drive that down to the table talk to the whiteboard education, like those are ways of asking for referrals to in such a not like a passive way with things that people just sometimes overlook, too. Yes. Yes. Yeah.

[00:17:37] And in our therapy content, I know this hit me the first time I listened to it was how detailed Dr. Franson's version of a new patient tour was in the office, right? When you watch that module, and that really was another like great underliner of like, we think we're being clear with people and telling them about subluxation and about how I can how it affects the nervous system. And of course, anyone that has a nervous system, we can help.

[00:18:06] But how many times we need to point out exactly what we want people to see in here and the repetition of like showing them and and giving their sensory experience of having so many things stacking them up to have that aha of like, wait, chiropractic could help my son or wait, chiropractic, I need to make sure my husband gets here like this is a now issue. It's just one of those things where we can't get lackadaisical with it because it's easy

[00:18:33] to do where we think, oh, you know, we're doing a good job of that. And then we realize, no, that person just mentioned something that I should have done a better job of steering that conversation to help them understand what I heard in that conversation without necessarily being pushy. It's about helping them because, again, it's not like we have commercials running on TV or the radio all the time explaining the detrimental effects of subluxation and go find your chiropractor. Right.

[00:18:59] So I think that's where our table talk, our social media, our entire staff's comfort level of making a parlay to the front desk to schedule a new patient from a conversation that happened in the back office. You know, like it's just really important. Very important. Yeah. Yeah. So action steps from this. I feel like from what Rachel said earlier is if you don't have a spreadsheet of your

[00:19:25] favorite places to refer to and you're most, you know, the people you should know because you're either going to be handing them referrals or they're likely maybe handing your team referrals. Great actionable step is to get that spreadsheet laid out. It will help you in the future as you keep building that list. Making sure we have tentacles out in the community, both from one-on-ones and one-to-many meetups where we're getting a lay of the land deeper in our community of who's who. And know that your patients are your legs and arms out there too to go and get people as

[00:19:54] long as we're talking to them about who we can help and that we'd love to help. Perfect. I think lastly, I would say is training your team on how to handle someone saying my friend, my cousin, my husband and what that looks like and taking action on it right away. I think that also you can, everybody can step up on that and just make it like get them on the schedule. Yep. Beautiful. That's great. All right, Rachel. I know I will have you back in a month or so and I hope you get some sunshine today. I sat outside and took one of my meetings out. It was great.

[00:20:24] Only if the Westerns understand. Yes, that's right. All right. Have a great day. Yeah. Bye, hon. Hey, everyone, please listen in for this next bonus interview of one of our remarkable success partners. They all help us help more people find the benefits of chiropractic. So listen on. Hello, remarkable CEOs. This is Dr. Eric DiMartino here. I'm a TRP coach and I'm excited today to be in studio with Dr. Dan Ruttenbeck from Shockwave Centers of America.

[00:20:53] So welcome to the podcast, Dr. Dan. Thank you so much for having me. Please tell the audience a little bit about you and what your business does. Sure. So I'm a chiropractor, graduate from Life University, and I am now the owner of Shockwave Centers of America. We do everything from build and develop high quality devices. We also support companies who already have devices that need more implementation and business strategy.

[00:21:19] And that's our role is to make sure that we can make Shockwave therapy available to patients. And we have to do that through great training and support for the providers who are hosting that in their office. So we do a little bit of everything. Great. For those out there that don't know exactly what Shockwave is, could you take a few minutes to explain exactly what it is and what it does? Of course. Yeah. So Shockwave has been around about 40 years now. It is a very European therapy that's kind of slowly made its way over the pond.

[00:21:46] But what it is, it's a chronic pain management strategy or regenerative technology. So the goal is not just pain therapy. Our goal is to recondition joint tissue, muscle tissue, tendons, and ligaments and make sure that they're healing to the best of the body's ability. And we do that through stimulating cofactors and hormones in the tissue through sound waves, which are gentle and not painful, in order to get the body to respond and say, hey, this is an area that needs attention.

[00:22:14] We need more blood flow, more collagen, all kinds of stuff that we need to actually heal and repair tissue. And it gives a great opportunity to keep patients in the house without having to offload them to an orthopedist. This is a great place to start before it's an injectable situation or a surgical situation. I can use something that the body can take information from, i.e. those sound waves, and do something biologically important, which would be repair. And as chiropractors, we know that the body heals itself, right?

[00:22:43] And so I love that you have a tool that just assists the body with that, right? It supports that process and speeds it up so people can recover faster. That's great. The goal is to shockwave is the most chiropractically friendly therapy to introduce into practice because it doesn't take over the message of what we do, as you said. The same goal is in mind is we are here to support the body and what it does best, which is heal and repair without going so far to create a new problem.

[00:23:08] And so it's very safe, very effective for everybody from young teens all the way up into their 90s. They can do shockwave, but it adds an element to the practice that we might not have a great solution for or you might not have time to do. And that would be the extremity issues, osteoarthritis, rotator cuff injury, stuff that our patients all will come to us for, but we don't necessarily have the perfect solution for yet. So shockwave will fill in that gap for us as best we can. Yeah, it's very valuable.

[00:23:36] And like you said, we don't want to lose consumers to orthopedics or other docs. We want to keep in-house and give them that chiropractic vitalistic approach whenever possible. Exactly. That's the goal. Yeah. And as all our listeners know, we always talk about as CEOs, we always want a positive ROI on any services that we utilize in our offices. So how do you guys provide a positive ROI for docs? Yeah, that's one of the challenges that we find in the marketplace.

[00:24:03] And one of the reasons that we exist as a company is that shockwave devices were too expensive to make an ROI from without having to wait many years to do so. So our devices, they're designed to be quick ROI devices. So you're talking anywhere from 7,000 all the way to 25,000 is our range of devices. And reason being is that within three to six months, 90% of our people have paid off the machines and everything else is going to be ROI positive from there.

[00:24:30] The other thing that we don't think about is the long-term portion of the ROIs is I'm keeping somebody in the house. I'm not sending them out to an orthopedist because we know if we get them into their sphere, they might say that chiros are weirdos and they're going to kick them over to the PTs. And like, you don't need to see the chiro anymore because you're doing this with me and then that with the PT. And so we lose a lot of people that way. This keeps them in the house, shows them that you're there for them and you have a solution for some of these problems. And that'll also add to the ROI portion of things.

[00:24:58] But my favorite part of it is that for most states, and it's going to see it in all states pretty soon, is that the staff members will be able to run the device for you. And so you can just keep doing chiropractic because you're the only one in the office that can do that or whatever associates you may have too. But it keeps that part unique and we can have the staff run the shockwave for you. And now you're doubling down on your available slots during the day.

[00:25:23] And you can see more people in that same timeframe without having to double your own volume. That's huge because not only do we want a positive ROI financially, but also on our time. Right. And so it's great that now it can be staff driven. So our doctors, we always talk about leverage, right? To be successful, we have to leverage the best we can through using people, systems, technology. And so when we can leverage our team members to provide this valuable service, it takes a lot off the doctor's plate. So I'm glad to hear that that's coming down the pipe.

[00:25:53] That's great. I was going to say, most states are able to do it already. There's just a select few that we'll go through it if somebody's interested in adding it and make sure that that's something that's legal at the moment that they can do it. But it's such a big add to the practice because you don't have to worry about, oh, when can I fit this in around my adjustments? No, they come in if they need it that day. Again, you have a staff member trained or multiple staff members trained in it. And now a staff member who's usually just overhead costs, they're now a value adding part of the practice.

[00:26:23] Yeah, it's huge. So for doctors that maybe have never been exposed to this or don't understand it, I would assume you guys have some sort of training system to help docs implement this, create protocols, even possibly market it. Could you speak to that? Yeah. Arguably more important than the device itself is the implementation part of it. So the education is big. We want everybody who's going to use the device know how to do it properly, of course, but also know how to sell this to your clientele, right? Where does this fit into their care model?

[00:26:52] Is this something that's a good fit for them or not? And so that's part of our day one training. And we have access to a huge library of training videos as well that they can access at any time. We have a CA specific training. It's a four hour course that they can take and get certified through Shockwave Centers of America. So you don't have to take that on yourself as the provider. Providers can take the course too if they're totally fresh and new into the world of Shockwave. It's a great place to start and understand the fundamentals and how this works and how to implement it. And then we're there.

[00:27:21] We also have a Facebook group just like you guys do for all of our providers who have clinical questions. Like, hey, I have a case that's not responding the way I would like to. You have the brain, the collective brain of over 1,500 other offices that are using Shockwave that can jump in and say, hey, have you tried X, Y, or Z? Because I've been doing this 18 years in the world of Shockwave, but still I haven't seen everything under the sun. And so we may as well leverage all the other people using the therapy and be able to help our people as most we can.

[00:27:48] It's great to have that company support from you guys, but also the peer support where you got, you know, colleagues can get together and brainstorm on better ways to use the technology. That's great. Absolutely. So there, yeah, so there's a lot of services out there, kind of like what you guys do. So why should the listeners choose your company over all the others? I would say education is the biggest part is because the more you understand the therapy, the better you're going to be able to use this in your practice and leverage it as a tool. I teach CE courses.

[00:28:18] So you're learning from people who do this for a living now. I just recently left my own private practice and I do Shockwave 100% of the time. And so being able to bounce ideas back and forth, use our technology that we have, as well as our care plan design and our protocols. Those are the IP part of it because Shockwave works regardless of what company you get it from. And we support a ton of people who have other devices too, because they don't get that support that they need from those manufacturers.

[00:28:45] So we started as a support group first or as a consultant firm first. So you get that element of it. And then we added devices to help support what we're trying to achieve, which is affordable and manageable Shockwave therapy within the chiropractic clinic. Great. Yeah. Need that support. So I'm sure a lot of listeners now are interested. They're intrigued. What is the best next step for our listeners to connect with you guys and learn more about how you can help them?

[00:29:11] The discovery call is the most important because not every office is fit for Shockwave yet, potentially. And the type of device that you go with is going to mean a lot. And so we have to make sure we know what kind of practice we're dealing with before we recommend a type of device. And so, and if you have the staff in place and if you have the systems in place, which is why, you know, your clients are really great suit for us because usually already come with systems and we're just implanting Shockwave into those systems. Some clients that come to us, they have no idea what they're doing. We have to start from scratch and be like, okay, cool.

[00:29:41] Before we even put a device in there, who's going to be managing it? Do you have the paperwork already? Do we need paperwork, all that kind of fun stuff. So the discovery call is really important. It's 20 minutes of just back and forth, understanding the practice and seeing where Shockwave may fit for them. And then we'll make a recommendation from there moving forward. And how would they get that discovery call set up? Straight from shockwavesenters.com or they can direct email me. Dr. Dan at shockwavesenters.com is an easy one as well. Perfect.

[00:30:08] So listeners out there, if you're interested in being able to expand your ability to help people and also drive more profit to your business, I would suggest reaching out to Dr. Dan and his team and see if it's a good fit for you. So I want to thank you, Dr. Dan, for being on here with us. I want to thank you for being a success partner with Remarkable Practice. You help us further our mission of helping our docs help more people. And for all you CEOs out there, make sure you tune in each week. Every Tuesday, a new episode drops. And I hope you all have a blessed week. And we'll see everyone next week.

[00:30:38] Take care, Dr. Dan. Take care. See you. Thanks for listening to this episode of Build Your Remarkable Practice podcast. Remember, what the world needs now is chiropractic. And what chiropractic needs now is more successful chiropractors. If you like the podcast, please subscribe, share with your friends and leave us a review. And if you'd like to connect with us personally, please click the links in the show notes to schedule a call.

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