Wealth Building Advice Nobody Gives You
Real Money TalksAugust 07, 2026x
480
32:3044.64 MB

Wealth Building Advice Nobody Gives You

What does it really take to build lasting wealth?

In this episode, Loral Langemeier shares her proven wealth building framework and introduces her wealth cycle, showing how entrepreneurs generate income, protect it through strategic tax planning, and reinvest it into appreciating assets. Along the way, she challenges common misconceptions about passive income, explains why integrated financial planning matters, and shares how mentorship, education, and taking action accelerate wealth building.

Whether you're just getting started or trying to grow your existing business, this episode provides practical insights to help you create a long-term wealth building plan that actually works.

Loral's Takeaways:

  • Starting Early and Building a Team (02:50)
  • Initial Assessment and Wealth Cycle (03:19)
  • Misconceptions About Passive Income (04:43)
  • Integrated Wealth Systems and Financial Infrastructure (08:30)
  • Tax Planning and Strategy (10:32)
  • Overcoming Fear and Risk (22:49)
  • Building Wealth with Relentless Urgency (27:06)

Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.

She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.

Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.

She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.

Links and Resources:

Ask Loral App: https://apple.co/3eIgGcX

Loral on Facebook: https://www.facebook.com/askloral/

Loral on YouTube: https://www.youtube.com/user/lorallive/videos

Loral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/

Money Rules: https://integratedwealthsystems.com/money-rules/

Millionaire Maker Store: https://millionairemakerstore.com/

Real Money Talks Podcast: https://integratedwealthsystems.com/podcast/

Integrated Wealth Systems: https://integratedwealthsystems.com/

Affiliate Sign-Up: https://integratedwealthsystems.com/affiliates

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.

Leave us an iTunes review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

Zachary Bernard:

Welcome to the Entrepreneurs Lock Book Podcast.

Zachary Bernard:

I'm your host Zach Bernard. You can find me on social at Zach B.

Zachary Bernard:

In each episodes, I bring on experts from various industries

Zachary Bernard:

for you to learn about their strategies and insights driving

Zachary Bernard:

extra business growth. The Entrepreneurs Logbook Podcast is

Zachary Bernard:

sponsored by WeVGPR, where we're dedicated to helping

Zachary Bernard:

entrepreneurs build their leadership and business by

Zachary Bernard:

booking them on podcasts. Today, we're joined by Laura Langmeyer,

Zachary Bernard:

CEO and founder of Live Out Loud, a wealth coaching and

Zachary Bernard:

financial company that helps entrepreneurs and everyday

Zachary Bernard:

people build multiple streams of income and accelerate their path

Zachary Bernard:

to real, lasting wealth. Known world about it as the

Zachary Bernard:

Millionaire Maker, Laurel spent over two decades helping 1000s

Zachary Bernard:

of people shift out from the traditional like employee

Zachary Bernard:

mindset and into building income-generating assets. She's

Zachary Bernard:

the best-selling author of several books, including The

Zachary Bernard:

Millionaire Maker, and has built her reputation on a simple but

Zachary Bernard:

powerful philosophy. Wealth isn't about one big break. It's

Zachary Bernard:

about building a repeatable cycle of income, assets, and a

Zachary Bernard:

team around you that keeps the cycle growing. Laurel, it's

Zachary Bernard:

great having you on the show. Welcome aboard. Thank

Loral Langemeier:

you. Thanks, Zach. It's great to be here

Loral Langemeier:

today.

Zachary Bernard:

Well, really appreciate you jumping on the

Zachary Bernard:

show, and I'll tell you, we've had a good amount of guests from

Zachary Bernard:

like every background that you could think of, but building

Zachary Bernard:

wealth is one that's like always present as like the back burner.

Zachary Bernard:

It's not like something that's talked about like is is a main

Zachary Bernard:

focus. I'm really excited for this episode because I think

Zachary Bernard:

it's going to bring a different perspective. But as this is a

Zachary Bernard:

business entrepreneurship podcast, one of the things I

Zachary Bernard:

always like to ask to any guests that come on is if you had to

Zachary Bernard:

like restart your company or maybe even like your career from

Zachary Bernard:

scratch, knowing everything that you know today. What's maybe the

Zachary Bernard:

one thing that you would do differently that you feel some

Zachary Bernard:

people get wrong?

Loral Langemeier:

Oh wow, what did would I do differently?

Loral Langemeier:

Start earlier, get a team faster. Say start earlier and

Loral Langemeier:

get a team. So I started the journey of learning about wealth

Loral Langemeier:

building at 17 when I got the book Think and Grow Rich. I was

Loral Langemeier:

actually at a Canadian event. Dennis Whately, you know, run to

Loral Langemeier:

the front of the room in those eras where I get a book, and so

Loral Langemeier:

I was like, oh my gosh! So I ran in front of the room, got Think

Loral Langemeier:

and Grow Rich, and was like, Oh my gosh! People could actually

Loral Langemeier:

have a very different perspective and life and

Loral Langemeier:

thinking about wealth, and it's still at 21. I hired Bob Proctor

Loral Langemeier:

as my first like official $25,000 mentor that I couldn't

Loral Langemeier:

afford in college, right? So I would say you got to go faster.

Loral Langemeier:

So I just I did I was still in the what I call the traditional.

Loral Langemeier:

I think that's and I know it still persists. Is it's like

Loral Langemeier:

I'll get there, but it's not like you said urgent. Like

Loral Langemeier:

wealth buildings for like when you're older or later. It's like

Loral Langemeier:

no, I mean what I knew in my 20s, but I didn't execute until

Loral Langemeier:

my 30s. I was a millionaire at 34. I would have like executed

Loral Langemeier:

faster, hired more team faster. No, you can afford it. Like it

Loral Langemeier:

all works out.

Zachary Bernard:

Yeah, like reinvesting yourself faster. I

Zachary Bernard:

mean, it kind of looks like you did that still pretty fast. And

Zachary Bernard:

yet, at 17, you got a book, and then at 21, you're paying Bob

Zachary Bernard:

here. So I mean, I think you did it correctly, but you wish maybe

Zachary Bernard:

you had done that faster. Yeah. I mean, it's always about

Zachary Bernard:

faster, more volume, more efforts. I love dots, so cool.

Zachary Bernard:

And like one of the things that I'd love for you to like walk us

Zachary Bernard:

through a bit is, I mean, you've obviously helped 1000s of

Zachary Bernard:

people, as I mentioned earlier. But when someone like comes to

Zachary Bernard:

you wanting to like, hey, like Laurel, I want to build wealth.

Zachary Bernard:

Like, where do I start? Like, what does that progress actually

Zachary Bernard:

look like? How do you take someone from where they are to

Zachary Bernard:

actually building some income-generating assets.

Loral Langemeier:

Yep, yep. And I wrote it all here. I'm going

Loral Langemeier:

to give everybody a book of my Millionaire Maker. Last year was

Loral Langemeier:

my 25th anniversary, so it's now version two with 40 more

Loral Langemeier:

families in the back. So yeah, 47 families to kind of compare

Loral Langemeier:

your progress to. But the journey starts with an initial

Loral Langemeier:

assessment. I call it a gap analysis of where are you and

Loral Langemeier:

what do you want that identifies you know because some people

Loral Langemeier:

their start is they have a lot of lazy assets they have a 401k

Loral Langemeier:

that's not performing RSP in Canada so they either have you

Loral Langemeier:

know real estate that's not performing so do they start

Loral Langemeier:

there do they start with corporate structure to reduce

Loral Langemeier:

their taxes or like you said do they start with that cash

Loral Langemeier:

machine to go generate new income, so it's usually one of

Loral Langemeier:

those categories we we address first. I always make sure the

Loral Langemeier:

foundation on tax, corporate structure, trusts like they're

Loral Langemeier:

solid because why build a bunch of wealth on a you know house of

Loral Langemeier:

sand as they call it, which most people have. So while our teams

Loral Langemeier:

are actually doing that work, we are either one of two ways:

Loral Langemeier:

where they're helping them come up with money rules and a

Loral Langemeier:

diversity plan for their assets, or they're doing their income.

Loral Langemeier:

And if they do income, like they'll get back to their

Loral Langemeier:

assets, but they don't have enough income to even buy proper

Loral Langemeier:

assets. So you know you got to generate income to then use that

Loral Langemeier:

active income to go buy passive assets. That's what I call the

Loral Langemeier:

wealth cycle. What's interesting is how many people have, and I

Loral Langemeier:

hate the word ignorance, so I must use to say no knowledge or

Loral Langemeier:

awareness. Like sometimes, like I have a chant. Let's call it

Loral Langemeier:

askloral.com. People ask all the questions, but a primary theme,

Loral Langemeier:

Zach, is I just want to have passive income. I have a job,

Loral Langemeier:

but I want an extra five to 10,000. Just what kind of

Loral Langemeier:

business could I do just to make me five or 10? I'm thinking, I

Loral Langemeier:

would love that business if I didn't have to do anything.

Loral Langemeier:

Somebody passively would just pay me. So the lack of

Loral Langemeier:

understanding about what active and passive is, because I don't

Loral Langemeier:

think passive is a thing. I think passive is a bunch of

Loral Langemeier:

bullshit. I mean, it's just it's it's not a thing. There's

Loral Langemeier:

nothing passive. Passive means you're doing nothing. So while

Loral Langemeier:

you do nothing, you think laying on the couch someone's going to

Loral Langemeier:

just pay you. So I call it packtive. It's a word that

Loral Langemeier:

you'll read in the Millionaire Maker for those who get it. And

Loral Langemeier:

so even like like I'm in a big syndicate in Kansas in big

Loral Langemeier:

apartment. So, but I go to quarterly shareholder meetings.

Loral Langemeier:

I'm still like getting the accounts and that like I'm not

Loral Langemeier:

just doing nothing. So the people who think that passive is

Loral Langemeier:

a thing, I'm just gonna. I always like to myth that that

Loral Langemeier:

doesn't happen. So it just depends on where people are.

Loral Langemeier:

Because my theme is, I'm gonna meet you where you are, take you

Loral Langemeier:

where you want to go. Most people, I'd say the majority

Loral Langemeier:

people need to learn to make their own money. If I had a

Loral Langemeier:

theme across all nations, because I've taught all over the

Loral Langemeier:

world, except for Antarctica, they need to learn to make money

Loral Langemeier:

outside of a job, and entrepreneurialism is not

Loral Langemeier:

taught, and it's not taught properly. I think I don't know

Loral Langemeier:

how you feel about it, Zach, and you're a lot younger than I am,

Loral Langemeier:

but still, the theory of it takes months and years. No,

Loral Langemeier:

today you could make money. Every one of you listening have

Loral Langemeier:

a brain like you. You have a podcast. If you wanted, you

Loral Langemeier:

could sell your time. Is it a great idea? Probably not. Not

Loral Langemeier:

for long term and sustainable growth, but for today. If you

Loral Langemeier:

needed to, can you monetize your brilliance today? And so I start

Loral Langemeier:

with what I call fast cash. What can you do today? Because I want

Loral Langemeier:

evidence. I want bank accounts loading up quickly so they feel

Loral Langemeier:

more confident. And evidence creates confidence, so it's like

Loral Langemeier:

I feel like

Zachary Bernard:

whenever we work with clients, like I like

Zachary Bernard:

to call those like quick wins. Like you find like anything that

Zachary Bernard:

can provide like value. I mean, it's like the same thing. Like

Zachary Bernard:

you look at anything that you have on like your your monopoly

Zachary Bernard:

board, for example. Like okay, how can we produce these into

Zachary Bernard:

like assets, cash? But I like what you mentioned though, like

Zachary Bernard:

the the passive because I feel I like this. I mean, everyone has

Zachary Bernard:

a big misconception. Like whenever they're showing, like I

Zachary Bernard:

want to make some money, like I want to make some passive

Zachary Bernard:

income, and I feel like anyone that's getting into maybe

Zachary Bernard:

entrepreneurship, making you know, like they're they're being

Zachary Bernard:

sold this dream that like, hey, you can create a passive income

Zachary Bernard:

machine. I mean, there are so many people out there making

Zachary Bernard:

promises, and I feel if you're just getting into the space, you

Zachary Bernard:

probably got like hooked into that a little bit, and then as

Zachary Bernard:

you learn more things, you're like, it's not really passive.

Zachary Bernard:

Like I still have to do like a couple things to you know get

Zachary Bernard:

the actual income out of those things. So I do appreciate you

Zachary Bernard:

calling that out because I'll tell you, there's so many people

Zachary Bernard:

that try to sell that, and it's full. And they make

Loral Langemeier:

millions selling that BS.

Zachary Bernard:

I mean, that's why they they keep selling it

Loral Langemeier:

because people still want the dream. I don't

Loral Langemeier:

have to do anything.

Zachary Bernard:

Yeah, but you have to put in the work, as you

Zachary Bernard:

said. Like you, you can never just make money and just not do

Zachary Bernard:

anything. I mean, you you'll have to acquire capital, invest

Zachary Bernard:

into just something to be able to get that income, and

Zachary Bernard:

typically not be fully passive here. But one thing I'd love to

Zachary Bernard:

like shift gears a little bit here because I know we're

Zachary Bernard:

literally just talking about it's people selling the dream,

Zachary Bernard:

talking about all these things. To put it simply, there is no

Zachary Bernard:

shortage of like money experts. To put it very simply, and and

Zachary Bernard:

what I love to understand is what do you think people

Zachary Bernard:

misunderstand about building wealth. That's kind of keeping

Zachary Bernard:

them stuck following the wrong advice. I know obviously the

Zachary Bernard:

positive one is the wrong advice, but I imagine there's

Zachary Bernard:

probably a couple more that you've seen over time here.

Loral Langemeier:

Oh, huge! But the the one thing I just got to

Loral Langemeier:

share this funny saying because I've had some people really

Loral Langemeier:

like. But I was promised the internet would bring me money. I

Loral Langemeier:

said, the internet doesn't just pop out money. There's a human

Loral Langemeier:

that has to give you a credit card, so you have to influence

Loral Langemeier:

the like. Anyway, I just I always say the internet's not

Loral Langemeier:

going to just do out dollars into your bank account. I always

Loral Langemeier:

laugh about that, but the biggest problem that I see

Loral Langemeier:

because it is the financial services world is so segregated,

Loral Langemeier:

right? So they intentionally have like an estate lawyer, real

Loral Langemeier:

estate, insurance, but they're not talking your tax person. And

Loral Langemeier:

every move you make in life has a tax consequence. I don't care

Loral Langemeier:

what country or how big your your tax laws are. Like I think

Loral Langemeier:

the Canadians is in the 1000s, like three or 4000 pages. Ours

Loral Langemeier:

is 83,000 pages. We have the biggest tax code in the world.

Loral Langemeier:

So when people don't understand, like any move you make, like how

Loral Langemeier:

do you spend money? Like if you go out and you had to buy my

Loral Langemeier:

book, if you had a company, it's 100% deductible. If it's you,

Loral Langemeier:

you just spent money. So I always say, you know, to people

Loral Langemeier:

in building wealth, their biggest excuse, number one

Loral Langemeier:

excuse, is I'm not ready. It's like, well, you're not going to

Loral Langemeier:

get ready because you don't even know how to. Get ready. That'd

Loral Langemeier:

be like you have no clue how to get ready, and if you attempt it

Loral Langemeier:

to get ready, you're probably going to screw it up. It's going

Loral Langemeier:

to cost more to fix you. So there's this segregation

Loral Langemeier:

problem, which is why my my company brand is actually

Loral Langemeier:

Integrated Wealth Systems. So IntegratedWealthSystems.com,

Loral Langemeier:

Live Out Loud is the company that holds the DBA, because Live

Loral Langemeier:

Out Loud didn't mean anything. So I changed the name to

Loral Langemeier:

integrated wealth. The reason is the integration is critical.

Loral Langemeier:

Every move you make should have a team of people around you, and

Loral Langemeier:

wealth building with speed starts at 18 years old. In the

Loral Langemeier:

world, you are an adult, and you can have a company. And all you

Loral Langemeier:

have to do is come up with legal reason to make money, and now

Loral Langemeier:

you activate a tax code that gives you a completely different

Loral Langemeier:

tax structure. So, if I had say one thing, it's the stop using

Loral Langemeier:

excuses like I don't have to get ready. But the thing is the lack

Loral Langemeier:

of understanding about what your structure and tax, the basis of

Loral Langemeier:

your what I call your financial infrastructure. If you do not

Loral Langemeier:

have that set, you'll overpay taxes your whole life. And

Loral Langemeier:

here's a gross statistics act: for every year that you overpay

Loral Langemeier:

$10,000, if you had invested that cumulating over 20 years at

Loral Langemeier:

just say 12% you would have made yourself $1.1 million. You gave

Loral Langemeier:

it to a government agency and overpaying tax. So I call tax

Loral Langemeier:

the invisible pain because people and and if you think

Loral Langemeier:

about most money experts and programs, a lot of it's the

Loral Langemeier:

fluff of your mindset, right? Because I was in the secret, I

Loral Langemeier:

can kind of it's that's lovely. But you got to have the true

Loral Langemeier:

action, and then a lot of it's too internet centric or too real

Loral Langemeier:

estate centric, and there's not the holistic view of all the

Loral Langemeier:

parts of money. So what what slows people down is segregating

Loral Langemeier:

their learning, not integrating their learning, and not paying

Loral Langemeier:

attention to tax. At 18 years old, like my kids got in

Loral Langemeier:

America, they're called LLCs. My kids at 18 both got an LLC for

Loral Langemeier:

their birthday. That's how serious. Like you will learn to

Loral Langemeier:

make money and have an entrepreneurial venture your

Loral Langemeier:

whole life. Because even if you have a job, my son's a CPA. He's

Loral Langemeier:

got a job. You still have that company to offset taxes doing

Loral Langemeier:

something else. So I just that's the biggest slowdown. Having

Loral Langemeier:

done this now over 30 years,

Zachary Bernard:

yeah. And I mean, like, and when we talk

Zachary Bernard:

about like money advice, like yeah, you're correct. Like

Zachary Bernard:

there's going to be like segregated like advice coming

Zachary Bernard:

from like all different like categories. But again, if you're

Zachary Bernard:

taking all your advice in like one person, I mean, you're

Zachary Bernard:

missing so many different components, and I feel like a

Zachary Bernard:

lot of people get bogged down with taxes because they don't

Zachary Bernard:

think about them too much. And I mean, I mean, I'm not sure if

Zachary Bernard:

you would say that's like very applicable more on like a

Zachary Bernard:

personal level. I mean, I mean, obviously, if you have like an

Zachary Bernard:

LLC, yes, but I mean, I had a a someone on your podcast a couple

Zachary Bernard:

weeks ago, and you mentioned something to me that kind of

Zachary Bernard:

stuck. You mentioned that the way you should be looking at

Zachary Bernard:

taxes is, in some cases, it can actually be a profit center

Zachary Bernard:

because if you know how to effectively navigate all the

Zachary Bernard:

pages, I mean, I know there's obviously a lot of them, but you

Zachary Bernard:

can keep more of this money here. And I thought that was

Zachary Bernard:

like an interesting saying that he mentioned that.

Loral Langemeier:

Yeah, I do. I'm, and I always say I'm. I

Loral Langemeier:

think taxes are prescriptive, but here's how taxes are treated

Loral Langemeier:

in the segregated model is there's kind of two points I

Loral Langemeier:

want to make. Number one, it's segregated intentionally, and

Loral Langemeier:

the way that tax has been educated and informed in the

Loral Langemeier:

world is just that damn form you have to fill out in America by

Loral Langemeier:

April 15th and in Canada by I think it's June 30th. I don't

Loral Langemeier:

remember. Like I know that's Australians, but you have this

Loral Langemeier:

tax year end, and then you hand all your box of stuff

Loral Langemeier:

metaphorically. It could be a file to a CPA or any content,

Loral Langemeier:

and then they do what you did. So basically, they're a

Loral Langemeier:

historian. They're just recording your history. They're

Loral Langemeier:

not sitting with you as a strategist saying, "Okay, Zach,

Loral Langemeier:

how much you're going to make in the next 12 months? Let's keep

Loral Langemeier:

more of. You're going to make a million bucks. Let's keep

Loral Langemeier:

900,000 of it, and let's use that for your own wealth

Loral Langemeier:

building. And honestly, with our tax teams all over the world,

Loral Langemeier:

that's that's the one thing I've done is I've surrounded myself

Loral Langemeier:

with 28 financial license experts. So I'm the navigator,

Loral Langemeier:

kind of the the quarterback in the middle, helping people move.

Loral Langemeier:

Okay, you need this expert. You need this expert. You don't need

Loral Langemeier:

that expert now, but you need that expert, and you oh, you

Loral Langemeier:

forgot about that expert. So I help coordinate the experts. Is

Loral Langemeier:

really what my role in this business has become, because

Loral Langemeier:

integration is complicated, and I know enough about each of

Loral Langemeier:

these areas to then help the client put the the right team

Loral Langemeier:

and the right plan together. If that makes sense, so that's

Loral Langemeier:

where we've you know that's where I've ended up in my

Loral Langemeier:

career. It wasn't where I started in my career. My career

Loral Langemeier:

I was doing all all of the parts, but then to get a lot of

Loral Langemeier:

these companies, I've helped over 10,000 people become

Loral Langemeier:

millionaires. But it's not just me; it's me coordinating their

Loral Langemeier:

team. And again, back to tax. It's not just just a tax return

Loral Langemeier:

being filed. And I think that's what the world thinks. It's just

Loral Langemeier:

like, well, it is what it is, and somebody's just got to file

Loral Langemeier:

that form. It's like, oh no, there's a whole plan around this

Loral Langemeier:

that you could. I think I think it's the most creative thing

Loral Langemeier:

ever, Zach, because it's like you get to build your

Loral Langemeier:

masterpiece of, okay, I only want to pay 5000. I'm going to

Loral Langemeier:

make millions, but I'm going to pay. You got to get

Loral Langemeier:

really creative, really creative.

Zachary Bernard:

The way I like to think about it is there is

Zachary Bernard:

like tax planning, but there's also tax strategy, and like most

Zachary Bernard:

people only do the tax planning, or it's more like in a reactive

Zachary Bernard:

fashion where they're just going to like file the return whenever

Zachary Bernard:

they need to do it, but they're not strategically putting steps

Zachary Bernard:

into motion to be able to get to that 5000, for example. Yeah,

Zachary Bernard:

and I feel that's the big part that's missing from a lot of

Zachary Bernard:

people here. And I guess for like someone that's who feels

Zachary Bernard:

like they're behind, because I mean you you see that every

Zachary Bernard:

single day. A lot of people, you know, they've done all the work,

Zachary Bernard:

and then they realize they just maybe look at their their little

Zachary Bernard:

nest egg, and then they're like, wow, you know I'm retiring

Zachary Bernard:

pretty soon. I don't really have much going on. Maybe not

Zachary Bernard:

retiring pretty soon, but I've been working for like 1520,

Zachary Bernard:

years, and I feel like I'm behind. For someone that wants

Zachary Bernard:

to like catch up quickly, what would you say should be the

Zachary Bernard:

first few moves that they should be actually making to get back

Zachary Bernard:

in line and have all the ducks in a row here?

Loral Langemeier:

Well, again, depends. I always do an

Loral Langemeier:

assessment, pretty deep assessment of who's who, like

Loral Langemeier:

where are they. Sometimes, like people who are making millions.

Loral Langemeier:

I mean, if we can just go after that tax savings and affect 40

Loral Langemeier:

to 50,000, and they put that towards say a new. I mean,

Loral Langemeier:

they'll say we can help them save 50,000, and then we do that

Loral Langemeier:

for the next five years. I say that's five to 10 pieces of

Loral Langemeier:

property they could have bought, right? And now they can use that

Loral Langemeier:

that savings to go buy assets to catch up. Some people actually

Loral Langemeier:

aren't making hardly any money, which is why taxes don't occur

Loral Langemeier:

to them because they're not really overpaying. There's not

Loral Langemeier:

they're not making enough to overpay. So then we go after

Loral Langemeier:

money making. So I have clients like yesterday I onboarded a

Loral Langemeier:

client. She's 80 years old. She does Medicare and Medicaid

Loral Langemeier:

insurance. She's right up next to the Canadian border, and she

Loral Langemeier:

has a nice nest egg. But it's not enough, and she's super

Loral Langemeier:

healthy. She plans to live to 100, so she came at 80. At 80,

Loral Langemeier:

came to my big table and said, "I'm you know, so we're going to

Loral Langemeier:

help her ramp up. And so she doesn't know a lot of marketing

Loral Langemeier:

because of her age and just all the things that have changed, so

Loral Langemeier:

we're going to put a marketing team around her, get her new

Loral Langemeier:

website, update her CRM, and get her making a lot more money. And

Loral Langemeier:

then she'll use the new money for new assets. So it's either

Loral Langemeier:

in tax savings, it's usually three ways we that I would

Loral Langemeier:

attack it, which is tax savings is always number one because

Loral Langemeier:

that's sort of an obvious home run. Make more money, and then

Loral Langemeier:

get your assets making more money too, because a lot of

Loral Langemeier:

people they're still people do CDs still like bonds. I mean

Loral Langemeier:

bonds are fine, but CDs. I mean because you'll have your lower

Loral Langemeier:

interest things, but there are people who literally live their

Loral Langemeier:

entire portfolio sub 10 as a ROI. I'm like right now in the

Loral Langemeier:

market. I mean if you're not producing in the 20s, you're

Loral Langemeier:

asleep. Like I have part of my portfolio, like my land, energy,

Loral Langemeier:

and water inside my portfolio is doing like 20 to 32. So you you

Loral Langemeier:

got to look at where the problems are and where that

Loral Langemeier:

speed is. And I'd also say that's my my gift is I have

Loral Langemeier:

again enough breadth having done this in so many areas, and it's

Loral Langemeier:

not an arrogant statement. It's just my I would say it's my gift

Loral Langemeier:

from God. I get to see the maze and say, "Hmm, let's move some

Loral Langemeier:

chess pieces around, and then you're going to get there

Loral Langemeier:

faster. And you can get there faster.

Zachary Bernard:

But like the overall like theme that I'm

Zachary Bernard:

seeing here, Laurel, is having a team beside you that's guiding

Zachary Bernard:

you and devising you is like very crucial. Like a lot of

Zachary Bernard:

people are just going to try to like do this themselves. They're

Zachary Bernard:

going to try to look at YouTube, which you can definitely find a

Zachary Bernard:

lot of like interesting information. But it could also

Zachary Bernard:

lead some like pretty big mistakes if you don't do it

Zachary Bernard:

effectively. So like surrounding yourself with the good people is

Zachary Bernard:

real

Loral Langemeier:

people. I mean, I have I've had a pod. I

Loral Langemeier:

have YouTube. I have all these things. I mean, for years,

Loral Langemeier:

especially since post COVID, I went from 100% TV and and stage.

Loral Langemeier:

I was traveling all over the world. Like I said before, we

Loral Langemeier:

started the show. I've been in your area. Love, I love Nova

Loral Langemeier:

Scotia, and you keep going up. I mean, Iceland's on my bucket

Loral Langemeier:

list coming next. Greenland, I love those. Like anyway, my

Loral Langemeier:

point is, I've been doing this for so long. My YouTube channel,

Loral Langemeier:

you can consume all of it. You could read all six books. I got

Loral Langemeier:

six New York Times. You still don't have. I'm going to say

Loral Langemeier:

like a strat, like me, a strategist who's going to help

Loral Langemeier:

put them together. And worse than that, there was a period in

Loral Langemeier:

my career too, Zach, where I knew they needed it. So I would

Loral Langemeier:

just say, you know, actually wrote in the back of every book

Loral Langemeier:

I have, how do you interview a wealth expert? So I like

Loral Langemeier:

questions like, how do you interview in a cafe? How do you

Loral Langemeier:

interview this person? How do you how do you get these people?

Loral Langemeier:

So even if you can get them, because I've had people not want

Loral Langemeier:

to pay the tuition for me to just use my team, they they'll

Loral Langemeier:

go out and try to find one. I said, yeah, but you still don't

Loral Langemeier:

know enough to coordinate

Unknown:

them, and you're

Loral Langemeier:

still wondering. So a lot of those

Loral Langemeier:

people become my client who have teams, and they're just

Loral Langemeier:

realizing, like, why isn't the estate lawyer talking to my tax

Loral Langemeier:

guy? Because when I die, there'll be estate tax.

Loral Langemeier:

Shouldn't they have a relationship? And he's like,

Loral Langemeier:

"But I tried to get him on the phone. I said, "I know, but they

Loral Langemeier:

won't because they like fees and commissions, fees and

Loral Langemeier:

commissions. So that's the role that I've, you know, taken is to

Loral Langemeier:

be that coordinator of all those people and to. An amazing team

Loral Langemeier:

that'll work with clients all over the world. It's a big deal,

Loral Langemeier:

though. It's you know so interesting because money. I

Loral Langemeier:

always say you know I first met Bob Proctor at 21. He you know I

Loral Langemeier:

was thinking like what do I want to do because when I met him I

Loral Langemeier:

was an exercise physiologist. I mean still in by trade, but I

Loral Langemeier:

said I want to like I was following the rich dad poor dad

Loral Langemeier:

team, so I became the master distributor the cash flow game.

Loral Langemeier:

In fact, Darren Weeks, who's in Canada, was one of our first

Loral Langemeier:

Canadian millionaires through the cash flow game, and then

Loral Langemeier:

became my client. We've had so many cool Canadians become like

Loral Langemeier:

millionaires and just do cool stuff. We have, like, actually

Loral Langemeier:

the number one photographer in North America is a Canadian out

Loral Langemeier:

of Vancouver. Mark, he's super cool. Yeah, it's been it's been

Loral Langemeier:

fun to like help so many people in so many different trades. But

Loral Langemeier:

anyway, I got I put that little tangent because I just I love

Loral Langemeier:

this stuff and I think it's it's fabulous. But you cannot do it

Loral Langemeier:

alone. And I was going to say when Bob was coaching me, he

Loral Langemeier:

said pick a topic like money, sex, and God. Nobody talks about

Loral Langemeier:

them. He said, "You'll have a career of a lifetime because

Loral Langemeier:

you're going to talk about three things that are like we don't

Loral Langemeier:

talk about money, and that's still in a lot of cultures a

Loral Langemeier:

thing. Like when I enter a country, and I don't have to say

Loral Langemeier:

which countries because you probably could figure it out.

Loral Langemeier:

And I, I from the stage, a as a woman, say, 'How much y'all

Loral Langemeier:

make? I mean, it is like you don't ask that question. Like,

Loral Langemeier:

yeah, you do. I got to know how much money you make if I want to

Loral Langemeier:

help you, and I just say it so freely. I was like, hey, do you

Loral Langemeier:

need a drink of water? Oh, how much money do you make? I mean,

Loral Langemeier:

it's

Zachary Bernard:

okay. What a nice breaker, Laurel.

Loral Langemeier:

Well, because the minute I or the other one I

Loral Langemeier:

too I use too, Zach is all I have to ask is what what what

Loral Langemeier:

month do you pay taxes, and that tells me a whole bunch about

Loral Langemeier:

people. I I can just put the dominoes in play about what

Loral Langemeier:

their life looks like. Yeah, and I usually

Zachary Bernard:

tell if they have a corporation, if they're

Zachary Bernard:

like a w2 or anything like that, just by asking that question. I

Zachary Bernard:

see where you're going. Good thoughts. So that's a nice

Zachary Bernard:

icebreaker. Never thought about that one, so maybe I'll give it

Zachary Bernard:

a try. I'm not too sure if it's gonna work in my profession the

Zachary Bernard:

way I do things, but I know it definitely works for you. So

Zachary Bernard:

keep keep doing that. I'm sure it worked well. So one other

Zachary Bernard:

thing that I also wanted to talk about because I mean I feel like

Zachary Bernard:

the economy is like a big one. That I mean obviously it's

Zachary Bernard:

reminding every single one of us, but I feel like it's

Zachary Bernard:

shifting like constantly right now. I mean, you could think of

Zachary Bernard:

inflation, job security, all that jazz. Like, what I guess

Zachary Bernard:

like the one thing because I know I know we talked about like

Zachary Bernard:

the practical advice, like what things you should be doing, type

Zachary Bernard:

of people you should be surrounding yourself with. But

Zachary Bernard:

one thing that I feel like a lot of people don't touch on too

Zachary Bernard:

much is more the like the emotional side of things, like

Zachary Bernard:

the the mindset, the habits to be able to obviously get ahead.

Zachary Bernard:

Like what kind of habits and mindset do you think separates

Zachary Bernard:

the people who come out ahead from the people who just get

Zachary Bernard:

left behind, stick with the old habits, and just like not grow?

Loral Langemeier:

100% it's knowledge, lack of knowledge,

Loral Langemeier:

and it's correlated with a word that people who don't move call

Loral Langemeier:

fear and risk. So scary, it's risky. And I said anything you

Loral Langemeier:

do. So I've skied since I was four. Like I've skied all over

Loral Langemeier:

the world. My kids are amazing skiers. So now, not today,

Loral Langemeier:

because I've hurt my knee. But I mean, if you went and followed

Loral Langemeier:

my kids or you meet where I used to go, you'd be scared to death.

Loral Langemeier:

I mean, I love skiing. I'm a terrible skier, so I probably

Loral Langemeier:

would. Your your country? I mean, oh my gosh, you have some

Loral Langemeier:

of the greatest skiing in the world in northern Canada. So I

Loral Langemeier:

said, if we took you some of those peaks where we were

Loral Langemeier:

dropped off in a helicopter, you'd be fierce too. But if you

Loral Langemeier:

learned right knowledge, you learn the skill and knowledge of

Loral Langemeier:

how to ski. It is an exhilarating thing. So why I

Loral Langemeier:

teach the wealth building this way is because it is

Loral Langemeier:

exhilarating. It's not that hard. You got to make a bunch of

Loral Langemeier:

money. You got to keep it through tax planning. You got to

Loral Langemeier:

make and you got to invest it. So you make it, keep it, invest

Loral Langemeier:

it. Like that's the formula. And people that don't move, they

Loral Langemeier:

they allow the fear of not knowing versus to your to answer

Loral Langemeier:

your question, those who win read all the books. They consume

Loral Langemeier:

my YouTube. They're comparing me against Tony or Grant Cardone or

Loral Langemeier:

Kiyosaki, and we're we all kind of say the same things

Loral Langemeier:

differently. But I have a really high touch organization. Like

Loral Langemeier:

I'm probably one of the only gurus in the world that give my

Loral Langemeier:

personal cell phone when you become a client at the big

Loral Langemeier:

table. I have that much of a relationship, so I created

Loral Langemeier:

distinctions in it all to get you to go faster. But you have

Loral Langemeier:

got to want to learn, and the lack of knowledge. And then

Loral Langemeier:

there's this lovely thing that's just embarked upon us and hit

Loral Langemeier:

the whole world hot, hard. May 27th of this year, when Google

Loral Langemeier:

changed their search parameters, AI changed everything, so now

Loral Langemeier:

instead of thinking and knowledge, they'll just ask

Loral Langemeier:

Claude, or they'll ask you out GPT. But that doesn't just

Loral Langemeier:

that's that's again that's a that's another outside

Loral Langemeier:

influence. It's not you in a book saying, "All right, how

Loral Langemeier:

does this apply to me, and how am I going to change my

Loral Langemeier:

behavior? So if you. You are a w2, and you need to go make more

Loral Langemeier:

money. You need to have already pre prescribed. When are you

Loral Langemeier:

going to do that during your day? Are you going to take

Loral Langemeier:

lunches and stop going and hanging out with your friends?

Loral Langemeier:

Are you going to stop going out to the pub afterwards and get to

Loral Langemeier:

like get to marketing and selling? Like, what are you

Loral Langemeier:

behaviorally going to do to put effort into making the money?

Loral Langemeier:

And on the other side, what effort are you doing to go find

Loral Langemeier:

investments? If that's what you need to go do, so it's the lack

Loral Langemeier:

of knowledge, skill. So I always say a decision, right? It's made

Loral Langemeier:

by knowledge, skill, and emotion, and you got to manage

Loral Langemeier:

emotion. Emotion has nothing to do with money. Money numbers

Loral Langemeier:

don't lie; people do. So why do you let your fear and all that

Loral Langemeier:

crap that goes on internally drive a very logical decision.

Loral Langemeier:

You either want to pay taxes, or you're just going to keep paying

Loral Langemeier:

or not. It's like it's that's a yes or no. What do you want? I

Loral Langemeier:

want less. Okay, then we go do these things, and these things

Loral Langemeier:

cause a new result. So I make it extremely common sense, logical.

Loral Langemeier:

I think I know I do. That's what I've been told by my style. But

Loral Langemeier:

so many people knowledge they just won't study. They think

Loral Langemeier:

cloud and ChatGPT is going to replace their damn brain. It's

Loral Langemeier:

like it's not.

Zachary Bernard:

No, I see it more as like a helper, and it

Zachary Bernard:

needs a context for you to be able to make those decisions.

Zachary Bernard:

Obviously, if you provide no context, how's it going to give

Zachary Bernard:

you some good advice? I mean, I think it's great to use cloud. I

Zachary Bernard:

use it every single day. I've used it for the past three

Zachary Bernard:

years, but you also need a team of advisors that are able to

Zachary Bernard:

give you suggestions based on your current situation, where

Zachary Bernard:

you're at, experience pretty good.

Loral Langemeier:

God doesn't have an experience or intuition,

Loral Langemeier:

or you know, I'd say the intuition and experience is what

Loral Langemeier:

you missed in any of those, and you got to have it. Like I still

Loral Langemeier:

hire mentors today. I've hired mentors my entire life, and

Loral Langemeier:

people are still shocked why I spend money doing that. I said,

Loral Langemeier:

because there's always a next level. There's always a next

Loral Langemeier:

thing. There's a refinement. There's there's some distinction

Loral Langemeier:

I don't know that I need to know, and I'd be crazy to stop

Loral Langemeier:

learning because I expect you, my client, to keep learning, and

Loral Langemeier:

learning's just not, you know. There's just you know I could go

Loral Langemeier:

on and on. You

Zachary Bernard:

stop like you consistently will need to

Zachary Bernard:

educate yourself again to get to that next level. But I feel like

Zachary Bernard:

what you were saying falls down to just having like relentless

Zachary Bernard:

urgency in terms of just doing the things that need to be done

Zachary Bernard:

instead of just like delaying them and just being like scared

Zachary Bernard:

of like jumping into like the other and just doing the thing,

Zachary Bernard:

I mean, it's simple as that. Like a lot of people just going

Zachary Bernard:

to overcomplicate things. Like, how do I do this when the

Zachary Bernard:

solution's right in front of them? It's like you literally

Zachary Bernard:

just have to do it. But people are just going to make so many

Zachary Bernard:

different scenarios in their head why they need to do another

Zachary Bernard:

way. They need to do this first. No, just have to do it. That's

Zachary Bernard:

simple as that goes. That's my voice. Yeah,

Loral Langemeier:

I totally agree. Like I have clients, and

Loral Langemeier:

I've given this client to a lot. I just have one that comes to

Loral Langemeier:

mind because she was insistent that she created this marketing

Loral Langemeier:

system because we do support and sell a marketing system, rapid

Loral Langemeier:

marketing, and it involves a CRM, and it takes a while to

Loral Langemeier:

build. So once that's all built, then they can activate it. Leads

Loral Langemeier:

can come in through your posts and the things we know how to

Loral Langemeier:

do. I said, but today, today, you don't need anything. You

Loral Langemeier:

just need this and this because she is coaching people who had

Loral Langemeier:

like kids that that passed earlier than the parent, right?

Loral Langemeier:

So she's she her her message is to grieving parents, and I said,

Loral Langemeier:

here's what you have to do. You're going to go in the phone

Loral Langemeier:

and you're going to text 20 people today, and then 20 people

Loral Langemeier:

tomorrow, and you're going to say, "My name is blah blah blah.

Loral Langemeier:

Right? I'm a grief specialist, and is there anything in your

Loral Langemeier:

life that I could work with you on? I mean, just set up

Loral Langemeier:

appointments and ask for them, and create an offer and ask for

Loral Langemeier:

the money. It takes nothing. I mean, I don't care if you use a

Loral Langemeier:

damn napkin; you write the credit card down. I mean, like

Loral Langemeier:

people. I said this because I am such a bootstrapper. Like I

Loral Langemeier:

have, I've made millions of dollars with my phone, napkins

Loral Langemeier:

on an airplane, no business card, no books, no nothing,

Loral Langemeier:

because I was serving a person's life. And everybody can do that.

Loral Langemeier:

Anybody could do that today. To your point, overcomplicate. No,

Loral Langemeier:

I have to have the system. The system again. The internet's not

Loral Langemeier:

going to pay you, you're going to get yourself paid by serving

Loral Langemeier:

people's lives and solving a problem for them.

Zachary Bernard:

Love that, Laura. And any parting thoughts?

Zachary Bernard:

I feel like there was a lot of ground that we covered here, but

Zachary Bernard:

I love to hear if you have like any other parting thoughts of

Zachary Bernard:

people. Like, hey, these are like a couple things I would

Zachary Bernard:

look at doing if you're trying to get your finances in order,

Zachary Bernard:

build wealth, anything that comes to mind there.

Loral Langemeier:

Okay, we set up a link. It's called

Loral Langemeier:

asklaurel.com forward slash podcast. So you're going to go

Loral Langemeier:

grab the ebook copy. I also have two tickets to my Millionaire

Loral Langemeier:

Intensive. I teach a class live with a team of my experts for

Loral Langemeier:

five hours the first Thursday of every month. So whenever you can

Loral Langemeier:

get that, you have two tickets and the book. Go get that. It's

Loral Langemeier:

in the show notes, and then read at least up to chapter three for

Loral Langemeier:

the gap analysis because that'll give you where are you really.

Loral Langemeier:

And then the parting thoughts, you know, thoughts are don't let

Loral Langemeier:

your emotions run it. Just know that you have got to take this

Loral Langemeier:

on, put it in your day every day. You've got to. If if money

Loral Langemeier:

and creating wealth is important, then how much time do

Loral Langemeier:

you spend a day doing? Like calendar in your day if you have

Loral Langemeier:

to, because your behavior is just going to take over, and all

Loral Langemeier:

of a sudden another year's gone by, and yeah, I still didn't get

Loral Langemeier:

that company. Yeah, I still didn't move my assets. You have

Loral Langemeier:

to make it something that you're going to do and pay attention

Loral Langemeier:

to, and it's yours because no one can sign for you. Like

Loral Langemeier:

that's one thing, you know. No, I would say with money, with

Loral Langemeier:

health and wealth, no one can go to the gym for you, and no one

Loral Langemeier:

can create those bank accounts for you. You got to be the one

Loral Langemeier:

to do it. So I can guide you and teach you, and I've been a

Loral Langemeier:

personal trainer, so it's fun that I've been on both sides of

Loral Langemeier:

these. But yeah, I can go to the gym, but that's for my benefit.

Loral Langemeier:

It's not going to help you. So you got to get to work.

Zachary Bernard:

Go to do the work. No one can do it for you.

Zachary Bernard:

That's probably the best message to leave the audience with here.

Zachary Bernard:

Well, Laurel, really appreciate you jumping on. We're going to

Zachary Bernard:

obviously put all those notes in the description, your website,

Zachary Bernard:

the link that you mentioned for the tickets on the book here,

Zachary Bernard:

and then yeah, to your listeners, if you've enjoyed

Zachary Bernard:

this episode, don't forget to subscribe to the podcast. You

Zachary Bernard:

can also find more insight at refuge.com, where we're

Zachary Bernard:

dedicated to helping entrepreneurs build their

Zachary Bernard:

thought leadership in business by getting them on podcasts.

Zachary Bernard:

Until then, keep pushing, and we'll see you next one.

Unknown:

Thanks for listening to the Real Money Talks podcast.

Unknown:

For some special wealth building gifts, only for Laurel's podcast

Unknown:

listeners, visit askloral.com/podcast. Do you

Unknown:

have a burning question for Laurel? Visit askloral.com to

Unknown:

submit your question, and it just may be covered on a future

Unknown:

podcast episode. Until next time.