How to Increase Wellness Center Revenue

Hey, Marianne. How are you?

Mary-Anne Episode: I'm well. How are you today?

I'm good. Where do you live?

Mary-Anne Episode: Michigan, Grand Blanc, Michigan.

Perfect. And is Ed with you today, or is just

you today?

Mary-Anne Episode: Ed is here.

Your question is: I've exhausted all my

finance resources, and my business is struggling. What's

the quickest way to create revenue? Sales. What do you do?

Mary-Anne Episode: I say that every day.

What do you

Mary-Anne Episode: do? We own a Salt Spa Wellness

Center.

And have you looked? I mean, have you

actually done an analysis of the services and what's creating the

revenue? What's not? What's costing you the most? So

actually done a cost analysis, so you can anything that's

costing you more money than you're making, it can pause for

a minute and focus on the top things.

Mary-Anne Episode: I know that our facials, massage,

salt therapy are top three things that bring in the most

money.

And how are you marketing? Because your if

your question is to decide if you should continue to sell,

close, file bankruptcy, or keep trying to get it going, I would

do the keep trying to get it going. I mean, you've made how

much of what's your top line you've ever made? Have you made

half million, quarter

Mary-Anne Episode: million. Yeah, we've our first year just

before COVID, we did almost 700,000

See, what I would do is an analysis of what

was selling, what were the prices then versus what's

selling now, and what changed with your marketing.

Mary-Anne Episode: So nothing's really changed with

our marketing. Marketing is one thing we've always struggled

with. Not we we had a budget for it, but that got blown through

construction. And since then, every year at the beginning of

the year or end of the year, when we have our meetings, we

know we feel like we do everything that needs to be

done, and we always say that we're going to have to do more

marketing, and we just never have the money to do it

consistently because everything just gets eaten up with what

we're bringing in with our revenue. So now we just do

Facebook, Instagram, and word of mouth. That's all we've ever

done, and I know I need to do more. I just never have it in my

budget to do.

Yeah, TikTok and Instagram aren't that much

more prevalent, and they are way more prevalent, at least for us

as well. I mean, we get a lot off Facebook, but TikTok and

Instagram are heavy hitters for us as well. So I would, I would

look at your marketing. I would look at your sales list. I own a

wellness center with some partners that are actually from

the big table, they were here, became multimillionaires in real

estate, and then wanted to diversify. So, bought a wellness

center. And some of the things we're doing through the summer

is bringing myself. We're going to do health and wealth days.

We're going to do one day events, which then lead into two

days of using all of the services and keeping people

there as a way to help surge some consistent memberships and

bringing doctors along with me, so you want to think about more

creative ways. The other, which has been very sustainable, would

be getting contracts, whether it's with golf clubs, country

clubs, sports teams, high school teams, where you can have

contracted cash flow, knowing that those teams or the folks

that need that recovery are coming over. Because right now,

like a lot of a lot of wellness centers are having the same

problem. There's not getting enough consistency in the in the

you know repeated therapies where you want somebody, you

want somebody weekly. You want them at least to sign in, you

know, twice a month. So the longer you can do contracts on

packages, obviously you know all that. So I, I mean, to me, you

probably have a marketing and a costing issue. It would be, have

you ever had a business analyst come in and really look at it

and evaluate it? That's where that's where I would start with

you, and then I don't know how how are you corporately

structured? You one company, two companies, four companies?

Mary-Anne Episode: One company LLC. Well, an S corp. We

were an LLC then. We moved into an S corp.

Yeah, that's not enough. Even if you aren't

making that kind of money, I mean, you got liability

everywhere by putting it all together. Do you own the

building that it's into?

Mary-Anne Episode: No.

Oh, so you're renting?

Mary-Anne Episode: Yes.

Okay. Yeah. So for you guys, I mean, I, you

know, you need help, and you you're too far in, too many

years, and and you've proven success to throw in the towel,

and bankruptcies usually, as you if you read it in my work, is

the last option because you you can you can use it and not go

through with it to get debt to come to the table and settle. So

I have two or three clients where they're in the process of

it, but they won't finish it. But they're getting their only

way to get creditors to come to the table to rena. Negotiate

their debt was to file, so they did an initial filing. I have

three clients in that process. It's a very, very strategic and

has to be very well managed. And I have one lawyer who's just

phenomenal at doing this. And then you don't go through it, so

you don't have the seven years of pain, but you reorganize your

debt. So I think there's probably several moves inside of

what you've done where we can reorganize some debt to reduce

your cost per month. Does that make sense? I mean, these are

sophisticated. Yeah,

Mary-Anne Episode: I mean, we don't we don't have a

ton of debt. We have our SBA loan, we have our rent, and then

two credit cards, and that's pretty much the debt that we

have. It just seems like we're able to pay payroll and keep the

lights, keep you know keep the lights on and running. And what

we run into every month is we can't. We don't have enough to

pay the the SBA loan or the rent. If I could get figure out

how to get enough revenue to cover those, we'd be good.

Yep, yep. So that's where we'd start. Me,

you, unlike the the rest of the gang here, who has big corporate

structure and tax problems, you've got marketive and

creative revenue, and and it's not difficult to change this. I

mean, if you could make 2030, extra 1000 a month, it would

change you, wouldn't

Mary-Anne Episode: it? Oh, definitely, absolutely.

And that could happen on a weekend. I mean, I

mean, I I wouldn't go out of was going to be any less than 50. So

I mean, we're going to start doing weekends there to surge

more, and then you know, with me teaching, and I have exercise

physiology background, so it works for me to stand in both

conversations, that and some doctors, and some other

supplemental income. That's more. It's I'm not going to.

It's not a direct sales company, but it's like a direct sales

company, where you're going to get everyone, you know, very

very clearly, two to 300 maybe 400 a month in extra revenue,

just by whether it's a supplement or GLP ones. I mean,

all those things make everything matters at this point where you

were when you where you are,

Mary-Anne Episode: right, right. Are we able to do that

type of stuff though? Because we're not a med spa.

You'd have to partner with somebody to bring

them in. But yeah,

Mary-Anne Episode: yeah, you can do it.

But just bringing in and doing like

weekend retreats that have a variety of different topics is a

fast way to do it. Really fast way, and I'll show you how to do

all that and the technologies you need, how to get that set?

Where are you and Sandy talking again?

Mary-Anne Episode: Tomorrow at two.

Yep. Tomorrow. Yep. She's a fighter. Going to

get it figured out. Yeah, definitely. You need to. You've

had way too much success to let this fall down.

Yep.

So Marian, and again, Sandy knows my cell

phone. If you have more questions as you make your

decision to come forward and let us help you, let her know, and

I'll send you back some messages.

Mary-Anne Episode: All right, and you're but you're of

the opinion that we can conquer this and keep going and doing

other things.

Absolutely, if you've done it

Mary-Anne Episode: before,

you know if you would be, we put all this

money in, and we've never even hit 100,000 That's maybe a

different just sell short and start over, and you know a

different model. But again, not a BK. BK is that's seven years

doesn't sound like a lot. It's a lot. It's a lot to keep moving,

and it hits you hard.

Mary-Anne Episode: Okay,

financially. I mean, you'll be going out and

getting a job probably, so that's why those are really hard

to recover from.

Mary-Anne Episode: Right. Okay.

All right. All right. You two. You can do this.

You absolutely can do this. So keep your keep your little chin

up. Go read my Yes Energy book overnight and talk to Sandy

tomorrow.

Mary-Anne Episode: Sounds great. Thank you.

Thanks, you guys. All

Mary-Anne Episode: right.

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