Customer Appreciation Marketing: Staying Top of Mind

Hi, this is Loral. Welcome back to Loral's

Real Money Talks. This is a podcast about money, finance,

business. How do you make money? There are so many strategies on

how to make money. How do you keep it through better tax

planning, corporate structure, and then how do you invest? And

all of that adds up to whether you pay tax and how much you pay

or not. Most people don't have a plan. They use the government's

plan, which is no plan. So on the podcast, we talk a lot about

all these issues. I talk a lot about tax, how to sequence, and

I bring a lot of people on that have opportunities for you to

learn to make money faster. The faster you know how to make

money. The faster you can move that money towards other

investments. So I have Jordan Adler on with me today. I think

I've known him for I'm going to say well for 20

years. 20 years. Yeah. Wow. I

think my son was like super small, maybe a

couple years. He's now 27. So I was gage I was gage my kids' age

of how long I've known somebody. So we've known each other very

long time had some fun runs together in different

categories, and we're going to talk today with Jordan about how

to make some money and how to make it quick. But before that,

Jordan is one of the I'd say most successful people in direct

sales that I've known. I mean, he can put down six figures a

month very easily. Most of you don't get sick figures any year.

So Jordan, talk a little bit about your history, and then

we'll jump into the upgraded opportunity for people to learn

to make some money.

Absolutely, Loral. Yeah, I had I had I

fumbled for my first years. First of all, I want to thank

you because you've been such a great mentor to me over the

years, and we've done a lot together, and it's been a very

exciting run. And you just add so much value. I started in

network marketing when I was in my early 20s, and I got involved

in a company that I saw. I saw a little ad in the paper, and I

didn't. I you know I quit after a couple of attempts, and then I

jumped into another one. And over the course of 10 years, I

was in 11 different network marketing companies and never

made a penny. Never signed up a single person. I needed you back

then, Loral. I needed you, but I never made a penny. And then

I, you know, they say when preparation and opportunity come

together, that's when things explode. And I was preparing. I

was listening to audios and reading books, and probably

heard about you somewhere along the journey. And then I got

involved with my 12th network marketing company, and I was 34

years old, living in an enclosed garage, my rent was $200 a

month. I had $22,000. I had $36,000 in credit card debt on

22 credit cards, and I had no running vehicle. I did have a

job that was paying me 28 grand a year, and the airline that I

worked for filed bankruptcy and cut my pay in half. So I was

making $14,000 a year living in a garage at the age of 34 years

old, and I joined my 12th network marketing company, and I

went on to make $8 million in that company. And I just, I

finally just cracked the code. I, I learned how to do simple

things. Simple things like, you know, I learned over time. I

learned how to network and make sure that I nurtured that

network with communication, ongoing communication, and

making sure that I stayed in touch with people in a

meaningful way, and then and then you know learned how to set

up a simple appointment and and give a presentation and how to

follow up and all those things that come and then how to close

all the things that come with building a successful business,

and I started recruiting about one person a month over the

course of the next 10 years. I'm sorry. The next, I was with the

company for 13 years, but I started making money after my

after about 24 months. I started making significant money, and my

income exploded. Moved out of the garage, got a beautiful

place in the forest with cathedral windows and a big

deck, and bought a couple of cars and started traveling all

over the world. And it was my life changed drastically when I

joined that 12th company, and I finally had figured out how to

how to do the simple fundamentals.

Yeah. And so, why do you think so many

business owners fail? And I'm going to speak like specifically

the mistakes around their customers and their prospects.

Because one of the things that you learned is not only

networking, you learned follow up. And so many people, I'm

going to say just across the board, most people lose in sales

because they don't do enough follow up and they think they're

bothering people. So, what do you what do you see as yeah

customer and prospect mistake?

So right now, I mean, we all experience this

because if you do business with people, which we all do, you

know who is really who is really appreciative of your business,

and you know who's not. I think the big mistake that people are

making today is that they're leaning too much on systems.

Systems are important, and everybody needs systems. You

need to be able, you need to send emails out to your customer

base on an ongoing basis. You need to do that. You need to

send emails out to your prospects. But when people go to

their emails, there's hundreds they get a day, and they're

looking for the two or three that are the or the five that

are most important. All the other ones are just an

annoyance. You got to find ways to appreciate your customers in

a way that's meaningful, that they will remember you when

they're ready. I was meeting with a guy yesterday that's a he

he's got a moving company. And he can't sell somebody to move

today. He can't sell them. They're they're gonna they're

gonna need him when they're ready to move.

Right.

But he needs to be in front of them in a way that

they remember him the the day they're ready to move. And if

they and if if they don't, they're gonna go on the internet

find somebody else. If you don't if you're not top of mind and if

they if you if they don't know who you are and they don't like

you, I mean they can't even like you or not like you if they

don't know who you are. But you've got to be in front of

them when they need you, and that goes for referrals as well.

I mean, building a referral machine where you don't have to

sell because people are coming to you. As long as I've been

doing this business, I've been my business is almost 100%

referral now, where I'm busy all day long meeting with people and

signing people up that just come to me and say I'm ready to go.

Before I don't have to, I don't even have to talk to them about

what I'm doing because they already know.

Yeah. Because

I've thrown this blanket over my network, this

blanket of appreciation over my network, and the first person

they think of when they need to when they need to make sure that

they're doing a better job of of taking care of their customers.

The first person they think of is me.

Perfect, perfect. So let's walk through

some of the the things that you're doing right now, the the

system that you're teaching right now, and just how an

ordinary business owner can use the system to amplify their

income and results.

Absolutely. So we have a card sending and gift

sending platform where you can jump on the internet or on the

computer and pick a card from a catalog or create your own and

and type out messages of appreciation. You hit the send

button and that card's at the post office the next morning. It

could be a thank you card, a nice to meet you card, a

thinking of you card, a birthday card, a sympathy card. You could

do that quickly, and we've been around for 23 years, and we

happen to be the largest customer of the U.S. Post

Office. Our customer base has sent out over 200 million cards.

We've got about a million unique users that use our service over

the course of the year. Some use it every day. We've got lots of

customers that use us every day, and then we have customers that

use us once once a year for their holiday cards. But one of

the things I tripped over recently, Loral, that I kept

calling you insist, I kept calling you persistently because

I was so excited about it, and I and I am excited about it. About

90 days ago, I saw these kids on TikTok that were building

websites using Grok for businesses that had bad websites

or no website at all. These were like 19 to 25 year old kids, and

they wouldn't even contact the business until they did the

website. The website would take them four to 10 minutes to

build. Then they contact the business and say, "My name's

Josh. I'm 22 years old. You don't know me, but I built a

website for you, and it's there's no cost to look at it.

It's a beautiful website. You need a website because you're

losing customers. And about half of them would look, and there

was no cost to look. And then they, the kid would charge him a

500 or $1,000 to get everything hooked up. And they were selling

five to 20 of these a month. And I started thinking I could do

that with my business. So I picked a plumber that I knew,

and I built a card for the plumber. Look at this. I built a

card for the plumber without him even knowing. A thank you card

to go to his customers with his all his branding. It took me 10

minutes to do this using his business card. So I put this

card together, and then I contacted him. I said, Adolfo, I

have something I want to show you. And I showed him the card,

and then I went over our package, and he signed up like

that. No objections, no questions, and I thought, wow,

maybe there's something here. So I did three more, and one of

them signed up. So now I've shown it to four and signed up

two, and so then I went and I started going. I've I've done

about 100 and I've set up about 158 cards, and I've signed up

over 50. So one out of three, it's a no-brainer for it's a

no-brainer for businesses when they see the card is ready to

go. I can transfer it right into their system. They buy a package

that includes cards, a reasonably priced package that

includes cards, and they can start sending. And so you know

they're going to get 50 or 100 cards out to their customer base

quickly. And I can tell you right now, 99% of everybody that

has a business, service-based businesses, realtors, they don't

they don't send cards to their customers in the mail anymore.

They're just depending on technology, and technology today

is becoming we're getting numb to it because there's so much

communication. But when you go to your mailbox and open up a

card that's in a beautiful teal envelope, and it's got some

personal message on it. It's meaningful, and people remember

that. So, so I've done I've done over 100 in the last 90 days.

I've done over 150 of these, and I I put I I just show it to the

potential customer. Yeah, I did one for you, Loral. Yeah, I

don't have it here. No, unfortunately, this is a small

stack of the ones that I have.

So anyway, this guy, this this couple right here, they have a

vacation rental on the beach in Rocky Point, Mexico, and so this

is a card they sent to their customers that stayed with them,

so they'll more likely want to come back because it's got their

picture on it. These don't get thrown away. At least not right

away. People will hold them for a while, and there's a big

opportunity associated with this. And it's very simple. It's

very very simple. It's three steps. The first step is we

teach you how to create a card for for a business. We teach you

how to build a card for a business, and we're looking for

people in Loral's community that can help build cards for

the people that are in the community, and then the second

step we do is we show the business the card. So the first

step is build the card. Second step is we show the business the

card. The third step is we share the package, and then it's just

a yes or a no or a couple of questions, and then they sign

up. And we have all the technology to make it real easy

for them to sign up. And then you make 100 bucks minimum when

you sign up a package, which is not a lot, but it's something.

It and then you also get the benefits of owning a business if

you don't have one now. But then also, also you get a residual

income off the memberships every month. So there, everybody buys

a membership which gives them cards every month that they can

send out, anywhere from five cards a month to 50 cards a

month, or even 1000s, and you get a residual every month. And

I'll tell you about my biggest customer, which is now this is

an anomaly, but it happens. I have a a customer that the

income from the one customer pays me 40 grand a year. One

customer.

Wow, I love that

because because they have a roofing company, and

they this company decided that instead of doing any instead of

doing traditional marketing, that's all they're going to do

is make sure that every new roof that gets put on or every

repair, they're going to get three cards throughout the

course of the year: one thank, two thank you cards, and one

holiday card. And that's all they're going to do is make sure

that the customer gets three cards of gratitude from them

over the course of the year every year, so whenever they,

whenever somebody needs roofing or a leak or whatever, they

think of that company. And yeah, so and the opportunity is big

because then if you help us build a team of people doing

this, I'm building a team. Loral's building a team. If you

help us build a team of people, you get to override all that

volume, which represents income.

So Jordan, you had mentioned there's kind of

three steps to it, which is you got to build the card, then call

the company. So clearly, whoever has the relationship would call

the company and then get signed up for the package. But what

about the build the card? I mean, do you have a team that

can do it? Who can actually build the cards and get that

piece done?

Two two ways. This looks complicated. It looks like

it requires a bunch of design, but ChatGPT does all the design.

I'm not. I don't do this. I created this card, but I don't

do it. ChatGPT does. I just put in their business card or some

screenshots from their website, and we have all the prompts to

tell ChatGPT what to do. And it's got great, it's got great

design sense. It, it'll, it, it figures this stuff out, and it

makes it really nice. And if you don't like something, you just

tell them, tell it to change it. But then the card, then once we

build the panels to the card in Chat GPT, which probably takes

five minutes, then we move it into the send out card system as

a campaign card. So it's now in the send out card system as a

campaign, and that card then can be transferred into their

account once they have their account set up.

Cool. So in the next 30 days, all of our

listening audience, the most of them are business owners, and we

have an enormous amount, 10s of 1000s of people listening here.

Yeah. What could they do in the next 30 days to just increase

and amplify, especially holidays coming up. Right, we're filming

this end of October of 2026. Is what could they do to increase

that appreciation and gratitude to their customers, as well as

use it to get some referrals?

Yeah, I think that I think the the thing would be

to allow us to create a a card for you that's ready to send.

Okay,

and and you can you can do your own cards as

well in our system, and you can do one card at a time. But we

have packages that allow you to do. We recommend doing the 50

card gratitude challenge. Find 50 people in your community,

your network, your customer base that need to be appreciated in a

way that's going to make them really remember you as the

standout. Make a list of 50, and then we're going to help you

create that card, and then we're going to get that card out to

those 50 people. And we have a program where if you get those

50 out within 30 days, we're going to give you another 50

cards, stamps included. And so you get 100 cards, and then we

also we also have a design team that will create a couple couple

more cards like this for you for your business. So if you have a

business or if you have a business, this would be

important thing for you to do for your customer base is to

send a card of appreciation. But also if you don't have a

business, I have people that will join us that don't have a

business. They want to make us our business. They want to make

promptings send out cards their business. We'll create a card to

send to their network of friends and family to say I appreciate

you. You are important to me, with a picture of them on the

front, maybe standing on the beach or in the mountains, and

then a nice message to their family members or friends saying

you are important to me. And people get blown away. They're

like, Jeannie, what did you do here? You've never. Is something

wrong? You know, you sent me appreciation. What is going on

here? You know, it just gets people's attention because

nobody does

it. Yeah, yeah. Well, and we just had an

event. Jordan was there in Fort Worth, Texas, couple 100 people.

So I'm going to give him the challenge. I think you already

created it. Is the thank you to having come to the event, and

then everybody who was in the directory that came to the

event, we can send a thank you card, and just because that also

will demonstrate for those that still don't have a business what

this business can do for them, and we'll send that all out in

the next. If you could

have, if you could have Chrissy or somebody on your

team send me a picture of you that you really love,

okay,

and I will and I'll finish it. The card is

done. It's already done. It's it's ready to go. I I can move

it right into your account, but I just need to get a picture

that you really like.

Well, and from Fort Worth. I mean, I got a lot.

That would yeah. That'd be great. Yeah. Yeah. From our

event. Yeah. Yeah. And then so once you're up and running, what

do you find the follow up? Because I know people are

thinking, well, I I get the startup to the company, and how

it begins. How long? What's it take to maintain? So once

somebody gets a nice level of monthly revenue, do they need to

do just? I mean, obviously it's based on the revenue goals, but

what's the follow up and the the work of the? You're talking

about yeah. So first of all, is using the

product. So you know you're building a customer. If you're

building, are you talking about if you're building a sendout

cards business? Yeah. So you're building a send out cards

business. So you have a customer base, and so one of the things I

make sure of is that I make sure that every quarter my customer

base gets a card from me. Loral, I mean, how many cards

have you received from me over the past 20 years?

I almost say one. At least for sure, one. At

least

at least a few a year, right? Yeah. So and

Loral's Loral's a partner, but she's also a customer. Well,

every one of my customers, and I've got personally, I have

hundreds of customers. They all receive a card from me, and then

I send out a holiday card every year. I'm just so top of mind

with people. Like I'm right. I'm I'm top of mind. Not just in my

business, but in all businesses. Well, everybody knows

because of it. Yeah,

because of that, you can do that with your

business. You can make it so they don't think of anyone else

when when they're ready. And yeah, so in terms of the follow

up, I think the most important thing is just using the product

in the way that it's designed. Just pour appreciation in your

network multiple times a year. It's a great invest. It's a

great investment, and it it it it pays you back tenfold. Just

in the business, that's that's if you're not even building a

sendout cards business. But if you are building a sendout cards

business, same thing. You've got a customer base and you've got a

distributor base, and you want to make sure that they receive

that regular appreciation from you in the mail because it makes

a difference. It does. We have a saying that emails don't make

the refrigerator.

It's true. Nor do texts. Text don't either. Do

text. No. So what do we want

our listening audience to do right now? I know

we have a QR code and a link in the show notes for them to go

ahead and get signed up, what happens when they click on that?

What's their journey going to be?

So it's going to take you right to a shopping

cart with the package. And I can real quick, I should share the

package. Yeah, it's $349 one time. It gives you 50 card

stamps included, and then we get those first 50 out. You're going

to have help doing this. You know those first 50 out within

30 days. You're going to get another 50 card stamps included,

and then you're also going to get a system expert that's going

to be assigned to you. And that system, not me, somebody from

our team. That system expert is going to design one or two more

cards for you, like maybe your holiday card, which I would

recommend right now. They'll put that together, branded to you,

and they'll put it into your system. Now, in order to have

the extra 50 cards, you do need to be on a membership. The

memberships go from $27 a month to $112 a month, and they

include cards every month. So you can do it for $27 bucks a

month. You get five cards a month. Those cards roll over to

the end of the year, so you can use them up over the holidays.

And the one other thing that's really cool is, as a bonus, if

you want to be a consultant and make money, we'll waive the $99

consultant fee for a year if you sign up for that $349 package.

So it's a really great value. It's a $1,200 package discounted

to $349, and it's a really great value. And if somebody wants

that, if they click on that QR code, Loral, it's going to take

them right to right to the shopping cart with the 349

already in it, ready to just check out.

Perfect, and that goes straight to you, you

through my link straight to you.

Yes, yep. And

all of you that are out there, you'll be

hearing from Jordan and getting us all, getting you all moving.

Yeah, yeah.

Well, it's great to see you again, and

thank you, Loral. That you know you and my daughter have in

common are my are my pilots, even though your helicopter

she's playing. But it's fun, I know. Yeah.

Yeah.

Cool.

Yeah. Thank you, Loral. Just remember that. Just

remember that in a Jetsons world, the Flintstones are going

to win.

I like that. Yeah. All right. Thanks, you

guys. And those of you that are listening again, go to the QR

code. Start today if you need a cash machine or you just want a

place where you can give appreciation and gratitude to

your customers. With whether it's coming up holidays or just

on a regular business, have a thank you system come after

every time somebody signs up. And if you have any questions at

any time, I want to send you to ask Loral A S K L O R A L. Ask

a question, make a request, and we have someone there 24/7 just

to respond. And look forward to the rest of your the year. We

have so much lined up in the most amazing podcast. So stay

tuned every Friday. Click that subscription notification

button, so every Friday you know when my podcast pops into your

listening device. Listen to it and give us some feedback. Thank

you, thanks Jordan, and thanks team behind the scenes. We'll

talk to you next Friday.