Your personal story can make people listen, but that doesn't necessarily give an event planner a reason to book you.
Anthony Trucks discovered that distinction early in his speaking career when feedback from his bureau forced him to rethink how he was using his story on stage. Instead of simply sharing what happened to him, he began identifying the message, process, and audience value underneath those experiences. That shift helped him develop stronger keynotes, communicate his value more clearly, and eventually grow from $1,000 speaking gigs to $25,000 keynotes. Anthony explains why the story should become the vehicle for the lesson rather than the product you're trying to sell, and how speakers can use emotion, sensory experiences, and intentional storytelling to move an audience toward meaningful change. He and Kelly also explore what companies are looking for as workplaces navigate rapid change and why building a successful speaking career requires more than becoming great on stage. It requires a system for getting there consistently.
Visit anthonytrucks.com to learn more about his coaching programs and speaking insights.
Resources
Mistakes Speakers Make and How to Fix Them is a practical mini-course designed to help speakers of all levels identify and overcome the common pitfalls that can hinder their success. Drawing on insights from Kelly Woodhouse’s "Landing the Gig" podcast interviews and her extensive experience as a TEDx and keynote speaker, and bestselling author, this course provides actionable strategies to enhance your speaking impact, open doors to new opportunities, and boost your revenue.
This mini-course is Free for 14-days and after that it will be $199. If you consume it in the 14-day period, then you can keep it forever. https://app.hiro.fm/channel/mini
About Kelly:
Kelly Woodhouse is an award-winning international speaker, bestselling author, publisher, and coach. A burn survivor since the age of 2 on 75% of her body, she transformed a story of near death into one of resilience and triumph. From being called the “scar-faced girl” to gracing the TEDx stage twice, Kelly’s journey has inspired millions worldwide. Her documentary Still Beautiful aired on TV, and her Goalcast video surpassed 10 million views.
Global TV named her one of the Most Inspirational People of 2020. You must ask yourself HOW? How did the scar-faced girl find the strength in her scars? Goalcast Video on fb which has received over 10 million views: https://www.facebook.com/dailygoalcast/videos/566114747146421/
https://www.KellyWoodhouse.com
https://www.linkedin.com/in/kellyfalardeau/
https://www.facebook.com/kelly.woodhouse.2025/
https://www.youtube.com/@KellyWoodhouse2
TEDx talk - U.G.L.Y. is Still Beautiful: https://youtu.be/KMBZvjetRqQ?si=V61xjiCxI5tNBL0F
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.
Music Credit
Our sincere thanks to Raquel Soto for generously allowing us to use "Raise Your Voice (Ink And Impact Awards Theme Song)" as part of this podcast. We are grateful for the opportunity to feature this inspiring music and appreciate her support of the show.