Some practices struggle during periods of uncertainty while others become an anchor their communities trust because they never question the value they deliver. Dr. Lona and Dr. Andrew Alekna explore why certainty in chiropractic is built long before economic downturns or personal crises arrive, and why patients continue investing in care when they fully understand its value. The conversation challenges doctors to examine whether hesitation around fees, retention, or recommendations reflects a communication problem rather than a financial one, emphasizing that great adjustments, thorough report of findings, consistent patient education, and authentic connection all contribute to perceived value. When doctors confidently communicate what chiropractic truly offers and continually refine both their hands and their message, practices become more resilient, patients remain committed through uncertainty, and care becomes something people prioritize rather than postpone.
Key Highlights
01:16 – Why rising fuel prices reveal something every practice owner should understand about patient value.
07:23 – What became clear during COVID about the practices that continued to grow while others struggled.
10:58 – The overlooked form of value patients often receive before an adjustment is ever delivered.
14:33 – Why patient education determines whether people view care as essential or optional.
15:58 – The difference between providing services and delivering an adjustment patients genuinely recognize.
17:18 – Why confidence in your hands directly influences confidence in your recommendations.
18:08 – A closer look at the hidden value contained in an exceptional Day One and Report of Findings.
19:13 – What changes when doctors begin viewing care as preventing future health costs instead of treating current symptoms.
20:23 – Why affordability is often a perception problem rather than a pricing problem.
22:58 – The conversation around certainty that ultimately shapes patient trust, retention, and long-term practice stability.
26:51 - Our feet play a far greater role in nervous system function than most chiropractors realize. Dr. Malcolm Rudd sits down with Dr. Andrew Powell from Success Partner Better Balance Orthotics to explore how sensory-based orthotics support posture, balance, and adjustment retention while giving practices an easy-to-implement solution that benefits both patients and practice growth.
Resources Mentioned
For more information about Better Balance please visit: https://betterbalanceorthotics.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast