There has never been a more pivotal moment for chiropractors to step forward with clarity, confidence, and conviction. In this conversation, Dr. Lona and Dr. Peter Kevorkian explore what it will take for the profession to fully rise into that opportunity, drawing from decades of clinical experience, leadership, and education. Together, they unpack the gaps between philosophy, communication, and business, while challenging chiropractors to shift their language, expand their capacity to serve, and anchor their work in long-term vitality rather than symptom-based care. The result is a grounded, forward-looking perspective on how chiropractors can lead in a changing healthcare landscape by staying aligned, adaptable, and deeply committed to the people they serve.
Key Highlights
03:17 – A defining belief reframes the current moment as a unique opportunity for chiropractic
04:55 – Public awareness and shifting healthcare perceptions begin to reshape the profession’s positioning
05:53 – The conversation surfaces misalignment in how chiropractors are trained across key competencies
07:30 – Business mindset emerges as a missing layer beneath technique, philosophy, and communication
09:18 – Financial awareness and responsibility are reframed as part of personal and professional alignment
11:51 – Coaching conversations reveal how lack of metrics creates blind spots in practice performance
13:24 – Long-term retention and trust come into focus through reflections on decades of consistent care
15:27 – Capacity, volume, and efficiency challenge common assumptions about quality and connection
18:08 – The conversation culminates in redefining chiropractic through vitality, adaptability, and distinct language
22:58 - Dr. Eric DiMartino is joined by Mark Murdock of Aspen LiveWell to explore how light therapy expands chiropractic impact and revenue. They discuss class IV laser, full-body photobiomodulation, and scalable business models that generate recurring income without requiring doctor time. Light therapy accelerates healing, attracts new patients, and creates a profitable business within a practice.
Resources Mentioned
For more information about Aspen Laser please visit: https://aspenlivewell.com/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast