Confidence is not automatic when you earn the title doctor. It is built.
Dr. Eric DiMartino joins Dr. Lona to unpack the identity shift from graduate to leader and why so many chiropractors shrink instead of stepping fully into the doctor role. They confront the fear of being disliked, the habit of watering down recommendations, and the trap of running a pain-based practice while believing in lifetime wellness care. If you want stronger conversions, deeper conviction, and a practice built on certainty rather than approval, this episode will challenge you to lead with clarity and integrity.
Key Highlights
03:23 – Dr. Eric challenges chiropractors to stop telling patients what they want to hear and start telling them what they need.
05:02 – The 10-80-10 rule reframes rejection and where to focus your energy in conversion.
06:24 – Integrity is defined not only by over-recommending care but also by under-recommending it.
08:13 – Empathy, certainty, and passion emerge as the traits patients actually want in healthcare providers.
09:29 – Day one and day two are reframed as a filter for the doctor, not just the patient.
10:38 – The shift from being liked to being respected becomes a turning point for leadership.
13:02 – Systems are positioned as the foundation for freedom and consistent authority.
16:01 – Detaching from money and outcome increases both certainty and conversion.
18:18 – The oncology comparison that drives home what confident recommendations actually look like.
23:15 - Dr. Rachel Hovey is joined by Dr. Naota Hashimoto to explore how Success Partner, TrackStat helps chiropractic practices operate smarter. From AI-driven workflows and no-show automation to real-time stat tracking and recall prioritization, the platform streamlines operations, strengthens accountability, improves retention, and empowers teams to make confident, data-driven decisions that fuel sustainable growth.
Resources Mentioned
For more information about TrackStat please visit: https://www.trackstat.org/
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast
To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast
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