Episodes

Episode 26 : Video Marketing
Aug. 3, 2018

Episode 26 : Video Marketing

Videos Are Smoking HOT! Videos are SMOKING HOT right now, this trend will likely continue. If you want to reach a marketplace, you MUST communicate in a manner in which your marketplace wants to communicate.
Episode 25 : Nurture Through Email
July 27, 2018

Episode 25 : Nurture Through Email

The URGENCY of Nurturing Your Herd You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on. First impressions set the tone and are often impos...
Episode 24 : Intranet
July 21, 2018

Episode 24 : Intranet

The Friction-Free Agency The only thing that matters is helping you build a business that supports the life of your dreams.  About 12 years ago, our agency was gaining momentum and growing quickly. We had acquired an agency,
Episode 23 : Snail Mail Your Team
July 14, 2018

Episode 23 : Snail Mail Your Team

Motivate Your Team – All of the Time Our encouragement and motivation doesn’t stop at the office.  We even use snail mail! We like to send direct mail pieces to our people on a regular basis. A lot of business owners may think this idea is strange—we s...
Episode 22 : Written Guarantee
July 7, 2018

Episode 22 : Written Guarantee

Remove ALL Doubt How can anyone you propose to do business with really know that every step of their new business relationship is unconditionally guaranteed? Has every doubt of concern been removed right from the beginning?
Episode 21 : Money, Money, MONEY
June 29, 2018

Episode 21 : Money, Money, MONEY

Are You Watching Your Money? We are so quick to say in our businesses that we are here to “serve our customers,” but at the end of the day, we are also all in business because we need to earn money. One of my favorite quotes from Earl Nightingale’s ins...
Episode 20 : Special Guest Bill Butler
June 22, 2018

Episode 20 : Special Guest Bill Butler

Niches to Riches at the 10,000 Foot Level… Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc… What you’re niching in doesn’t really matter,
Episode 19 : Special Guest Jesse Parenti
June 16, 2018

Episode 19 : Special Guest Jesse Parenti

The Recipe For Green Dough Every single business has competition. Whether you’re an insurance agent, attorney, a bookkeeper, a nonprofit consultant, or a sustainability consultant, there are hundreds or thousands of other people out there who do what y...
Episode 18 : Acre of Diamonds
June 9, 2018

Episode 18 : Acre of Diamonds

Are You Mining Your Acre of Diamonds? Seems like many continue to focus on pursuing massive amounts of new business/applications from sources outside of your existing book of business and it continues to flow faster than you can handle….right?
Episode 17 : Team Technology
June 2, 2018

Episode 17 : Team Technology

Provide State-of-the-Art Technology Tools Technology has opened so many doors for businesses.  Some of you may not even remember the days when credit cards were not swiped electronically, but rather they were manually imprinted with ink and paper onto ...
Episode 16 : Production Log
May 26, 2018

Episode 16 : Production Log

Numbers Don’t Lie Several years ago, we made a seemingly small change to our process that produced mighty results! We created what we call a Production Log, essentially our scoreboard.  Our scoreboard is the result of everything that we’ve worked so ha...
Episode 15 : Marketplace Research
May 18, 2018

Episode 15 : Marketplace Research

Becoming A Marketplace Researcher Today’s insight brings to you a message that will help you put yourself in a position where you can penetrate your marketplace because you will be messaging to the conversation that is already going on in their mind.
Episode 14 : Client Segmentation
May 12, 2018

Episode 14 : Client Segmentation

Where Is Your Revenue Coming From? Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses – Client Segmentation. In the 1800’s a gentleman by the name of Pareto came u...
Episode 13 : Wheel of Fortune
May 5, 2018

Episode 13 : Wheel of Fortune

Our Wheel of Fortune program is, hands down, our very Biggest Team Motivator! In our particular organization, the “Living Agency Laboratory”, it is done every third Wednesday of the month in our lobby.  What they have to bring in order to qualify to sp...
Episode 12 : Monthly Newsletter
April 20, 2018

Episode 12 : Monthly Newsletter

The Conversation Going On About YOUR Agency If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you...
Episode 11 : Niches To Riches
April 14, 2018

Episode 11 : Niches To Riches

Niches to Riches with special guest Russ Castle! Russ is an independent agency entrepreneur and known niche authority.  He has built his successful empire through a strategic strategy and now in this interview he will share his secrets with you.
Episode 10 : Task Organizers
April 6, 2018

Episode 10 : Task Organizers

How to Develop Your Own Friction-Free Agency So Every Team Member Can Achieve and Enjoy Their Lives! Phone calls, emails, faxes, text messages, instant messages, underwriters, marketing reps, client(s) in the office, escrows, deadlines,
Episode 9 : Double Your ROI
March 31, 2018

Episode 9 : Double Your ROI

Double Your ROI (Return On Investment) In What You’re Already Doing Most of you are already utilizing platforms like social media, referral programs and reviews to engage your customers, but what are you doing after that initial engagement… This is whe...
Episode 8 : Embrace Team Meetings
March 24, 2018

Episode 8 : Embrace Team Meetings

Questions continue to surface on how we organize our team, keep our team together, keep them motivated, keep them moving forward, compensate them at a level that keeps that motivates them, keeps them producing, and so on. The hands down,
Episode 7 : Delegate Ruthlessly
March 17, 2018

Episode 7 : Delegate Ruthlessly

Delegation, as part of time management, is an “art”… Time management, identifying and working in the area of your “Personal Gift” is so critical to your success. It’s also a much bigger win for everyone involved when you hire somebody who loves and ado...
Episode 6 : MMM’s of Marketing
March 9, 2018

Episode 6 : MMM’s of Marketing

https://podcast.mikestromsoe.com/wp-content/uploads/sites/3/2018/02/UPP-Episode-6-MMM-of-Marketing.mp3 The post Episode 6 : MMM’s of Marketing appeared first on Unstoppable Profit Podcast | Hosted by Mike Stromsoe .
Episode 5: Hire Slow and Fire Fast
March 3, 2018

Episode 5: Hire Slow and Fire Fast

https://podcast.mikestromsoe.com/wp-content/uploads/sites/3/2018/02/UPP-Episode-5-hire-slow-fire-fast.mp3 The post Episode 5: Hire Slow and Fire Fast appeared first on Unstoppable Profit Podcast | Hosted by Mike Stromsoe .
Episode 4 : 100% of The Marketplace
Feb. 24, 2018

Episode 4 : 100% of The Marketplace

https://podcast.mikestromsoe.com/wp-content/uploads/sites/3/2018/02/UPP-Episode-4-100Percent-1.mp3 The post Episode 4 : 100% of The Marketplace appeared first on Unstoppable Profit Podcast | Hosted by Mike Stromsoe .
Episode 3 : Credibility
Feb. 16, 2018

Episode 3 : Credibility

Another exciting week in the “Living Agency Laboratory” reveals this week’s lesson about third party credibility and your marketing – testimonials. This is the very FIRST activity I started with in my “marketing in the insurance agency business “quest ...