Episode 187: Brand Building Myth Busters with Selah Hirsch

Do you understand your brand? Do you know what it is conveying?  A brand is more than a logo, it is a message of who you are as company.  Selah Hirsch is back in the studio to discuss what a brand is, what it is not and demystify some of the myths that keep you from making the most out of your brand.  She is an expert at equipping leaders with the confidence to communicate their value through their brand messaging.

Highlights:

• The brand is literally built from the culture of a company to an extension of the customer and client experience and that requires the authenticity of the leader.
• Your brand is infused with three things, strategy, psychology, and creativity
• Don’t just create a visual guide to your brand but also a verbal one.
• Branding is a component of referrals, conversions, and retention. A strong brand will have increased ROI.
• Your brand is comprised of three aspects: Brand messaging, Visual brand, and your customer experience.
• The best brands that win cater to the unmet needs of their target audience. You will create a tribe of people who will become your raving fans when you’re strategically positioned to serve unmet needs.
• When building your brand, get a few of your team around from different departments and different generations so that you are getting different perspectives.

About our Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her companyExpress My Brand, Selah specializes in high-impact brand development. Every dayshe works with brands to strengthen the way they talk about what they do, howthey do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energypresentation style includes powerful stories and hands-on moments, leaving amemorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husbandMichael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

https://expressmybrand.com/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
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