394: Joe De Sena, part 2: The Sustainable Spartan starts here

You're in for a treat. Joe and I start talking business so you'll hear things happening while we're talking. We start by talking about his exercising while we talk, then my plans to swim across the Hudson about 48 hours from the recording (and the guy I swam with holding out on the video footage I describe in another episode). We talk about his picking up beach trash, but really about doing things, not just talking.

Then we start doing. He starts planning during the call to transform Spartan Race's food and garbage plans. He puts me in touch with a food friend and starts the process to schedule a presentation to Spartan Race's leadership team to kick the process off. I tell him about podcast guest Marina McCoy for helping organize food

Since this recording, I can't give details, but the business has continued. I visited that weekend in Vermont, appeared on his podcast, and started working on sustainability. His team and mine are continuing to meet to continue the collaboration started in this conversation.

You heard it hear first!

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