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In this episode, Phillip and Ken look at the impact of COVID -19 on the theatre industry, the popularity of live streaming, and Ken's secret formula for successful marketing (which he discovered while producing his hit show "My First Time").
In episode 18 of the Undefeated Marketing Podcast, Phillip has two-time Tony Award winner, theatre producer, and author Ken Davenport as his guest.
In this episode, Phillip and Ken look at the impact of COVID -19 on the theatre industry, the popularity of live streaming, and Ken’s secret formula for successful marketing (which he discovered while producing his hit show “My First Time”).
*Even if you are not a big fan of theatre, this episode is full of incredible marketing tips from one of the most innovative marketers in the world.
To close the episode, Phillip and Ken give their UNDEFEATED MARKETING TIP OF THE WEEK. Phillip gives a quick tip on how to use specific numbers in your promotional material. Ken gives you an email subject line that is guaranteed to get responses to your email marketing. You don’t want to miss this week’s tips!
Have a tip that you think listeners could benefit from to change their marketing today? Send it to ps@phillipstutts.com and you might make it on the air.
Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/
About the Guest:
Ken Davenport:
Ken Davenport is a Tony Award-winning Broadway producer whose credits include Once On This Island (Tony Award), Gettin’ the Band Back Together, The Play that Goes Wrong, Groundhog Day (Tony nomination), Deaf West Theatre’s Spring Awakening (Tony nomination), It’s Only a Play, Macbeth starring Alan Cumming, Godspell, Kinky Boots (Broadway – Tony Award, National Tour, Toronto, Australia, and West End), The Visit (Tony nomination), Mothers and Sons (Tony nomination), The Bridges of Madison County (National Tour), Allegiance, Chinglish, Oleanna starring Bill Pullman and Julia Stiles, Speed-the-Plow, Will Ferrell’s You’re Welcome America (Tony nomination), Blithe Spirit starring Angela Lansbury (Broadway, West End and National Tour), and 13.
Off-Broadway, Ken has produced Daddy Long Legs, Altar Boyz (Co-Conceiver), My First Time (Author), The Awesome 80’s Prom (Creator), That Bachelorette Show! (Creator), and Miss Abigail’s Guide to Dating, Mating & Marriage (Author). Ken’s productions have been produced internationally in over 25 countries around the world.
In his mission to continually educate, entertain, and inspire the world through theatre, Davenport has made headlines by doing @#$% that other people don’t. In 2019, Inc. 5000 named Ken’s production company, Davenport Theatrical Enterprises, one of America’s fastest-growing private companies.
He is the founder of TheaterMakers Studio, a one-of-a-kind “masterclass” community that provides training and inspiration from Broadway’s best to writers, directors, producers and more. Ken also serves as the Executive Producer for North America for Andrew Lloyd Webber’s Really Useful Group.
Follow Ken:
Facebook: @KenDavenport
Twitter: @kendavenport
Instagram: @kendavenportbway
LinkedIn: Ken Davenport
Website: www.kendavenport.com
About the Host:
Phillip Stutts:
Contributing to over 1,407 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results.
He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author that shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021).
Follow Phillip:
Website: www.phillipstutts.com
Instagram: @phillipstutts
Facebook:@ceophillipstutts
LinkedIn: Phillip Stutts
Twitter: @phillipstutts
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The post How To Use Dramatic Marketing for Higher ROI appeared first on Phillip Stutts.
