Every successful, productive, long-term relationship begins with clear expectations and honest agreements. Unclear expectations and agreements is the reason why so many associate DC relationships fail, exactly why you need t…
Once you’ve identified the avatar and know who you are looking for, the next step is to execute the interview and determine if they are the right fit. This brings us to pitfall number two: knowing how to interview, recognize…
One reason why 67% of associate doctor relationships fail is the lack of clarity during the discovery process. Actually, the number one pitfall is hiring an associate before you have clarity around exactly what you are tryin…
If you’re like many CEOs, then you’re probably frustrated with the seemingly endless changes in digital marketing, the difficulties generating consistent new patients, and with underperforming marketing campaigns. Listen in …
While your ability to get people into a room has decreased, the opportunity to get in front of more people has dramatically increased. Opportunity comes with a tradeoff, with some strategies becoming irrelevant, others have …
What is the one thing you can do that by doing it everything else will become easier or unnecessary? While the traditional chiropractic three-pronged marketing strategy has been modified, there is growing opportunity to capi…
The natural state of a principled chiropractic practice is growth; if your business is not growing, something is interfering. When the events of 2020 disrupted your marketing plan, did you pivot successfully? Were you able t…
Would you like to optimize your relationship with your Office Manager, Integrator or COO? Listen in as Dr. Stephen Franson interviews Ken Stillwell, Chief Operations Officer of PegaSystems – a billion dollar SAS business out…
What do you do when your plans get derailed and you’re left with unfinished business? While 2020 may have left us with more unfinished business than most years, the truth is that every business always has unfinished business…
If PIVOT was the word of the year for 2020, what is the word of the year for 2021? We selected a word that will give you confidence and focus and help you set the frame for your whole team and organization for the year. In 2…
As the CEO, you are called to be a Market Maker, Territory Taker and Covenant Keeper, and right now is the right time to lean into your calling. One constructive attribute of a remarkable CEO is the discipline of assessing t…
As the year ends and we transition into 2021, the CEO must answer two challenging questions for the organization: What’s Important Now and What’s Important Next. Moments of transition position leaders to either rise up or fa…
The CEO must answer these two vital questions at all times, but especially at the end of the year when your team is looking to you for direction to determine, what’s important next. The first question you must answer: Where …
The primary objective of the company board meeting is to get the whole team on the same page. Right now is the right time to assess 2020 and to create the plan and prepare to execute in 2021. For the CEO, your end of year en…
As the CEO, there are 3 doors that you need to safeguard: the front door, the back door and the side door. The fact is, a chiropractor does their best work over time and the patient gets their best results over time, so rete…
The associate doctor role done right is essential for your business to scale well. Success in this relationship means having the answer to three critical questions. First, knowing what you want to accomplish as a business ow…
The reason why 67% of associate doctor relationships fail is because the CEO is missing at least one key piece of the puzzle. Remarkable CEOs must get this one key relationship right to scale the business successfully. In th…
When seemingly opposite forces are actually complimentary forces, the results are exponential. This is the dynamic power potential of the remarkable CEO – COO relationship, where the whole is greater than the sum of the part…
You don’t have to be awesome at everything, you just have to build a team that’s awesome at everything. Building a remarkable business means having clearly defined roles with objective and qualities for each position. Rememb…
Why close your practice just because you can’t be there? The patients miss out on the care that they need. Your Team loses hours and income. The practice loses momentum – and you lose revenue. This is a Lose/Lose/Lose. There…
Are you thinking about hiring an Associate Doctor? STOP! Check out this episode first. Listen in as Dr.Stephen interviews Dr. Mark Mouw from Chiro Match Makers. Dr. Stephen and Dr. Mark both bring deep experience in the Asso…
Chiropractic Assistants make or break a practice. For you to have a durable business, you’ve got to get this right. In this episode you will gain insights from the CA recruiting expert and director of CA placement from Chiro…
Your people are your best investment. For the CEO, hiring should be systematized like all parts of your business. Imagine leveraging analytics and a proven system so that you hire with confidence every time. Getting the righ…
If 90% of your problems are people issues, then 90% of your solutions are found on your accountability chart. Solving the downstream people problems requires going upstream to identify the cause. In this episode we identify …
