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As the CEO, you love LEVERAGE!
There is no more highly leveraged step in your patient process than THE WORKSHOP!
One a patient goes to workshop, every visit gets easier...
If a patient does not go to workshop – every subsequent visit gets harder.
The purpose of the workshop is to:
1. Challenge and shape the attendee’s belief system
2. Equip them to get BETTER RESULTS FASTER
3. Recruit them to the Mission
You must create the space and time to make this happen...
If you do – you will create long term, happy patients who want chiropractic care.
Otherwise, you’ll be dragging people along until they quit.
Losing patients is off-purpose and bad for business.
Listen-in and discover the keys to powerful workshops.
As the CEO, you love LEVERAGE!
There is no more highly leveraged step in your patient process than THE WORKSHOP!
One a patient goes to workshop, every visit gets easier...
If a patient does not go to workshop – every subsequent visit gets harder.
The purpose of the workshop is to:
1. Challenge and shape the attendee’s belief system
2. Equip them to get BETTER RESULTS FASTER
3. Recruit them to the Mission
You must create the space and time to make this happen...
If you do – you will create long term, happy patients who want chiropractic care.
Otherwise, you’ll be dragging people along until they quit.
Losing patients is off-purpose and bad for business.
Listen-in and discover the keys to powerful workshops.
What We Covered:
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Turning Believers Into Understanders at the Better Results Faster Workshop
03:15 – Dr. Pete and Dr. Stephen analyze three scenarios they have observed regarding the workshop
05:01 – Dr. Pete and Dr. Stephen detail the process of converting believers into understanders by leveraging the workshop
06:53 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology
08:59 – Dr. Pete and Dr. Stephen discuss the paradigm shift that is necessary within the workshop
17:15 – Dr. Pete and Dr. Stephen stress the importance of Table Talk
22:01 – Dr. Pete and Dr. Stephen talk about the inherent value of the workshop and why it must be important to you and your team
26:53 – Dr. Pete and Dr. Stephen take a moment to promote Atlas Digital & The Remarkable Retention Immersion
30:43 – Dr. Pete and Dr. Stephen talk about the importance of showing up and sharing your heart and head
EPISODE QUOTES
“We talk about how the patients have a life of possibility and a life of probability ahead of them. The same is true of practices.” (02:55) (Dr. Pete)
“You’ve heard us say that conversion’s emotional and retention’s intellectual. People start care based on how they feel. Do they feel heard? Do they feel like they’re in the right place? Do they feel you’re gonna help them get what they want? That’s why people start care. But people stay under care based on what they know.” (04:27) (Dr. Stephen)
“Understanders are like helium balloons. You can gather them up and you can carry an infinite number of them. So, we want to take the believer and turn them into an understander. And the workshop is really the pivot point.” (06:24) (Dr. Pete)
“We have to understand that we are living in an outside-in world. The paradigm is outside-in. It’s an allopathic way of thinking. It just is the way that it is. It’s where people are at now. And so, we first have to identify that there is a paradigm.” (10:58) (Dr. Pete)
“Workshop drives Table Talk. And if you don’t do workshop, Table Talk is hard.” (17:35) (Dr. Stephen)
“You have to be so deliberate and so intention. And remember, remarkable does not imply perfect. My workshop was never perfect. So, don’t shoulder that burden. This is not about being perfect. This is about you showing up and sharing your heart and your head. It’s about showing up and being the person that moves a room.” (30:43) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
