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The purpose of a business is to add value to another person by solving a problem that they are willing to pay for to help them solve. Your market needs to know why they should come and see you. Your customers need to know what they are buying and what they are getting in exchange for investing their time, energy, focus and money in your business. This is the value I am going to get back is the answer that your product and process ultimately conveys to your community, both inside and outside your practice.
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Product and Process
05:34 – Dr. Pete and Dr. Stephen define the purpose of a business
08:53 – Dr. Pete and Dr. Stephen talk about why it is critical to get clarity on your product offering
14:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients
21:16 – Dr. Pete and Dr. Stephen speak to the path to a Remarkable Practice and identifying where the breakdowns occur throughout the process
25:27 – Dr. Pete and Dr. Stephen announce an exciting giveaway
EPISODE QUOTES
“The purpose of a business is to add value to another by solving a problem that they’re willing to pay you to solve for them. So, what is the value that you add to your community? What is your remarkable product? You have to know and your team has to know so you can convey it to your community.” (05:34) (Dr. Stephen)
“Confusion never converts. And what we’re talking about with confusion is product confusion. And that product confusion doesn’t convert, that starts at attraction.” (08:53) (Dr. Pete)
“I’m saying, ‘Are you crystal clear on your first product? Are you delivering your first product the way that it needs to be delivered? Do you have a process that supports that and are you succeeding?’ Don’t try to add in another product because your other product isn’t working, meaning it’s not generating the revenue and the public doesn’t seem to be buying it.” (09:29) (Dr. Pete)
“It’s so critical that you as the leader have total clarity around your process. You have to understand that for you to be able to convey to your team exactly how you deliver the value, you have to have that clarity first.” (16:19) (Dr. Stephen)
“This is what our Remarkable Process looks like. That’s where you’re gonna arrive at clarity, the clarity helps a person get beyond ‘why should I start chiropractic care’ to ‘why should I stay under chiropractic care?’ Because, ultimately, retention is a reflection of your clarity – your clarity as a leader, your team’s clarity, and your patient’s clarity – specifically clarity around the value of regular chiropractic care.” (27:40) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Schedule a Brainstorming call with Dr. Pete
Learn more about the Remarkable Vault here
