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Would you describe your conversion system and process in your practice as being remarkable? CEOs, now is the time to take a good hard look at your conversion process and determine where as a business you are winning and where you are missing the mark. We’ve identified 25 unique criteria that will help you determine where to focus your conversion energy and efforts, exposing what’s important now and what’s important next. Let’s dig in!
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Sales Audit
03:36 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial
08:00 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for conversion success
14:55 – Dr. Pete and Dr. Stephen speak to the importance of clear and congruent recommendations
21:09 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Spinal Hygiene
23:08 – Dr. Pete and Dr. Stephen talk about the value of offering multiple payment options
28:34 – Dr. Pete and Dr. Stephen stress the importance of getting patients to commit to their care plan
32:20 – Dr. Pete and Dr. Stephen talk about mapping out expectations and agreements with your patients
35:12 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Conversion Success Score PDF
EPISODE QUOTES
“We know that what the world needs right now is chiropractic. And what chiropractic needs right now is more successful chiropractors.” (06:05) (Dr. Stephen)
“That empathetic connection is the most important part of this process because if a person doesn’t feel heard, they’re not gonna be ready to listen.” (12:34) (Dr. Stephen)
“So I can say this to you that my recommendations for care for you are based on two things: your goals, what you want to achieve, what success looks like to you, and my findings about you. So it’s all about them. You see how important that is.” (15:32) (Dr. Pete)
“We have an awesome business model in chiropractic. Money follows value and you should be hugely profitable.” (20:54) (Dr. Stephen
“The value of the auto debits and the EFTs is it’s a clinical benefit for the patient. This benefits the patient clinically because healing is an energy and this enables us to focus on your healing when you’re here.” (25:32) (Dr. Pete)
“When you have eighty-five percent or more of your patients on a pre-schedule or mapped out their entire care plan, it is far more likely that your team is gonna be empowered and equipped to be able to manage those relationships.” (30:30) (Dr. Pete)
“Nothing will suck the energy out of your practice, your team and your business than you not disciplining people that are out of integrity. It’s an act of kindness, frankly.” (34:41) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Download your copy of the Clinicoscopy Conversion Success Score PDF here:
