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The purpose of our quest through the clinicoscopy series is to help you determine if your practice qualifies as the best in your community, based on the remarkable standards. In this first episode, you and your team will take a deeper look into your marketing plan, strategy and execution. It’s a great time to assess how you’re doing attracting new business into your practice through the lens of the attraction clinicoscopy assessment tool and give yourself a practice success score.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Marketing Audit
02:52 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial
09:19 – Dr. Pete and Dr. Stephen expound on two attributes of a great CEO
12:14 – Dr. Pete and Dr. Stephen break down five audits to assess your practice
14:59 – Dr. Pete and Dr. Stephen stress the importance of having a 12-month long marketing calendar
22:18 – Dr. Pete and Dr. Stephen take a moment to promote LVRG Media and Spinal Hygiene
24:36 – Dr. Pete and Dr. Stephen speak to the value of engaging your tribe of patients
31:30 – Dr. Pete and Dr. Stephen talk about digital marketing and social media
43:16 – Dr. Pete and Dr. Stephen encourage listeners to download a copy of the Clinicoscopy Attraction Success Score PDF
EPISODE QUOTES
“It’s either gonna be death by a thousand cuts or growth by a thousand beams of light. And we’re hoping that we’re gonna give you an opportunity to take these boxes and see your practice growing where incremental changes make geometric growth.” (09:03) (Dr. Stephen)
“We want to get into the practice as CEOs of having a plan, especially when it comes to marketing. It’s not just enough to have a plan for the next week or month. What we recommend is that you have a plan for the next twelve months. This is really important especially if you want to have a remarkable life as part of a remarkable practice.” (16:07) (Dr. Pete)
“There’s never been a better time or even easier time to be able to not only have engagement but measure engagement and manage engagement of your patient than it is right now.” (24:51) (Dr. Pete)
“As human beings we want to be connected, we want to be accepted and we want to be respected. And your place of business could be where that happens. You could be that magic place.” (28:12) (Dr. Stephen)
“Reviews are as powerful, if not more powerful than a referral.” (35:13) (Dr. Stephen)
“It’s all about who’s gonna be number one in town. And we know that the person that ranks number one in Search is getting forty-three percent of the leads.” (42:27) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Download your copy of the Clinicoscopy Attraction Success Score PDF here
