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If you’re like many CEOs, then you’re probably frustrated with the seemingly endless changes in digital marketing, the difficulties generating consistent new patients, and with underperforming marketing campaigns. Listen in to our conversation with this trusted group of digital marketing experts, as we discuss how the CEO must position their brand and message in the marketplace despite the uncertainty and unknowns. Embracing the attributes of consistency, authenticity and uniqueness combined with leveraging automation and technology is what makes digital marketing effective. Learn what the experts advise should be done by you, done with you and done for you while you determine what’s important now, next and ultimately when developing the digital components of your business.
00:38 – Dr. Pete and Dr. Stephen introduce today’s episode featuring a Digital Marketing Expert Panel
05:07 – Introducing today’s panel of experts
17:41 – Chiropractic marketing
19:38 – The panel discusses the importance of understanding what should be done by you, with you and for you as a CEO
30:04 – Lauren provides her thoughts on authenticity
32:33 – The importance of remaining patient in your marketing
34:35 – Dr. Patrick speaks to a unique platform he developed to attract and retain more people
40:51 – Dr. Pete and Dr. Stephen take a moment to promote the New Patient Attraction Immersion event
43:30 – Dr. Kirby discusses advertising strategies his practice utilizes
47:04 – Dr. Bo speaks to the pitfalls and must-haves for those looking to launch their own website
49:24 – The importance of building a story through content and context
57:01 – How to remain consistent in promoting your practice
1:00:15 – The panel of experts provides one final piece of advice to heed during these trying times
EPISODE QUOTES
“I think consistent connection with your people is something that every doc needs to be able to look for.” (11:00)
“Marketing is about generating those leads right? So, marketing comes down to communicating. Marketing is about communicating a message. What we’re looking at here is a bunch of expert communicators. They communicate in different ways, platforms and formats, but it’s all about communication.” (18:18)
“As a doctor and a CEO, you need to figure out what your differentiating factor in the marketplace. What makes you you? Why to people come to you specifically?” (26:13)
“If your voice is relatable, it’s empathetic and it’s authentic, you’re guaranteed to have people gravitate towards you.” (30:56)
“We leverage the doctors we have and some of their content to help lift others out of that hole. So, no matter what level you’re at in chiropractic, we can help you.” (44:04)
“You gotta have a story. You gotta have a brand story and understand that you’re not here to be the hero of the story; you’re here to basically help guide them along the process.” (49:24)
“Creating content – and doing it in a way that’s actually gonna move the needle for your practice – the only way that gets done is if you’re accountable to somebody.” (1:00:05)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Schedule a Brainstorming call with Dr. Pete
