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While your ability to get people into a room has decreased, the opportunity to get in front of more people has dramatically increased. Opportunity comes with a tradeoff, with some strategies becoming irrelevant, others have opened up, actually making your marketing even more scalable and durable. Are you effectively leveraging the platforms and tools at your disposal to create opportunities to reach the unreached people in your community and grow your business? Listen in as we reveal a remarkable framework to strategically capitalize on this opportunity right now.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework
09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework
16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it
23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility
EPISODE QUOTES
“When we said you have to show up with a plan but you can’t be attached to the plan, we recognized that we need to have a Plan A, B, C and maybe even a Plan D tucked in our back pocket. That’s what 2021 is gonna call for.” (03:14)
“Like all things, CEOs always look at every situation and say, ‘There’s always a tradeoff.’ That’s how mature business people and leaders look at everything. There’s always a tradeoff.” (04:54)
“What we’re giving you is this concept – this framework – that the way that you’re communicating is what’s different, not the value of what you’re communicating, not the need or demand if that. And as a result of that, we simply have to adjust the way we’re doing that.” (10:58)
“People move on emotion. So we want to build the emotion to the call-to-action.” (14:12)
“The best, most productive chiropractic workshops in the world teach your listener how chiropractic is the bridge to help them get what they want.” (18:32)
“I hope you see what we see, which is that it’s about agility. In 2021, how are we gonna market, how are we gonna reach our community? I hope you see it right now that the potential is limitless.” (31:01)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
