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What is the one thing you can do that by doing it everything else will become easier or unnecessary? While the traditional chiropractic three-pronged marketing strategy has been modified, there is growing opportunity to capitalize right inside your practice. As CEOs looking for points of leverage, now is the time to focus your marketing time and energy where you have the most predictable influence over your outcomes.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The One: Growth from Within
05:12 – Dr. Pete and Dr. Stephen discuss the value of internal marketing
11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:17 – Dr. Pete and Dr. Stephen identify three critical questions to identify The One who needs chiropractic care
EPISODE QUOTES
“Being the CEO is about leverage.” (01:52)
“When you’re promoting more than one thing, you’ve promoted nothing. So you’ve got to be able to narrow your focus. You’ve got to get really clear on exactly who you’re speaking to. If you try to promote to everyone, you’ll promote to no one.” (06:36)
“So when a new patient comes into my office, in 2021 and they go through my Day 1, they go through my Day 2, they go into my Better Results Faster,’ guess what I’m gonna tell them? There’s gonna be a slide in my workshop that says this: ‘Who’s the one in 2021?’” (09:30)
“Don’t try to be the person who makes the decision for your friend or your neighbor or your loved one. Let them decide. Your job is just to bring them to the water. They get to decide if they’re going to drink.” (18:42)
“The dragon we have to slay as chiropractors is obscurity.” (21:13)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
