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The natural state of a principled chiropractic practice is growth; if your business is not growing, something is interfering. When the events of 2020 disrupted your marketing plan, did you pivot successfully? Were you able to recover and grow again? As CEOs leading our business through uncertain times, we’ve learned the significance of being agile in our planning, preparing and executing, and this must be reflected in your marketing strategy in 2021.
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Agile Marketing
06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now
08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan
15:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:25 – Dr. Pete and Dr. Stephen discuss what it means to be agile
22:45 – Dr. Pete and Dr. Stephen provide specific best practices for your marketing plan
EPISODE QUOTES
“It’s just an amazing thing to see that the podcast is really working to educate, develop and equip doctors and get them to these places where they’re discovering that there’s a better way to run their business.” (02:24)
“We don’t have the luxury of not having a goal and not having a plan, because if we truly are in the business of saving lives, we have to have a plan, a tactic, an approach to reach the people in our office and in our communities and there are ways to do that.” (08:12)
“The natural state of a principled chiropractic practice is growth. And, if you’re not freely and readily growing, there’s something interfering.” (10:32)
“You can’t pivot if you don’t have your feet firmly set on a foundation. You can’t pivot in mid-air.” (14:20)
“When you’re doing marketing you have to be gritty. There has to be an energy behind this that’s just full of passion and perseverance and persistence where we’re looking at a long-term picture.” (19:52)
“You don’t have to be an expert at digital marketing. But you do have to have an expert team of digital marketers.” (27:18)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
