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Dr. Patrick Gentempo is one of the most well-known and influential chiropractors in the world. He has helped shape modern chiropractic in the realms of the Science, Art and most notably, the Philosophy of Principled Chiropractic. His latest endeavor is his book, “Your Stand is Your Brand” - where he deftly tackles the importance of and the practical how-to of establishing your unique brand in a crowded and confused marketplace.
Listen-in as longtime friend and colleague, Dr. Stephen Franson gets into this critical conversation with Pat at a time when Chiropractic – and the world – desperately need leaders like you to take a stand.
00:38 – Dr. Stephen introduces today’s guest, Dr. Patrick Gentempo, who speaks to the importance of taking a stand in chiropractic and the role of The Phoenix Plan
09:49 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
10:31 – Dr. Pat shares his personal thoughts on political leadership in the chiropractic industry
17:07 – Dr. Stephen thanks Dr. Pat for the great work he continues to do and lets listeners know where to find his new book
EPISODE QUOTES
“So it’s not just a matter of getting through. It’s not just a matter of hoping you can survive it and keep some semblance of what once existed. It’s the recognition that the cycle of life requires creation and destruction.” (04:53)
“The whole point of taking a stand is that you’re standing up and you’re rooted deep, metaphorically speaking, into the ground. But, in actuality, it’s spiritual rooting – meaning it’s a philosophical rooting – it’s an ethical decision that you’re saying, ‘I’m standing for this.’” (06:47)
“I’ve come to the conclusion that political leadership in this profession is an oxymoron. It doesn’t really exist. It doesn’t operate based on strong principles and strong stands, and instead is a little bit more expedient and cowers a bit more.” (12:05)
LINKS MENTIONED
Dr. Pat’s Book – Your Stand Is Your Brand
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
