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Most DCs are already SUPER-COMFORTABLE speaking in front of a crowd…right? ;) But many docs are finding out the hard way that speaking in front of a camera is a different deal entirely.
Join Dr. Stephen as he and influential speaking coach and digital delivery expert, Roberto Monaco from influencology, break down the vital behaviors and best practices of speaking to transform a digital world.
Are you doing webinars? Facebook Lives? Creating digital content?
Do you want to drive more engagement? Create more compelling content? See better conversion?
Then you are going to want to hear this conversation between these two experts in taking your message from the stage to the studio.
00:37 – Dr. Stephen introduces today’s guest, Roberto Monaco who speaks to his experience as a renowned public speaker and the value the virtual webinars can bring to chiropractic
12:58 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
13:40 – Dr. Stephen and Roberto discuss how technology can drive engagement
21:58 – The importance of purpose and connection
28:58 – Where listeners can follow and connect with Roberto
EPISODE QUOTES
“You can be as effective at communicating chiropractic through a virtual webinar or virtual presentation. You can be as effective generating patients and changing people’s minds.” (06:04)
“So what is the lesson here? The lesson here is that your prospective patients they’re conditioned to be engaged when they watch TV or they watch a video. So, you want to be able to adamantly change the frame of people.” (17:35)
“Something that we teach in our Conversion Immersion training is that conversion is emotional and retention is intellectual.” (21:03)
“I realized that the people who did well, they had that purpose to serve…and the people who didn’t do well, they had a big ego.” (23:13)
“At the end of the day, a webinar is a conversion process. An outside talk is a conversion process. A Facebook Live is a conversion process. It is emotional. People don’t move with their feet, they move with their hearts.” (27:32)
“My message starts where my presentation ends.” (28:08)
“If you don’t share your story, the marketplace will create one about you.” (30:03)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
