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As we are now moving into peacetime – it’s time to plan, prepare, execute, assess, and answer these two questions: where did we win and what did we learn? It is remarkable what our most successful clients are doing to grow since Covid hit. Learn the common traits and characteristics of practices that have been successful and will continue to be successful beyond the wartime.
00:37 – Dr. Pete and Dr. Stephen introduces today’s topic, assessing the insights gleaned and lessons learned from the crisis posed by Covid-19
07:24 – The dark room metaphor
12:03 – Dr. Pete and Dr. Stephen break down six learnings from the Covid-19 crisis
18:13 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
33:04 – The importance of investing in your people and your team
41:52 – Dr. Pete and Dr. Stephen talk about focusing conversations on the promotion of health
EPISODE QUOTES
“The value of being able to have an immediate assessment of what we’ve just been through is absolutely critical.” (01:55)
“At the dinner table, Camilla and I we’re really careful not to tell our kids what to think, or how to think, but to think, right? So, we want to create thinkers. Our parenting style is prepare the child for the path, not the path for the child.” (03:44)
“Don’t come out of Covid high on the fumes, a little bit disenfranchised from the situation. Yeah, it’s not maybe your favorite task, it may not have been your favorite season that we’ve all been through. But ya know what? For me, it was those seasons and those challenges times that shaped me.” (09:11)
“If you become that person who not only delivers their adjustments, but you actually shift their paradigm through patient education – you change the way people think, you change them from outside in to inside out – you go from being an adjustor to the chiropractor.” (22:00)
“We say that marketing chiropractic is an act of kindness. And it reminds me of how that would extrapolate and apply to this. Leading your team is an act of kindness…being the leader is the most kind thing you could do.” (25:38)
“Although the content, and the conversation and the materials might change during wartime, the structure is there for you and it gives you that visibility and that accountability.” (32:51)
“We have a great opportunity right now. I think, for many of you, you can actually exceed what you originally set out to do in 2020 as far as your goals and objectives. I really see that for you.” (39:38)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
