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What can you do as business owners during this crisis to learn, lead and inspire your community of businesses? How can you utilize the three tributaries of internal, external and digital marketing as you mobilize your business to grow and move forward while keeping your 2020 goals in mind? Dr. Pete and Dr. Stephen continue their discussion of their critical three-phase action plan known as The Phoenix Plan. They break down the importance of planning with certainty and always prioritizing the promotion of health.
00:37 – Dr. Pete and Dr. Stephen continue their discussion on The Phoenix Plan by discussing Phase 3: Mobilization
04:41 – What business leaders can do for their community during this crisis
09:15 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion event this April 2020
11:37 – Coming out of this crisis with a plan of certainty
17:17 – Dr. Pete and Dr. Stephen take one more moment to promote The Remarkable Practice Attraction Immersion event this April 2020
19:01 – The critical role of marketing
25:00 – Actionable challenges for leaders to step up and lean in
EPISODE QUOTES
“All the business owners, the thought leaders, the decision makers in our community, they’re just like you and I. They’re just like all the doctors listening to us right now. We’re sick and tired of having empty businesses, empty restaurants and empty gyms, empty stadiums, empty churches, empty schools.” (05:38)
“See yourself as somebody who is gonna add tremendous value to the business leaders in your community at this time, because they absolutely need you now more than ever before.” (08:58)
“When things start opening back up and people start going back to living life, whatever that’s going to look like – no one right now knows – but when that happens, you should have already been there having these conversations with the decision makers before everything really starts going. That’s plan and prepare.” (15:19)
“What an opportunity for us as CEOs to step up and lean in. Because, at the end of the day in times like this, the attention pivots to the leader with the certainty. And remember, after the crisis, people are gonna remember how you led and what you said.” (28:23)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
