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How are you preparing for the New Year ahead? Are you anticipating the needs of your practice and setting goals with the four domains of your practice in mind? Goal setting makes all the difference in everything from attraction and conversion to retaining patients and collecting payment. In this episode, Dr. Pete and Dr. Stephen continue their discussion on the importance of goal setting. They analyze ways to manage big hairy audacious goals as well as happily achievable goals. Finally, they discuss the value of creating a codifying statement that drives the goals of your practice throughout the upcoming year.
01:11 – Introducing today’s topic: Reviewing Goals from 2019: Goal Setting, Part 2
03:34 – Creating clarity and defining success
05:26 – Dr. Stephen reiterates the importance of having a vision story and
09:37 – Big hairy audacious goals and next happily achievable goals
15:31 – Identifying your codifying statement
18:46 – Dr. Stephen and Dr. Pete break down KPIs and benchmarks for 2020
21:58 – Setting goals while keeping the four domains of your practice in mind: Attraction
28:21 – Goals to set for conversion
32:12 – Dr. Pete and Dr. Stephen remind the audience of a special goal-setting tool that is available to all listeners of The Remarkable CEO
32:51 – Goals to set for retention and collection
39:44 – Dr. Pete and Dr. Stephen leave the audience with key takeaways from this episode
EPISODE QUOTES
“I don’t want wonkiness. I want clarity. Fuzzy targets don’t get hit.” (06:36)
“Goals can be either terrifically motivating to your team or terribly demotivating.” (12:09)
“Business isn’t hard it’s organized. You’ve got to organize it.” (15:23)
“We’re gonna look at fourth quarter outcomes and then from there we’re gonna say, ‘That’s our, what we would identify as our benchmark.’ This is where we’re starting Day One of Q1 2020 is how we ended Q4 2019. That’s called your benchmark.” (20:56)
“If a patient gets to your office and doesn’t convert and doesn’t start receiving the care, we’ve failed. We’ve failed with our objective. Mission has not been achieved.” (28:36)
“Dr. Pete, you hear me say all the time, ‘One number is a fact, two numbers are a story.’” (30:25)
“We’re in the business of saving lives and, when business is good, everybody wins.” (40:26)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Link to Executive Goal Setting Form
BOOKS MENTIONED
Good To Great : Why Some Companies Make The Leap and Others Don't
