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Welcome to The Remarkable CEO Podcast, a show hosted by Dr. Pete Camiolo and Dr. Stephen Franson. In this episode, Dr. Stephen talks all about his book, The Remarkable Practice. Along with Dr. Pete, Dr. Stephen provides an inside look at the process of writing this book. Dr. Stephen discusses the biggest challenges he overcame and lessons he learned throughout this journey. He opens up about what inspired him to transfer his knowledge of chiropractic and business into a tangible book to share with the community. Finally, Dr. Stephen speaks to the value that this book provides and the best way to consume The Remarkable Practice.
01:08 – Introducing today’s topic, Writing The Remarkable Practice
01:13 – Why Dr. Stephen decided to write The Remarkable Practice
03:38 – The process of writing this book
05:13 – Hiring the company Scribe and working with Tucker Max
07:38 – How Dr. Stephen initially started writing his book
08:41 – The importance of discovering your passion
09:29 – The biggest challenge Dr. Stephen faced in this endeavor
11:35 – Lessons Dr. Stephen learned from writing this book
13:37 – The best way to consume this book
14:48 – The value that The Remarkable Practice provides
15:59 – Dr. Stephen and Dr. Pete invite the audience to join their private Facebook group
EPISODE QUOTES
“I think we all have books inside of us. I think you probably have a book, or two, or three, inside of you. So, this was definitely something that I had to get out of me.” (01:24)
“That’s what I was striking the check for. It was like, ‘I need to get this book done. I wanna get it out of me, and I’m gonna cut a check to hire somebody to make sure I get it done.’” (05:38)
“What a great experience because it forced me to show restraint, and to codify the message into something that was palatable and consumable.” (07:25)
“The purpose of a business is to add value to another person by solving a problem for them.” (08:34)
“It’s like the expression, ‘The best way to know what’s coming down the road is to talk to a person who’s on their way back.’ I kinda felt like that.” (12:47)
“Here’s the thing. This book is chock full of resources. I’ve gotta believe, I don’t know if you can quantify what it’s worth. The book costs X, what you get out of this book is worth Y. It’s far out of balance as far as value.” (14:48)
“The compound effect of a book, combined with a culture effect of a community, that’s where you get the massive breakthroughs in your business and your life.” (16:27)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
