The Boss Method: A Mindset Shift That Changes Everything

How did you do that? Because I know there's people out there that feel like it's a it's a roller coaster. We call it the relaunch roller coaster. You put it on, or you try something, and then you end up losing it, gaining it back, gaining more, losing. I mean, and this is it's funny, it's not just weight, as we just discussed, it's anything in your life. It can be the same type of relaunch roller coaster. But share with us, how did you do it the second time around?

Well, when you start over, I'm sure a lot of you ladies can relate. It is defeating like you did it and now you have to restart like it stinks so bad and so crying in my hotel room that night, having all these these aha moments, I had to pinpoint why and how did I gain it all back, and where did I feel? And it came back to sustainability.

Welcome to Relaunch to a Rich Life. I'm your host, Hilary DeCesare, and today's episode is all about transformation, grit and full circle, leadership. Meet Kaitlyn Talamante, wife, mom, personal trainer and now CEO of Lady boss, her journey began with a personal transformation. Where ready for this? Everyone. She lost 75 pounds. She rebuilt her confidence and found her purpose through lady boss, originally launched in 2014 lady boss became a global movement, and it was really designed to empower women to take control of their health. And when the company closed in 2022 Russell Brunson stepped in to preserve its legacy, but he knew it needed to be led by a woman who lived the mission. That woman was Kaitlyn. She made the bold move to purchase the company that changed her life and now proudly, woman owned and operated, I must add, her life now is proudly about being that CEO of Lady boss. Lady boss. Everybody is back, and it's back stronger than ever before with the boss method, which we're going to hear all about. And it's the four Mila that's number four and a mission to help women everywhere thrive. This is Kaitlyn's relaunch story, one of courage, conviction and creating an actual movement. So let's dive in and hear all about her relaunch story. Kaitlyn, so good to have you girl, and I've had so much fun with you over the basically over q1 getting to know you doing so many incredible things together, and there's so much more. But my audience, the people right now that are listening, need to hear, need to connect, need to be inspired by you, like you have inspired me. So let's start with your biggest relaunch. I kind of touched on it, but your biggest relaunch to date so far that really changed the trajectory of your life.

Well, Hillary, thank you so much for having me on I'm so excited to share my relaunch with your audience. As we talked more about my relaunch and what it looked like, there's so many women who deal with this struggle, and for me, my relaunch happened December of 2022 I originally had lost 65 pounds with Lady boss as a customer, and slowly gained it all back, which was a blessing and a curse, because over that time, I gained so much confidence and believe in myself, I didn't notice. I really gained the weight back until December of 2022 when I was at a work event in Boise, I was surrounded by all these incredible women that were driven and go getters and entrepreneurs and setting. They knew who they were, and they were confident, and they shined so bright. And that night, I found myself in my hotel room crying. I was bawling my eyes out like I had just had this incredible day. Met all these amazing women, and here I was crying, and at first I was so confused as to why I couldn't put my finger on what's wrong with me. That was kind of my mentality, like I've done all this work, I've had all this transformation, but it was in that moment that I saw, I was able to pinpoint that I haven't fully fixed my insecurities. I didn't fully believe in myself to the extent I thought I had, and that I had added a couple extra pounds back on to all the weight I. Had lost, okay, we've

gotta, we gotta stop here, because this, this, I'm sure, is resonating with a lot of the listeners right now, and I want to just recap so you how long did it take you to lose that first 75 pounds, the

first 7565 pounds, 75 pounds. It took me about 10 months to lose.

And how did you do it? Was it, you know, did you do it naturally? Did you use anything else? What? What was the what was the process? Yes. So

before I lost, when I lost it back in 2019 and took off the 65 pounds, I was utilizing lady boss. That's where I found lady boss as a customer, but I did it my way. I used their supplements, and i semi used the four step process, but I tweaked it my way. And that's where I failed, because I really went into it with an all or nothing mindset. So as a busy mom and career person wife, I was doing two days at the gym. I was 100% clean eating. Wasn't having any cheat meals, any cheat days, not really even any rest days from the gym. And let's be real, that's not sustainable at all, especially when you've got so much going on in life. And so all the things happened and I fell off track, doing it my way, with all or nothing, did not help me out at all.

But seven is 65 as you said, 65 pounds in a 10 month period is a lot of weight, isn't it? It sounds like, sounds like you were really like, going for it, yes. And you were also, you also said, Hey, you like the way things were, were coming together. But then you said you didn't fix the insecurity. You didn't fix the root of the problem. You didn't fix that. So was there something at the 10 month mark that actually kind of was like, boom, this is it. This is where now I'm going to start to eat again. I'm going to stop working out. What, what was that? What? What happened there that you were on your on your track, liking how you were looking, and then

COVID. So I had actually just became a certified personal trainer had gone off, done the trainings in person, passed all the tests, and the week before I got my test results for the certification, the world shut down. And so imposter syndrome had already been creeping up there, but with COVID Shutting the world down, getting their certificate, that I was scared like and am I even gonna get this? Why pass? Am I do I have the skills to do this. And the world shut down. So that fear, that insecurity that was lingering there, got louder and louder. So

did you get the certification? I did. Okay. You got the certification. COVID hit. You stopped working out. You started to eat more. Did you actually notice the weight going on? Were you aware of that?

No, I was not. I was not aware of it for a very long time.

And then something, and I appreciate you saying, you know, the you were going through all of that imposter syndrome, also, what was your imposter syndrome really around? What was, what was the base, the foundation of that?

For me, back then, my imposter syndrome was around, I almost felt like a fake, for some reason, for whatever reason, I still felt like a fake and that I didn't really have the toolbox to help other people back then.

So then all of a sudden, so all of a sudden you go and for those that are also experiencing this, and by the way, hands up right now, I got mine up. We've all felt like that. We've all felt like, what the heck am I? I remember when my book came out, relaunch spark your heart to have, not your life. I'm like, Who am I to write a book? I am not an author. I'm just, I merely put my, you know, my thoughts down, and I just said, Okay, this is my life's journey of relaunches. And I'm like, it is going to be a total bust, but at least I have it for my kids. That's what I kept thinking, at least they'll know more about their mom. And it's so interesting, the idea that you were certified, you had, at that point, lost the 65 pounds. You knew how to do it. And a lot of times we, you know, that's our litmus test, is that, you know, hey, I've done it. If I can do it, you can do it right. You've heard that 1000 times, but it's interesting that even at that point, you're like, What the heck? So what did you do to kind of allow yourself, you went through COVID, and then there was a turning point at this event, and you ended. Up, kind of like having this awakening where you're where you're seeing get me, get me at that location, put me right there next to you and what was going through your mind.

So when I was in my room that night and I found myself crying, I pulled out my journal, and even though I built confidence and I knew I belonged there, I didn't feel like it, and I knew something inside was still broken, still doubting. And so that night, I dug deeper. I pulled out my journal, and I started asking myself a few questions, like, what? What is causing this? And I realized I needed to heal. I still had some growing and rediscovering that I had to push through that I had pushed to the side for so long, and so I named those things out.

Can we talk about those? What did you need to heal?

I needed to heal the fact I needed to stop comparing myself to others. First and foremost, I was sitting there feeling like I wasn't qualified because the way my body looked at the time, and then, as a kid, we're going to go back to like Kid trauma fears induced. I was always told I talk too much. I needed to be quiet, think before you speak. And so I had kind of over

Did you also had that one about kids are meant to be seen and not heard? Oh, yes, I can remember my dad specifically saying that that Hillary Hillary Jane, we don't, yeah, and I'd be like, like, What are you saying to that? You just get shut down your mid sentence.

And so what I say is, like I ended up putting myself in a box, and so I developed additional fears because I put myself in this box that I never had before, like public speaking, like I couldn't imagine me sitting on this podcast back then because of those fears as a kid, as a teenager, Oh, you bet your butt, I'd be here. But I had put myself in that box, all those things that was told to me when I was little, about talking too much, nothing before I speak, being too loud, talking too fast, put me in this box, and made me build this fear that when words came out of my mouth, no one would want to listen. So why?

So it's interesting what you ended up doing. And everybody has kind of their kryptonite. Right for You, it was food. When did you start to realize that that was that you were trying to Well, let me ask you this. What was it about food that gave you comfort, that made you feel like, okay, I feel a little better, at least during the time when you were eating right there's always that aftermath. But what was that

I always said, and I still do to this day, that I am a foodie, and so food brought me comfort in all senses. And around that time, I was doing a lot of traveling, and coming from a very small town with very limited restaurants, that was a perk in traveling. And so I found myself in work, travel and personal travel, eating everywhere, because one that's how I grew up. If I'm a foodie and it was my comfort zone,

I get it. I've been told that I am a fat person in a thin body health wise, which is really a bad deal, because you can look fine, and you're like, Ah, I look okay. So it must be okay to have that cheeseburger, that In and Out Burger with the fries and and, you know, until the test results start to come in, and you're like, what? Yeah, like, what is that? And literally, the doctor told me that. I'm like, I that. So we all have, you know, these, these things that we do to comfort ourselves. And as you said, you're foodie. Love, you know, kind of you and me, we're going to do great together when we see each other in Phoenix, Arizona and Scottsdale, when we're like, oh, because I too, love, you know, love the food, and it does bring a great sense of comfort. And I eat things to remind myself of some of the memories. My mom's passed away, my dad's passed away. A lot of my lot of family members have had some, some serious things happen, and they're gone. So I'll remember, and I'll eat, and I'll be there in the moment. But for you, as you're you're hearing more and more of these stories. What advice do you give people that are creeping up, they're starting to or just eating like not healthy, not healthy for your body.

I think all of it, no matter how you treat your body, your weight, your size, what you're putting in, it really stems from your mindset. And so I would just remind them that there's nothing wrong with you. You're not broken, you're just buried inside. And so start by building one habit at a time. To undig yourself and find the you that's been buried

that you know what that probably is striking many chords for many people, and we're going to get more into your four step process, but I gotta, I gotta throw this one out, because we need enough time to talk about you taking over, Lady boss. Tell us about this journey, because I was intrigued when I heard it, that basically Russell Brunson bought it. Tell us, like, how that happened, and then how you became the lady boss.

Yes. So as I mentioned, I started with Lady boss as a customer, and then I started working for the company as a new mom, and so when the original owners decided to shut lady boss down, I was, at that time, an employee, unsure of where it was going to go, what was going to happen. Russell Brunson came in, saved the day and brought me on board, which was amazing, because I got to continue with a company and a mission I truly love and enjoy. I

know people are sitting there saying, Hillary, you gotta ask the question, Why? Why did it have to shut down?

The previous owners were in a new season of life. The face of the company. Her name is Caitlin, not Kaitlyn.

That's funny in itself. It's not Kaitlyn. Okay, you are the

Caitlin, the lady. I'm Kaitlyn, not Caitlin. And she had just had her second daughter, and she was ready to be a mom. She was ready to spend that time with her kids and be present, and as the face of the business, it took a lot of her time, a lot of time away, and she was just ready for a new season to be present with them.

So you you came in, you were already there, and Russell buys it. How long did he own it before things started to shift again,

almost two years. So he purchased it about June of 2022, oh, yeah, I guess right over two years, two and a half and I purchased it December of 2024,

all right, so when was that moment that you thought, hey, I'd like to buy this. Like, how did that even come to be? So

it was about October, middle of October last year, and Russell and I were talking about some things and some possible partnerships with other companies that would align with Lady boss. And he basically said, I'm thinking about seeing if someone would be interested in acquiring or purchasing lady boss because it needs to be run by a woman. And Russell Brunson is a busy man, so it while he loves what lady boss stands for in the company, like it's not his passion. Okay, let's be honest. And he knew it needed to be owned and ran by women, and so he first threw out the idea and even some names. And I was like, Okay, I'll think about it. Let me I'm normally fast twitch. Let me slow twitch on this one, and I'll get back to you. And I had thought it. I was like, well, could it be me? Is it possible it could be me? And I'm like, I don't know. I don't know if I'm qualified. That imposter syndrome, that fear, crept in. And it actually wasn't until my husband was like, Well, why don't you throw your hat in the ring? I hold on.

Have you ever run a business? Did you have that experience and your husband saying, Hey, throw your hat in the ring. How awesome is that. But tell us, like, what was your background?

So my background before, Lady boss, was 10 years in corporate banking. So I was a corporate employee for 10 years. My business experience was there. I wanted to be an entrepreneur, but I didn't know what that looked like. I had I have run some Airbnbs, but nothing to the complexity of payroll and employees and all of that. And I knew I wanted to be an entrepreneur, and I wanted, I knew I wanted it to be something I was passionate about, which was mindset, but I hadn't fully developed what the company was, or what it looked like.

So before, before, when it was Kaylin, was she focused on the mindset, or was she just focused on kind of the products? What did that look like?

There's different seasons of Lady boss, but there was still the four step method back then. And so, state, working on your state was a big part of it.

So, yeah, let's talk about the four step method. What? What is that? So

we call it our boss method, formula, four steps formula, and it is your state, shape, sparkle and success. So, state, how are you working on your mindset? How are you growing and believing? Yourself and showing up, pouring into your cup every day shape. How are you moving your body and how are you fueling your body? Sparkle is all about self care. How are you taking care of yourself, but then also sharing that light inside of you with others? Because when you do that like the light for yourself only grows more and then success. What are your goals, whether they're weight based the way your clothes fit, career, financial, relationship, what are your goals? Small, big and big, scary, hairy, God size. Audacious Goals. Okay,

I love this, but now I have to go back, because I'm not quite done yet with all of a sudden, you go to Russell and you say, what

I say, would you consider giving me the opportunity to acquire lady boss,

and I would decide financial decision for you and your Family? Very,

very much so, very, very much so. And I did definitely say Russell was talking back like, oh, I hadn't really considered that you'd be interested. Could you, could you pull off some things? And, yeah,

I can do what. I can pull it off. Can you actually afford it? Can you pay me? He's a businessman,

yes. And what's even more crazy is back in October, my family, we had actually put an offer in on a home. Home had been on the market for over a year. No offers have come through. We're like, shoot, we got this. Another offer came through, and when I threw my hat in the ring, I was like, That was God's protection all day. I wasn't meant to buy this house, because I'm meant to buy this business.

I mean, imagine you're right. If you all of a sudden have the double you'd be like, okay, so everything divinely happened, yes, and it, how long did it take from the time that he said yes to when you were the CEO of Lady boss?

Oh, so I would say the conversation started about mid October. We finalized on December 20 of 2025 and I want to say the actual like, let's get it down on paper, started like December 1. So it moved, I don't know, in that time frame. It seems pretty quick, but in my mind, it was going really slow. Really slow. I'm like, Okay, are you gonna let me buy like, where's the answer? I want to know.

And that is crazy. So all of a sudden, you now, did you have one of those moments, like, what have I just done?

Oh yeah, I wanted, you know what?

I wish I could have been as a fly on the wall when you and your husband were sitting there and it's like, it just went through. And you're like, Whoa,

yes. And what's bad for me is I am a checklist person, kind of I check it off and I move on to my next goal. And as I'm sure, you know, Hillary, that is really bad for women to do. We have to celebrate it. And I'm like, Okay, I did it. It's signed let's get to work, and me and my husband, like, had to stop me, like, No, this is huge. We have to go celebrate and enjoy. We can't just check it off and move on like, we have to acknowledge it. Because this is a huge thing. It's risky, it's scary, it's exciting. All the emotions we have to go celebrate.

Can I tell you? And this is when we first talked and we were talking about, you know, your state, the shape, sparkle, success, and very similar to, kind of, my tune in, right? Not so much, you know, because it could be health, wealth, relationships, any of that. And it really, when you when you were talking about your, you know, process, I'm like, Yeah, and you have that inner sparkle, that inner drive, that what people really are are looking towards, but we haven't talked about what happened after you had put the weight on, You ended up going through another transformation, and have since taken everything off in a very stressful time, I might add, where you're buying this company. How did you do that? Because I know there's people out there that feel like it's a it's a roller coaster. We call it the relaunch roller coaster. You put it on, or you try something, and then you end up losing it, gaining it back, gaining more losing, I mean, and this is it's funny. It's not just weight, as we just discussed. It's anything in your life. It can be the same type of relaunch roller coaster, but share with us. How did you do it the second time around?

Well, when you start over, I'm sure a lot of you ladies can relate. It is defeating, like you did it and now you have to restart like, it stinks so bad and so crying in my hotel room that night, having all these these aha moments, I had to pinpoint why and how did I gain it all back, and where did I fail? And it came back to sustainability. Yes, I utilized some of the lady boss. Method, but I did it my way. So this time around, you

said you did it your way the first time around, it didn't work so much. Now you're saying you did it your way the second time, but there's a twist.

Well, I did it the lady boss way. I didn't do it my way. I didn't try to take it in my own control. I followed the method to keep it sustainable. Because, as I said, the first time around, two days at the gym, 100% clean eating, like I'm a foodie, like, that's not gonna that's not ideal. I have two kids and a husband. Might as well have three kids. Not sustainable, yeah. And so I had to follow the lady boss, boss method that really focuses on it being a lifestyle change and making it sustainable. And now I've actually lost 75 pounds. I weigh the weight I weighed before I had my now 16 year old, and I had never seen that weight on the scale in 16 years

land. I just got chills for you. It's just such a great story, you know, it is the hero's journey. I, you know, incredible. And it just, it's, it's such a perfect place for you to be the spokesperson, the CEO of this company. Now I do want to ask you, though, one of the things you said about Caitlin is you had the kids, you have the kids, and she wanted to have more of that lifestyle. What about you

work, life, balance.

That's what people want to know. It is hard,

but I live by my calendar religiously. I don't work Monday through Friday, by any means, but staying on my calendar helps a lot. When it is, you know, six o'clock my time, I shut down so I can be present with my family, taking this on. We sat my kids down, not so much my youngest, but my oldest, and had the conversations like, hey, there's going to be things that we're gonna have to skip and whatnot to make this happen. But here's the bigger picture, here's the longevity of it. But truly, calendar, your life out calendar, your self care calendar, your business meetings calendar, your fun calendar, your shutdown your family time like that. Sounds like a lot of work to calendar it, but that's how you protect your space so you can be present, in present and intentional in whatever it is you need to do and want to do. I

am a calendar girl. I'm a color coded calendar girl, and I know you like colors and sparkles, so do I. So is your husband involved in this business?

He is not involved in the day to day. At this point in time, he is involved on the higher level, but we're actually changing some things around with the business, and I'm hoping he'll overtake our fulfillment and hope and open up a fulfillment department for Lady boss. So

put it out there. Put it out there. Start to really, you know, focus your energy on that. The why behind it, the emotion behind it. I have something called the believe it board, where you infuse not just a dream Board Vision. They don't work. We gotta talk believe it board girl, because that's how you're going to make that happen. But let me for the people that are listening right now. Do you have a piece of advice for them that you would give women struggling with their health confidence today? What? What do you usually, you know, where do you start? You're on a stage right now, and everyone is just staring at you, saying, you know you are my salvation. Here you are my help. You are lady boss. Tell me what to do.

I would say, first off, again, you're not broken. There is a you inside of you that is dying to get out. Let's start finding her. Let's dig deep and find her, because she is screaming. She wants out, she does, and when you find her, you unlock a whole, whole exciting level of life.

So what have you unlocked about yourself?

So much I don't let fear stop me anymore. In fact, I've flipped the script. Script, fear is my driving motivator. If I'm scared of it, that means I'm meant to do it. There's a reason it's trying to hold me back, and it's not

that's so powerful. And I have to say, I'm so excited that for those listening, we have a big event in Arizona, September 18, 19/20, and Kaitlyn's going to be there. She is going to do something extraordinary. She's going to sparkle like never before. And I know from a relaunch perspective, with health and wealth relationships and all the other relaunches that we're going through, I think health is top priority. I mean, without it, and I've just recently had another diagnosis. I've had melanoma in the past, and I've had something on my forehead, and they're like, oh, so I'm going next week. But you know, you're fine until you're not, right, you're everything's great until you're not. And so. Part of the relaunch to a rich life event is, you know, how do we keep ourselves healthy? How do we do as much as we can, but in a fun way? And that's another thing I love about you, is that you know you don't do anything unless you're you're enjoying it. And so I want to make sure we will put a link that if you want to be there with Kaitlyn and Lady boss and the relaunch crew. You don't want to miss this, because this is designed specifically and So Kaitlyn, thank you for being a part of it and bringing your community and having having what you've done, because you are an inspiration. You are so impactful because you're honest enough to say, Hey, this is what happened to me. This was my relaunch. And your transformation story is, is not just like a straight path. It's not just like, here's the yellow brick road. Follow it. You've kind of had, you've hit the bumps along the way. But what would you want to leave people that are listening right now, that potentially are still in fear about I'm not sure I can really do this. I'm not sure I could really get into a program like Lady boss, and it could work for me.

Things never came from comfort zones. Fear keeps you in that comfort zone, and if you're wanting change, you're never going to get it in that comfort zone, whether it's fear or the comfort, because you can't pinpoint the fear yet, if you want change, you have to drive forward. You can't stay in that comfort zone.

Kaitlyn, thank you so much for being here. Where can people find more about you and follow you?

Yes, so you could find me at Kaitlyn talamante on Facebook and Instagram, and then, of course, you really want to be a part of the lady boss community. And it's ladyboss.com lady boss on Instagram as well as on Facebook.

And I am a part of it as well, which I love, because I think again, we can leverage just healthy relaunches along the way. And we have our we have our dips, and we need to, kind of, you know, be inspired again, to kind of get back on track and live that healthy life. So everybody check it out. Make sure that you put yourself as priority number one. Make sure that you're reaching out to find yourself again. I often say you need to meet her. And that is that, that earlier version of you that we have ignored, she's there just waiting, waiting to have you say, Hey, I'm now here. I'm now listening. I want to, I want to develop a relationship with you. So everyone, thank you for being here and again. Kaitlyn Talamante, what a conversation. And we are so excited to be working with you. And who knows, who knows where things are going to evolve, and I am so excited to see you in Arizona. And for those that want to find out more you can, and it is relaunch to a rich life.com relaunch to a rich life.com check it out. All right. Until next week. Take care. Keep relaunching, and we will see you again soon.