Monetize your Superpower by Relaunching Your Business Potential

Hey everyone, welcome back to the ReLaunch Podcast and Okay, again how much do I love when I get to bring somebody on that we have so many things in common and our passion our you know, we talk about three HQ head heart highest self, and being able to break it down with how she's relaunched her life. I relaunched where the connections go and how you all listening this can leverage it right away, take what we're talking about, and don't sit on it, but make things happen. Who am I talking about? I'm talking about Melanie Benson, and she is a authority amplifier and possibility igniter for expert. I love this. Not just entrepreneur, but expert printers. She shows you how to stand out in a crowded market and attract high paying clients and all of those opportunities that surround them. Since 2000, Melanie has a proven track record of accelerating results for her clients. And it's not uncommon. Everyone not uncommon to see a three to 5x revenue increase in the first six months. How awesome is that? She's also the host of the top 1.5% podcast, amplify your success. I'm telling you, you are in for a treat here. She is the co host of next level influence. And she is the author of rewired for wealth rewired for wealth. Does that not sound so good? We're gonna learn about that today. And entrepreneur.com Startup Guide to starting an information marketing business. And she's also been featured in authority magazine, Bloomberg BusinessWeek, Women's Day and parenting to name a few. But right now, forget about all of that. She is here to deliver. She is here to elevate you and to impact each and every one of us.

You're listening to the relaunch podcast and I'm your host Hilary to Caesar, best selling author, speaker and transformational coach widely recognized in the worlds of neuro psychology and business launches, which cultivated the one and only three HQ method helping midlife women. Yep, that's me to rebuild a life of purpose, possibility and inspiring business ventures. Each week, we'll be diving into the stories that brought upon the most inspirational relaunches while sharing the methods and the secrets that they learned along the way, so that you too, can have not just an ordinary relaunch, but an extraordinary relaunch.

I gotta say, Melanie, welcome to the ReLaunch podcast.

Thank you, Hilary, I have really been looking forward to this conversation. I was listening to the show, and I'm like, Oh, this is gonna be so good.

It's gonna be so good. Because you know, each of us, you know, we're Gen Xers. And we have lived quite a life already. We have our WISEWOMAN deep within us that it has definitely shared a tremendous amount with us. And we're going to now like bring that to the audience. So you know how I like to start, I always like to let people know that yes, there has been a lot of extraordinary things, but their bottom line were a lot of like less than ordinary that we really didn't want to have happen that brought us to where we are into who we are today. So we'd love to hear the most significant relaunch experience that you had so far today that's really shifted and really be your you are where you are today because of it.

You know, it's interesting, I knew you're gonna ask me this question. And there's so many, like, I am constantly evolving, right? And I truly had many, many moments of what the f moments what how is this gonna look? What am I going to do different? How am I going to survive this or thrive this? I you know, I think the one that really stands out is I have the, you know, getting started story that everybody can relate to where it took forever to figure out the messaging and the monetization and all that but what I think a lot of people don't talk about and don't recognize happen To you, when you have been in business for a while is the, this is not working anymore. I built a thriving, extraordinary business that a I don't love, and B doesn't work in this marketplace, what the heck am I going to do next? And so that's fine before

you go down? I am sure and I am raising my hand that was so profound that is like, yes, we think it but could we actually acknowledge it and say it. So thank you for saying something so important. We build, we build, we keep our head down, we're so focused on like, well, this is what I'm supposed to be doing. This is what you know, I said I was going to said I was going to do right, how many of us are like, but I said I was going to do it. And then all of a sudden you wake up one day. And you're you're still trying to perfect the messaging, you're still trying to figure out the avatar, you're still trying to figure it all out. And you're like, I gotta like raise my hand. It's like the Hail Mary. It's like the you know, give me something and you're not. You're not where you should be. And you had that happen. And what happened then?

Yeah, well, you know, I like to call that moment for me or that phase for me because it wasn't more it wasn't a moment went off for for quite a painful year. But I actually that's pretty good.

Melanie a year. That's actually not. I mean, yeah, I've had people that come and they're like, I've been doing this for five years. 10 I'm miserable. I don't know how to get out. I have the noose around my neck. If I move too far, right. I might actually like, you know, it'll be the end of me. So, yeah, I think it was

a couple of things. One, there was a perfect storm happening in our environment where we had the financial market crash, a lot of people's credit lines were affected. I had some team that was not really serving me at the highest level, there were some people with, you know, on my team that weren't really in the right place doing the right things. I was on a treadmill of like, let's just keep doing the machine because the machines working really well. And there was this little seed inside of me of like, I don't know if I like this. I don't know if this is what I want and like all great manifester. So if you follow Him and design, I'm a manifester. In human design, I manifested when

I both are USA, yeah, no doubt,

I manifested a way out of something. But I did it in such a messy, profoundly painful way, because I didn't know what I did want. So sometimes, we manifest a way out of something before we know what's next. And I literally spent a whole bunch of time spinning around, like, I don't know who I am anymore. I don't know what I do want to do. How do I keep this going? Because this is financially very lucrative. That's a tough one. And I got an opportunity to relaunch reinvent, to pivot to really lean into where my superpowers wanted to shine, which is an integration of the mindset and, you know, a bit of personal development along with massively valuable visibility that is monetizable. And how we can stand out and be an authority in a marketplace. And, you know, attract high paying clients that can't wait to say yes, because it's such a valuable offer. And I

wait before you go on now, you said I got an opportunity, I got an opportunity. And you also said, sometimes we manifest our way out, sometimes we don't realize it, we're all of a sudden, like what just happened. And I do have to say, I find that this is when you know you're not supposed to be doing something. I mean, I really believe whether you believe in God or the universe, things get put into your pathway, that or if you if you actually acknowledge them and recognize them, they're trying to get you off that path. They're trying to knock you off to get you to go in a different direction. So what happened when you said I got an opportunity?

So the opportunity wasn't somebody handing me an opportunity, it's me shifting out of and I will fully admit, I was all in blame and victim mode. Something happened to me, instead of me, recognizing in those moments, oh, this is happening for me. It took a lot of very big, personal work to get to the place where I recognized oh my gosh, this happened for me, and to embrace that. And to use that energy.

It's easy to get into victim mode. Totally. It's so easy.

And there were some things that did happen to me like I didn't you know, I didn't have all the contribution to that problem. I had my responsibility in it, but the bottom line was it happened and I got to decide, am I resilient? Am I determined? Am I committed to continuing to bring what I know as a vessel of wisdom as you said earlier? I have So many learnings, I've so many things that do work, can I stand in that and allow myself to re kind of align with my superpower, and bring a new and improved if you will version of what I do to the world, and maybe stop a diet, a way of bringing that work to the world that isn't necessarily going where the world is going.

Yeah, and that was hard way, new way.

As I like to think of it as like old paradigm, emerging paradigm, right? Because I still think the paradigm shifting radically, like every six months, every 18 months, we're seeing a new evolution of coaching and expert based businesses and how the Marketplace responds to our marketing and our visibility strategies. And our way of delivering our work product is what went through. But it's not that it's like we're giving people a way to to learn from us and shortcut their past to their own success. But the marketplace responds differently every so often. And we have to be nimble and adaptable to that,

I believe. And I can say this, after 23 years of coaching here and running businesses and being in corporate, I've never seen such change occurring as I have, starting in January 2023 of this year. I mean, it is accelerated. And I've been through so many of the tech, you know, massive changes, but it feels like and people are like, Oh, we're you know, new, normal, new normal, heck, no, this is a new different as you called it a paradigm. Things have changed based on what we all went through as a group relaunch with COVID, the pandemic coming out of it, and history and always say history repeats itself, history repeats itself, and what can we learn? And, you know, well, we've had these type of things, we've never had them with that influx of what we all went through for the period of, you know, two plus years. And that's where I think now you have to be willing to open yourself up. And so what do you think about like, why are things so rapidly change? Or is it just that we're getting older here? I'm like, wow, time is flying by even faster than before. But what Yes,

I totally agree with everything you just said. So again, it's all a hypothesis, right? We all have our experience that paints a picture or a story we're making up about this, my version of the story is, the pandemic was kind of like the Noah's Ark version. And current times, we had to wipe the slate clean, we had to reprogram what's our value systems are as a society and humanity in order for us to continue to evolve. And I personally find that what's happened is, we've had a collective consciousness reboot, and I would say good 60 to 70% of the world has up leveled their value systems, what used to be important has stopped being important. And if you know anything about spiral dynamics, which I believe is Ken Wilber and can't remember the other guy's name, they they kind of had this model they taught in the 70s and 80s, about the evolution of humanity, we're going through another spiral, where we're integrating the what's called the levels five, six, and seven, and we're now moving into eight, nine and 10, which is where money and power doesn't exist in the same way. And what's important to us as society is impacting an integration of the way we are being at such a nother level that I still think people are still trying to wrap their heads around. Well, what do people want right now? And I don't want know that what would you say they want?

i Hey, that's an important one too. But what would you say was the 567 What were what was that?

Five is power. It's kind of like it's authoritative power. Basically, that was really coming out of the 50s and 60s, there was a collection and again this is a whole class in itself but basically level five is how do we create order out of what felt like some form of like free will that wasn't serving anybody and so we formed corporations we found we formed organizations that would keep order that's the easy way to say it it's much more complicated Yeah, six was screw that like I don't want any of that like control over me. Let's go for free will. Free love you know, that was the 60s and people really making a stand for Yes, I don't want to be controlled by a government or an entity or anything like that. I want to have free will. Seven is the integration of money. And I don't say capitalism, but structure, like being able to structure a way to create wealth that has a more impact driven impact in the world. And I don't even know that we know where we're going with it, we just know that people's values have changed, and what's driving, buying behavior is evolving. And people, you know, buyers have really become more sophisticated, they're not falling for a lot of the smoke and mirrors like, hey, you know, pay me this, and you're gonna get this crazy offer, like, oh, that doesn't work anymore.

You know, what's fascinating is that I was at the silicon summit last week in Utah. And Tony Robbins was the keynote, and the first time I've ever seen him, like, deliver something in two hours, not 20 hours, or, you know, the long, massive it was so great. And he talked about exactly what you just said. And he was saying, it's the first time in our, you know, as we're moving into this next phase, where people are open, not just to the logical thinking, the steps, the processes, the procedures, but that, okay, there's more to it. It's not just this understanding of, we're in it just for ourselves, just let's make the money. There's a much more humanistic, empathetic, kind of that heart based moving in, and then also this connection to there's something bigger than us. And guess what you can tap into it? And I'm like, Ah, this is so my jam now. Because when I was working in Oracle, it was very much a, you know, this very much the left brain, get the deal done, how many, you know, how much is the revenue, blah, blah, all that. And now there's a much bigger like we're working on the person we're working on. I love it, the humanity of it all. So thank you for bringing this

to beingness is what a lot of people are for this too. And I think I was just at a conference speaking last week or over the weekend, I guess it was, and one of the things that kept coming up is who are we being in the, on the path to what we're wanting to experience more of,

and love? That's three HQ. In a nutshell, right there. If you can move it into not only your internal self, your personal life, but also your professional, it's like, wow, but one thing that I have to I, you know, it would be remiss if I didn't you talk a lot about your unique business superpower. And can you can you walk us through exactly like, what, what are you referring to? And how can we tap into that?

Thank you for asking, because I think this is a very, there's a lot of myth and a lot of misunderstanding around our business superpower and what our unique qualities are and how we how we leverage that in the designing of an expert printer business. So going back to my story, and that pivot, I honestly, like I lucked out. In the beginning, I rode the wave of coaching as it was coming to life. And I got really lucky, like what I did, then there's some things that would never work now, right? I got a platform and I rode the platform, you know. And then coming out of that, I realized very quickly like, what, what people want is to know they're going to get to an outcome. And so I had to go back into my, what is my unique qualities, like what does make me stand out in this industry? What can I do that even if it's similar to what other people can deliver is so unique to me, no one can ever replicate it. And it's what people love the most. So when I teach people how to I have this program called the 100k, through accelerator, and we all we are an authority in something, we have an expertise that makes us unique. But what happens is, we get very cloudy about it, we get muddy thinking and we go into like the features, or the process or the how we create outcomes for people. And we get lost in that instead of really looking at what is the value based result that we can deliver by packaging, and delivering something that only we know how to do. So you could take something that everybody understands, like let's say, I teach people how to leverage their message or borrow other people's audiences to take their message and amplify the reach of it. So it turns into their client attraction system. That doesn't sound like I teach people how to speak. Right? So people get caught up in like, well, I teach people how to speak on stages. To get clients. I mean, that's a little bit different. And so you can find a way to position in what I call magnetize your message, so it's more compelling. So everybody has a unique business superpower, even if you think it's just like your competitors or other colleagues, the way you can package it and pull the value out, not only helps you stand out in a crowded market and gives you a competitive sales advantage, it also, it also helps you elevate what you charge for it. So a lot of people are trapped in financial struggle, because they're still like selling what they do by the hour or in a way that's so lowball because they're afraid they're going to lose clients, that they're actually having to work way too hard for the, you know, the results they're getting, not just for themselves, but for their clients.

So I know there's people out there that are saying, I know I'm supposed to have a superpower Knossos to identify it, I know that there's a USP, my unique selling proposition. But how do I start to really figure it out? Yeah. How do you do that? Do you have like a great way to get people? How do you coach them? When you're first starting with them? What do you what do you do? Yeah.

So the first step that I do is I have people do a little like internal audit of Alright, so what are the things that you absolutely love doing that apply to business? Okay, so I love cooking gourmet Paleo Food, but that's not my business. Right? So that's not the monetizable superpower.

But I do love that you like doing that? That's very cool.

That's a fun fact. Right?

That is a fun fact. I didn't know that about you. So very cool. That little tidbit.

And again, we all have those things that we love doing that give us energy and like kind of source life for us. But we have to lean into the ones that apply to our business. So another superpower?

Yes, we do everyone. Our business is about making money revenue that attaches to the impact, right? And the more impact the more revenue, so we got to be looking at it like making money is important.

Otherwise, we have an expensive hobby. Let's just Yes.

And I, hey, I had a few of those. They are very

cool. Yeah, that that moment where you're like, this is actually costing me money. I think I need to figure this out a little bit since I'm working. So the business superpower has to be monetizable. And it has to help your clients achieve an outcome. So I'll just keep taking me for an example. And if you want to share one of yours, too, that would be awesome. So for me, one of my monetizable superpowers is when I am in a coaching process with a client. I hear. They're like, what they're valuable, like, high level high price, high ticket price program is just simply when they talk, when I'm calling you talking.

Are you talking about your intuitive abilities? Is that this hearing I hear

in their language, what they can't see for themselves, it's in their blind spot. Okay, so that would be super another superpower is I've been able to develop, like this ability to magnetize someone's message so it's more compelling. So they'll be like, I do XYZ. And I'm like, no, what you do is ABC. And they're like, Yes, that's it, right. And so I just, these are superpowers I've developed over the years. So those are a couple of mine. So I say one of yours is I would say

I literally can help anyone elevate their energy to then resonate with what they are trying to actually create in their life. So you can't be at a low vibrational energy and expect to be you know, super successful in business. And so I give people that ability to be like, dang, I can do this, you know, energy on demand. I can do it at any time. And then getting very crystal clear on what they're actually going for. And does it tie back into this whole tuning in process to their business and their ultimate life? So I think that's my, that's kind of my super superpower. I call myself the CEO but I'm the chief energy officer.

Ooh, I like that. Myself, CEO, Chief entrepreneurial officer. I like that we're really framing the scenario energy

we are so when you're not using your superpower in your business, what what do you find happens?

Typically, you're going to feel depleted, you're going to feel uninspired. You're going to be invisible in the marketplace. So you know what you do works. But if you're doing things that are not enough So in your business superpower, you're not going to be able to really language it in a very powerful way. And so what you put out in the world is going to kind of fall flat. And your messaging isn't going to like roll for you, it's going to like feel very sticky. And like I people call it like, that gets muddy in their head, or they're cloudy about it, and you're gonna have a very hard time monetizing it. Because when you're really in your business superpower, and this is one of the things I love about the process is you're literally going to have a way to package it and and invite your ideal clients to experience it by exchanging money for your process. Right? And it's going to be fire people are gonna be like Shazam that is hot. How do I like Alma? Yes, like, they might have figured out the money, but they're like a full body? Yes. Because there's so much congruence and so much energetic frequency alignment, when that offer and what you do, it's like you are so you're like, I can't not do this, I am born for this. And there's a lot of people who they can't figure out how to monetize that thing they're born for we might as well talk about this for a second right? There, like, I'm born for this, but nobody wants to pay me for it. This is

what so many people out there saying, That's me. That's me. I mean, so many people are like, I love to do this. But I how can I make money doing it?

Yeah. And again, there's a difference between a hobby and a monetizable business activity, write something that you know how to do. And it's about I call it building the golden bridge. There, this is the second part of the exercise. So once we really get clear what is my business superpower, and most most of us kind of have an inkling of it. We just don't trust it. Because the way we've tried to move it out into the world before didn't work. But they didn't realize, Oh, my God, there's like six other things that have to be in place for that. SuperPro true

people think, Well, I tried it and it didn't work, you try to once. And one, like you said, there's six other different ways, but people give up.

And like they chase bright, shiny ideas. Oh, well, that didn't go the way I thought, let me go jump after the next thing. And so things we're trying to do, and there's so many things that are distracting us, you forgot to really like go through the whole process of taking that superpower to the market and optimizing it.

Totally you guys this is. So what Melanie is saying is so important. I want to ask you a question. There are people that have been in business one year, three years, five years, and they're just kind of the revenue is stalled out. I get asked quite a bit. And I'd love to get your perspective on it. Hillary, at what point? Do I just need to accept that this isn't the business for me? What do you say to somebody like that? Because I love the process of the superpower. And, you know, the internal audit? And what do you say to somebody? what's your what's your thought process around that?

Well, let me first just say, there's been several times in my journey where I'm like, I'm out. Words way too hard. And then my superpower starts whispering to me, and in my little head going, you're not out. You just don't have the right framework around things. And you don't give up. I'm not a giver, upper. I'm a I'm a now what do I shift to be more relevant, and more like compelling to the people that are needing and looking for me? So oftentimes, the reason why it's not working, and I specialize in people who've been in business for a little bit. And it's not working. Yeah. Okay. So most of the work I do with people is like I've been in business three years, five years, the revenue is not where I want, this isn't going the way I thought I do and all the things and it's not working, so feel like a best kept secret. And what I find is usually one of three problems, they don't really know how to monetize their superpower. So what they're offering isn't relevant and compelling to you're offering it to the wrong people. So the people you thought were your people or not your people,

God did both nine one. Number two, absolutely. And when it doesn't resonate, right, when it's not feeling like it's relevant to you, and you're trying to pitch something you're trying to put it out there, it's gonna fall flat.

Conversely, you've got the right offer and the right idea but you don't know how to message what you do. And you're talking to the wrong audience, right. So messaging means you really understand who you're who the people are that are hungry for what you're doing. They Need it, they've got a problem, they're ready to solve the problem. So that's a whole class itself. But the third one, Hillary, I know you're gonna get this one, and you're gonna be like, oh, yeah, I know this one is you're not visible enough. And so your best kept secret because nobody knows what you do. And you've been relying on referrals, or you've been maybe counting on your list, your email list and your, your, the community you've already built to keep saying at some certain point, they're like, Hey, we're not buying right now. But you haven't been continuing to build your community, build your audience, build the people who might be what you want with new audiences, and so you're stagnant. And that's where my visibility strategy can be a huge like, boom.

What's one of the steps that you say, when you're looking at visibility? What would you suggest?

What do I look at? Or what what what could somebody be doing right now?

What could somebody be doing? Because it does feel like I you know, and I'm sure you see it, too, people are just there. They're thinking visibility, is just getting themselves out there saying whatever they're gonna say, just like, well, but I did. You know, I did a live every single day, or I posted every day. And I'm like, Oh, what are you posting? What are you talking about? And how relevant is it? And is it relevant to what you love? So I love to always ask other coaches, alright, you know, what, what do you say, because in my book, actually talk about you got to be invisible, before you can be visible, you gotta like, really figure out how you're going to be relevant. And to yourself, like, make sure that you know that so that then you resonate with whatever you're bringing in. But I'd love to get your take on it.

So let me just say, first, I think a lot of people are invisible, because there is a certain fear about being more visible. In fact, I was just speaking to a new client yesterday. And you know, as we were talking about, like, because I run this thing called the visibility sprint, and as I was talking to her about it, she's like, Oh, my gosh, I just had so much fear come up. And I said, What's the fear about and she said, I actually have to get in front of people. You know, and so I just want to say, if you're really resonating with that, there are several reasons why we stay invisible to protect ourselves in air quotes. Because there's a fear about, I'm an impostor, or I don't know, if I'm ready, or, you know, some people literally had traumas that are unresolved that make it very scary for them to be more visible. So first of all, we got to get that resolved. But but it's,

it's like there's an infinity, it's an infinity, sometimes you need to become invisible, just to really do the soul searching really understand, like, your business does change, you know, you can't just keep playing the same game and hoping for like the wins, you have to be modifying and change, then you get out and you're, you're very visible. And then you're like, Alright, now it's time for me to step back again, and really look at it again. And I really believe it's about once a quarter, you must be doing this, because, as I've said earlier with you things are changing at such a lightning, fast paced. So it's really super important. But you you I like what you're saying is that there's a lot of people out there that are shriveling up and being invisible and not wanting to put themselves out. Absolutely. So it's kind of a times yeah, it does. It's, I can't tell you, when I was, you know, brand new into this world, and it you know, coaching forever, but like, the digital space, like what the heck. I mean, this is probably four years ago, five years ago, I really went big into online courses and things like that. And I'm like, what, I have no idea about equipment, I have no idea about like the process, how to even do it. And so when you don't know something, or when you're uncomfortable, your natural inclination is like, I don't want to

lose. Yeah, we freeze, we withdraw. And you know, that's when I think like when your message is so impactful, and so important, that you can't stay invisible. hire a coach, get somebody to help you. Like find the person that you really resonate with, even if they scare you a little bit, like a little bit. Yeah,

they should. That's so good. When somebody is like, you're gonna kick my ass. I'm like, Well, you know what I might,

and they might be a little more pricey than you feel comfortable doing it. But do it like you as long as you believe that there is alignment with where you want to go. And like you've vetted them, like, do it. I do so say something. Yeah, before we go on. I want to finish answering the question because we got excited about something else. But there was a moment when you asked me like, what should we be doing? There's one thing that changed everything for me and for every client I've ever worked with. And this is the foundation for really getting that visibility to be monetizable and that is be known for something mm. Huh, here's ACWA Power and clarity. And when you're known for something, your messaging, your visibility strategy, your speaking your interviews, everything starts to kind of orbit around what you're known for. And what happens is all of a sudden you'll go from being invisible to being in demand.

I absolutely 100% agree with you on this. It when I went and just focused all in on three HQ, and the tune in process, it has changed everything. And so what are you? What are you known for?

Oh, you're asking me? Sorry. I thought that was for the audience. Oh,

hey, everybody. Yes. What are you right now?

Well, so we will extend this invitation to you, as you're listening in wherever you're listening to this jam into the comments. Drop us a line, do something, tell us what you're known for, or what you want to be known for? It's a very powerful piece of this puzzle. What I think I'm known for is a combination of powerful what we call millionaire mindset. And helping people create visibility that's monetized. So they're adding another 100,000 or more to their business each year. And that's I've integrated to things I got known for so that I can really like take things to a whole new level.

Melanie, so good. How can people find you hear more about superpowers becoming visible, leveraging monetization? I mean, all of that, where can we go?

All the things? Yes, of course. So you can find me on all the socials and all of that, Coach Monty Benson, usually, I also put together a, like a guide that I think is really helpful in recognizing, first of all, how your business superpower fits into those other six factors, that when you put them all together, that's when kind of like things take off. I call it my seven step framework to borrow other people's audiences and add another 100k to your business. And if you go to Melanie benson.com, forward slash re launch podcast. So Emily benson.com, Ford slash re launched podcast, it's absolutely my gift to you. But download it and work through the process. And there'll be a couple like, emails that come after it that will help you learn how to integrate it. That's the framework. That's what I've done every single time I wanted to relaunch reboot, reignite. And it's, you know, it's a proven Oh, it works.

Amazing. Thank you for giving everyone listening, the opportunity to get this again, we'll have it in the show notes. But I'm gonna go check that out as well. I'm fascinated with approaches. And I think that, you know, once again, looking at, you know, the head base of three HQ, we want the steps, we want the procedures, and then what you're doing is incorporating it with that next level, that element of the heart and the highest self. So, kudos to you, I have loved having you on the show. Thank you for being here. And everybody. There is so much as we said, happening in the world, stay connected with us. We're gonna bring you so many amazing people like Melanie that are going to be able to guide you through these changing times. And as always, it's about live now. Love now relaunch now into that best version of you and your business. Take care, and we'll see you next week.

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