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You've got to sell at the level of your conviction. Now, what does that mean? It means when you know, this is worth this much, buy or don't buy you won't feel the need waiver on your chosen price.
When you have conviction, you can sell all day long, 70% or higher, because sales is that transference of energy. Whoever shows up in the situation with more conviction than the other person, that person wins simply because they've got the conviction.
Growing your conviction is possible and when you get competent at selling and you start feeling like people are taking advantage of you at that price point then you know it's time raise your price and move on up.
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