Becoming A Category Leader

Welcome to captivate and close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high paying clients using my break through online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in. Hey, you, welcome back to another episode, it's so good to be here with you this morning, this afternoon or this evening, whenever you're listening, I've been getting lots of incredible feedback from some of you about the just shift that you have noticed in my content in my energy and my focus, which is so fun. For it to be noticed, I've definitely been feeling it in myself. And I've just had sort of this new awakening, if you will, of a bigger, brighter vision and brilliance that is still really just waiting to be unleashed within me, which is something that I want to talk about today, I have a really, really exciting announcement. And it's gonna be so good. Are you ready for it? But first, I have a question, I have a question for you. Have you ever felt like you are like the best kept secret in your industry? Have you felt like you know, you're the best at what you do. But your external circumstances don't quite match that feeling. It's sort of like rising to the top. But looking at your revenue or your reach, and you're like something feels Miss aligned. I know the feeling. And girl I got you. I am putting on a 3 day virtual workshop. It's really more an immersion. And it's called QUEEN. And this is designed to help you really become the category leader that you already are. But also to help you see how to match your external circumstances to that feeling. When it comes to marketing and selling in the industry. It is an art and a science and sometimes how you feel on the inside doesn't drive that art and science of the external reality of the online space. And I want to show you how I have been able to really rise to the top in in reaching revenue and also notoriety in a very short period of time, and how to do it in a way that feels good for you. This is for you. If you really want to match your top expertise with the top caliber of clients, this is free if you want to accelerate your reach and your revenue in a way that you feel like your full potential is being used. This is for you if you really want to know how to get out of the mainstream quote unquote, coaching space, and really rise above and take your throne. I'm so excited about this. Because when I was sort of just sitting in the vision for twenty twenty three, and the different events we're gonna have and what our strategy looks like. And I gave myself permission to just be really creative and fluid. I am more of a disciplined person. We have been so disciplined. We know what works, we know how to convert, and I'm just giving myself that space to really create. And this literally just came through me I was actually listening to Beyonce a couple of weeks ago, and then my son asked me who Beyonce is. And when I was explaining him, or when I was explaining to him who she was, I was describing a very fierce woman and I felt it in my body in my bones. And it's sort of a very ironic time because it was also during this time of like not really having super clear desires for the year if you will, right. We know that we want big, I know that. I'll gain that clarity eventually, but I don't get it right away. I don't walk into the new year with like, Oh, yep, this is what I want. I need that space. And I'm describing Beyonce to my son and I'm like, Oh my gosh, like I can feel about in my bones. If you think about her, everybody knows her right? Except for my 13 year old son obviously but When we think of the woman, right, when we think of that fierceness, and really rising to the top with just doing what you know how to do best, and making sure that everybody knows that you have the demand and desire for your programs and services, so you can secure your financial future, right? It's not about living, it's not about living paycheck to paycheck, it's, it's really experiencing that financial freedom. And so over the course of the three days, we're gonna go high, we're gonna go low, I'm going to show you how to really position yourself as a category leader in the industry, even if you don't think you have enough years of experience, because what it requires of you to become the number one has nothing to do with years of experience, how many credentials or certifications you have, or how many testimonials you have. I know there's are things that you think you need, but it's none of those things. And as I've been studying the industry and really experiencing or observing my own results, I've realized that it's not what any of us really thought or think it is. And so we're also going to talk about really unleashing your untapped expertise, you think you are the best at what you do, but there's actually a large fraction of your expertise that you don't even know is there. And that is going to fill the gap of really attracting higher caliber clients, and also really positioning yourself as a category of one, a lot of times women will come to the market and their message becomes very watered down because of the industry's influence, right? It's like say this, you should do this. That is what's marketable, this is what works. And we start to kind of stray away from our most potent genius. So we're gonna tap further into that. And then we're gonna talk about your category of one message. And the message, right is the center of everything, it's the center of your offers, it's the center of your marketing, it is the thing that attracts and or repels people, we want to do both. But it is the epicenter of everything. And we want to make it so good that your premium client comes to see it. And they're like, that's who I need, right? It's so good that people want to pay you, whatever you charge for the thing that you have. The category of one message really helps you rise above the saturation, right, you create that category of you, you have no competitors, and you feel so in alignment with what you do.

This experience is going to be so fun. And here's what's so cool, we're doing a bonus day. So we're doing a fourth day where you submit your exercises that we do over the course of the three days to me so I can get my eyeballs on it. And really make sure that you are equipped to step into that category leader position and really, again, claim your queen vibes. It's gonna be so good. Just my body is hot right now. And I've been cold all day. Well, I've been cold for the last five. But is it really so good, it's $37, you guys, literally pennies, for the type of training, the type of coaching, the type of exercises I'm going to walk you through to give you that massive clarity, that massive competence to really come to market with something that freakin fires you up. And also start to match that internal feeling with the external results. So you can accelerate your reach, accelerate your revenue and get seen and noticed as the number one because you're number one girlfriend, so good. So the link is in the show notes. Go check it out. We start on January 31. If you are listening to this afterwards, go there anyway, maybe there's some replays available for you, I don't know. But this is going to be so good. You're not going to want to miss this. We are capping this at 50 people I know it sounds so small and it is it's a big risk for me because I could welcome hundreds of people in there but I do really want to make sure I preserve energy for you so that you can get that customized coaching that customized feedback. It really is meant to be an intimate workshop where I'm hand holding you through that experience and getting to know you getting to know your heart getting to know you your brain and your mind and your brilliance. And so go grab it, secure your spot before it's too late and girlfriend, get ready. Like the best way to really move into this year in full alignment and full brilliance and really start to see your results catch up with you. Go grab your link, we'll see you there, girl. It's gonna be so fun. Hey, you, thank you so much for listening. It's an honor to be able to pour into the hearts and minds of like-minded entrepreneurs all over the world. But my most favorite part is being able to connect with you in real life. If you love what you heard here, head over to the community where thousands of female CEOs, just like you are changing the world one human at a time. We go deeper into the topics you discuss here. And giveaway tangible roadmaps help you crush your revenue goals to join this high-caliber free community head over to https://kinseymachos.com/community.I'll see you there