Why It's Best to Date Like A Caveman With Linda Gross

Howard Brown: 00:00:03

Hello, it's Howard Brown. It's the Shining Brightly

Howard Brown: 00:00:06

show. It's your Maestro with the mic. Oh my goodness. I have the

Howard Brown: 00:00:10

best guests. And today we are going to delve into some

Howard Brown: 00:00:14

relationship stuff. And I have to tell you, I brought on an

Howard Brown: 00:00:17

expert today. And Linda gross known as DT Linda. Welcome.

Howard Brown: 00:00:22

Welcome. Welcome. How are you?

Linda Gross: 00:00:24

Thank you. How are you? I'm doing fantastic. How

Linda Gross: 00:00:26

are you today?

Howard Brown: 00:00:28

I am great. Spring is in the air. I know it's in

Howard Brown: 00:00:30

the middle of May in Michigan. But we're just getting our taste

Howard Brown: 00:00:33

this spring. So I'm so happy. And I'm just I know we just met

Howard Brown: 00:00:37

but you are fascinating to me. I have to tell you why. How many

Howard Brown: 00:00:41

people do you know that I've interviewed 20,000 men? Not me.

Howard Brown: 00:00:48

It's a lifetime research project that you've been doing.

Linda Gross: 00:00:50

Thank you.

Howard Brown: 00:00:52

10 years of academic work. Oh my God. Let me

Howard Brown: 00:00:54

just tell people about you. Then you'll fill in the blanks a

Howard Brown: 00:00:56

little bit. Oh my god. So Linda. She's based in the west coast in

Howard Brown: 00:01:00

Southern California, but interviewed over 20,000 men to

Howard Brown: 00:01:03

write this book. Oh my god, I can't believe it. The science of

Howard Brown: 00:01:06

mastering women. By the way, it was a best seller. It's out

Howard Brown: 00:01:10

there on Kindle. She just finished the audio book. You

Howard Brown: 00:01:12

gotta get it. You got to listen to it. She worked so hard and

Howard Brown: 00:01:15

getting the audiobook out. But you took your research at UCLA

Howard Brown: 00:01:19

on relationships spanning from the cat caveman days, maybe even

Howard Brown: 00:01:24

from Mars to and Venus, who knows. But you yielded this

Howard Brown: 00:01:28

virtual Encyclopaedia of men to not only learn everything about

Howard Brown: 00:01:31

women to be an expert in dealing with them. Boy, I have to tell

Howard Brown: 00:01:35

you, this is going to be my all time best show. Linda, you're

Howard Brown: 00:01:38

also the host of the podcast, the men's advocate show with

Howard Brown: 00:01:41

Linda Gross since 2015, you have a weekly show, you sent her on

Howard Brown: 00:01:45

male centred topics. And it's it's all over the place on

Howard Brown: 00:01:49

SoundCloud, and iTunes and Spotify and more. And your books

Howard Brown: 00:01:54

are still very, very popular. You have an author page on

Howard Brown: 00:01:58

Amazon. And it's amazing. And we'll talk a little bit later in

Howard Brown: 00:02:02

the show about your business consultancy and your private

Howard Brown: 00:02:04

group. And you got a freebie to give away. So we'll talk about

Howard Brown: 00:02:07

that little after so well tell us tell us something else about

Howard Brown: 00:02:12

yourself and also sneaking something that we might not know

Howard Brown: 00:02:14

about you that everyone doesn't know.

Linda Gross: 00:02:16

Ah, okay, well, I love to cook. And I love to

Linda Gross: 00:02:21

experiment with recipes. Sometimes I'll be trying a brand

Linda Gross: 00:02:24

new recipe, and I don't quite like the sauce and I don't quite

Linda Gross: 00:02:28

like the procedure. And then I remember, Oh, I have this recipe

Linda Gross: 00:02:32

from five years ago. And that procedure would apply to this,

Linda Gross: 00:02:36

or those seasonings or sauces would apply better to this

Linda Gross: 00:02:40

recipe. So I love you know that those creative juices and how to

Linda Gross: 00:02:45

make a tasty outcome. So, you know, when I have people over to

Linda Gross: 00:02:50

the house, they cannot have just one as Lay's would say, they're

Linda Gross: 00:02:54

always asking for seconds. And they asked this is how bold they

Linda Gross: 00:02:58

are. Linda, can I take some home, in addition to the

Linda Gross: 00:03:02

seconds,

Howard Brown: 00:03:03

they want the dog and they want the dog to back?

Howard Brown: 00:03:05

You're just freestyle and you're going. Thanks. Thanks for

Howard Brown: 00:03:10

sharing that. Well, let's get let's dig into it and chop it up

Howard Brown: 00:03:13

a little bit here. But the first thing that I have to tell you I

Howard Brown: 00:03:16

mean, the media calls you a gender difference expert.

Howard Brown: 00:03:22

Enlighten me enlighten, enlighten my audience. What is

Howard Brown: 00:03:24

the gender difference? Expert and do you even like that label?

Linda Gross: 00:03:27

Well, it's okay. It's It's It's aptly named? I

Linda Gross: 00:03:30

guess. No, I It's in my opinion, I think the last couple of

Linda Gross: 00:03:34

decades the media has just brainwashed everybody that the

Linda Gross: 00:03:37

sexes are the same. The sexes are the same women can do

Linda Gross: 00:03:40

everything a man can do. Bla bla bla bla bla, I don't believe in

Linda Gross: 00:03:44

any of that. And actually, it's not even up to mine not

Linda Gross: 00:03:48

believing it. I did the research, the academic research

Linda Gross: 00:03:52

to support my findings. And that's ultimately what ended up

Linda Gross: 00:03:56

in the book. But the findings are, that is so not true. It is

Linda Gross: 00:04:01

such a big giant lie. We're not meant to be the sexes are not

Linda Gross: 00:04:05

meant to be the same. We're meant to be complementary. Men

Linda Gross: 00:04:10

come to the table with certain strengths and weaknesses, women

Linda Gross: 00:04:14

come to the table with certain strengths and weaknesses. A is

Linda Gross: 00:04:17

not better than B or vice versa. We're we're intended to merge

Linda Gross: 00:04:22

and to complement each other, and to accentuate the strengths

Linda Gross: 00:04:26

that we do have. And to lift us up from the weaknesses that we

Linda Gross: 00:04:31

have. It's it's supposed to be a well oiled machine. We're not

Linda Gross: 00:04:36

meant to be the same if we were meant to be the same mother

Linda Gross: 00:04:40

nature would have made us all amoebas right. And we're not

Linda Gross: 00:04:44

Yeah, we

Howard Brown: 00:04:45

got we got different plumbing,

Linda Gross: 00:04:46

you know, everything down everything down

Linda Gross: 00:04:49

the line, you know, the lung capacity, the muscle capacity is

Linda Gross: 00:04:52

like everything is different.

Howard Brown: 00:04:54

So, reason yeah, no, take me a little deeper into

Howard Brown: 00:04:57

the research. Now. How did that I mean, that's all lot of men

Howard Brown: 00:05:00

you talk to Boy, I tell I take me through what

Linda Gross: 00:05:04

Everyone wants to know, like, how did you make

Linda Gross: 00:05:06

that happen? Should I tell you my secret on how I made it

Linda Gross: 00:05:09

happen if they had just invented the chat window, so I was able

Linda Gross: 00:05:15

to have five concurrent chat windows going on at the same

Linda Gross: 00:05:19

time. And well, let me back up one more step. I wrote the book

Linda Gross: 00:05:24

myself, I got to about six or seven chapters, and then I ended

Linda Gross: 00:05:27

up throwing it in the trash. And I thought nobody wants to hear

Linda Gross: 00:05:30

me stand on a soapbox talking about this subject. I'd rather

Linda Gross: 00:05:34

take this to the man on the street. And the man on the

Linda Gross: 00:05:38

street at the time was men on the internet, right? So I had a

Linda Gross: 00:05:42

blog site, I had 1000s of people who are on my blog site. And I

Linda Gross: 00:05:47

just started interviewing them. So the chat window comes into

Linda Gross: 00:05:50

play. And wow, I'm able to have five conversations with five

Linda Gross: 00:05:54

different men. And I kept asking, you know, what is your

Linda Gross: 00:05:57

headache? What is your problem? How did you get dumped? How did

Linda Gross: 00:06:00

you get cheated on? What didn't work for you? What did you try?

Linda Gross: 00:06:03

Nice Guy this that? Yeah. Like, all these zillions of questions.

Linda Gross: 00:06:07

And every conversation was unique. It wasn't like, I sent

Linda Gross: 00:06:12

one singular questionnaire to all 20,000 men, it wasn't like

Linda Gross: 00:06:17

that. I let them carry the conversation. for person number

Linda Gross: 00:06:22

one, you know, divorce was on their mind. Person Number Two

Linda Gross: 00:06:26

custody was on their mind. Person number three finances

Linda Gross: 00:06:29

were on their mind. So wherever the conversation went, that's

Linda Gross: 00:06:32

where I went to. And so after, you know, similar questions kept

Linda Gross: 00:06:39

coming up. And I got 500 answers to the same question exactly the

Linda Gross: 00:06:47

same way. And I thought, wow, statistically, this can't

Linda Gross: 00:06:50

happen. This is I'm on to something. And then I kept going

Linda Gross: 00:06:54

and kept going. Because it was so much fun. To me. It wasn't

Linda Gross: 00:06:57

work. I was basically doing this for 18 hours a day, for 18

Linda Gross: 00:07:02

months. But it didn't feel like work, because it was so

Linda Gross: 00:07:06

fascinating. So anyway, 500 went to 1000 answers, no deviations

Linda Gross: 00:07:13

to the same, same answer to the same question exactly, like

Linda Gross: 00:07:17

right on point. And I'm like, Oh, I gotta keep going. And I

Linda Gross: 00:07:21

have a degree in psychology from UCLA. And university studies

Linda Gross: 00:07:26

typically are anywhere the sample size is like 500. Maybe

Linda Gross: 00:07:31

if you got good funding, it's 1000. Maybe if you got excellent

Linda Gross: 00:07:35

funding is 1500. It's certainly not 20,000. Right? And I kept

Linda Gross: 00:07:39

going and going, because I wanted to see if there's

Linda Gross: 00:07:42

deviation if it if, if if somebody breaks the mould here,

Linda Gross: 00:07:47

but no, there was no deviation. Then I started doing the

Linda Gross: 00:07:51

academic research that went along with all these

Linda Gross: 00:07:54

questionnaires. And what I found out is, things happen for a

Linda Gross: 00:08:01

reason for a biological reason, like our behaviours occur due to

Linda Gross: 00:08:06

hormones, synapses, bodily functions, we react and act to

Linda Gross: 00:08:12

certain events, to certain interactions with the opposite

Linda Gross: 00:08:15

sex for a reason, we are attracted or repelled by

Linda Gross: 00:08:19

somebody for a reason. You know, it's all it's almost like you

Linda Gross: 00:08:23

can sniff it out or something like that. So there was a very

Linda Gross: 00:08:26

famous study, where they took 15 of men's soiled T shirts, right?

Linda Gross: 00:08:34

And they gave them to the woman course, they have no idea what

Linda Gross: 00:08:37

the guy looks like, or the guy wasn't there in person, just the

Linda Gross: 00:08:41

t shirt. And they had them smell these soil T shirts, and the

Linda Gross: 00:08:46

women would write down, were repelled, or were attracted to

Linda Gross: 00:08:50

this. So the pheromones kicked in the sense this, this scent

Linda Gross: 00:08:54

kicked in. And it and I and I did the research on that all

Linda Gross: 00:08:58

that and that's how it works. It's all biological.

Howard Brown: 00:09:02

That's, that's fascinating. And you had men

Howard Brown: 00:09:05

were of all sorts, single couples, married divorced, and

Howard Brown: 00:09:10

all like, ages. 1875 Yep. Well, the whole gamut.

Linda Gross: 00:09:16

I actually had several, a couple of dozen young

Linda Gross: 00:09:20

men who were gay, and I'm like, why are you reading my book? And

Linda Gross: 00:09:24

they're like, oh, no, no, it still applies because somebody

Linda Gross: 00:09:28

is quote, unquote, the male partner and somebody is the

Linda Gross: 00:09:32

feminine partner, you know, the more artistic emotional feminine

Linda Gross: 00:09:36

partner so they're like, No, your book still works with us

Linda Gross: 00:09:39

too. And I'm like up

Howard Brown: 00:09:41

so I mean, it's funny you know, I you grow up

Howard Brown: 00:09:44

and they like you my I have a twin sister. So yeah, go meet a

Howard Brown: 00:09:49

nice Jewish boy. He's a doctor. He's a lawyer, you know, go

Howard Brown: 00:09:54

Yeah. So So all right. That can a nice guy. It can you make it I

Howard Brown: 00:09:58

mean, it's being a nice guy does it work? Tell me the truth, I

Howard Brown: 00:10:02

got to know does

Linda Gross: 00:10:02

it work? You know, I'm sure the young men all hear

Linda Gross: 00:10:06

from their mothers, you know, be a nice guy, make sure you

Linda Gross: 00:10:11

respect her, like all this nonsense, none of that works so

Linda Gross: 00:10:15

hard. So so the poor guy spends all his time he's like, you

Linda Gross: 00:10:20

know, Honey, I'll help you paint the living room, of course, I

Linda Gross: 00:10:23

will, Honey, I'll help you change the tires, Honey, I'll

Linda Gross: 00:10:26

help you know, restore your computer that just crashed or

Linda Gross: 00:10:30

whatever, because he thinks if he does all these nice

Linda Gross: 00:10:33

activities, she's gonna, you know, do the deed with him,

Linda Gross: 00:10:37

right. But it doesn't work that way. It doesn't work that way.

Linda Gross: 00:10:41

And the mothers who say, you have to respect a woman, I don't

Linda Gross: 00:10:44

believe in that either. I believe that you should treat a

Linda Gross: 00:10:49

woman or any person, male or female for that matter, evenly,

Linda Gross: 00:10:54

just equal, right? The person has to earn respect. They don't

Linda Gross: 00:10:59

get respect, just you know, for no reason, you have to earn the

Linda Gross: 00:11:03

respect. So I'm not saying be in a hole or be mean to them or

Linda Gross: 00:11:08

whatever. No, that that would be a negative emotion, right. So no

Linda Gross: 00:11:13

respect, which is a positive emotion, a positive esteem, and

Linda Gross: 00:11:17

no meanness, just be in the middle, just be neutral. Until

Linda Gross: 00:11:21

like Reagan used to say, Trust and verify. So you know, when

Linda Gross: 00:11:25

they earn it, then you can upgrade their status?

Howard Brown: 00:11:29

Well, I think that relationships are not always cut

Howard Brown: 00:11:34

and dry. It's their complex, right, and teamwork. Teamwork is

Howard Brown: 00:11:38

the dream work. I hope I agree with you there. And it's, it's

Howard Brown: 00:11:43

nice to do nice things for each other. But I guess there has to

Howard Brown: 00:11:46

be that respect, built and you have to be able to communicate,

Howard Brown: 00:11:50

right? What happens is guys tend to not communicate, right? It's

Howard Brown: 00:11:55

a tendency that we don't do, I can tell you that, you know,

Howard Brown: 00:11:59

we'd like to grunt and we'd like to be in our man cave, and maybe

Howard Brown: 00:12:02

not express how we're truly feeling. Yeah. And it's

Howard Brown: 00:12:06

sometimes it might come out as an outburst, or anger or

Howard Brown: 00:12:09

something else instead. So I guess, you know, we'll have

Howard Brown: 00:12:11

learning to do as well. So here's, here's

Linda Gross: 00:12:13

the good news, this little foot note to this nice

Linda Gross: 00:12:16

guy thing. Yeah, don't do it for the first 90 days. After that,

Linda Gross: 00:12:22

after you've won her over, then then you can bring your nice guy

Linda Gross: 00:12:26

out, then it's acceptable. But the first 90 days, she needs

Linda Gross: 00:12:30

something else. And that's what you've got to address.

Howard Brown: 00:12:34

But that also leads me to think to the bad

Howard Brown: 00:12:36

boys when to the bad boys, when why boys win,

Linda Gross: 00:12:41

because they have the number one quality that

Linda Gross: 00:12:45

women are looking for. Not nice guy, the number one they need

Linda Gross: 00:12:49

this quality, like they need air and it seems today, like one one

Linda Gross: 00:12:55

group generalised group that has this quality is the bad boy.

Linda Gross: 00:12:59

Right? So the thing, the quality that you need to win her over

Linda Gross: 00:13:04

with for the first 90 days is confidence. And why is that

Linda Gross: 00:13:09

again, we go back to biology, women need you for confidence.

Linda Gross: 00:13:15

Because let's say there's a weather condition, you know, a

Linda Gross: 00:13:18

hurricane avalanche tornado, like whatever it is, to to help

Linda Gross: 00:13:25

pull the women and children out of danger. So that's why she's

Linda Gross: 00:13:29

looking for a confident man. So those first 90 days, I want you

Linda Gross: 00:13:34

to be a good guy, always not a nice guy, a good guy. Some

Linda Gross: 00:13:39

somebody that has value standards, morals knows the line

Linda Gross: 00:13:42

in the sand, be a good guy, but you've got to transmit that you

Linda Gross: 00:13:48

have confidence that if there were an emergency, if there were

Linda Gross: 00:13:52

some guy who's bothering you at the dinner table trying to hit

Linda Gross: 00:13:57

on your girl, no, you're gonna put that guy in his place. Or if

Linda Gross: 00:14:01

there's a threat, or an emergency or whatever that you I

Linda Gross: 00:14:05

mean, here in California, we're prone to earthquakes. If an

Linda Gross: 00:14:09

earthquake happens, I don't want the guy to be running under the

Linda Gross: 00:14:12

table scared like a little mouse. It's like I want him to

Linda Gross: 00:14:16

say, here's what we're gonna do. Let's Let's run to I tell my

Linda Gross: 00:14:21

family Let's run to the bathroom because the bathroom is the

Linda Gross: 00:14:23

safest place in the house. Because of all the pipes and

Linda Gross: 00:14:27

whatever the whole house can fall down, but of all the pipes,

Linda Gross: 00:14:29

that broom is gonna stand. So that's where we go. But anyway,

Linda Gross: 00:14:33

you want someone to help you out of danger. Unfortunately, the

Linda Gross: 00:14:37

guy that's got the tabs, riding the motorcycles is the bad guy

Linda Gross: 00:14:42

somehow, you know, they already have that confidence gene. So

Linda Gross: 00:14:48

it's not that we want a bad boy. It's just that they have the

Linda Gross: 00:14:52

quality that we're looking for. So you as a good guy need to

Linda Gross: 00:14:55

develop that quality too. So I spend a good part at least a

Linda Gross: 00:14:59

third of the Talking about how do you build confidence? Because

Linda Gross: 00:15:03

a lot of guys don't have confidence.

Howard Brown: 00:15:05

Yeah, no, I, they don't want to admit it, but they

Howard Brown: 00:15:08

don't. And that's, that's important. Let me ask you, this

Howard Brown: 00:15:10

is a little bit of a, just it just came to me in this. And

Howard Brown: 00:15:14

I've been married for, you know, 20 and a half years, this whole

Howard Brown: 00:15:17

swiping right swiping left online dating thing, which you

Howard Brown: 00:15:20

have a something, you know, a device in front of you, before

Howard Brown: 00:15:24

you actually get to meet now, does that change some of the

Howard Brown: 00:15:27

equation of your studies? Or is it just amplify what you've

Howard Brown: 00:15:30

already know? Because I mean, some of my friends that now are

Howard Brown: 00:15:34

divorced, and they're basically swiping right swiping, right,

Howard Brown: 00:15:38

and then you wait for someone to contact you. You know, it's a

Howard Brown: 00:15:41

little artificial to me. But that's the world we live in. We

Howard Brown: 00:15:44

live in a digital connected age and things like that. Any

Howard Brown: 00:15:47

comments on swiping, right, and Tinder and all those apps?

Linda Gross: 00:15:52

Well, the only problem with that is you're

Linda Gross: 00:15:55

making 50% of the 50% of the population do something that is

Linda Gross: 00:16:00

not not inherently biological. So this works for men. And guess

Linda Gross: 00:16:08

what? Those engineering platforms were devised and built

Linda Gross: 00:16:12

by men to swipe right, right. The reason why that is, is

Linda Gross: 00:16:16

because men are turned on by pictures. Women are not turned

Linda Gross: 00:16:22

on by by pictures, women are turned on auditorially like,

Linda Gross: 00:16:25

what do you say to them? But see, the men who are in Silicon

Linda Gross: 00:16:30

Valley, they don't know this, they didn't take that class. So

Linda Gross: 00:16:34

they they made this programme that suits them that it's best

Linda Gross: 00:16:38

for them. So now you're taking women 50% of the population, who

Linda Gross: 00:16:43

are not turned on by pictures to get them to go with the flow

Linda Gross: 00:16:48

with something that's good for you, but not for me. It's

Howard Brown: 00:16:52

fascinating, fascinating. We do live in a in

Howard Brown: 00:16:55

a very soundbite video sample world of influencers, and, you

Howard Brown: 00:17:01

know, showing skin and only fans and even online porn and all

Howard Brown: 00:17:06

that stuff. I know it. So but yeah, so men visually and women

Howard Brown: 00:17:09

more with auditory will, the feeling. Okay, I appreciate

Howard Brown: 00:17:15

that. So, so all of a sudden, if, you know a guy finally

Howard Brown: 00:17:19

lands, lands, lands a woman or a girl, and all of a sudden, then

Howard Brown: 00:17:23

it's like bees on honey, why is he more attractive?

Linda Gross: 00:17:27

Because it's kind of like a sixth sense. Women can

Linda Gross: 00:17:32

sense okay, that you're with this girl. And they take a look

Linda Gross: 00:17:35

at her at the restaurant, you know, from afar, or whatever.

Linda Gross: 00:17:38

And she's kind of cute, whatever. And so you are

Linda Gross: 00:17:42

available to date. So that's why they try to take that female

Linda Gross: 00:17:48

away from you. They want to they want to take her place, because

Linda Gross: 00:17:52

they know that you are now dateable you're now relationship

Linda Gross: 00:17:56

material. They don't have to go through the 20 questions. And in

Linda Gross: 00:17:59

the month of dating, they already know this answer. So

Linda Gross: 00:18:03

they want to swoop in, push her to the side. They want to be the

Linda Gross: 00:18:07

next Mrs. Brown.

Howard Brown: 00:18:10

Well, Mrs. Brown has already spoken. That's,

Howard Brown: 00:18:15

that's great. And what? So tell me like, now all of a sudden,

Howard Brown: 00:18:20

you've got the data out there. And, you know, what are some of

Howard Brown: 00:18:24

your most give me a little bit some highlights or some exciting

Howard Brown: 00:18:27

things that that have come like certain guests you've talked to

Howard Brown: 00:18:30

and, you know, cool, cool situations, many movie stars

Howard Brown: 00:18:33

coming to talk to you about, you know, this or just kind of

Howard Brown: 00:18:37

thinking outside the box here. We're just Yeah,

Linda Gross: 00:18:40

I do. I haven't had a movie star. But I would say

Linda Gross: 00:18:44

the you know, I'm a, I'm oops, this way the men's advocate,

Linda Gross: 00:18:49

right. I support men's rights and Men's Fitness, Men's Health,

Linda Gross: 00:18:55

you know, any anything to do with men's interest I support

Linda Gross: 00:18:58

and probably my parallel person I had him on as a guest, Dr.

Linda Gross: 00:19:04

Warren Farrell, so I don't know, he's like, you know, worldwide

Linda Gross: 00:19:09

name and, you know, has multiple books out as well. And he

Linda Gross: 00:19:13

started being the president of no w the, the chapter for, you

Linda Gross: 00:19:20

know, women's groups. And then he realised after four or five

Linda Gross: 00:19:24

years that you know, women didn't stand for nice things.

Linda Gross: 00:19:28

It's like, and, and I kind of concur with that, that you

Linda Gross: 00:19:32

cannot have a female liberation or enlightenment to the

Linda Gross: 00:19:38

detriment of men. Like if you're gonna enlightened, you got to

Linda Gross: 00:19:42

enlightened both sexes, not just, you know, women are up

Linda Gross: 00:19:46

here and men are down here that that doesn't work. And that's,

Linda Gross: 00:19:49

that's typically what's been going on for the last few

Linda Gross: 00:19:52

decades that men are men, you know, you know, they're making

Linda Gross: 00:19:56

you guys to be cavemen and idiots and stupid and you can't

Linda Gross: 00:20:00

do anything and women should take over and, you know, women

Linda Gross: 00:20:03

are smarter and this and that and the other. I'm all for

Linda Gross: 00:20:06

women's empowerment. But like I say, I would have liked to have

Linda Gross: 00:20:10

seen that we uplift both sexes, and that didn't happen. So

Linda Gross: 00:20:15

that's why I'm an advocate because I don't like injustice

Linda Gross: 00:20:18

like that.

Howard Brown: 00:20:19

Yeah, no, I absolutely. Listen, I understand

Howard Brown: 00:20:22

that. From diversity inclusion, I come from an entrepreneurial

Howard Brown: 00:20:28

background. women owned businesses are actually less

Howard Brown: 00:20:32

funded to know only 2% instead of 97%. So there's inequities in

Howard Brown: 00:20:37

the system. So there's things that have to be much improved on

Howard Brown: 00:20:41

that pay scale. I have to tell you, the women's soccer team,

Howard Brown: 00:20:46

national soccer team getting paid the same as men. I mean,

Howard Brown: 00:20:48

amen. Finally happened that that's this is all overdue time.

Howard Brown: 00:20:52

So I don't want you to come across as that I like that all

Howard Brown: 00:20:55

boats can rise. But let's not forget about you know, men's

Howard Brown: 00:20:59

rights as well, as well. And that's what you're saying, I

Howard Brown: 00:21:01

believe. Yeah. Well, tell me a little bit more about some, some

Howard Brown: 00:21:07

of this business consulting that you're doing. What are some of

Howard Brown: 00:21:09

the projects that you're up against?

Linda Gross: 00:21:12

Yeah, I've been doing live coaching since 2007,

Linda Gross: 00:21:15

life coaching kind of entailed, you know, personal matters,

Linda Gross: 00:21:20

dating, relationships, things like that. But I kind of shifted

Linda Gross: 00:21:24

my focus, I still do that. But I shifted the dominant focus to

Linda Gross: 00:21:29

now over the last few years to do business consulting. So I

Linda Gross: 00:21:34

help CEOs and entrepreneurs who already have a business. First

Linda Gross: 00:21:39

of all, we start with their back end issues, and they could be

Linda Gross: 00:21:43

issues like pilferage employee turnover, supply chain could be

Linda Gross: 00:21:49

legal issues, maybe they're getting sued by somebody and

Linda Gross: 00:21:52

they need legal help. Maybe they have stockholder issues, all

Linda Gross: 00:21:56

these sorts of things, right. So we solve those problems first,

Linda Gross: 00:22:00

and then we scale their business. So scaling their

Linda Gross: 00:22:03

business could be anything from adding new employees, adding new

Linda Gross: 00:22:07

skews, meaning new products, adding more locations, or just

Linda Gross: 00:22:12

you know, overall, increasing, you know, the, the dollar amount

Linda Gross: 00:22:16

of their company, the dollar worth of their company. So,

Linda Gross: 00:22:19

yeah, I really enjoy that I get clients from all over the world.

Linda Gross: 00:22:24

And it's so exciting because each client is so different. And

Linda Gross: 00:22:27

it's, it's so challenging, and so fun, and it's just really an

Linda Gross: 00:22:32

amazing feeling to be their mentor and I see them so

Linda Gross: 00:22:36

downtrodden with an ashen face, you know, the first day I meet

Linda Gross: 00:22:40

them and then by the second or third visit the second or third

Linda Gross: 00:22:44

session, it's like they're glowing, they're they're

Linda Gross: 00:22:47

bouncing off the ceiling because they've implemented some of the

Linda Gross: 00:22:51

suggestions that I've asked asked of them. And it's just so

Linda Gross: 00:22:56

very rewarding. I love it to pieces.

Howard Brown: 00:22:59

Yeah, I know it sounds exciting that you've

Howard Brown: 00:23:01

ventured off into that and and all your research just helps

Howard Brown: 00:23:05

accelerate it and add to what you've been able to do and

Howard Brown: 00:23:08

getting you know this project. So again, Linda, that you've

Howard Brown: 00:23:13

actually you know, spoke to 20,000 men and compile that

Howard Brown: 00:23:16

information and then wrote the book and and are out there as a

Howard Brown: 00:23:20

men's advocate. I don't know too many other women that are that

Howard Brown: 00:23:23

that take that leadership role. So I'm so I've been so thrilled

Howard Brown: 00:23:26

to meet you. So I'm gonna put my sunglasses on right now.

Howard Brown: 00:23:30

Alright, for those that are listening, I have my white gold

Howard Brown: 00:23:33

shiny sunglasses and I'm putting you Linda gross on the shining

Howard Brown: 00:23:36

brightly spotlight to tell people how they can get in touch

Howard Brown: 00:23:39

with you what your free gift is and then give me some closing

Howard Brown: 00:23:43

exciting comments to close out the show.

Linda Gross: 00:23:45

Well, if you want tips on the men's advocate show

Linda Gross: 00:23:49

the podcast you can go to the men's advocate.com The men's

Linda Gross: 00:23:53

advocate.com We're on all the the podcasting platforms

Linda Gross: 00:23:58

Spotify, SoundCloud, tune in iTunes, they were all there. So

Linda Gross: 00:24:02

yeah, that's how you can find me. And if you need more

Linda Gross: 00:24:06

information on the business consulting, I do that 290 Day

Linda Gross: 00:24:11

biz blueprint 90 Day biz blueprint, just like it sounds.

Linda Gross: 00:24:17

So

Howard Brown: 00:24:18

yeah. What about the C factor?

Linda Gross: 00:24:22

Yes. Now the C factor is a little ebook that I

Linda Gross: 00:24:26

wrote on business like how to ask for a favour how to get what

Linda Gross: 00:24:30

you want, when you don't know the right people to move up.

Linda Gross: 00:24:36

Let's say you have a big ask right? And you don't know the

Linda Gross: 00:24:39

right person or the right thing to say I'm going to tell you the

Linda Gross: 00:24:41

right thing to say. So just write to me. info at the men's

Linda Gross: 00:24:47

advocate.com info at the men's advocate.com Say that you heard

Linda Gross: 00:24:51

me on Howard show and I'll send you that eBook for free.

Howard Brown: 00:24:55

Wow, this is incredible. What a fun show

Howard Brown: 00:24:59

Linda Thank you So it's um Howard Brown and you can find me

Howard Brown: 00:25:03

on shining brightly.com for my book for booking me for any type

Howard Brown: 00:25:07

of stages and speaking platforms and and also my my podcast as

Howard Brown: 00:25:12

well which will be syndicated out and I'm just having a blast

Howard Brown: 00:25:15

getting to talk to really interesting cool people and why

Howard Brown: 00:25:20

it's best to date like a caveman Linda, thank you what a great

Howard Brown: 00:25:23

show. I my audience is gonna love it. I wish you the best.

Howard Brown: 00:25:26

And we'll keep trying to make make it happen out there and

Howard Brown: 00:25:29

shine brightly every single day for ourselves, for others and

Howard Brown: 00:25:34

for our communities. It does make the world a better place.

Howard Brown: 00:25:37

Thank you.