Aug. 2, 2023

THE MARKETING EXPEDITION With Rhea Allen

THE MARKETING EXPEDITION With Rhea Allen

The MARKETING EXPEDITION that uses storytelling to build your brand and bottom-line. In Episode 38 of the Shining Brightly Podcast Show (links in the comments). People, brands and companies need to be found, known and trusted. Its noisy out there on traditional media, social media and now artificial intelligence. HUMAN INTELLIGENCE (HI) is needed to “measure what you treasure and automate what you hate”. - CLIENT WINS with HEROIC STORY and JOURNEY. Content creation for web, social and video that produces real results.

Mentioned Resources 


Promo code “Month1”

About the guest – Rhea Allen (Ray of Sunshine is Shining Brightly)

  • Keynote Speaker. Marketing Coach, adjunct marketing professor at Boise State University
  • Culture + Branding Facilitator

Rhea Allen, President/CEO of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also, an in-demand integrative marketing consultant, national presenter and keynote speaker, Rhea emphasizes team building and creating a culture where she and her team can carry out superb work for their loyal Peppershock clients.

About the Host:

Howard Brown is a best-selling author, award-winning international speaker, Silicon Valley entrepreneur, interfaith peacemaker, and a two-time stage IV cancer survivor. He is also a sought-after speaker and consultant for corporate businesses, nonprofits, congregations, and community groups. Howard has co-founded two social networks that were the first to connect religious communities around the world. He is a nationally known patient advocate and “cancer whisperer” to many families. Howard, his wife Lisa, and daughter Emily currently reside in Michigan, and his happy place is on the basketball court.

Website

Http://www.shiningbrightly.com

Social Media

Facebook - https://www.facebook.com/howard.brown.36

LinkedIn - https://wwwlinkedin.com/in/howardsbrown

Instagram - @howard.brown.36


Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Don't forget to subscribe on your favorite podcast app so that you do not miss future episodes. And while you are there, it would help us get the word out to more people if you could leave an honest review.


Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

 

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

#marketing #expedition #digital #agency #brandbuiding #bottomline #storytelling #media #video #entreprenuership #creative #economy # #strategy #artificialintelligence #business #boisestate #professor #growth #referrals #visibility #credibility #motivation #education #inspiration #podcast #listen #download #share #reveiw #shiningbrightly


Transcript
Howard Brown:

Hello, it's Howard Brown it's the Shining Brightly

Howard Brown:

Show the maestro with the mic. We are shining so brightly

Howard Brown:

today. I have an amazing guests because our guests just help,

Howard Brown:

motivate, educate and inspire. And welcome Rhea Allen from

Howard Brown:

pepper shock media. How are you today?

Rhea Allen:

I'm doing great. Thank you for having me. Our

Rhea Allen:

this is gonna be awesome.

Howard Brown:

This is so exciting. I so I'm going to tell

Howard Brown:

you about Rhea in a second. But she lives out in Nampa, Idaho

Howard Brown:

and my daughter's out in Missoula within shouting

Howard Brown:

distance. So I am learning about that part of the country. It is

Howard Brown:

so gorgeous. It is big sky, add some potatoes for Idaho. Add

Howard Brown:

blue turf for Boise State. It's cool. I want to tell you I'm a

Howard Brown:

big fan. Now for a guy that grew up on the East Coast and lived

Howard Brown:

in California for a long time. So well, let me tell you about

Howard Brown:

Rhea. So Rhea Allen is the president and CEO and co founder

Howard Brown:

of pepper shock media. They established this in 2003. So

Howard Brown:

she's been a woman entrepreneur for over 20 years. And there's a

Howard Brown:

little something about that 20 years we're going to share a

Howard Brown:

little bit later. She's known for her storytelling, passion,

Howard Brown:

extreme diligence and obtaining effective media campaign

Howard Brown:

results. She plans and craft relevant compelling messaging,

Howard Brown:

very important to get your message heard, right? If if

Howard Brown:

you're talking in in the forest, and the tree falls, no one hears

Howard Brown:

it. Right. So also you're very prestigious marketing

Howard Brown:

consultant, speaker presenter, you are an adjunct professor at

Howard Brown:

Boise State University for marketing. You host a very

Howard Brown:

popular podcast, I was on it. I'm excited for that episode.

Howard Brown:

And it's got a huge ranking and following. So very excited about

Howard Brown:

that. And you emphasise team building, creating a culture

Howard Brown:

that of empowerment, and produce superb work for your clients

Howard Brown:

time and time and time again, again, Rhea, thank you welcome.

Howard Brown:

Fill in some of the blanks. Where did I miss especially the

Howard Brown:

20 year part? And then we'll get jumping in.

Rhea Allen:

So I'll tell you first, people sometimes think of

Rhea Allen:

my name because it's spelled weird it's ray of sunshine. So

Rhea Allen:

that's why Tom so shine brightly ray of sunshine. So there you

Rhea Allen:

go. There's a way to know my name. And actually, I always

Rhea Allen:

know when people don't necessarily know me right off

Rhea Allen:

the bat. There's like, they say it's Rhea. They're like, I don't

Rhea Allen:

know, maybe I'll take a message for and then I can see who it

Rhea Allen:

is. But yeah, so yeah, I mean, the biocat It says a lot of it.

Rhea Allen:

i Yeah, I've been around doing this business for 20 years and

Rhea Allen:

worked with all of our staff, our community, our crew and, and

Rhea Allen:

pepper shock media. And we started also the marketing

Rhea Allen:

expedition community to help those who maybe you know, aren't

Rhea Allen:

ready for an agency yet. Or maybe they want to learn a

Rhea Allen:

little bit more alongside us for our clients as well. So yeah,

Rhea Allen:

that's kind of a that and then I have two boys as well. Two

Rhea Allen:

teenagers. So that's me. What one football scholarship. We

Rhea Allen:

heard comment yesterday. And then 20 years in business, but

Rhea Allen:

20 years. Married to to my coach, my co founder, Drew and

Rhea Allen:

I, we yeah, we started the business. Couple months after we

Rhea Allen:

got married. So yep, we've been at it for 20 years in marriage

Rhea Allen:

in 20 years at pepper shock. And, yeah, so it's been a while

Rhea Allen:

but we're gonna celebrate, we're gonna go to Hawaii for the first

Rhea Allen:

time. We're gonna go to Maui. I've never been to life. So I'm

Rhea Allen:

really excited about that, you know, we're celebrating the

Rhea Allen:

graduation, the, you know, the kid turning 18 that the 20 year

Rhea Allen:

wedding anniversary, the 20 years in business, so we're

Rhea Allen:

just, you know, taking it one big trip, the younger kid, we

Rhea Allen:

decided it's his half birthday, so he can, you know, go along

Rhea Allen:

for the ride, too.

Howard Brown:

Oh, my God, life is happening for you. And

Howard Brown:

congratulations on that. 20 years is amazing. Alright, so I

Howard Brown:

gotta ask you tell us something. I know you weren't on a big trip

Howard Brown:

halfway around the world share with that. Let's hear what's

Howard Brown:

happening. Where do you go?

Rhea Allen:

In February, I was asked to go to Saudi Arabia,

Rhea Allen:

Riyadh, and to the big leap Technology Conference and speak

Rhea Allen:

on the creative economy stage. And so yeah, I got to go to

Rhea Allen:

Saudi Arabia. I went by myself because my husband is going

Rhea Allen:

through the Executive MBA programme, and it was right in

Rhea Allen:

the middle of when he was doing all of his classwork. So I went

Rhea Allen:

on my own and had a wonderful time. I learned a lot from other

Rhea Allen:

speakers, and then shared knowledge on a lot of different

Rhea Allen:

topics that I tend to talk about, which is marketing and

Rhea Allen:

branding and digital space. And now AI, so it was amazing.

Howard Brown:

I bet it was so cool. And did you go to Dubai or

Howard Brown:

Abu Dhabi or both? Well,

Rhea Allen:

I went through Dubai and then had a layover there and

Rhea Allen:

then to Riyadh. Yeah, by the time I was done, I think it was

Rhea Allen:

hours of flights. Yeah, and like layovers and everything.

Howard Brown:

Okay, so you, you actually were in Saudi Arabia in

Howard Brown:

Riyadh.

Rhea Allen:

Yeah. Yeah.

Howard Brown:

Just amazing what you're learning see seeing

Howard Brown:

another whole culture and country and

Rhea Allen:

and I took a tour after I was done speaking, I had

Rhea Allen:

a couple of days left to go tour the country side and learn and,

Rhea Allen:

you know, I didn't have to wear anything over my head, I just

Rhea Allen:

had to make sure I covered my shoulders and my knees and

Rhea Allen:

respect, you know, their culture, but ya know, her job,

Rhea Allen:

just be modest. Yeah, you gotta raise culture. So I'm so glad

Rhea Allen:

what oh, just an amazing trip, just incredible to be, you know,

Rhea Allen:

gone over there to speak and to say your message and to learn

Rhea Allen:

about all that. So thank you for sharing that. That's amazing. So

Rhea Allen:

I want to talk about your brand about a marketing expedition

Rhea Allen:

because that's what you take your clients through, and you

Rhea Allen:

take people through, I love one of your tagline is that you have

Rhea Allen:

fortune Nanda fortune, you know, 101,000 mean, people can start

Rhea Allen:

with you, or they're already marketing, they can join you as

Rhea Allen:

well.

Howard Brown:

So take me through your marketing expedition, your,

Howard Brown:

your brand, and also the community associated with that.

Rhea Allen:

Well, I've been podcasting for quite a while

Rhea Allen:

just off and on. And then, you know, the pandemic hit, and we

Rhea Allen:

started seeing more people watching and listening. And I

Rhea Allen:

thought the exact opposite. I'm like, Well, no one's gonna

Rhea Allen:

commute anymore. They're only commuting from their couch to

Rhea Allen:

their kitchen, right. So they're not commuting. But it started to

Rhea Allen:

increase the listens. And the downloads are increasing the

Rhea Allen:

subscriptions were listening. So we decided to move it on a

Rhea Allen:

regular ongoing basis, and take people on the marketing

Rhea Allen:

expedition. And then we also built the marketing expedition

Rhea Allen:

community. And the reason for that is a couple reasons. Hyper

Rhea Allen:

shock media, we're an agency, we're full service, we do a lot

Rhea Allen:

of things for our clients. But we started seeing that not

Rhea Allen:

everybody could necessarily afford what we do for them, but

Rhea Allen:

we needed to solve some answers for them, because they either

Rhea Allen:

we're doing it themselves of DIY are done with you or done for

Rhea Allen:

you. And some of our clients during that time, the pandemic

Rhea Allen:

was making it a little difficult for them to, you know, either be

Rhea Allen:

done with you or done for you. So we created the community

Rhea Allen:

using a lot of the knowledge and expertise and marketing journeys

Rhea Allen:

that we've all gone on, and share all kinds of trainings and

Rhea Allen:

Downloadables and, and blog articles, articles that we post

Rhea Allen:

and so people now can have access to this and have agency

Rhea Allen:

you know, knowledge that they can subscribe to, and, and all

Rhea Allen:

the latest and greatest. I'm always constantly interviewing

Rhea Allen:

and talking to people and and, you know, speaking on stages, a

Rhea Allen:

lot of that's recorded in there for people to understand what is

Rhea Allen:

the latest trends and tips and information. And then of course,

Rhea Allen:

the podcasts every week, we're interviewing industry experts,

Rhea Allen:

we industry, you know, we interviewed Howard and other

Rhea Allen:

entrepreneurs and authors. And, you know, we go on an expedition

Rhea Allen:

a marketing expedition together and talk about the different

Rhea Allen:

tactics and tools that work for people. And yeah, it's

Rhea Allen:

absolutely growing or top 5% most popular podcast globally,

Rhea Allen:

which is really cool. I never in my wildest imagination would

Rhea Allen:

know that that would be something that people would want

Rhea Allen:

and need. And it's all about, you know, building your brand

Rhea Allen:

and your bottom line and continuing to grow and scale

Rhea Allen:

your business. And using maybe some cost effective ways or, you

Rhea Allen:

know, just effective efficiency. And being able to continue to,

Rhea Allen:

you know, grow the business in a way that's not going to waste

Rhea Allen:

your money.

Howard Brown:

I will tell you that building your brand, so

Howard Brown:

that people can find you know, what you do understand you and

Howard Brown:

trust you does help your bottom line and that's exactly what you

Howard Brown:

offer. I want to say for those that are listening, there is a

Howard Brown:

big giant orangish butterfly over his head. And I always

Howard Brown:

think about that the butterfly starts as a caterpillar, it may

Howard Brown:

not be so pretty, right. But eventually it gets unstuck or

Howard Brown:

changes to a beautiful butterfly to spread their wings. And and I

Howard Brown:

think that's the journey that you take people on, whether it

Howard Brown:

being a website, whether it be video, all things digital, and

Howard Brown:

quite frankly, I am so excited for your podcast with me to drop

Howard Brown:

because I'm gonna hit a whole new space because you're so

Howard Brown:

popular and I want to get where you are up to the up the

Howard Brown:

rankings on the podcasting. So maybe this episode will tag

Howard Brown:

along with it as well. So I want to ask a question and this will

Howard Brown:

be a little bit more detailed discussion. The big shiny toy

Howard Brown:

now is artificial intelligence. And I gotta tell you that

Howard Brown:

there's a lot of misperception there's a lot of glare glory on

Howard Brown:

this thing. And where are you at with artificial intelligence in

Howard Brown:

part of the digital scheme and how you're sharing that with

Howard Brown:

your clients and making the move through that because it is

Howard Brown:

important I think it's going to have some some effects but not

Howard Brown:

all positive yet but I think there's there's got to be a

Howard Brown:

space for it right in your in your clients and your plans. So

Howard Brown:

take take us through thinking there?

Rhea Allen:

Well, I think if you are afraid to tap into what

Rhea Allen:

artificial intelligence can do for you, I would say the first

Rhea Allen:

thing to do is just test it out, go to chat GPT there's, you

Rhea Allen:

know, Bard, and there's several others. And then there's 175

Rhea Allen:

different tools that I just researched to say, you know, AI

Rhea Allen:

tools for creatives is what I typed in. And I came up with 175

Rhea Allen:

different tools that you can use, that are sampling or

Rhea Allen:

creating new images based on other images that you're using.

Rhea Allen:

And then with the copywriting, it's a great idea generator. And

Rhea Allen:

you know, I say that you can use AI, but it still takes a chai,

Rhea Allen:

an H, I say is human intelligence, right, you have to

Rhea Allen:

still have the human input in order to utilise artificial

Rhea Allen:

intelligence. Remember, it is artificial, right? It's not

Rhea Allen:

necessarily what you would want to use 100%. But there are so

Rhea Allen:

many different ways to go about it and measuring and I always

Rhea Allen:

say measure what you treasure, automate what you hate, right

Rhea Allen:

there is your what you treasure dump, what you don't automate

Rhea Allen:

what you hate, and you utilising AI can help you in in a lot of

Rhea Allen:

different ways to measure some of the things that you're doing

Rhea Allen:

the results that you're tracking, and being able to have

Rhea Allen:

data that can be then, you know, use in a way that can help you

Rhea Allen:

make some good decisions. So there's lots of different tools

Rhea Allen:

that you can now incorporate into your process. And when we

Rhea Allen:

first started, you know, playing around with it a couple years

Rhea Allen:

ago, there was a tool and my copywriter was like, Oh my gosh,

Rhea Allen:

am I going to lose my job and like, No, you're just going to

Rhea Allen:

enhance, and you're going to have these tools to help you

Rhea Allen:

even do more. And honestly, it's a great idea generator, if you

Rhea Allen:

type in, you know, ideas about selling shoes, I don't know,

Rhea Allen:

whatever, it is gonna spit out a whole bunch of different ideas,

Rhea Allen:

and some of them are going to be junk, right? They're not going

Rhea Allen:

to always give you what you want. But it might it might fuel

Rhea Allen:

some other ideas that you could have. And you know, if you if

Rhea Allen:

you look at it and play with it, you can have it write your bio,

Rhea Allen:

if it if it knows and can you know know enough about you from

Rhea Allen:

where you're from? I tried it I wrote write a bio for Rhea

Rhea Allen:

Allen. Well, I didn't quite know who Rhea was. So if you have to

Rhea Allen:

write a bio for Rhea Allen pepper shock media, from Nampa,

Rhea Allen:

Idaho, and it started pulling in things and kind of it did a

Rhea Allen:

pretty good decent job. But it also said some weird stuff that

Rhea Allen:

I was like, I've never done that before. I don't know what that

Rhea Allen:

What are you talking about? But it kind of reworded some of the

Rhea Allen:

things and made it like, oh my gosh, that's a really great way

Rhea Allen:

to put it, I'm probably going to tweak it a little bit more. But

Rhea Allen:

yeah, but the big question, right, the plagiarism and the

Rhea Allen:

you know, copying and sampling is the information, you got to

Rhea Allen:

fact check it. I also teach. I'm an adjunct professor of

Rhea Allen:

marketing at Boise State. And the big thing that was, you

Rhea Allen:

know, the topic of conversation with all of the other professors

Rhea Allen:

is, how do we detect if they're plagiarising? Or if they're

Rhea Allen:

using AI to continue to do? And my thought is, you know, what,

Rhea Allen:

this next generation, they're going to be infiltrated with AI

Rhea Allen:

regardless. So how do we embrace it, use it to our advantage, but

Rhea Allen:

also make sure that you know, they have their own thoughts and

Rhea Allen:

ideas. So some of the things that I've been able to do when I

Rhea Allen:

have the my students do journal entries, I asked them specific

Rhea Allen:

examples of things that we talked about in class, tell me

Rhea Allen:

how that made you feel? Or what do you think about, you know,

Rhea Allen:

XYZ that we talked about in class, because AI is not going

Rhea Allen:

to be able to generate anything about it, because it's your

Rhea Allen:

feelings? Or it's your, you know, it's your reaction? It's

Rhea Allen:

your thoughts, it's your opinions? Well, artificial

Rhea Allen:

intelligence can't have your thoughts. So there's kind of

Rhea Allen:

ways that we're working around it. But I actually gave my

Rhea Allen:

students an assignment to write an essay on their own about a

Rhea Allen:

topic. And then now go and plug in that topic into AI, and see

Rhea Allen:

and compare the difference and how, and you can definitely tell

Rhea Allen:

what their own versus what the, you know what the AI tool did,

Rhea Allen:

because it's very general, it's very broad, it's not as detailed

Rhea Allen:

as what you can do yourself. So that's my solution to making

Rhea Allen:

sure that we're not doing something that we shouldn't be

Rhea Allen:

doing is allow them to do it when you want them to write I

Rhea Allen:

mean, allow them to understand and use the tools to their

Rhea Allen:

advantage. So that's my solution. We'll see how all

Rhea Allen:

works out. Because who knows there's there's not yet been a

Rhea Allen:

court case of you know, plagiarism or copywriting just

Rhea Allen:

yet that's brought to that I know of anyway, but it'll be

Rhea Allen:

really interesting to see what happens if something like that

Rhea Allen:

does. One of the speakers at the LEAP Technology Conference. She

Rhea Allen:

spoke she's from Shutterstock. She's the she's a she's got her

Rhea Allen:

doctorate, and she's the head of AI at Shutterstock and

Rhea Allen:

Shutterstock, I should say, and they won the ethics of

Rhea Allen:

conversation was kind of the intersection between how do you

Rhea Allen:

pay the content creators who AI then samples pieces and parts of

Rhea Allen:

their photos, right, and then to create a new image. So now

Rhea Allen:

they're trying their best to track that and be able to give

Rhea Allen:

money to the creator of the original when AI is sampling

Rhea Allen:

something of theirs, you know, you might have, you know, hot

Rhea Allen:

dog in one picture and, and a beautiful sunset and another

Rhea Allen:

picture and you have, you know, multiple, like, maybe a dog from

Rhea Allen:

another picture. And then they all come together, and they're

Rhea Allen:

sampled of each of those. So each of those creators should

Rhea Allen:

get paid. Right,

Howard Brown:

I have to tell you, my daughter just graduated

Howard Brown:

University of Michigan. And so I was thinking about that, and you

Howard Brown:

put on your Professor Allen hat, and I love the way that you

Howard Brown:

actually have them. Embrace the tool that grow up digital, and

Howard Brown:

you said it best the human intelligence piece, you make

Howard Brown:

them include that. So that's really important for the

Howard Brown:

students. But I think it's also important for your clients as

Howard Brown:

well, to be able to embrace it now. I did I put in Howard brown

Howard Brown:

shining brightly, it was about 85%. Correct. And I fix it, I

Howard Brown:

fixed it. And I published it, you know, just to say that I got

Howard Brown:

GBT did for me. And you know, it's not accurate. I think what

Howard Brown:

it does is, it helps with some ideation, as long as you

Howard Brown:

understand that it is not perfect. I know, it's a learning

Howard Brown:

system. But it's here, it's today. And I think you addressed

Howard Brown:

that perfectly with your students. So take me through,

Howard Brown:

just, you know, give give me a smaller client win and a bigger

Howard Brown:

client win, just without naming the client, but kinda, you know,

Howard Brown:

that showcases, with what pepper shock does, well, I have a

Howard Brown:

client of mine that we're recently going to work with,

Howard Brown:

again, we started them, we got them launched, we got them up

Howard Brown:

and going when they have their first round of seed money. And

Howard Brown:

that was our goal, that was the only thing that we were hired to

Howard Brown:

do to get their website up, get their, you know, logo branding,

Howard Brown:

get them, you know, listed and everything get their SEO going,

Howard Brown:

you know, it was a specific length of contract. And they've

Howard Brown:

been going since in 2017, I believe 18 ish. I don't know,

Howard Brown:

every year kind of blends together. But that's about what

Howard Brown:

we're thinking. And they're doing well, they're, you know,

Howard Brown:

expanding their services, a software company, and I actually

Howard Brown:

met with them again, they're ready to do more with us. So

Howard Brown:

they've grown over time. And now they're ready to actually, you

Howard Brown:

know, kind of take that next level with us to be able to help

Howard Brown:

them grow again and do more. And now it's not just launching

Howard Brown:

them. But now it's, it's not only maintaining them, but it's

Howard Brown:

to scale them and continue to help them build their brand and

Howard Brown:

their bottom line. So I'm really excited about this client,

Howard Brown:

because they, it's, I love it when clients come back to us,

Howard Brown:

right, it would get them going. And that's the only purpose to

Howard Brown:

start. And then they get to come back because they've done well

Howard Brown:

with what we've launched them on. So that's definitely a win.

Howard Brown:

I love that when that happens. And you know, they want to come

Howard Brown:

back because they know they can trust what we can do for them

Howard Brown:

and super excited about it.

Howard Brown:

They made it through COVID. And now they're ready to expand. And

Howard Brown:

there's so many ways to expand via social and video today. So

Howard Brown:

to get and broaden their reach. So it's important.

Rhea Allen:

So yeah, it's time to tell the heroic story on

Rhea Allen:

their website, we want to do a video, have some client

Rhea Allen:

testimonials helped share, you know, the pain points of why

Rhea Allen:

people would use their software and so and then kind of give

Rhea Allen:

some examples and how it helps and then right they become their

Rhea Allen:

own hero when they buy the software because now it's gonna

Rhea Allen:

be making their life so much better. So we love to do those

Rhea Allen:

types of, you know, explainer videos or the hero's journey,

Rhea Allen:

right? It's a it's a great way to share that in and not be

Rhea Allen:

salesy too much salesy is kind of not what people want to hear.

Rhea Allen:

So, if you can create and capture story and tell the

Rhea Allen:

story, then you're going to be a lot better off and having that

Rhea Allen:

on your website on your socials. All the things and video

Rhea Allen:

production is a lot of what we do in in, you know, what we

Rhea Allen:

create in content for our clients and design? So,

Rhea Allen:

absolutely, I'm excited about them.

Howard Brown:

Yeah, no, that's great. So that the fact that

Howard Brown:

they repeat, coming back to you after a first phase and now a

Howard Brown:

second phase to grow and expand, that's what it's about. And

Howard Brown:

that's that's what makes you able to get a good client

Howard Brown:

reference but also produce real results for them. And so shaping

Howard Brown:

their brand and and their bottom line which which is so

Howard Brown:

important. Well, let me tell you this, we hit it hard today. So

Howard Brown:

we're actually going to start something called the shining

Howard Brown:

brightly spotlight. It's shine on RHea Okay, Hey, I'm shining

Howard Brown:

it back on you would my glasses, okay, and I want you to tell

Howard Brown:

people how it's best to get a hold of you. Also, I think you

Howard Brown:

have a giveaway. And give me some final comments to wrap up

Howard Brown:

the show.

Rhea Allen:

Absolutely. So really, it's two things, I would

Rhea Allen:

encourage people to listen to the podcast, the marketing

Rhea Allen:

expedition podcast that's powered by pepper shock media

Rhea Allen:

hosted by me. And then, so you can find the podcasts on any

Rhea Allen:

platform out there, Spotify, Pandora, all of them. And then

Rhea Allen:

you can visit pepper shock.com to do the creative or marketing

Rhea Allen:

services. And then I would invite you to go to the

Rhea Allen:

marketing expedition.com. And I had to put the word that in

Rhea Allen:

there. So don't forget that we don't own the other URL, but

Rhea Allen:

then marketing expedition.com and join the community and the

Rhea Allen:

first month is free on me by using the promo code month one

Rhea Allen:

and that's the number one month one. And you can sign up and

Rhea Allen:

join us in the community and have access to webinar training

Rhea Allen:

videos, all the downloadables that you need, if there's

Rhea Allen:

specific topics that you want me to cover, I either can do it, or

Rhea Allen:

I find somebody in our industry that knows even more than I do,

Rhea Allen:

which then I get to learn by interviewing them and putting

Rhea Allen:

them in side the community. And we have a Facebook group, the

Rhea Allen:

marketing expedition members group, you're free to join that

Rhea Allen:

group. And then also, I'm on all the social media channels and

Rhea Allen:

LinkedIn and all the places so you can follow me there. And

Rhea Allen:

then last comments, I would just say, after all of the things

Rhea Allen:

that we talked about, the most important thing that you can do

Rhea Allen:

in your business is to measure what you treasure, dump what you

Rhea Allen:

don't, and automate what you hate.

Howard Brown:

I love it. What are those sound bites, oh my

Howard Brown:

god, we're going to clip those, like, so we'll make sure that

Howard Brown:

the podcast, the Web site, the socials and the promo code,

Howard Brown:

that's a nice offer to come check you out. It's a try before

Howard Brown:

you buy and to check out all the resources that you have. So this

Howard Brown:

is great. I love being useful for my audience that they can

Howard Brown:

actually jump in and and help you know, jumpstart or get into,

Howard Brown:

you know, the branding and the marketing, you know, help

Howard Brown:

themselves grow and things like that. So, wow, what a great

Howard Brown:

show. We hit it hard. You can find me at shiningbrightly.com

Howard Brown:

my speaking the podcast that book. And also, there's some

Howard Brown:

downloads on survivorship mentorship, which is leadership

Howard Brown:

and entrepreneurship and interfaith stuff. So I'm very

Howard Brown:

interactive. So come Come find me here and listen to this. And

Howard Brown:

please download, review and share this episode once it

Howard Brown:

launches very soon. So again, thanks for being on the shining,

Howard Brown:

brightly show. Ray. I love it. It was great. Very informative,

Howard Brown:

and I think helpful for for everyone. So thanks. And also

Howard Brown:

congratulations 20 years for the business and on your wedding anniversary.

Rhea Allen:

Yeah, thank you.

Howard Brown:

Enjoy Hawaii when you go,

Rhea Allen:

Oh, I can't wait.

Howard Brown:

So. Remember, shining brightly just a little

Howard Brown:

bit each day for ourselves for others and our communities does

Howard Brown:

make the world a better place. Thanks for watching and listening