Episode Summary – NEVER YIELD! Episode 87 of the Shining Brightly Podcast Show (links in the comments) titled POST TRAUMATIC – GROWTH, meet my guest “the Rocketman” Martin Watts. We start the show about Healing Arts as Martin is an accomplished artist and it is his happy place and uses his expression with art to help trauma thrivers. He is 9th of 10 children in a Catholic family in Wisconsin. Our discussion turns to starting five companies and how entrepreneurship shaped his life as he navigated CHALLLENEGES. He shares that childhood abuse and trauma affected his ability to trust others and he has had to learn to trust others in his life and in business. #1 rule is leadership needs vision, communication and listen-speak to the heart of the people. WHAT IS THE NORTHSTAR FOR THE TEAM / COMPANY? Come join this PASSIONATE show by listening, downloading, sharing and reviewing. Keep Shining Brightly!
Mentioned Resources –
About the guest –
Martin Watts is a seasoned entrepreneur and business growth expert with over 38 years of experience in building and scaling successful companies across various industries. He is the founder and CEO of Rocketman Business Accelerator, a coaching firm that helps businesses identify and align in three key areas: culture, goal alignment, and consistent branding with an emphasis on the customer experience. Martin is passionate about sharing his insights and learnings with his peers and the wider community. He is an insightful story telling speaker with practical tools to add to your toolbox and a creative problem-solver who decisively answers the seemingly unanswerable with empathetic, real-life applications. Martin's vision is to empower business leaders and entrepreneurs to grow and sustain their ventures while creating a positive impact on their teams and society. He is a bold, patented inventor who is redefining what corporate social responsibility looks like and has bridged the gap between solutions management and what a sustainable company looks and feels like.
About the Host:
Howard Brown is a best-selling author, award-winning international speaker, Silicon Valley entrepreneur, interfaith peacemaker, and a two-time stage IV cancer survivor. He is also a sought-after speaker and consultant for corporate businesses, nonprofits, congregations, and community groups. Howard has co-founded two social networks that were the first to connect religious communities around the world. He is a nationally known patient advocate and “cancer whisperer” to many families. Howard, his wife Lisa, and daughter Emily currently reside in Michigan, and his happy place is on the basketball court.
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Hello, it's Howard Brown. It's the Shining Brightly
Show. And we are shining so brightly today. I have an
amazing guest with an amazing story. Lots of lessons learned.
Oh my God, these are teachable moments. Martin, welcome to the
show. How are you? I am doing amazing, Howard, how are you
today? I'm great. I just I'm so glad we just met. But I'm so
happy to have met you. And I want to tell people a little bit
more about you. So let me let me kind of read a part of your bio
here. So Martin Watts is a seasoned entrepreneur and
business growth expert with over 30 years of experience in
building and scaling successful companies across various
industries. He's the founder and CEO of rocket men business
accelerator, we're going to learn a little bit about that.
This is a coaching firm that helps businesses identify and
align with three areas, culture, goal alignment, and consistent
branding with an emphasis on the customer experience really
important stuff. Martin is passionate about sharing his
insights and learnings with his peers and a wider community.
He's an insightful storyteller, and speaker. And he adds
practical tools to add to your toolbox for creative problem
solving, decisively helping people answer those hard
questions. Also being empathetic, real life
applications. Martin's vision is to empower business leaders and
entrepreneurs to grow sustain their ventures, while creating
positive impact in the teams and in society. And that's what this
show is all about. You're also a bold, patented inventor, and
you've redefined what Corporate Social Responsibility looks
like. And you bridge the gap between management and a
sustainable company looks like and feels like really cool.
Martin, You're impressive already. But tell us something
that we may not know about yet, you want to share
Sometying that is a lot of people don't know about
me, as I mentioned, an accomplished artist. And so I
paint I draw, I use clay to express myself. In fact, it's
pretty healing for me, it My passion is really helping
trauma. I don't call the victim I call you know, thrivers
they're not survivors, but I happen to be one of them. And so
it's very healing to me and always has been. So it's like
it's a it's a love for mine. It's a very passion, love for
mine and and the healing arts people don't know something
about the healing it towered is that the right brain is all
logic and language, linear thinking and thinking in words.
So if you go to talk therapy, people will use the, the, that
side of your brain and then the other side of the brain is
creation and then holistic thinking. So it lacks the
images, the sensations and the emotions associated with trauma
and grief. So that's, that's something I just love to do. And
it helps me It empowers me. And, and I like to be part of those
kinds of programmes.
I love that because in my book, and in my,
my speeches, I talk about finding your happy place, and
you found your happy place, mine happens to be the basketball
court. But I love that because, you know, talking about is one
thing, but actually experiential, putting your hands
into the clay, it's great. Thank you for sharing that. It's
really amazing. I'd like to just start with share a little bit of
background where you've come from what you've been through a
little bit. And let's dig in there first.
Well, I was born in Chicago, actually. And I
won't go through all that, you know, like when I was born, but
I was born in a good Chicago Catholic family. I was number
nine of 10. And so that's kind of my background, and I ended up
ended up in Wisconsin and I and I just remember going to school
and doing my thing. And then I guess I've always been an
entrepreneur and I kind of laugh at people. I always ask people,
so when When did you become an entrepreneur? You know, and they
said, Well, when I went to college, everything I said,
Well, no, no look farther back. It was kind of funny, I actually
look back and I said when I was in third grade, the bussers at
the school, couldn't go to the couldn't go to the candy store
because I was a walker. So I would start collecting their
money and buying candy coming back and I'd make a little
little candies on the side, you know, you know, all of us
entrepreneurs have a some sort of, you know, story like that.
But so I went I went to high I only went to high school I was
accepted at one of the top art schools in, in, in the States,
and I was just messed up in my head so I didn't really go to
it. So when I was 23 years old, I started my first business. I
actually was a freelance technical illustrator. So what I
did was I taught myself how to technically illustrate you know,
like things that would come apart, you know, like in
manuals. And so that was my first business. And I've had
five businesses. I've had an ad agency and my latest one was a
manufacturing facility down in just near Nashville.
I want to I want to tell you that I love the
candy story, because most people okay they, a lot of people
started lemonade stands. That was their first entrepreneurial
experience a lot of people lemonade stands. And because I
have a chapter on Babson College in my book, and it's the number
one school for entrepreneurship in the world, those are the
stories that shape you, right? The buying, selling the exchange
of money, learning to put it in your piggy bank. And we took it
one step further with our daughter, because she actually
had two piggy banks, we call them sadaqa boxes in Judaism,
and one was actually for her that she could buy candy, or gum
or doll, or whatever she wanted, or soccer cleats when she got
older, or the other one was for charity. And it's a beautiful
lesson to teach that the other one was going to someone else in
need. So I shared that with you a little bit along with your
candy story as well. So you started some businesses, but
it's not always easy. You went through some tough times. So
tell us a little bit about the tough times and what you learned
from that?
Yeah, well, entrepreneurship is full of
tough times, right? Or at least challenges. You know, I stopped,
I stopped calling them problems after my fourth company. I said,
I don't have any more problems. What I have now is challenges.
And so I decided to take that version of it. And, you know,
it's interesting that, you know, many entrepreneurs at many
different levels, they start a business, and how are, they do
something that they love, let's say it's providing lemonade,
right? They love providing lemonade, and also, there's more
demand for the lemonade. And pretty soon you, you have now
you have finances, and now you're gonna get a CPA involved.
And now you got HR issues, because you're growing, and you
end up with all these different, you know, challenges that are in
your life and things that you've never even thought of. And, you
know, that's where impostor syndrome comes from, you know,
people people talking about impostor syndrome, but it really
is about like, Oh, my God, I get this huge company, or the
electrician who started his own company, that's a great example.
And in five years later, he says, Well, I can make more
money, you know, working on my own, and five years later, he's
got, you know, vans, he's got employees, and he doesn't know
what to do, right? So I ended up with that same kind of scenario,
I wasn't really expecting to have 25 employees or 40,000
square foot facility. But the thing that's in me, you know,
like that really drove me is I have this I have a model and my
model is never yield, I just will not yield, I'm gonna figure
it out. Because if I don't know what, there's somebody out there
that knows what to do, you know. So that's those have been some
of the biggest challenges. You know, like, I started a
manufacturing business without any money. And pretty soon I was
supplying the world with portable hot water, hand washing
stations. And then I didn't go to school for engineering, you
know, like, that's the beautiful thing about entrepreneurs, you
figure it out as you go sometime. And pretty soon I'm,
I'm in engineering a product that is plumbing and electricity
and NSF certification, and, you know, you deal with them as they
come up, right? And I remember NSF certification changed the
whole product, they said, Well, you got to change this, and do
this and do that. And I'm like, I have no idea how to do it. And
you sit down and figure it out. And I think that's been, you
know, when people look at the problems of it, I think that's,
those are challenging issues, I would say the most challenging
issue I had were people, you know, under, you know, I can
deal with things and gadgets and widgets and design stuff and put
stuff on paper. But dealing with people as a whole a whole nother
area for me.
And that takes that takes just time and
experience, I will tell you, a very important class that I took
at Babson was called organisational behaviour, right?
How to put the organisation and when you're growing like that,
you realise that sales needs to talk to marketing, marketing,
may actually have to talk to the engineering engineering may
actually have to talk to finance, everyone might have to
talk to HR. And when you're building teams, okay, and you're
the head coach, or the CEO, or the executive director, you
know, that the people stuff not all people agree, not all people
get along, and that team chemistry is vital to the
success, you know, if you're going to score touchdowns or
build revenue, and that, that that is actually both something
that is learned and can be can be really refined. But it also
is sometimes it's in you from selling candy, you know, at
school, you know, early on as well. So, absolutely, I agree
with you 100% The people process and hiring the right people and
getting them to work in a cohesive teamwork type manner.
Challenging for every company I've ever worked at.
Yeah, and I wasn't I'd never did really blue collar
before I was doing the ad agencies and different things.
And so blue collar mentality was a completely new mentality. And
I think people overlook people and they don't really stand in
the shoes of them. So when I had people come in and was like, I
was dealing with people that were abused, you know, they'd
worked at facilities and they were getting talked down to and
yelled at having cups thrown at them. And it was an interesting
challenge to get them to trust you in to believe in you. And I
remember Number I was thinking, Boy, I gotta create a better
culture for this. And in it, I didn't know anything about it. I
just don't when the universe speaks to me, I tried to listen.
And somebody handed me a book from Tony Shea, the gentleman
that started examples, and he has a great culture. And I
remember he just came up to me says, I just believe you need
this. And I was like, I do. And I started studying and
understanding. And so yeah, I think people is, people are the
big challenge there. You know, I think, if I can see one more
thing, Howard on this is that, you know, I learned as a leader,
that, you know, if you grow a beard, they'll grow beard, you
know, like, if you if you're able to grow a beard, or, you
know, the way you wear your hair, and people emulate other
people. So you have to be careful what you're putting out.
And one thing I learned as a CEO, the number one thing, I'll
tell you the number one thing I learned, number one thing, and
was this number one, the CEOs role, we know is the set the
vision of the company. The other thing,
I agree, but that's leadership, leadership
and
leadership, right? We said vision, right? But we
can't stop there. Because we have to communicate that vision
to all ranks. And I think that's where people lose, if they're
going to tell the the core group of people, this is what we're
going to do, but they never tell everybody what the vision of the
company is. And then number two, I've I found out that the number
two role of the CEO is speak to the heart of the people to speak
to their hearts, find out where they sit, spend time with them
and understand that your people don't they're they're not
cattle. We're talking about people. And then the third thing
is to have nine noes to one yes. In the nine nosed one yes, is
that once your vision is set in your navigation is set, people
come up with all kinds of great ideas. But if they don't match
what that Northstar is, and that question I always ask is, what
do I want to look like on December 31? And when I asked
that question and answer that question, and we set the course
for that, people come up with great ideas. And we try, it
seems like like we we discount that a little bit? Because it
doesn't line up. But the truth of it is nine noes to one yes is
that literally people come up with new ideas. And instead of
discounting it, we put it in into a parking lot. And I've
learned that and then we revisit that. And I found that people
get empowered by that. Because it is a matter of telling people
that you listen to them. It's a matter of listening to them.
Yeah, I love that. And by listening, you are
empowering them. Great advice. Great advice. Now, take me into
your background on personal trauma a little bit there. I
want to I want to I want to go into that because life is not an
easy road to navigate sometimes and for you for sure, as well.
So take me into that.
You know, it's interesting, I wonder I was I
was reading something in Einstein had a profound question
that we needed to ask ourselves, he said, is the universe
friendly to you? And it made me really think there's some things
that just go into your soul. And that question made me really
think. And if you asked me at the age of four, that answer
would be a lot different today. Because some of the trauma that
I went through is that when I was four years old, I remember
in Chicago, I was playing with my little sister, again, I was
not number nine to 10. I was four years old. And I don't know
my father was working on a window, but she decided to climb
onto the ledge of the window. And I was right there. So I
grabbed her. I mean, four years old, I grabbed her and I pull
her in best I can as I'm pulling her in, my father came around
the corner. And when he came around the corner, he saw that
he grabbed her put her to safety. He took me push, you
know, held me out the window. Howard, by one foot 15 feet
about the concrete.
So he thought that you were pushing your little
your sister,
he that I was doing that. So to teach me a
lesson on how to be better caring for my sister, he hung me
out the window. And, you know, like, that's the home I grew up
in. And I remember when I was five years old, one year later,
actually, I woke up to the sound of crying and was told that my
father had died. He was he was he was shot. He suffered a
gunshot while on a business trip in St. Louis. So then I had no
father at that time. My mother never remarried. And it just it
was just a very problematic home. You know, and I and I
tried to use you know, I tried to be classy about things. I
don't like putting laundry out there. But I can only tell you
what happened to me. You don't want it you know, I remember
when I was 11 years old, my mom My mom came in the kitchen with
a gun to her head saying she was going to kill herself. And I'm
thankful she didn't because I wouldn't know how to process
that. And, you know, it was very the abuse was very violent. It
was very chronic. It was you know, physical, it was mental a
sexual it was all, all the abuse was wrapped up into that house.
And so when I hit like 15 I gotta tell you something, this
never healed in Me, says, Okay, I'm sick of this. I'm not doing
this anymore. And I remember when I was 15, I went in the
basement, my house and I grabbed a desk, and I put it in my
closet, I finally had my own room, you know, you have a lot
of kids, I found my own room, put it in the closet, put a
little lamp, I had like a little extension cord without a cable
that came out of the closet, and I plugged it in so I can have a
light. And I started working on my art. And I started just
honing my art in. And because it was healing to me, I didn't
realise this, but it was really healing to me. And I actually
So it's unfortunate. I call the those
became one of the top art students of that high school.
struggles, and the walking in darkness. As I walked in
And I was recognised for it. Like I said, I got to I got
accepted into one of the top art schools from it, but it really
helped me get over it. And so the the other things I did to
darkness, lots of little journeys, and some big journeys,
get over it when I was 18 years old, I started volunteering is
what I did. And oh, by the way, I love some of the things that
when I get to stage four diagnosis that you know, 26
you're doing for colon cancer, I love all the screening things
that you're doing. Because it helps you get over the things
years apart, and you've walked in some darkness, that's a harsh
that you suffer through when you can do a positive, something
positive. And a negative situation, it really shifts the
mind. It really does. And I remember when I was I was 18.
way to grow up. You pack it away, and then you actually you
And I started I went to a gentleman programme, and I
worked at a woman centre. And I started working with kids just
to show him that, you know, guys can be cool people too. And so
know what we're really telling to me, you created a little safe
it really helped me, you know, it was interesting how I shifted
all that and went through that.
Mm hmm. So when I was I think when I was 19 years
space for yourself with that desk in your closet and that
lamp. And that became kind of your hide away. And then you
old, I you know, I was raised Catholic, and I only knew like
Lutheran Catholic. I didn't know there was like a whole slew of
religions out there. So I sought out like Catholic Social
know, as a teen, you're going up and you got all this experience.
Services. And I said, I got to talk to somebody about this.
It's really bothering me. You know, I hated my family. I
really didn't like what was going on. I was a struggling as
a human being. And I remember, you know, I started talking to
You talk about you said you you pack it away, but then you
this priest, I think it was blind. And I was talking to him
and tell him like, yeah, my mother did this. And I did this.
And I'll see you next week, you know, and then Olson before
sessions, and he says, he says, we're done. I said, very good. I
unpack it.
feel good about this. Like, I'll see you next week. He says, no,
no. He said, we're done. He says sessions are over. He said,
You're healed. You're all good. And I thought to myself, No, I'm
broken, man. I'm my hearts broken. My emotions are broken.
Like I was aware of this. I knew that there was something wrong
up here. And I said, and then he said, he said, You're hunky
dory. And you're all hunky dory. And I says, I don't know what
the hell, hunky is hunky dory is that I'm not hunky nor Dory. I
am not. I have not solved this. And it was interesting. I walked
out of there, Howard and I packed all of that away. I put
it in a closet, I refused even acknowledge it. And I went on is
sort of my first business when I was 23. And I had a family and
I've gotten married, had a family. I have seven beautiful
children. They're all adults now. And I started businesses I,
you know, went on. And then 55 I'm 61 now and when I was 55
years old, I decided to unpack it, and to deal with it. And I
find myself a really good therapist. And it was
interesting, though, after a year and a half going through
this and in by the way, she didn't tell me anything. I said
everything, you know, like this didn't come like people say,
Well, somebody puts up in your head. This stuff was real, you
know, I begin to unpack and I said, Oh my God, this happened.
I literally could smell the carpet. I could see things that
moves. It was horrible to relive some of this. But it was
interesting. After a year and a half Howard, I asked her this
question. I said I have to know on a scale of one to 10, 10
being the worst. And like just being a baby about this, you
know, like I was worried like everybody says they're abused
and everybody says they have trauma. She says Martin, she
says On a scale of one to 10. She said you're a 15. She goes,
I have dealt with people, my, my whole adult life. As a
psychologist, I have rarely met anybody like you that is
successful after going through the things that you've been
describing. And it was very interesting that I was able to
work through it and process it. And then I realised that, you
know, like, all the suffering I had, and PTSD, because that's
all characterised by flashbacks, nightmares, anxiety, disturbing
thoughts. I've had some of that, but I never really had any a lot
of that. And I did some study and I found that I had PT G,
post traumatic growth, instead of it wasn't destroying me, it
was actually making me stronger.
I love that you turn PTSD into post traumatic
growth. And, boy, you kept that in you for a long time before
you know, from little child all the way up to age 55 years old,
it's absolutely incredible. So I want to talk about some growth,
because you now have an are building some amazing content,
called the rocket man telling me what you're doing now. Because
you certainly are now taking everything that makes you Martin
and be able to then share and to share with entrepreneurs and
small businesses and businesses in general and to make them
better and I love that. So you're helping others and I
always say lift yourself up first. So they'll go lift up
others you are walking, talking model of that. So tell us about
Rocket Man.
Well, I appreciate the compliments. And and thank
you for understanding where I'm at. You know, it's was something
new that I've been working on. And you know, after my I sold my
last business, I created this manufacturing business, I had it
for 17 years. I could keep it by my partner or whatever. I
literally created everything I founded it, I did all the
engineering. And again, I just did it. And and in after all
that I decided to sell. And somebody asked me I really
believe in a like a one word barometer. I love asking people,
you know, what's your one word? Bromberg. How do you feel right
now? So a friend of mine said, Marty, after selling, he said,
What's your one word barometer. And I said accomplish. It came
right out of me accomplished. But it wasn't probably the
accomplishes, most people would think it was actually
accomplished, I felt I had accomplished everything I needed
to do our, for that company, I completed my duty there. So
actually, when I walked away, got paid, walked away, I never
even looked at their website. Again, I created all of that
site. I never even looked at it again. Because I believe that
there's something new and better for me to go forward with. And
that became Rocket Man. And what I did was I took a year off to
decompress and heal and rediscover myself, you know, and
you get lost raising seven children and having businesses.
I mean, I don't even know who the heck I was after a while.
And so I spent the last six months developing Rocket Man,
it's a coaching content, as you had mentioned, to help
businesses scale, you know, when I say foundationally, and what
is what's his also his now turning into his now I'm
creating a talk and a workshop, helping people in teams discover
and define their sustainable success. So it's basically a
speaking element to the rocket man. And this programme is
called The Power of Sustainable success. Knowing my background
that trauma, people don't realise that 73% of all adults
have suffered some sort of trauma outward in their lives,
up to 38% of all children have suffered some sort of violent or
sexual attacks or abuse. Look at entrepreneurs, entrepreneurs,
according to an entrepreneur named Travis Luthor, I don't
know if you know him, but he stated 75% of high performing
entrepreneurs, has suffered some sort of early trauma in their
lives. And here's the caveat to that few have addressed it. So
they were like me, they're just going on. And like I said, I
never felt really successful. Like I did all this great stuff.
And yet, I couldn't define or, you know, like success, because
you're always into the next challenge, right? You're always
working on the next challenge. So many people, and successful
people just don't believe that they're successful. And usually,
it's because somebody told them not to. You're not successful,
so they just believe that arc or typically, they're using the
wrong comparables. You know, according to like a recent
Gallup poll, when people judge their success, the Gallup poll
was a personal success score and a perceived social success
score. So the personal success score was a high 68% win. they'd
created their own comparables, then perceived society's success
score was a measly 31%. So really, in my talk in my
workshop, I share my story, I mean, because I think it's
important to share with me the fact that 73% of people that
have been suffered through some sort of trauma. I mean, I got
seven out of 10 people in any room, I can relate to. And so in
my workshop, I share my story. And I let them know that they're
already successful. But let's find ways that we can build this
success story for themselves. And so the workshop really is
about bringing ideas and bringing really practical
solutions to building their success stories.
Yeah, I'm excited for you, I know that you're
going to be speaking country wide for the organisation, it's
really an important message to tell people used to just cover
it up, just like you said, pack it away. I actually on the other
hand, I've been very, very vocal about you know, cancer
screening, I don't want anyone to get it walk side by side with
patients and caregivers and treatment. And then obviously
memorialising those that the cancer burden was too great. So
you know, we walked very parallel paths. Were very, very
aligned. For those that are just listening, I want Martin hold up
your your forearm for a second. And this is a guy that actually
means never yield because he's got a tattooed on his forearm in
bold block print. And that's a daily reminder to never, never
yield. And I love that. Thank you for sharing. These are,
these are deep stories about you personal about you've had great
success, you've got kids that you're proud of. And you've just
got more work to do. And I'd love to hearing from you, I'm
gonna ask you to put on your sunglasses, because you got some
cool shades, take off your other glasses now. And this is the
part of the show we call the shining brightly spotlight, I
want to shine that spotlight so brightly on you. I want you to
first just say how you'd like people to reach out to you. And
then I want you to share a little bit of inspiration, a
quarter story, and then I'll kick it back to me and I'll
close out the show.
Well, I'd love to reach reach out on LinkedIn, I
think you could post that for everybody. But if you can find
me Martin watts on LinkedIn, it's a great way to get a hold
of me. If even if you just want to talk. You know, I'm all in.
I'm all in. I'm all in. And, but I'd love to speak to groups. And
I'd love to be able to be able to empower other people to think
differently, inspire them. Excellent, excellent. So give me
give me a little inspiration here to close out the show. Very
good. I'll say I'll stick my favourite quote out there. My
favourite quote out there is on the Day of Victory. No one is
tired. Never lose hope. Always find a way to dig through it.
Because it's always better on the other side.
Wow. Powerful. Thank you. Thank you. Thank you.
So I, again, just a great show. I will definitely include your
LinkedIn and help people reach out to you and, and be able to
support each other. I just thank you again for sharing so deeply
today about what you've been through how you've overcome and
then how you're helping others as well. So this has been the
shining, brightly podcast show, you can reach me at shining
bright me.com. And obviously information about the book is
also on Amazon, of course. I actually can help make your
events shine as a speaker facilitator and to help there as
well. And then this podcast is on there. And as well. Very
important to me are my advocacy things that I do for Babson
College and entrepreneurship, that whole cancer world and of
course, interfaith getting to know those who are not like you
and actually welcome in into your tent, just like Abraham and
Sarah did. So I appreciate that. I also want to give a shout out
right now to some folks that always helped me publishing
house, front edge publishing, read the spirit.com that I blog
in. And also the podcast group that I'm with is called the
Amplify You network. They're amazing. They make me look great
every Wednesday, so it's awesome. And so just remember to
shine, shine brightly, a little bit each day for yourself. And
then for others go lift them up in your neighbourhoods and your
communities and yes, the world we become a better place. Martin
watts. Thank you. I really appreciate you.
Thank you, Howard.