Episode Summary – OUR SAGES, MASTERS AND MENTORS CAN HELP US GET UNSTUCK IN LIFE, BUSINESS AND RELATIONSHIPS TO REACH OUR HUMAN POTENTIAL. In Episode 92 of the Shining Brightly Podcast Show (links in the comments), titled “LEDGENDARY SPARK– BOB PROCTOR’S PROTÉGÉ”. I am truly thrilled to be joined by Bob Proctors 27-year writing and collaborative partner – Diane Armitage. She speaks fondly of the cherished coffee meetings that she had each day as that work to POSITIVELY TRANSFORM LIVES.
Mentioned Resources –
About the guest – 30 years ago, Diane Armitage was a brand-new entrepreneur who had absolutely no idea what she was doing. But on her first day of business, Bob Proctor – one of the world’s greatest teachers on human potential and success – chose Diane to be his writer. For the next 27 years, Diane and Bob worked as writing partners, creating his curriculum, programs and marketing to help millions of people transform their lives. Also, the 30-year owner of a global marketing agency, Diane was nicknamed “The Creator to the Creators, “The Secret Weapon,” and “The Millionaire Maker” by clients such as Les Brown, Jack Canfield, Mark Victor Hansen, REI.com, TheBiltmore.com, RE/MAX International and Patagonia.com Three years ago, on Bob Proctor’s urging, the protégée became the teacher. Today, Diane mentors as a Master Teacher at a global level, teaching entrepreneurs … wanna be entrepreneurs … and business leaders how to reconnect with the power and genius they already have locked within … to create their lives and businesses on their terms.
About the Host:
Howard Brown is a best-selling author, award-winning international speaker, Silicon Valley entrepreneur, interfaith peacemaker, and a two-time stage IV cancer survivor. He is also a sought-after speaker and consultant for corporate businesses, nonprofits, congregations, and community groups. Howard has co-founded two social networks that were the first to connect religious communities around the world. He is a nationally known patient advocate and “cancer whisperer” to many families. Howard, his wife Lisa, and daughter Emily currently reside in Michigan, and his happy place is on the basketball court.
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Http://www.shiningbrightly.com
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Hello, it's Howard Brown. It's the Shining Brightly
Show. I have a show for you. Diane Armitage, welcome.
Welcome, welcome. I'm so happy to see you.
And happy to see you. Thank you so much for
having me on board.
Yeah. Are you in California?
I am Laguna Beach, beautiful Laguna Beach.
Right? You have the guide to go to beach and I'm
going to come visit soon. So it's gonna be amazing. Well, I
have to tell you that this show is intriguing to me, because you
spent a lot of time with this legend called Bob Proctor. It's
absolutely incredible. And we're gonna learn a lot about that.
But tell people about you because I am learning more about
you. And I've attended a couple of your amazing workshops. And
so 30 years ago, Diane Armitage was a brand new entrepreneur.
And you really didn't know what you were doing. At least you're
just kind of feeling your way trying to learn, you know, the
ropes and things like that. On your first day of business. You
met Bob Proctor, one of the world's greatest teachers on
human potential and success. And he chose you to be a writer. How
amazing you must have really impressed or he saw the
potential in you for the next 27 years of your life. Diana Bob
worked as writing partners creating curriculums and
programs and marketing to help millions of people transform
their lives. And absolutely that's such an alignment with
lifting people up, as I say in shining brightly. It's that's
how you do it. Now, you basically also the 30 year owner
of global marketing agency, you are nicknamed The Creator to the
creators a secret weapon a millionaire maker by clients
such as Les Brown, Jack Canfield, Mark Victor Hansen
rei.com, the Biltmore hotels.com are REMAX International and
Patagonia Safale some small brands and some small names out
there that you've been able to rub shoulders with and work
with. That's really great. Well, Bob brought Bob Proctor passed
away in 2022. And before that, he urged you the protege to
become the teacher. And today, you are the mentor and the
master teacher on a global level. You teach entrepreneurs
and wannabe entrepreneurs and business leaders how to
reconnect with the power their genius that they already have
locked within themselves to create better lives and
businesses on their terms. Why? Wow, just a while you're I'm so
happy to have you here. But I want to take a little curveball
and tell us something people may not know about you. You'd like
to share.
Oh, right off the start. Yes. Start what most
people don't know about me, I I protect when I moved out to
California I got involved in outrigger, which was a big deal
for me, because previously I had lived in Denver and the biggest
body of water I knew was my bathtub. And I became a top
paddler in the state and actually paddled all over the
country and in different countries for many, many years.
cabling is that Hawaiian boat, you know, with the big armor
like Wi Fi bow. Yeah, it was.
And that's a team sport. You're huffing and you
got to be in rhythm.
Yes, you do. You got to be in rhythm.
You got to be in rhythm with your fellow and
women and men paddlers. There's really good rafting in Denver,
this water, there's the Colorado.
Yeah, let's try other things.
It's good. So I'd like you to share just a little
bit about your background and where you know, kind of short,
you know how you came through, and then how you met Bob. And
that that story there is very impressive. Well,
I had been climbing the corporate ladder.
And interestingly, I had gotten all of my degrees in thinking
that I was going to go into genetics research. And every
time I tried to get a job in genetics research, they kept
pushing me to the marketing department. And I was like, I'm
a writer. Yes, but that's just the hobby. But once I finally
gave in to the thing that I was put on the planet to do, I
started theirs, and then I moved to corporate marketing. And I
was at REMAX International. And at one point, I was assigned a
task at the convention to escort the keynote speaker from his
keynote to his workshop, and it was Bob. And so after his
amazing keynote, which was mind blowing, I was walking him
through the hall at the convention center, and I said,
you know, I'm thinking of starting my own freelance
writing company. And I had not even said that to myself. And he
turned and he looked at me and he said, Well, he said, You're
so right brain, there's no left in you. He said, You got to do
it. And then he started walking away to his workshop. And I
followed after him. Well, he came back after the workshop,
and he said, Well, what did you decide to do? And I said, I'm
going to do it, but then I didn't do it. So he and I met a
few times for lunch. Over the course of the next year, I lived
in Denver. He was in Toronto, but he was doing training at the
Denver headquarters for REMAX. And he got me past what I call
the terror barrier. And so The day that I started my brand new
company, I flew to Toronto, to meet with Craig proctor who was
not related to Bob, but a huge real estate agent. And I signed
a contract with him. And then the next morning, he was
beginning to train people in his in a seminar about how to become
a real estate agent like he was, and in walk Bob Proctor. And he
said, What are you doing here? And I said, Well, I quit, I
started and, you know, Craig's my first client, and he said,
Well, I'd like to be your second client. And from that, it was 27
years of riding with him and talking with him, pretty much
daily. It was an amazing it, everything in my life
transformed in a matter of months. And then it just kept
getting bigger and bigger and bigger.
So I have just, once you like, you got up close
and personal. You spent so much time what is Bob Proctor life?
Well, he's really
funny. And he's very generous, and he was very
ride with me, you know, I would go through these fearful moments
of getting ready to leap into something, and then I'd always
have to call Bob and he'd have to take me by the hand. But you
know, he, he was carrying to the very soul of his being, he was a
very, very dear friend, he was a father figure, really. And I
told a story just recently about the day he had to pull me out
from under the bed, when my heart was broken. He's just, he
was so kind to me, and such a loving person. And so, but he
believed in me and my skills, and the ability that he and the
fact that he and I were supposed to work together, he believed
that we had found each other on purpose for purpose. And he was
just always there always creative, so much fun. You know,
he was always coming out with different angles and out of the
box, and it really taught me to do the same with my clients is
so much, it's just so much fun.
So that leads into almost morning coffees with Bob,
man, you still do it, even though he's passed, so told me
about when he was around, and I'm telling you ask because I
find that fascinating.
Well, we would regularly meet in the mornings,
and he would have his coffee in Toronto, and I would have my
coffee here. And of course, we were three hours difference. And
that would always make him crazy, because like, isn't she
up yet? But, you know, so we would get together. And that's
when we would do our brainstorming, we'd work on
projects, you know, we we'd end up talking through my life. He
talked me through outrigger issues, you know, all that kind
of thing. And so after he passed, I, I knew that he was
still with me, because there were signs, there were big signs
immediately. And, and I don't believe that he has, that he has
really left. I think that he left our dimension. But I
believe that he chose another dimension to help at a bigger
level. And so I thought, you know, why don't we just keep
doing coffee. So every morning, I pour him a cup of coffee, I
pour myself a cup of coffee, we sit at my, you know, kitchen
table. And we talk and we write and we you know, brainstorm? I
know. It sounds kind of crazy.
Just it's incredible. Yeah. But this is
before zoom, this is on a phone, right? This is just on a phone.
Yeah. Well, you mean now that he's powerful for
before? Yes, yeah, we would just get on the phone and put it on
speaker and chat with each other. Yeah. Okay.
And now you still do this? I
do. You know, some people were like, well,
it's probably just, you know, you worked with him for so long.
He's just in your head. But I don't really believe that I
really believe that he is still helping and guiding. And, you
know, being my writer, part writing partner, I've actually
been writing more and stronger than I ever have. And I just
know that I'm getting help.
It's, it's such an impact he's had on you, and
you've now had on others. And that's, you know, I did a little
bit of thinking that he really is embrace positive thinking.
And that how it actually opens yourself up. And you even talked
about this terror barrier. Can you expand a little bit on that?
Do we kind of just sell ourselves short? No, here we
kind of stopped before we actually even get started most
of the time. Yeah. Well,
you know, one of the things that I always tell my
clients is that it's time to stop thinking someone else's
think. And this is where Bob really branched away from
positive thinking. Because positive thinking will only get
you so far, because you've got these grooved patterns of
thought, habitual grooves in your mind, these paradigms that
are usually other people's thoughts that had been deposited
into your mind. And so when you begin to recognize that you
begin to think, you know, why am I doing this? Why am I climbing
this corporate ladder? Why am I staying in this relationship?
Why am I doing all of this? You're doing it because for the
most part, you been trained to think a certain way according to
how other people thought around you starting from early
childhood. And so when you think about it, that way, you begin to
understand that you have power, that you have the power to
change the way you think. Right, and especially now the way the
whole world is all wadded up, and everyone is blaming outside
circumstances for what's going on in their world, when you
begin to take responsibility for that. And when you begin to
understand how much power you have to create your own cause
and effect, then everything begins to change.
Is this what you guys or you call the this Berlin
wall of your mind
is, so to go back to the terror barrier?
Well, let me talk about the Berlin wall first. So when I
talk about the Berlin Wall, what I mean by that is that, you
know, when they started building the Berlin Wall, it was just
like little bits of barbed wire, and no one could really figure
out what was going on. And then it got to be a little bit bigger
barbed wire, and then it got to be rocks and stones, and then it
got to be all and then it became this giant thing that just ran
for miles that no one could get across. And sometimes this is
how you have to think about your paradigms that come up in your
world, because, you know, they initially start as this little
barbed wire stuff in your head. And it could be the limitation,
it could be that you're not that smart, you're not that pretty,
you don't belong to that group, you're not going to be born with
a silver spoon in your mouth. So you're never going to be
wealthy. All of these thoughts that come up, are these Berlin
Wall thoughts, but they're not necessarily yours, they're being
built by somebody else. And as they are being built by somebody
else, in your own mind, they become so powerful, that they
begin to run your life, they run your life for miles all the way
around your life. And so when you think about taking over that
control, then you begin to dismantle the Berlin wall of
your own mind. Now, when you are beginning that process, this is
where terror barriers come into play. Because terror barriers
are when you're like, I could do it, I could do it. I'm thinking,
right, I'm doing right, everything is great. And then
you're like, you know, you're like, Okay, wait a minute, this
is crazy. And this is your paradigm that's putting up the
fight because it wants you to stay status quo. And so I teach
people how to get past that terror barrier. Because once you
get through the terror barrier to the other side, you realize
it wasn't that big of a thing, after all. But every single time
you take on a new movement in your world, every single time
you take on a new goal, you are going to go through some level
of a terror barrier. And a lot of times I tell people remember
what it was like before, when you had to get this done, you
had to achieve this, you had this goal, you've been through
these terror barriers before, they look really big, they used
to then to but now you look back at them, and they were nothing.
So it's a matter of, you know, understanding how powerful you
are once again, and moving yourself through those tariff
barriers.
Well, I remember the, the Wall coming down, it
was all graffiti, but it came down one brick at a time, and
that it didn't all come down in this major, you know, implosion
of a building that came down bricks at a time. And I'd like
to say that, you know, we all get knocked down in life and in
business and in health, in my case, and, and lots of little
knock downs, but the big ones was health for me, and then in
relationships, and we have to get back up again. But you got
to take that first step. Sometimes it's two steps back,
sometimes it's a detour, sometimes it's a U turn. But you
do have to do that. And we just create this, the these walls and
these barriers for us to actually go forward. And I love
the fact that, that that's what we're trying to do. And that's
where a lot of your teaching and from lessons from Bob also take
people that way. Because there are so many people that are
stuck out there. The pandemic didn't help isolation didn't
help. We live in a digital five second society doesn't help.
Right? So there's a lot of reasons to be able to just sit
sedentary and not make forward progress. In your life wheel and
your life wheel is everything a part of you could be life,
business, family, fitness, emotions, there's so many things
that you can, you know, move forward with. So I it's really
important to do that. Now. One of the things that you've had
some really success, but you're writing but you're also you do a
lot of other things, right. You actually have written books you
have the guide in Laguna, you teach classes. What do you want
to share with the audience? Well, the
guide was sort of a hobby to get me away from
my desk and into this beautiful town that I had chosen, which
was also a dare from Bob to move into The terror barrier. But you
know, I love teaching, I love teaching and speaking about this
material, because the way it transformed my life is so
phenomenal. And, and I want everyone to have that
experience. And they can, because everybody is so
powerful. And you forget how much power you have, how you
landed on this planet with all this empowerment and all of this
confidence, and it gets kind of chipped away. And when you begin
to step back into that power, things really begin to change,
you really understand you can create, whatever you choose to
create. And that's not a pie in the sky kind of thing. Right?
You chose to create health and life for yourself, right? You
made that choice, you created that cause you created that
reality. And so I love helping people through that I work with
hundreds and hundreds of people right now. And the
transformations in their lives is just so amazing. They just
feel so much better about their lives because they're creating
ripples for other people. Right? Because as soon as you begin to
take on that empowerment, you begin to affect other people's
lives as well. It's a beautiful thing.
It really is. So we had talked earlier, one of
our favorite movies is the matrix. So you help people
Escape the Matrix, correct?
That is very well said, yes, yes. Because you
know, I mean, we all kind of look at our lives sometimes. And
just like Morpheus said, dineo, you feel like the world has been
pulled over your eyes, you know, you've been blinded by this
world. That's supposed to be your reality. But you feel that
there's something more that you're something more. And that
is exactly where your spirit is involved in kind of knocking at
you saying, you know, you can go bigger, because you are bigger.
And that's why I love talking about the matrix, because
there's so much of it that syncs with exactly this kind of
mindset, this kind of science of mind is what we call it,
we have to create our own reality. And we really,
really do. So tell me a little bit about this class, you have a
new class that just came out. And it's the legendary spark.
Yeah, she's a little bit about that. Because I know I'm going
to share that with with the audience as well, because I want
people to know about it.
Well, it's free, which is great. So So I wanted
to put together you know, five, what I would call ninja
strategy. Jedi master mind thinks strategies, that are some
of my my biggest courses that are modules, teaching modules,
so to speak, of really helping people learn how to think
bigger, and then act on that think. Right? So we start
talking about, you know, how people set goals. And in most
cases, they set goals that they know they can achieve if they
even set goals at all. Well, why live that life? Let's move it up
a many, many notches. And then let's figure out how to make
this thing happen. Because once you begin to really put yourself
into the what would I love place in your life? That's where you
deserve to live. And so this five piece module, legendary
spark really begins that spark to really get you thinking and
moving in bigger thinking and bigger empowerment ways.
It does I would Bob Proctor say we would he be
shining brightly with us. If you were here, what would he say to
us?
Well, he is here.
I know. But in Spirit is with you. I would be
meeting him for the first time.
You know, as far as the one of the first things
that Bob taught me was that I wasn't thinking big enough. And
that I really could think much bigger and goal much bigger. And
that's what I actually start with in this legendary Spark is
the difference between what he used to say were a goals, B
goals, or a C goals. And, and when you when you move into the
seagull realm, that thing that kind of gives you goose bumps
that feels like a big whammy goal. That's when you know,
you've moved into the place that you can really live and be in.
That's when you know, because you won't think it unless you
can achieve it. This is what he always used to tell me. You
can't even dream it. If you can't achieve it. It wouldn't be
possible. So that's where we start is really figuring out
where people normally make the safe goals happen versus the big
whammy goals that could really transform and change their
lives. And they're afraid to go there. But once you start
stepping into who you really are remembering who you are, then
And you begin to take the steps. And that's what this whole
legendary Spark is about. So I think he would like it a lot.
I think so too. Well, I have to tell you, the
show is quick, we hit it hard. And you just were teasing
everybody. Because there's so much more to Diane, to you and
to your teachings into the time you spent with Bob Proctor. So
they're gonna have to come find you. That's the point of all
this, they will. And we'll make sure that they can't. So I'm
going to have you put on your sunglasses right now. Oh, we are
going to shy so brightly that Bob is going to know we are
talking about him and hurt us. So we are shining together to
communicate his message and your message across the globe. And so
tell people how the best way to get in touch with you, and then
share a little inspiration to close up the show.
Okay, perfect. Well, you can get in touch with
me at Diane arbitrage.com. You are welcome to book a call with
me at chat with diane.com. I talk to a lot of people. So chat
with diane.com is awesome. And as far as sharing a thought I
think it has to be your momentum begins when you realize the
perfection in you
know I'm writing it down. It's it's a writer
downer. Wow, that's great. Say it one more time.
Your momentum begins when you realize the
perfection in you. Because there is only one you. Yeah.
I love it. This is really great. I'm so glad that
our paths crossed and we met too. It's just a really
incredible and I look forward to staying in touch and supporting
each other moving forward. So this has been an amazing shining
brightly episode. Incredible talk about the protege of Bob
Proctor and are just a singular success yourself and helping
others. And so you can reach me Howard Brown at shining
brightly.com. That book is there my memoir, I have other books
that I've collaborated with as well. Let me shine and speak at
your event or fundraiser or workshop, as well as this
podcast can be reached there. But even more so my advocacy
work in the cancer world, the entrepreneurship world with
Babson College, as well as the interfaith world's very
important where I spend my service time. And just want to
give a shout out to a few folks that make me look good each
week. So front end, publishing my book publisher, read the
spirit.com that comes out every Monday and my podcast team at
amplify you and the diamond moments magazine as well as
jumped on as a sponsor as well. So just remember, we can choose
to shine brightly, just a little bit each day for ourselves, then
go lift up others, and then we become a force multiplier for
good and positive change in this world. It can be done. Diane,
thank you for being just a small part of the show today. It was
all about you. But it was so impressive. And I hope to have
you back on soon. And thank you for sharing these lessons of Bob
Proctor with us. It was really truly a gift. Thank you.
Thank you. It's been a huge pleasure. Thank you