Feb. 4, 2025

Jacob Hicks on The Art of the Follow-Up and Long-Term Success | RR296

Jacob Hicks on The Art of the Follow-Up and Long-Term Success | RR296

Success is not only about making sales, it is about building real relationships, creating smart systems, and staying true to your purpose.

Jacob Hicks, a coach and speaker, joins me to share his insights on work-life balance, sales systems, and how an entrepreneurial mindset can lead to long-term success. Jacob’s background in sales taught him that focusing solely on money leads to burnout, but prioritizing relationships and adding value creates sustainable growth. He breaks down his approach to "selling without selling," emphasizing the power of follow-ups, CRM tools, and consistency in client relationships.

Jacob also shares his take on how business owners and sales professionals can streamline their process with better task management, time blocking, and intentional goal setting. His approach blends strategy with authenticity, making it easier to grow without feeling pushy or overwhelmed.

Highlights:

  • Learn how to shift your mindset from chasing money to building relationships that naturally lead to sales.
  • Discover how follow-up strategies and CRM systems can help you stay top of mind without feeling like a pushy salesperson.
  • Understand why defining your "why" is essential for long-term business success and personal fulfillment.
  • Explore how time-blocking and task management can create balance and prevent burnout.
  • Gain insights into how curiosity and consistent networking open doors to unexpected opportunities.


Connect with Jacob:

Website: https://jacobhickscoach.com/

Email: jacob@jacobhickscoach.com

LinkedIn: https://www.linkedin.com/in/jacob-hicks-b7154a121/

Instagram: https://www.instagram.com/jacobhickscoach/

Facebook: https://www.facebook.com/jacob.hicks.7334/


In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.


AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!


Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/


Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and

think that others could benefit from listening, please share it using the social

media buttons on this page.


Do you have some feedback or questions about this episode? Leave a note in

the comment section below!


Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can

subscribe to the podcast on Apple Podcasts or your favorite podcast app.


Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and

greatly appreciated. They help our podcast rank higher on Apple, which

exposes our show to more awesome listeners like you. If you have a minute,

please leave an honest review on Apple Podcasts.

Transcript
Janice Porter:

Jay, hello, hello and welcome to this week's



Janice Porter:

episode of relationships rule. I'm really excited about my



Janice Porter:

guest today. His name is Jacob Hicks, and Jacob is in Iowa,



Janice Porter:

little ways away from where I am. He and I did? We meet



Janice Porter:

through somebody else. Now I don't remember or was it just on



Janice Porter:

LinkedIn, so I think it was just on LinkedIn, and not just but



Janice Porter:

yeah, it was on LinkedIn, because that's the place where I



Janice Porter:

meet a lot of people. And so Jacob and I have had a



Janice Porter:

conversation already. And actually, you know what I'm



Janice Porter:

going to ask you, Jacob, to share with my audience, what you



Janice Porter:

do. I'm going to not read anything. I'm going to have you



Janice Porter:

tell us what you do and what you're passionate about doing.



Jacob Hicks:

So I am a coach and a speaker. Kind of, broad



Jacob Hicks:

strokes. My main areas of focus are work life balance, and I



Jacob Hicks:

have a larger background in sales. But really, kind of,



Jacob Hicks:

really, what kind of gives my juices flowing is helping people



Jacob Hicks:

to get to where they want to go, whether that be, you know,



Jacob Hicks:

getting from, you know, $50,000 in sales to 100 to 500 to a



Jacob Hicks:

million, whatever that might look like, or just those folks



Jacob Hicks:

that are, maybe they've been in sales for a long time, and they



Jacob Hicks:

realized that pursuing, you know, that almighty dollar



Jacob Hicks:

hasn't given them everything that they thought that it would.



Jacob Hicks:

And I really like helping people, particularly on the



Jacob Hicks:

entrepreneurial side, establish like those sales systems where



Jacob Hicks:

there's a lot of the time, like those folks that have built a



Jacob Hicks:

business, they don't want to sell all the time. They want to



Jacob Hicks:

come across as pushy or overbearing. They just want



Jacob Hicks:

their business to do the business, whatever that might be



Jacob Hicks:

for them, but helping them establish those systems so they



Jacob Hicks:

can do what I call selling without selling or meaning that



Jacob Hicks:

they're staying in front of people, they're fighting as much



Jacob Hicks:

value as possible, so they're not coming across as pushover



Jacob Hicks:

bearing at all.



Janice Porter:

Thank you. A couple of things come to mind



Janice Porter:

with what you just said. So people who have been, you know,



Janice Porter:

slogging it out, and they're not making as much money as they



Janice Porter:

would like. Do you think a lot of the time, or in your



Janice Porter:

experience, would you say that it's because they're too focused



Janice Porter:

on the money and not focused on the people?



Jacob Hicks:

I think so I can tell you from from my personal



Jacob Hicks:

experience, like the way that I always say it is, in my 20s, I



Jacob Hicks:

was passionate about profit, like, if there was a job that I



Jacob Hicks:

could, you know, jump ship from whatever I was doing, and I was



Jacob Hicks:

able to increase my, you know, my monthly salary or whatever I



Jacob Hicks:

was probably going to be doing, I was probably going to try it.



Jacob Hicks:

I was at least going to go for it. But I realized, I really



Jacob Hicks:

believe that that money is a byproduct of excellence, that if



Jacob Hicks:

we are pursuing excellence, meaning, like, whatever that



Jacob Hicks:

might look like for you as an individually if, if we are



Jacob Hicks:

pursuing excellence, meaning that we are serving those people



Jacob Hicks:

around us that can be friends, family, and, of course, our



Jacob Hicks:

customers. And I believe that eventually the money will come.



Jacob Hicks:

And I also think that a lot of the times we don't, we don't



Jacob Hicks:

talk about enough, and we don't focus enough on our why? Like,



Jacob Hicks:

really, like, our purpose in life, like, what is the thing is



Jacob Hicks:

actually driving us forward? Like, money. Money is great, you



Jacob Hicks:

know, money, you know, Mike gets, gets us a lot of things.



Jacob Hicks:

It gives us base it, yes, absolutely, gives us, I mean, a



Jacob Hicks:

ton of freedom and a lot of options to do what we what we



Jacob Hicks:

want to do. But if we, if we don't understand our purpose.



Jacob Hicks:

Which can you know that can take a lifetime sometimes to really



Jacob Hicks:

figure out, well, we don't pursue our purpose and really



Jacob Hicks:

try to understand like, Hey, what is it that really brings me



Jacob Hicks:

joy? What is it that really fills my cup? I think that we're



Jacob Hicks:

really missing the boat.



Janice Porter:

Well, if you found that formula at your young



Janice Porter:

age by saying, kudos to you, right? So when do you know when



Janice Porter:

that Aha happened for you or what? Or was it somebody that



Janice Porter:

influenced you to think that way?



Jacob Hicks:

Probably, I suppose it's probably a little bit of of



Jacob Hicks:

both. Okay, um, like for me, I realized really early on in my



Jacob Hicks:

my my sales career, which I started sales 10 ish, whatever,



Jacob Hicks:

years ago now, in retail, selling suits for Men's



Jacob Hicks:

Warehouse. And I realized that, yeah, sure, the money was fun,



Jacob Hicks:

you know, like, that's all well and good, especially for a young



Jacob Hicks:

person, right? But I realized the thing that really filled my



Jacob Hicks:

cup, really brought me joy, was helping people navigate a



Jacob Hicks:

difficult situation, which at the time was, you know, a lot of



Jacob Hicks:

men, we don't know how to dress ourselves, particularly for more



Jacob Hicks:

formal occasions like a job interview or a wedding. So



Jacob Hicks:

helping people navigate through those sometimes murky waters was



Jacob Hicks:

was a lot of fun for me, and I've realized that broad



Jacob Hicks:

strokes, my purpose is to serve those around me, whether it be



Jacob Hicks:

uplifting them, providing strategies, you know, feedback,



Jacob Hicks:

having hard conversations, like whatever it is, I think that I



Jacob Hicks:

can do to help those around me, I will very likely do



Janice Porter:

so. Do you lean more towards that, what would be



Janice Porter:

called Life Coaching versus business coaching? Or it's just



Janice Porter:

sort. Of a combo that that happens because I asked that,



Janice Porter:

because, because you have to market to whomever. So how is it



Janice Porter:

that you're marketing yourself?



Jacob Hicks:

So it's really kind of a combination thereof. I



Jacob Hicks:

mean, usually when I work with folks, it kind of starts on the



Jacob Hicks:

at least, starts on the business side, okay, where, like, hey,



Jacob Hicks:

like, hey, I want to, like, I said, like, I said, like, I'm,



Jacob Hicks:

you know, I'm an entrepreneur. I've started this business. It's



Jacob Hicks:

going well, but I feel like our sales systems could be tighter.



Jacob Hicks:

Like, you know, how do we get these things figured out? And



Jacob Hicks:

then during the course of working together, we end up



Jacob Hicks:

digging into those, those bigger picture things. That means,



Jacob Hicks:

like, you know, hey, I love this business. I love what I've



Jacob Hicks:

built, but I've realized that I hardly ever spend time with my



Jacob Hicks:

kids. It's like figuring out how to how to really kind of bring



Jacob Hicks:

everything full circle. Yeah.



Janice Porter:

Okay, so in your bio, it says that you're known



Janice Porter:

for your engaging storytelling and actionable insights. Can you



Janice Porter:

give me one of those stories?



Jacob Hicks:

So my, my favorite story that I love to tell is,



Jacob Hicks:

well, it's around purpose and like your why and everything is



Jacob Hicks:

the story of Desmond Doss, are you familiar with Desmond at



Jacob Hicks:

all? No, so he, he was a Marine Corps medic back in World War



Jacob Hicks:

Two, okay? And the really unique thing about Desmond is that he



Jacob Hicks:

was what's called a conscientious objector, meaning



Jacob Hicks:

that he was against the war. And most folks that are considering



Jacob Hicks:

themselves conscientious objectors will either they



Jacob Hicks:

either won't fight at all they want to enter in the military,



Jacob Hicks:

refused to fight, or, like Desmond, they won't carry a gun.



Jacob Hicks:

So he became a medic because he felt like this need to serve.



Jacob Hicks:

Was that the movie that, yeah, yeah. There's a movie that came



Jacob Hicks:

out, yeah, 567, years



Janice Porter:

with Andrew Garfield, yes. Okay, I never saw



Janice Porter:

it, but I remember the story. Okay, go ahead. Yeah.



Jacob Hicks:

So he, he was fighting in the Pacific Theater



Jacob Hicks:

on Okinawa, which was an incredibly awful part of the



Jacob Hicks:

war. A lot of folks died there, and like the movie portrays, he



Jacob Hicks:

was fighting all what are they called, Hacksaw Ridge. That's



Jacob Hicks:

the name of the movie. Yes, exactly. So he and, you know,



Jacob Hicks:

his men, they had to climb up this ridge, which it was, it was



Jacob Hicks:

hand over hand. So they had to carry, like rope over rope,



Jacob Hicks:

where they're climbing up this ridge. And it wasn't short by



Jacob Hicks:

any means. It was about 400 feet up, and their main kick being



Jacob Hicks:

thrown off over and over and over again, because the Japanese



Jacob Hicks:

are really dug in on top of this ridge, which for me, that's



Jacob Hicks:

always so, so terrifying to think about. To climb up. It's



Jacob Hicks:

40 stories up to get up on top of this ridge, and then you're



Jacob Hicks:

fighting, which is terrifying. And then you're losing the war.



Jacob Hicks:

You're losing the fight, and you have to climb back down 40



Jacob Hicks:

stories to get away from from these, you know, Japanese



Jacob Hicks:

soldiers, but Desmond Doss he one night they, they got thrown



Jacob Hicks:

off, as they always did, and he refused to leave because he



Jacob Hicks:

could hear the men in his unit frying for help. They were they



Jacob Hicks:

were wounded. They couldn't, they couldn't get back down. And



Jacob Hicks:

the commanders very often would call in navy, Navy air strikes



Jacob Hicks:

top of this ridge to try to loosen up the defense a little



Jacob Hicks:

bit. And during the shelling, Desmond saved 75 men, wow,



Jacob Hicks:

individually and on his own. And every time he saved somebody,



Jacob Hicks:

his prayer was, Please, Lord help me. Let me get one more.



Jacob Hicks:

Please, Lord, let me get one more. And that really resonates



Jacob Hicks:

with me, because obviously, you know, I'm not fighting in a war,



Jacob Hicks:

but that's, that's, I mean, that's my prayer as well. It's



Jacob Hicks:

like, Please, Lord, let me help one more. How can I help one



Jacob Hicks:

more person today? Yeah,



Janice Porter:

wow. That's great. That's interesting that I



Janice Porter:

knew as soon as you started telling the story, I'd heard



Janice Porter:

something about this person before, so that's interesting.



Janice Porter:

So do you work with men and women? Yes, I do, yep. Okay, and



Janice Porter:

I know one of the things that we talked about when we first spoke



Janice Porter:

was a topic that one of the topics that you do talk about



Janice Porter:

when you're speaking at different things is the art of



Janice Porter:

the follow up, how to build lasting client relationships.



Janice Porter:

And that, course, speaks to me big time, because I'm all about



Janice Porter:

that as well. So I'd love to know how you see building



Janice Porter:

lasting relationships, and how that, because you have to teach



Janice Porter:

you really, actually have to teach people to do that, I



Janice Porter:

believe, and how that, then, you know, brings the circle to the



Janice Porter:

more customers, more more more referrals, more business, more



Janice Porter:

money. And it goes around and around So, so



Jacob Hicks:

what I always tell folks, because particularly if



Jacob Hicks:

you're a newer salesperson, or if you're on, typically on the



Jacob Hicks:

entrepreneurial side of of sales, is that they they're



Jacob Hicks:

always worried about they're bothering people like, I mean, I



Jacob Hicks:

don't want to. I can call this guy you know twice last week. I



Jacob Hicks:

don't want to. I want to bug him. Yeah, and the truth is,



Jacob Hicks:

like, if you're if you're calling somebody or emailing



Jacob Hicks:

them, or you're trying to connect with somebody, and all



Jacob Hicks:

you're doing is saying, you know, hey, I've got this



Jacob Hicks:

product. Hey, I'm trying to sell you on stuff. Hey, do you want



Jacob Hicks:

to buy my stuff? Now that that can be pushy, that can be that



Jacob Hicks:

can be aggravating, but regardless of whatever it is



Jacob Hicks:

you're selling, if you're coming from a place of value, meaning



Jacob Hicks:

that, like, Whatever, whatever is you're selling, like, I feel



Jacob Hicks:

like good example is real estate, where, if you're, if



Jacob Hicks:

you're a real estate agent, and you, you met somebody at an open



Jacob Hicks:

house or a networking event, or whatever the case might be, and



Jacob Hicks:

you think that they might be a good fit for you, then you reach



Jacob Hicks:

back out to them, saying, you know, hey, based on our, you



Jacob Hicks:

know, conversation at the networking event the other day



Jacob Hicks:

seemed like you're open to might be looking to make a move.



Jacob Hicks:

Here's three or four things that I always like to tell folks when



Jacob Hicks:

they're thinking about about making a move, just get



Jacob Hicks:

something that will provide some value to them, and you want to



Jacob Hicks:

make sure you're doing that on a reasonably consistent basis,



Jacob Hicks:

meaning that you're not meeting them in a networking event and



Jacob Hicks:

you call them, you know, the next day, you maybe email them



Jacob Hicks:

the next week, and then you're, you're out of there most of the



Jacob Hicks:

time, at least. From the reports that I've I've read, the studies



Jacob Hicks:

that I've read, most business is earned on that ninth through



Jacob Hicks:

12th follow up, depending on what study you're reading. Yeah,



Jacob Hicks:

yeah. You need to make sure you're staying in front of



Jacob Hicks:

people so



Jacob Hicks:

or go ahead. Sorry, no, no, go ahead. Well,



Jacob Hicks:

I was just gonna say so. I mean, typically what I suggest to



Jacob Hicks:

folks is, is modeling it. Gary Keller is huge in the real



Jacob Hicks:

estate world, and I like some of his systems. Yeah, one that I



Jacob Hicks:

always suggest to folks is doing some variation of a 10 by 10,



Jacob Hicks:

meaning that you you meet somebody at networking event,



Jacob Hicks:

you get their contact information, and then over the



Jacob Hicks:

course of the next 10 weeks, you are reaching out to them 10



Jacob Hicks:

times. Now that doesn't mean that you're calling them every



Jacob Hicks:

single time, right? Yeah, a couple of times. You're emailing



Jacob Hicks:

them, maybe message them, texting them, you know, whatever



Jacob Hicks:

the case might be. And then if you're still not getting any



Jacob Hicks:

response, then you can put them on what he calls the 36 touch,



Jacob Hicks:

meaning that over 12 months, you will reach out to them 36 times.



Jacob Hicks:

Now, again, that's not 36 individual calls in his and in



Jacob Hicks:

that program, he recommends four four calls over the course of



Jacob Hicks:

that year, with different emails and texts and different things



Jacob Hicks:

in there, but doing some sort of variation that makes sure that



Jacob Hicks:

you're staying in front of people. Because if you're not



Jacob Hicks:

staying in front of people, then you're losing what we call mind



Jacob Hicks:

share, meaning that if you're again, if you're a real estate



Jacob Hicks:

agent, and you're not staying in contact with somebody, then



Jacob Hicks:

whenever, if and whenever they get to the point where they're



Jacob Hicks:

like, Yes, I do need to change house, then they're going to go



Jacob Hicks:

with whatever guy they saw on a park bench someplace, because



Jacob Hicks:

you didn't stay in contact with them, making sure that you're



Jacob Hicks:

doing that consistently and following up with value. I



Janice Porter:

love that story because, number one, I did some



Janice Porter:

training at Keller Williams, and I learned and read that book.



Janice Porter:

The one thing so, I mean, it's very distinct, for sure. Number



Janice Porter:

two, it reminded me of a story that I tell often, because I



Janice Porter:

like to put that piece in the mix of sending someone a card,



Janice Porter:

because that is a different mindset. It's a different



Janice Porter:

feeling. It's a tangible touch takes you from your head to your



Janice Porter:

heart, so you want to make sure that you get something physical



Janice Porter:

in there as well, in all of those touches. And I have a



Janice Porter:

friend who told me a story once that over a period of 15 years,



Janice Porter:

he bought and sold three houses for his family, family home, and



Janice Porter:

upgraded every time, and used a different realtor every time,



Janice Porter:

because nobody stayed in touch. And that's just such a perfect



Janice Porter:

example of that may not be the park bench, but it may certainly



Janice Porter:

be the one who just showed up. And I remember talking to a



Janice Porter:

another realtor that I met on LinkedIn quite a while ago, and



Janice Porter:

he's he was somebody who actually was around, I think he



Janice Porter:

was involved in the startup of REMAX, like that. So that's and



Janice Porter:

he said to me, he was an old guy like to talk, you know, and tell



Janice Porter:

his stories, and it was interesting. And I remember him



Janice Porter:

saying to me, I always want to be the number two, the number



Janice Porter:

their number two, because number one forgets about them, like you



Janice Porter:

said, they drop off. And he said, I want to be there and be



Janice Porter:

their number two. So there's so many stories in that when it



Janice Porter:

comes to selling and and the importance of follow up and of



Janice Porter:

staying connected to people, I think that, I think that it's,



Janice Porter:

it's comes back again, though, to maybe your why. But also, I



Janice Porter:

think it comes back to how hungry you are, and how you let



Janice Porter:

that get in the way of the real, authentic piece, because you are



Janice Porter:

so hungry, and that's a very hard thing to do, right? Because



Janice Porter:

then when you're reaching out, it's not. Authentic, and it's



Janice Porter:

not showing that you're carrying that you're not really caring



Janice Porter:

about them, you just want another sale. It just doesn't



Janice Porter:

work, right?



Jacob Hicks:

I mean, I mean, 100% I think, I think it



Jacob Hicks:

honestly. I think you hit the nail on the head there. It's



Jacob Hicks:

really when you're in sales, if you're a good salesperson, and



Jacob Hicks:

you're coming from a good place, which I always believe that a



Jacob Hicks:

good salesperson will be consultative, meaning that they



Jacob Hicks:

might present you a new product, but they will tell you like,



Jacob Hicks:

Hey, I don't think you should buy this because of, you know,



Jacob Hicks:

X, Y and Z, but really, when I think you're absolutely right,



Jacob Hicks:

the 100 can really get in the way. Because it turns from, you



Jacob Hicks:

know, Jacob is reaching out to Janice because they like, he



Jacob Hicks:

connected with her at some networking event, and he wants



Jacob Hicks:

to help her as much as he can. And it turns from from helping



Jacob Hicks:

Janice to helping Jacob, right? And whenever the salesperson is



Jacob Hicks:

just trying to help themselves, that's when things can, yeah,



Jacob Hicks:

lose their authenticity and their, I mean, genuine



Jacob Hicks:

connection.



Janice Porter:

Well, it's probably authentic, but it's not



Janice Porter:

what we want it to be, right? But let's be clear. Oh, I had



Janice Porter:

the statement I wanted to say, um, oh, yes, let's, let's be



Janice Porter:

really clear here. We're all in sales. We really are. And so I



Janice Porter:

think you said something about, or I read somewhere, you know,



Janice Porter:

that's not about selling. It is about selling, but it's about



Janice Porter:

doing it, like you said, in a consultative way, and it's about



Janice Porter:

showing people you care and about being a good listener, so



Janice Porter:

that you're able to bring you know the right thing to the



Janice Porter:

right person, right? But follow up is huge, right? Follow up is,



Janice Porter:

is, is the hardest thing to do, and yet, I think you said it



Janice Porter:

also earlier. It's like, the more people you talk to, the



Janice Porter:

easier it gets to make the sale, right? And so I don't know it's



Janice Porter:

a vicious cycle. So when you're talking about, see, I think



Janice Porter:

there's a real interesting thing here, you're talking about the



Janice Porter:

caring about people and about wanting them to succeed and and



Janice Porter:

talking about work life balance. And I don't believe in that



Janice Porter:

myself. But anyway, it's, you know, I mean, if you love what



Janice Porter:

you do, you kind of make it in my estimation. But there are



Janice Porter:

people that get stuck workaholic versus, you know, the one who



Janice Porter:

isn't inspired to do anything and so on, but, but you're not,



Janice Porter:

but you also talked about systems. So, yeah, how do you



Janice Porter:

how that's two sides of the brain, and I'm not very good at



Janice Porter:

the system side of the brain, so talk to me about how you bring



Janice Porter:

that in and and work with people that like me, who I just want to



Janice Porter:

talk to people, yeah. So, I mean,



Jacob Hicks:

it's so interesting that you just say that. I mean,



Jacob Hicks:

because a lot of folks are like, you're saying like you, you



Jacob Hicks:

built your business a certain way, and you want the business



Jacob Hicks:

to do the business right, yeah. And the systems, they help you,



Jacob Hicks:

they can help support you in that endeavor, but they can



Jacob Hicks:

also, if you don't save your systems, because you The



Jacob Hicks:

interesting thing about systems is that either you have set up a



Jacob Hicks:

system intentionally to support you in what you are trying to



Jacob Hicks:

do, or you haven't set up a system intentionally, but you



Jacob Hicks:

have a system anyway, and it doesn't support you actually



Jacob Hicks:

takes away from it, meaning like, follow up, for example,



Jacob Hicks:

since we've been talking about it, right, follow up can be very



Jacob Hicks:

systematized, meaning that I get a notification or a task, You



Jacob Hicks:

know, Monday morning to follow up with whomever. Or it can be



Jacob Hicks:

like, Oh, I just got to try to remember to call her. Both are



Jacob Hicks:

systems, but one will work better than the other. The two



Jacob Hicks:

systems that I always recommend to folks, if we're talking about



Jacob Hicks:

sales and follow up, is having your CRM in a really, really



Jacob Hicks:

strong place, meaning that you have your good notes in there.



Jacob Hicks:

You have all your contact information, setting up it such



Jacob Hicks:

a way that it will automate things as much as possible,



Jacob Hicks:

meaning that sometimes, well, a lot of the time, like a lot of



Jacob Hicks:

the connections and the contacts we make, they might be



Jacob Hicks:

automated, meaning automatically, on Monday, this



Jacob Hicks:

email will go out to Janice, and she'll get it right. But setting



Jacob Hicks:

up those tasks in such a way that when you first meet



Jacob Hicks:

somebody, you're still reaching out to them in a very



Jacob Hicks:

personalized way. So setting up your your CRM to automate things



Jacob Hicks:

and try to take that off of your plate, I think, is really,



Jacob Hicks:

really critical. And then setting up your task management,



Jacob Hicks:

which I think are two separate things in such a way to make



Jacob Hicks:

sure that all of the little things that are so easy to fall



Jacob Hicks:

through the cracks as we get crazy and as a whirlwind of our



Jacob Hicks:

day kind of goes wild to make sure those small tasks aren't



Jacob Hicks:

falling through the cracks is is crucial.



Janice Porter:

So give me an example of your day. So do you



Janice Porter:

have everything systemized



Jacob Hicks:

I've done you up. So I've done my absolute best.



Jacob Hicks:

I'll tell I mean, this is like, it's a journey, not a



Jacob Hicks:

destination, right? Of course. I mean, the way that I have my day



Jacob Hicks:

set up is I use a software called Todoist. I'm not sure if



Jacob Hicks:

you're familiar with that. It's to do list. List without the L,



Jacob Hicks:

yeah, but it's a it's a software you can get on your computer and



Jacob Hicks:

on your smartphone. That's why I'm such a huge fan of it. But



Jacob Hicks:

the reason I like that so much for my task management is that I



Jacob Hicks:

can set up an individual task like, Hey, I met Janice at, you



Jacob Hicks:

know, the event yesterday. I want to call her tomorrow so I



Jacob Hicks:

can go type that in really quick, get my task set up for



Jacob Hicks:

tomorrow. But then I can also set up things in such a way



Jacob Hicks:

where, let's say, you know, you and I have been connecting for a



Jacob Hicks:

while. Things have been going well, but you're just not in a



Jacob Hicks:

place to buy quite yet. So I'm going to put you on that longer



Jacob Hicks:

term, that longer cycle, but still make sure I'm following up



Jacob Hicks:

with you. So I can set up an Excel where I will reach out to



Jacob Hicks:

you every single you know, every third Thursday or every quarter



Jacob Hicks:

or whatever kind of makes sense. And the reason I like that so



Jacob Hicks:

the to do is so much for my task management is because it works



Jacob Hicks:

for me professionally and it works for me personally. So like



Jacob Hicks:

when I first started working with it, I was trying to work on



Jacob Hicks:

my finances, just trying to get a little more financially



Jacob Hicks:

literate. So every month, and still to this day, every month,



Jacob Hicks:

on the first of the month, I have a task to review my



Jacob Hicks:

finances to make sure that things are going well and really



Jacob Hicks:

honestly, like that, that and my calendar are kind of my my



Jacob Hicks:

backbone. I do. I'm a big fan of time blocking, too. Oh, okay,



Janice Porter:

I like that. I should be, but I'm not as good



Janice Porter:

about it as I I kind of do have a routine. I think more than



Janice Porter:

anything, I can get sidetracked so easily. I'm such a squirrel,



Janice Porter:

it's terrible. The older I've gotten, the worse it's



Jacob Hicks:

become. Well, and I'll tell you one of my favorite



Jacob Hicks:

strategies with time blocking, because you're not alone. Like



Jacob Hicks:

some people can do it for like, 24 hours a day. I know exactly



Jacob Hicks:

what I'm doing when right? And some, like most of us, relax,



Jacob Hicks:

okay, realize a little bit my favorite, my favorite time



Jacob Hicks:

blocking strategy, is what I call chaos time, yes, meaning



Jacob Hicks:

that when you know your day is going well, but then you know



Jacob Hicks:

somebody calls and there's a fire, their hair's on fire, and



Jacob Hicks:

you got to deal with it right now. So I actually time block in



Jacob Hicks:

a half an hour. Yeah, I have chaos time every single day.



Jacob Hicks:

Yeah, that way when, when something goes crazy and I have



Jacob Hicks:

to deal with it right then and there. The rest of my day isn't



Jacob Hicks:

thrown off. And I'm not looking for a whole an extra day by the



Jacob Hicks:

time the end of the week



Janice Porter:

it's here. That's fun. Now, are you a family man?



Jacob Hicks:

I mean, I am a family man, but I don't have



Jacob Hicks:

any. I don't have wife or kids or anything. Sorry. Oh,



Janice Porter:

no. Oh, okay, I You're still single guy who,



Janice Porter:

okay, so you only have you to look after in that respect. And



Janice Porter:

my dog, Harley, yep. And your dog, Harley, what kind of dog?



Janice Porter:

Yeah,



Jacob Hicks:

well, he's a rescue but, and he's a pretty big boy.



Jacob Hicks:

I think my best guess is that he's a lab Mastiff mix. Oh, wow.



Janice Porter:

Okay. Um, okay, so, does that help you with work



Janice Porter:

life balance only having you and your dog to look after? Or do



Janice Porter:

you see that being easy if you, you know, get into a



Janice Porter:

relationship with somebody and have somebody else's schedule to



Janice Porter:

deal with as well. So,



Jacob Hicks:

I mean, I think it's, I think it's both,



Jacob Hicks:

honestly, because when we're talking about, like, work life



Jacob Hicks:

balance, I think, I think it's seasonal. I think where, like,



Jacob Hicks:

for me, for right now, so I'm, I'm working on myself, I'm



Jacob Hicks:

working in my business and everything. So I think I'm in a



Jacob Hicks:

season of grinding, right where it's okay that I'm by myself,



Jacob Hicks:

because I can, I can work 12 or whatever hours a day. I can get



Jacob Hicks:

a lot of things done, but that isn't really sustainable over a



Jacob Hicks:

lifetime. So I mean finding those things that work and and



Jacob Hicks:

really, when I say work life balance, what I mean is building



Jacob Hicks:

a life that you want. So, like, right now I'm building my



Jacob Hicks:

business, which is the like life that I want is I want to work



Jacob Hicks:

hard and I want to build things up and get things going, but



Jacob Hicks:

then in 10 years, that's going to look much different. So



Jacob Hicks:

really figuring out what those things are and what you want is



Jacob Hicks:

critical.



Janice Porter:

I love it. You've got a plan. I like that. So you



Janice Porter:

mentioned to me earlier that you are a big reader. Do you read



Janice Porter:

real books, or do you read audio books? Or do you read Kindle



Janice Porter:

books?



Jacob Hicks:

I do. I do a little bit everything. What are you



Jacob Hicks:

reading right now? Oh, gosh, right. So right now, I'm big fan



Jacob Hicks:

of fantasy books. That's kind of my pleasure reading. Yeah. So I



Jacob Hicks:

right now I'm reading the poppy wars, and then I'm also reading



Jacob Hicks:

Gary Vaynerchuk Stu book, oh, gosh, I'm gonna forget what does



Jacob Hicks:

it



Janice Porter:

have a swear word in it? No, no. It's



Jacob Hicks:

not in the title, at least, yeah, but it's Gosh,



Jacob Hicks:

I'll forget what it's called now, but it's all about social



Jacob Hicks:

media marketing and just how to like craft social media so that



Jacob Hicks:

it's accurately working really well for you. And then one that



Jacob Hicks:

I'm really, really enjoying for business is beyond



Jacob Hicks:

entrepreneurship, like that. One's been actual, yeah, they



Jacob Hicks:

didn't just, they just came out with, like, the, you know,



Jacob Hicks:

second edition of it. Oh gosh, I can't remember. Who wrote it?



Janice Porter:

Now, I'll write it down. Yeah, I can either



Jacob Hicks:

remember the author's name or the book's



Jacob Hicks:

name, but never,



Janice Porter:

not both. Okay, fair enough. Okay, and you may



Janice Porter:

have seen this on the sheet I sent you, but I thought it might



Janice Porter:

be fun to ask you this, because I don't ask everybody, but I do



Janice Porter:

ask some people. So my favorite word is curiosity. And I would



Janice Porter:

love to know if you think curiosity is innate or learned.



Janice Porter:

And then part two is, what are you most curious about these



Janice Porter:

days?



Jacob Hicks:

Oh, man, bringing the man bringing some tough



Jacob Hicks:

questions. I think, I think it's a little bit of both, whether



Jacob Hicks:

it's innate or learned. I think it's, it's something that we all



Jacob Hicks:

start being very curious as as we're young. We have, you know,



Jacob Hicks:

always asking, why, like, why, why? Why? Why, right? But I



Jacob Hicks:

think it's something that can be very easily stifled or



Jacob Hicks:

cultivated, and I think that can be both external and internal.



Jacob Hicks:

And I'm a really big believer that, like the strategy of



Jacob Hicks:

coming from Curiosity, whether it be in sales and business and



Jacob Hicks:

personal relationships and whatever we're talking about,



Jacob Hicks:

when you come from curiosity and ask really authentic, genuine



Jacob Hicks:

questions, I think that can get us a really, really a long way



Jacob Hicks:

in what we're doing, as far as what I'm curious about right



Jacob Hicks:

now. Oh, gosh, so many things really right now, I'm learning a



Jacob Hicks:

ton about podcasting like myself, yeah, meeting with folks



Jacob Hicks:

like yourself as I get ready to launch launch my own but just



Jacob Hicks:

figuring out ways to the better myself and figuring out, like



Jacob Hicks:

the things that I don't know is most I've been curious about



Jacob Hicks:

that for a long time, so



Janice Porter:

well, and I would imagine you would experience



Janice Porter:

this as I do it, when I'm doing LinkedIn training with people.



Janice Porter:

And that is, and I sort of alluded to this earlier, is



Janice Porter:

whether it's innate or learned, having that that, I don't even



Janice Porter:

know what you call it, but having the tool of curiosity, or



Janice Porter:

the the gem, I think, is so important when you're



Janice Porter:

networking, when You're selling, because you have to be curious,



Janice Porter:

to ask questions, to get people to talk. And it is an art. And



Janice Porter:

so I notice when I'm teaching people how to get into the



Janice Porter:

mailboxes, how to actually have a message conversation on



Janice Porter:

LinkedIn with somebody and be able to draw them off LinkedIn



Janice Porter:

to want to speak to you that takes some doing sometimes and



Janice Porter:

and some people don't know what to say. They don't know how to



Janice Porter:

do it at all. And I would imagine you have clients that



Janice Porter:

say to you, Well, what do I say in that email? Or how do I do



Janice Porter:

you run across that too? I



Jacob Hicks:

mean, 100% I mean, we're talking about sales,



Jacob Hicks:

right? So like, oh, I don't, I don't want to write a script,



Jacob Hicks:

right? So I don't want, I want to be a robot. I don't know,



Jacob Hicks:

gosh, I don't, I just don't know what to say. And I feel like



Jacob Hicks:

it's this, this philosophy, or this, I don't know, this



Jacob Hicks:

phenomenon, or something that I'm I'm kind of coming across



Jacob Hicks:

where it's like, we're talking about humanity, right? So, like,



Jacob Hicks:

it's just one person talking to another person, right? So it's



Jacob Hicks:

like, let's say you met this person at a coffee shop. Like,



Jacob Hicks:

what would you want to say to them? Yeah? Like, like, like,



Jacob Hicks:

hey, like, what are the basics? Like, what do you do? All of



Jacob Hicks:

that kind of stuff, right? So especially with LinkedIn,



Jacob Hicks:

because, I mean, it's almost like Facebook, right? So it's



Jacob Hicks:

because it's much easier to find information, yeah, so, like, you



Jacob Hicks:

can do a quick glance and see what it is that they're doing



Jacob Hicks:

and what they've been doing, yeah, little



Jacob Hicks:

questions, yeah, so just dig a little bit Exactly,



Janice Porter:

yeah. But be curious enough to do that,



Janice Porter:

right? Be curious enough to do that and



Jacob Hicks:

be authentic, because when we when we ask,



Jacob Hicks:

when we ask a question, we get an answer that can always lead



Jacob Hicks:

to another, like two or three questions. Always there was



Jacob Hicks:

something,



Janice Porter:

okay, so, right? I Yeah. So just as an example,



Janice Porter:

it just came back to me as an example. When we first talked,



Janice Porter:

and I knew that you were from Iowa, I was trying to find some



Janice Porter:

common ground or some rapport, right? My first thought was



Janice Porter:

basketball because of Caitlin Clark. And for those who don't



Janice Porter:

know, she sort of changed the face of women's basketball last



Janice Porter:

year by overnight a little bit. Yeah, right. And you said to me,



Janice Porter:

yes, you know who she is, and whatever, but you're more of a



Janice Porter:

football fan and and that's great. So that gives me a sense



Janice Porter:

of, you know, something off book to talk to you about, so to



Janice Porter:

speak, yeah, to try to get some rapport. So I don't know how did



Janice Porter:

I but I don't follow college football. Did Iowa do anything



Janice Porter:

this year? Are they? No. I



Jacob Hicks:

mean, what I always tell people is, we're not, we're



Jacob Hicks:

not going to the national championship, but we're usually



Jacob Hicks:

just a, you know, a few games over. 500 so we're we've been



Jacob Hicks:

steady. We've been pretty steady for the last 40 years, since



Jacob Hicks:

Troy fairness took over. But subtacular,



Janice Porter:

yeah, so it just an example. I was just playing



Janice Porter:

with you for that. So last couple of last questions. First



Janice Porter:

of all, I know that you have a goal for 2025 and maybe you



Janice Porter:

could share that with my audience, in case there's



Janice Porter:

someone out there that liked what they heard, and would love



Janice Porter:

to have you come speak to their group, however, and so Tell



Janice Porter:

them. Tell my audience what your what your goal is. It's big,



Janice Porter:

yeah.



Jacob Hicks:

So my big goal for for Yeah, 2025, is, I want to



Jacob Hicks:

come keynote, speak for 10 universities, 10 professional



Jacob Hicks:

organizations, and work with 30 individuals, one on one. I know



Jacob Hicks:

that's, I mean, a pretty, you know, big hairy ashes goal, but



Jacob Hicks:

I mean, why not set them big? Right? Absolutely. Anybody's



Jacob Hicks:

curious about working with me, either as a speaker or as an



Jacob Hicks:

individual, they can definitely find me on on my website. Jacob



Jacob Hicks:

picks, Coach com.



Janice Porter:

Say that again, Jacob. Jacob Hicks, coach.com



Janice Porter:

coach.com say it slowly because you said it so fast the first



Janice Porter:

time. Okay? Jacob Hicks, coach.com and that'll be in the



Janice Porter:

show notes as well. And one last thing, what message would you



Janice Porter:

like to leave with my audience around the work that you do, or



Janice Porter:

any advice for you know, business owners, entrepreneurs,



Janice Porter:

sales, professionals,



Jacob Hicks:

the advice that I generally give kind of broad



Jacob Hicks:

strokes, is to experiment, like try, try some things out, and be



Jacob Hicks:

willing to get outside your comfort zone. And that doesn't



Jacob Hicks:

mean that you don't need to go and climb a mountain tomorrow,



Jacob Hicks:

but maybe that means that you, you know, just try some things



Jacob Hicks:

out. Maybe read a book, maybe you Google some things, and you



Jacob Hicks:

know, you reach out to somebody on LinkedIn that you think might



Jacob Hicks:

be interesting and see if they can sit down for



Janice Porter:

coffee. Sounds good? Thank you. Thank you so



Janice Porter:

much for being here today, and thank you to my audience. As



Janice Porter:

always, I appreciate you, and remember to stay connected and



Janice Porter:

be remembered.



Jacob Hicks:

Yeah, thank you.



Unknown:

Applause.