Start a successful newsletter business with a $5,000 investment.
Whether you're looking to create a side hustle or build a substantial income stream, this episode dives head first into the details you need.
Learn how to set up the right corporate structure, choose effective software stacks, and craft engaging content that keeps subscribers hooked so you can monetize your newsletter quickly, avoid common pitfalls, and set the foundation for long-term growth.
If you’ve ever wanted to start a newsletter business but didn’t know where to begin, this episode is packed with actionable insights to help you get started and succeed.
Loral's Takeaways:
Meet Loral Langemeier:
Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.
Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.
The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.
She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.
Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.
She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.
Links and Resources:
Ask Loral App: https://apple.co/3eIgGcX
Loral on Facebook: https://www.facebook.com/askloral/
Loral on YouTube: https://www.youtube.com/user/lorallive/videos
Loral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/
Money Rules: https://integratedwealthsystems.com/money-rules/
Millionaire Maker Store: https://millionairemakerstore.com/
Real Money Talks Podcast: https://integratedwealthsystems.com/podcast/
Integrated Wealth Systems: https://integratedwealthsystems.com/
Affiliate Sign-Up: https://integratedwealthsystems.com/affiliates
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starting a newsletter business, a $5,000 investment strategy for busy professionals to make them hundreds of 1000s, if not millions, if done the way that I'm going to show you. So make sure you're staying to the end to take my, what I call my million trillion dollar tips. Because a newsletter is a lot like a book, it is a basic brochure in the beginning that can build some ongoing repetition. But like any membership, and I don't think a lot of you realize this, newsletters and memberships, most people click out of within 90 days, maybe 120 so you have three to four months to grab this person and have them stay on and hold on forever. There's a few newsletter companies that I know make millions and millions of dollars, but they're in very specific spaces. So we're moving our YouTube channel a little bit to the Ask Laurel questions, because I want to answer some very clear questions that are coming. And Caroline is on my ask Laurel right now. Came into one of my DMs and she says, I work full time and make over six figures. I'd like to start a newsletter business. I'm willing to invest 5k with 5000 bucks to seed the business and drive initial subscriber numbers in order to monetize the business ASAP. Initially, I would be a sole employee working on the business, which is not true. So I like your idea, Caroline, I'm already going to scratch that. You're not going to be a sole employee, and you can work on the content marketing, et cetera, although you want to scale with the remote contractors. Once profitable, in order to make the business sustaining, you have to have a team to start. So already the question, I'm already going to spin it, doing it by yourself, is going to take too long, and you don't know enough yet. Just going to say you need more experts than you think. The long term goal is to duplicate this process and start additional niche newsletters under publishing bridal. Love it. Love the whole idea. And I can, and I'll go, I'm going to come back to that your questions are, what entity is best suited for this kind of structure with multiple brands in the portfolio and contractor employees, and number two, should I create the entity before invest any personal money, or the best way to wait till there's income coming in. So we're going to break this down, and I'm going to talk about three very specific things answering every part of the question. So I'm going to talk about how to strategically invest 5000 how do you actually do that and get it off the ground? Inside of that, I will talk about the entity structure and the corporate structure and the sequence of what should be happening second, the proven methods to drive an initial subscriber base and monetize quickly. We know how to do that. And I'm going to say we're going to talk about software we're going to talk about the software stack, and we're going to talk about what you need to be doing, and then what you will be hiring immediately. You will not be doing this alone, right? We create teammate millionaires, not Self Made Millionaires, because you can't do it alone. There's too many pieces to it, especially if you're a six figure earner and you have a job, which, by the way, any of you that are six figure earners, starting any of these kind of side hustles is what we're known for, and to get that tax down. Because any of you making more than $48,000 as an employee. I don't care what country you are in the world, you're over paying tax. How do you offset that is through corporate structure, meaning you have to have some sort of company that you own in your trust, in your country. So in America, you would be an S corp, an LLC, a C Corp, and an LP. So we'll get to the corporate structure in a moment. Last thing I'm gonna talk about just scalability. How do you go from just newsletters that you know, whether it's 15 a month, 20 a month, 27 whatever that is, a month. So let's start with, how do you strategically invest 5000 to kick off a business that you want to make a minimum of six figures, if not moving to seven. Well, first of all, you gotta have the right corporate structure, all right. So depending on your country, America has four different choices. You can either have an LLC, an S corp, a C Corp, limited partnership, and it will be held in trust. The reason for the trust is, if anything happens to you, you don't wanna end up in probate. So. Put the trust aside for a moment. What kind of entity to answer your question? Caroline, I need a lot more information. What kind of content are you going to produce? So if you're in the money financial space, that's a different kind of company than if you're going to do health and wellness and supplements, right? Different kind of business. If you're going to do, you know, tutoring or trades training, what are you going to do? The topic matters in the decision of what kind of entity, and it also matters where you live, what state you're these are all the variables you got to look at, which is why you want an expert, you want our team to assess what kind of entity and what state just because you live, here's the benefit. Just because you live, say, in California, New York, New Jersey, Pennsylvania, Minnesota. Those are the toughest tax states. Newsletters online. So you could actually base your company with my companies here in Northern Nevada, we have an office. We'll give you a lease. We'll do your all the right corporate compliance and deductions, and we're going to write and show you how to write off this lovely thing called your phone. So you personally don't get to write off your phone, but your company does so to answer your question, one of the parts was, when do you do it? You do it immediately. In fact, I'm so aggressive about corporate structure and corporate strategy and tax at 18 years old, you should get your first company and live your life through that company. When your company makes money, you have the legal right to activate 81,000 pages of deductions if you're just making money, as you are. Carolina is a six figure employee. You're making it. You're getting 40 to 50% tax. If you're in other countries, like Australia, Canada, other parts of the world, you're getting 50 to 60% tax because they're giving you free health care. No, they're not. They're taking it out of your tax. They're taking it out of your paycheck. You're paying for it. It's just not direct to the hospital or the surgery the surgery center or the medical center. So when you only make w2 employee income, it's the highest tax you make it pay tax you live on what's left. What I'm introducing you to is what we call corporate life, not like living corporate life inside of a corporation. You own the company, you own the company. And so again, Carolyn, I can't tell you which state we're going to put it in, what it will be, because it also depends on the topic you pick, like, what's the content? So let's just go to that for a minute. You said you want an umbrella publishing company. I love that. So there is a financial firm who has done it the best on the East Coast, and they have a variety they have a publishing firm. And then under that, they have specialists who focus on stock. A whole nother newsletter is on cryptocurrency. Now there's another newsletter that focuses on real estate. So under the umbrella, which is a big company based here in Nevada, in our offices with a lease. Then you start those and depending on where those people are from, depending if you ever go to what's called Point and Nexus, which is brick and mortar. So if you actually go and you actually have an office, then by law, you're going to have to have a company in that state. But if you're doing it virtually. It's a very different tax structure, and it's a very different choice structure and what you can do. So we're going to leave the entity structure over there for now, because I need you all. If you want a one on one conversation and just to talk to our team, you're going to go to the description below. You're going to read the first three pages, the first three chapters of my millionaire maker book. You're going to follow the millionaire maker book with the gap analysis that you're going to read about what it is and a gap is essentially, where are you, what do you want? And then we have the solutions to solve it, whether it's more income, whether it's assets, whatever you're needing to work on, lower taxes, we solve all those problems. We have a very integrated team that talks together on your behalf. So if you're going back to your 5000 initial investment, where would I start? I would start with your software stack. So you're going to get incorporated, you're going to have to talk to our team. So again, in the description, you're going to grab the book, do a gap analysis, call our office and do a one on one. That'll get you in the queue to actually get the entity and the corporate structure set as that's getting set. Then we're going to shift gears to what do you need to actually run?
So after you read the three chapters, do the gap analysis, call our office, we'll get you on the path for what solution you're going to have to get a company. Because you've got to have a company. You want to start from the beginning with the right company. I'll take you through a whole process of getting the right corporate cards. Now you have you and a company with corporate credit, so you have a tax ID number and a social security number, which means you're going to get more money available. So you don't have to just keep it limited to 5000 because some of that 5000 is going to be to set up the entity. The next part of that 5000 is going to be the software stack. You've got to have at least a landing page like mine. Ask Laurel. If you go to ask laurel.com A, S, K, L, O, R, a, l, ask a question, make a request that actually is a great site that you could duplicate will do it for you, where you could ask any question in your newsletter, because you want to know what your subscribers are going to want. So I'm going to get down to the detail of what you need to be doing if you are really the one writing the content, because right now we're just in the structure, you've got to get an entity, and you've got to get your software stack so you can go anywhere and look for something. Most people are going to charge you five to 10,000 just to get it set for 2500 for one year, which is about 210 a month on average. But you pay the 2500 we'll set up your landing page based on my top campaign. So you're going to get your version of an ask Laura. You're going to get, you know, get your what other what other campaigns do we give them inside RMS is what the nurture sequence? Okay, so for $2,500 you're going to get your landing page up, you're going to get your CRM up, you're going to get your database and your ability to collect money, and then you got to look around and start doing some what I call R and D, replicate and duplicate based on the content. We've seen newsletters as low as $7 and I've seen them as much as $700 a month. So newsletters, and again, you're going to have to do some research. Our team would coach you through it. I've seen newsletters as low as $7 and I've seen them as much as 700 for the month, depending on the volume, the content, the quality, the depth of the content. So who are you going to be in this newsletter space that's crowded, and what's the topic going to be? So for 2500 you're going to get up and running, you're going to get your corporate structure up. So for 5000 bucks, and you still have some money left over to run some ads, right? So that's the base structure, what I call the engines that drive this machine that you're about to build. Then what do you what is your job? Your job is to market do social posts about what you want your newsletter to be. So if you want your ask, Laurel version of that campaign, I would start and say, Hey, I'm going to do a newsletter. So Caroline, this would be you. You're going to go out on every social channel, just like I go out on every social channel. You say, I'm starting a newsletter. If this is going to be in this area of topics, I'd like to know the first 10 things that your the top 10 questions you have, or the top 10 issues or things you want to talk about, you want me to talk about in the newsletter. Go out and get a focus group through social media, whether it's meta, tik, Tok, Instagram, YouTube, any of the channels you want some feedback about your newsletter before you go spend money getting it out, you're gonna have to do some price testing, and then once you have a rhythm of what you want, then you're gonna put some ad spend on it and crank it up. So your job is gonna be a lot like mine Caroline. You're gonna be producing social media content, and you're going to be responding through a series of next offers. So once they sign up, you may want to give them a free newsletter first. Then you might want to sign them up for three months, and you give them the best value when they sign up for a year in advance. And then you got to do some revenue modeling. So how much do you want to make? So for you to get to 10,000 a month divide by four weeks, that's 2500 a week divide by five days, that's 500 a day. So how many newsletters for 500 day are you going to sell? Then I'm going to have you start looking at supplemental growth. Want to make sure I got those shit covered first.
Talked about, yeah, okay, I got it now. So other ways to drive more revenue is added additive. So instead of going a variety of newsletters and different niches around one umbrella, you may want to go out two or three if they're one category, like if I was doing it, I would do tax, investing, education and how to make money. Those would probably be the three under an umbrella, different newsletters, because they're very different strategies. But I have the exact system called Ask RMS. So rapid marketing systems is our $2,500 a year process to help you get up and started. You can shop as much as you want to any other social platform or to any other CRM platform, and you're not going to find what we'll produce for $2,500 for the year to get you up, and then you'll have corporate structure, and you'll have some ads. That's where your money is going to be spent on the 5000 that's how I would spend it to get up. But then it's all up to you. You've got to do the post. You've got to do them on a regular basis. Our team will teach you that for those of you interested in that rapid marketing system, go to ask RMS, which is a s, k, rms.com it'll give you a quick video, showing you what it is and what you could have, and you'll call our office and sign up, and we'll get you going. So with the right software stack, which are my campaigns, which work forever, we're going to get you up and making money as fast as we can. Now, how do you go to the next phase, which is, how do you grow this into. A six, seven figure business. Before I say that and tell you those strategies, I want you to subscribe to this channel. If you are not here already on a daily basis, subscribe, click the notification button, and I want you here every day. We have journals. You can grab them in the description below and be here learning with us. I do an intensive. It's called the millionaire intensive once a month teaches you what I'm talking about with corporate life, and I put you into a marketplace for over three hours with my people, where you could just sell them stuff. You get a focus group. You get to find out Caroline, what topic is the number one newsletter request right now, there are so many issues going on in the world, so you have such a big range, you want to find what you're comfortable with, number one, what you know the most about, so you can actually produce some really great content. And the only thing I'm going to say is be very careful and cautious if you're going to use chat, GPT or some AI tool for all of it, because you got to edit, and actually, I say, validate that the content is accurate. There's a lot of people losing getting kicked out of schools, losing their law degree, losing their accounting licenses, because they're not editing and checking the work of what they asked to the AI systems to do. So just be very mindful and careful out there on your own.
So again, once you have your software stack, your entity structure, corporate, you've got your corporate credit cards, we've got your base now it's time to load it up. So when I'm talking social posts, will give you the amount and which channels you will need to be posting, three times a day, five times a day, the amount of engagement you need to do. And you're going to need some free offers, maybe again, you give them a free newsletter to get started, or you give them some articles to get started, to see what their interests are, because you're going to have to bring them in know that they're that they're being heard on the content that you're going to produce. You produce the content and you deliver on time and regularly. The biggest problem we see in not only newsletters but just social media, is the inconsistency. You post one or two, three, maybe five days a week, and we don't see you for another month. So it's the consistency of the post. It's the value of it. It's also doing a lot of affiliates. Most of the growth of my company was working with people who had already been way more successful than me, made from Bob Proctor, Mark Victor, Hansen, Ron Legrand, Keith Cunningham, Sharon Lacher, you name it, I have partnered with all of them. So they've endorsed me to their database, which then their people click into my list, my newsletters. Am I just do a weekly regular and newsletter, but we just do it for you. More updates in education, because we do such a depth of education. But if you're going to do I'm going to use Harry Dent as one, I think the world leading newsletters, longest standing financial newsletter. But it is meaty content. It is depth of content. And I mean, he's got, I mean, annual subscribers. I mean, probably people have been there for 510, years now. How do you actually scale to my point number three, how do you really grow it? You've got to add in some workshops. You've got to go online and invite your entire newsletter subscription group base to something. There's certain social channels like Instagram, where you could have a whole VIP group that actually subscribe to unique content that's in addition. So you probably want to stay very digital in your newsletter. Mailings, a whole another price point and a whole another structure, but that's up to you. If you want to get to that, I wouldn't get to any of that in the beginning. I would go all digital. Make sure it's clean. Make sure you're really hearing people deliver the content they want. Add in, like I have my millionaire intensive, add in a monthly event, and then maybe you offer one on one, coaching, consulting. Maybe you go over treats again. I don't know what topic you're looking at, Caroline, but your entity and the CRM, the software stack, are your number one and number two, as I teach it like that. I always say they're the top engines you ever have to start. Then once we get that foundation, you're testing, you're actually getting some subscribers. And I would do like a pre launch phase, get some testing. We have a coaches that will walk you right through this, that know how to do it in their sleep. They've done it many times for me. And then we'll get you up to some revenue. There's no reason you can't create a six and seven figure business from a $5,000 investment, but you have to do exactly what we say in the order. We say it is called sequencing, because it's doing the right thing at the right time. So if you've enjoyed this, please be here every day. There's content here every day for you. To consume. You can go to the search bar, pull up a playlist of whatever content you want to consume, get your kids consuming it, and get a team, and get a team around you, and that would be us. So again, grab the book, do a gap analysis. Call our office. Let us help you get started for less than $5,000 or right at $5,000 let's go to six figures. You can easily do that in a year. But again, it's the sequence and the pace, and it's the consistency on your side of making sure you deliver, because we will always deliver on our side, it's great to have you. We'll be back tomorrow. That good enough. You.