We launched an online course but had a problem. Only 15% of the people who signed up started it. And only 3% of the people who signed up even finished. If people didn't finish, they didn't buy again. And the secret to growing your business is having the repeat buyers. So I made it my mission to crack the code to course completion. Today we're at 88% of the people who sign up start the course and 53% are completing it. As a result, our repeat buyers are up by over 28%. This podcast breaks down exactly what we did.
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Carla White is the CEO of Hiro.fm. She is the first woman to launch an iPhone app (top of the charts for 10+ years), high level success coach and a self-proclaimed happiness cattle prod who’s helped countless people transform their personal and professional lives via her apps, public speaking, newsletters, seminars and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC, NYTimes and countless other publications, and continues to grow in popularity around the globe. She shares everything she knows about producing successful apps in her best seller “Idea to iPhone” (2013). Due to popular demand, she now offers direct coaching to powerful thought leaders who want to make an impact and a legacy.
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