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We all use stories every day, all day whether it be on a personal level just for fun, to offer a clearer explanation, provide entertainment and or sell a product or service.
But do your stories create impact, draw people in and keep them coming back for more?
My guest on this week’s show Kathleen Hustad helps purpose driven health care companies stand out from the crowd by refining and co-creating stories that will stick with their prospects and set them apart from the crowd.
If you are ready to put together your own impactful story, then listen in to hear Kathleen share her step-by-step business model canvas that will help you outline your big pillars and hone in on your value proposition.
Together, let’s create the story that will have you and your offers standing out from the crowd.
Ursula’s Takeaways:
Intro (00:00)
Meet Kathleen (6:38)
Stand Out From The Crowd (9:43)
The Art Of Storytelling (13:26)
Value Proposition Canvas (19:09)
Outside Perspective (24:02)
Higher Calling To Make A Difference (30:37)
Value Space Company (35:29)
About Kathleen Hustad
Kathleen created Bloom44 because she has been recognized as one of the top handful of marketers with the ability to dig deep, uncover what makes products and services unique and share that story with prospective clients / investors.She thrives on collaboration and helping socially minded healthcare companies grow their top line. Kathleen believes in helping her clients grow, their innovative products reach more people and as a result, make the world a better place. In addition to being an expert storyteller and knowing the healthcare industry inside and out, she is a wife, mom and partering to make her community even better.The causes she cares about are children, envorimental conversation, human rights and economic development of historically underserved communities.
Connect with Kathleen
Website: https://bloom44.com
LinkedIn: https://www.linkedin.com/in/kathleenhustad
LinkedIn: https://www.linkedin.com/company/bloom-44
FREE GIFT: https://bloom44.com/
About Ursula Mentjes
Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.
Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27. Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award. Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.
Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents. She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others! Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more! She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.
Social Links:
LinkedIn: https://www.linkedin.com/in/ursulamentjessalescoach/
Facebook: https://www.facebook.com/UrsulaSalesCoach
Instagram: @ursulaincorporated!
Twitter: @ursulamentjes
Join Quantum Revenue Expansion Private Facebook Group: www.facebook.com/groups/quantumrevenueexpansion/
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Mentioned in this episode:
2X Intensive
In the 2X Intensive you will create a simple model month template to double your sales while shaving 10+ hours off your work schedule each week. You will do this without having to develop more products, services or revenue streams—focused on up-leveling and tweaking exactly what you have right now (unless, of course, you are called to change something!). And the best part is that the way to get to your 2X already exists around you or you would not have had the desire (more about that in the 2X intensive)! Visit : https://www.ursulainc.co/apply/ and apply today!
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