94: Using the Power of Podcasting to Reach Your Audience with Ian Levitt

Podcasting has become an intimate and exciting platform for individuals to connect and share an array of expertise. Ian Levitt was in the broadcasting industry for over 20 years and recently left to start his own production company, Studio Americana. Studio Americana is a professional recording studio that facilitates podcasting and audio recording.

In today’s interview, Ian and Ursula discuss the limitless possibilities within the realm of podcasting, how he’s managed to create a simplified customer experience, how to provide concise content for listeners, and so much more valuable information. Join Ursula Mentjes in this exciting interview to learn more.

Show Highlights:

How Ian got involved in broadcasting and turned it into a 20-year career
What we should be prepared to expect from podcasts in upcoming years and tips to get involved
Getting creative to reach the right audience and sell a new product
Making experiences simplistic and easy for clients
Establishing the qualities of your top 20 percent
The importance of editing and how to create a unique listening experience
Connecting with people through authenticity
How Ian makes recording an audiobook a seamless process
Focusing your attention on the next step to move forward
Offers and contact information for Studio Americana