76: Lessons from a Sales Rep Who Loves Cold Calling with Kristin Ford Hindrichs

Kristin Ford Hinrichs is the Owner and Chief Effectiveness Officer of Best in Learning, an independent consulting firm that works with organizations who are committed, engaged and ready to roll up their sleeves to find the very best learning solutions to improve processes, streamline workflow, and increase productivity.

Kristin works in the areas of off-the-shelf and custom content, platforms, methodologies and technologies, to support alignment and performance. Customers include corporate, government and associations and she represents over 80 solutions worldwide. Kristin's core passion is for making a measurable difference in identifying and managing the behaviors that lead to productive and profitable outcomes.

Kristin is a past president of ATD Twin Cities Chapter, has served on multiple non-profit boards, and is a recipient of the National Association of Women Business Owners "Woman on the Way" award.

Show Highlights

Kristin shares her personal story of how she began her career.
Kristin shares how her limiting beliefs hindered her when she bought her business.
Kristin tells about a conversation she had when she had her eyes opened regarding how her business could make more money using vendor partners without her personally working harder.
Within the first year of Kristin’s business, she landed a large company that remains a current client.
Kristin shares a break-through she recently had regarding putting limits on the number of clients she can handle.
Kristin shares the importance of surrounding herself with a diverse group of people.
Kristin suggests walking away from vendor and clients if it doesn’t feel right and learn to trust your gut feeling about whether something feels right.
Kristin says she doesn’t waste her time or her time of her potential client’s time but will follow-up with potential clients and ask them if she can offer solutions to some of their problems.
Define how much money a problem is costing in order to know if it’s worth paying for a solution.
Kristin says it’s important to ask the right questions to your clients so they can discover the bigger business issue.
If you take the time to listen to clients and take great notes as they discuss their business problems, you will be able to connect them with solutions to their problems.
Don’t be afraid to refer a business to someone else to solve their