73: Transforming Your Beliefs About Field and Outside Sales with Steve Benson

You are in for a real treat on today’s show, and I am so excited to have Steve Benson joining me to have a candid conversation about field sales and outside sales. No matter what you think about field and outside sales, Steve is going to transform your mindset.

Steven Benson is the founder and CEO of Badger Maps. His passion for mapping developed at the University of Wisconsin, where he majored in Geography. In 2012 Steve founded Badger Maps, the #1 Sales App in the Apple App Store, which helps transform the success of individuals in field sales. Steve received an MBA from Stanford and worked in sales for IBM, HP, and Google, where he was Google’s Enterprise Top Sales Executive in 2009. Steve is considered by many to be an expert in “All Things Field Sales” and you will have so many good takeaways from today’s episode.

Show Highlights:

Steve shares his original plan and how he found himself in the world of selling.
Steve tells us about starting a company to solve problems he experienced in field sales.
Limiting beliefs Steve realized he had and how he was able to push through them
How Steve was able to double his sales at Badger Maps
Steve shares the differences of making his first million to making his next million.
Steve gives details about strategies he teaches his sales team to use in order to grow.
The importance of salespeople having deep product knowledge and deep client knowledge
Steve gives us insight into information he gives clients when he sits down for face-to-face meetings including time in the field and breaking down client lists into buckets.
How often should you contact your clients?
Steve shares his opinions regarding the biggest mistakes people make in field sales.
All about Badger Maps and how the app may help you
Best advice for anyone struggling in any career role