71: Less Can Be More: Niching Down to Support Your Ideal Client with Darren Dobier

Entrepreneur Darren Dobier is today’s guest. He’s the owner of Diro Outdoors which specializes in taking individuals and groups on fun outdoor adventures. kayaking, paddle boarding, big tire biking and snowshoeing. With their mission to inspire and outfit the community to get outside more often and strive to remove barriers that often prevent people from doing so. A completely mobile business, they can come to you and meet people in various locations across the Twin Cities, Minnesota with all the gear needed for the activities.

Show Highlights:

How Darren dreamed up Diro Outdoors
How they began to sell their services
The shock on the price of advertising
What advertising techniques were best for them
A breakthrough moment, a synchronize program, that helped double monthly sales
Less can be more, catering towards groups as well not just individuals
The number one thing Darren wished he would have known when he first launched Diro Outdoors
Don’t worry about being perfect all the time, Adapt as you move forward
How Darren grew Diro Outdoors, and doubling his sales
Be more proactive with sales rather than waiting around
Was catering towards everyone, took time to focus on ideal customers instead
Darren’s sales schedule with calls and blocking time through the week
Networking from other businesses has brought Darren leads
Tips on how Darren is an expert on creating and sharing experiences by playing outside
Special gifts for the listeners: Free consultations, discounts
Best Advice: Keep at it